Understanding the Concepts of Event Planning
In order to plan an event, it is very important to understand the advertisement concepts and strategies which are useful for publishing effective and appropriate circumstances. This report includes the detailed information about the event planning. The event is related to new outdoor one-day music events which are long-lasting for five hours. Selling of additional tickets and methods are used to manage data and provide circumstances to analyse a system and find out the ways for selling tickets and their impact on the pre-decided profit of the events (Alkaraan et.al., 2022). Apart from this, different marketing and selling theories will be used to manage the data and provide significant growth in the market. It will be important for the management and marketing team of the event to sell tickets on time and try to manage the accomplished sources effectively and appropriately. It further helps in getting information about the customer and how to manage the profit and impact on that of selling more tickets at less price.
Incorporate into the existing plan how the marketing team will you sell those additional tickets
Just before 48 hours starting the event, the venue team provided 2000 more tickets which are at the cost of £10 per ticket. It is very important to sell these tickets through the processing and eventual models. In order to sell these tickets effectively within the market, the manager of the event try to adopt different theories and models for effectively analysing the conceptual framework. In order to promote the event and create the urge for more tickets in customers, marketing team of the company can create valuable and most attractive content. Furthermore, they should make a unique page, posters and advertising on Google, radio and other social media platform (Dixit, 2022). It is very important to incorporate the existing plan and try to manage new products before starting the event. It will be helpful if the management team found the budget and sale those tickets on pre-existing basis. Some of the methods which the manager of the event use to sell their 2000 tickets fast just before the event are:
- Social Media Community: The manager can go on social media platform where the company is able to work effectively and post on different platforms. Such as Facebook. Instagram, twitter and other social media platforms. The cost which occur to make advertisement on these platforms will be around £800. It is very important to choose the right media channel and help the audience for understanding the value of the event. The role of social media will enhance the opportunity to gain more effective processing and adopt the right way of doing it through most effective and applicable way.
- Complimentary access: By providing complimentary access on the event to the audience and declaring that before launching event can lead to get higher success within the social media platform. This will can reduce the profit to the company, but can open the future potential customers for further events. It is one of the effective and appropriate ways to sell those tickets on time and earn profit in future. This technique is one of the significant processes and managing data more appropriately and effectively.
- Personalised emails: sending a generic-mail to a wide number of attendees can lead the door open for sale those tickets in a fast way. It will further help in managing the data and providing a conceptual framework and considering the significant growth in the market (Gkarane and Vassiliadis, 2022). It is very important to manage sources and accomplished and attract specific people through the specific concern.
After adopting the above techniques, it is important to manage sources and accomplish the process in one of the effective and appropriate ways. The manager of the event company, will lead to significant growth and accomplish the process for managing the data and choosing the right marketing and selling theory.
In order to sale, those tickets fast and try to earn revenue, the manager of the event try to accomplish a marketing theory which is related to Consumer decision-making theory. This theory is used for understanding the behaviour of their consumer, and analyse the decision why they purchase previous tickets of the events. If they find the right technique to sale those tickets and analyse the behaviour of the consumer, then the manager can efficiently trade those vouchers to their new or existing customers. In this, the manager thinks, social media is one of the significant content which helps in analysing the strategy and accomplish the source and gain a wider range of information through better processing and models (Jaelani, 2022). This model further helps in managing data of the consumer and try to help the marketing team for sale and earn sufficient profit and worth of staging in it. It is further very important for the marketing team about their seven P’s and appropriately spread that information to the valuable customers for sale more and more tickets in less time. As per the previous report, it has been identified that the company’s main intention is to increase the sales or decline the cost of the company in more effective and appropriate way (Türkmenda? and Türkmenda?, 2022). It further helps in manage data and accomplish the role for analysing the resources through social media content.
Marketing and Selling Theories to Sell Additional Tickets
In order to sale tickets fast and effectively, the marketing manager of the event company uses the selling theory in which they are using AIDAS theory. This theory is useful in selling products through attention, interest, desire, action and satisfaction. These stages can be used effectively and manage the circumstances that happened in the company before 48 hours of starting the event.
- Attention: This is the very first step of the theory which are applicable and effective for analysing objective and making a state of mind to continue deals with sales talk. It further helps in managing data and has to convince the consumers through different ways. The sales team should apply their personal and psychological skills for grab the attention of the consumer and sales that process in one of the effective and appropriate ways. It is helpful for managing data and accomplishing the source for representation of the sales (Koçyi?it and Küçükcivil, 2022).
- Interest: The second step is related to intensifying the attention and grabbing the processing in one of the effective and appropriate ways. It is very important to cover this stage by using full of enthusiastic and happy nature. It is very important to generate interest in the customers by showing previous customers’ interest and models through the different models and concepts. furthermore, the role of the company is used to manage sources and being applicable to take interest and hope for searching products and selling appeal for manage more effectively and likely models. This stage is helpful for the company to analyse the need of the customer’s and generate the need for them through psychological methods (Tomassini and Cavagnaro, 2022).
- Desire: After generating the interest within the customers, it is important for the marketing team to create the desire for purchasing those tickets from customers. This stage is related to ready to buy processing and helping the team to complete their goals. Furthermore, it is important to generate the sources and achieve the customer’s desire by showing the importance of the event in the customer’s life. It further helps in managing data and accomplishing the sources in effective ways. The role is to work and manage process for time saving and make a direct chance to sell the tickets on time (Lawrence, 2022).
- Actions: In this, stage the buyer of the company, will buy the ticket if the marketing team easily get success in the above four stages. It is very important for the marketing team of the event company is to explain the circumstances and analyse their need and complete that arising need in the specified time period. This stage is related to selling those tickets to the customers and ensuring them about gain a high level of satisfaction through the use of products. It is the marketing team responsibility to reassure customers that their decision was correct.
- Satisfaction: The customer should be happy and stratified with the event is the responsibility of the event management team as they left the impression for future events. The marketing team of the event company should ensure the all stages and processes of events as per the planning which helps in analysing the perspective to complete the need and manage the concept in an effective and appropriate way (Provisions, 2022).
After selling above mentioned tickets which are provided by venue team just before 48 hours of the event planning, will make a high impact on the projected profit. The projected profit which was analysed in another marketing plan is related to £1095400. It comes when the pricing of the ticket will be at the cost of £60. But now the new number of 2000 tickets are coming at the cost of £10. This will come in the heading of additional unexpected profit which the company will gain just before 48 hours of the event (Lopes, 2022). As if those tickets were not sold by the company then the company can suffer loss in the market. But after selling those additional tickets of the event, the company get an unexpected profit in the event. Now the profit which was accumulated by the company will be £1,114,600. This comes by adding up the additional cost of tickets and minimising the extra social media cost of £800 for promoting more about tickets for sale fast. It is one of the significant and effective tools for managing the time and accomplishing the project processing in an effective and appropriate way (Nawar et.al., 2022).
Conclusion
From the above report, it has been concluded that the role of marketing planning effectively and appropriately will get the success. To achieve business planning and strategies for managing the data and accomplish the process on time and determine the process for determining the objectives effectively and appropriately. It has been analysed how the extra pressure for selling products before time, can lead to a solid change within the marketing team. But through the use of different theories and models of marketing and selling, the company can further get the success and achieve objectives on time. It is further determined that the marketing planning will help in analysing the profit and find the impacts which the company can gain through the marketing of the products. It is very important to determine the marketing objective and relate them with the appropriate sources and management processing of the company in more effective and efficient way.
References
Books & Journals
Alkaraan, F., Albitar, K., Hussainey, K. and Venkatesh, V.G., 2022. Corporate transformation toward Industry 4.0 and financial performance: The influence of environmental, social, and governance (ESG). Technological Forecasting and Social Change, 175, p.121423.
Dixit, S., 2022. Artifical Intelligence and CRM: A Case of Telecom Industry. In Adoption and Implementation of AI in Customer Relationship Management (pp. 92-114). IGI Global.
Gkarane, S. and Vassiliadis, C.A., 2022. Seasonality, Small-Scale Sustainable Events, and Local Professionals’ Perceptions: The Case of AlmiraMAN Triathlon Event. In Case Based Research in Tourism, Travel, Hospitality and Events (pp. 443-462). Springer, Singapore.
Jaelani, A.K., 2022. The Standardization of Halal Tourism Management in West Nusa Tenggara. Pena Justisia: Media Komunikasi dan Kajian Hukum, 20(2).
Koçyi?it, M. and Küçükcivil, B., 2022. Social Media and Cultural Tourism. In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism (pp. 363-384). IGI Global.
Lawrence, K., 2022. Events Management and Audience Safety: What Went Wrong at Astroworld?.
Lopes, R.C., 2022. Personal Branding and Social Customer Relationship Management in Science, Nurturing Research?. In Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era (pp. 37-44). Springer, Cham.
Nawar, N., El-Gayar, O., Ambati, L.S. and Bojja, G.R., 2022, January. Social Media for Exploring Adverse Drug Events Associated with Multiple Sclerosis. In Proceedings of the 55th Hawaii International Conference on System Sciences.
Provisions, G., 2022. Faculty Development Advisory Committee (FDAC) (Doctoral dissertation, Southern Connecticut State University).
Tomassini, L. and Cavagnaro, E., 2022. Circular Economy–Social Dimension. In Encyclopedia of Tourism Management and Marketing (pp. 1-3). Edward Elgar Publishing.
Türkmenda?, T. and Türkmenda?, Z., 2022. Technology Use and Innovation Strategies in Event Tourism. In ICT as Innovator Between Tourism and Culture (pp. 104-121). IGI Global.