Customer Expectations in Kings Park
The aim of the research was to identify the park personality in conjunction with the visitor loyalty. The following are addressed;
- Customer expectation in parks.
Generally customer expectation refers to the benefits or the values that visitors in Kings Park seek to get.The Kings Park understands the needs and wants of the visitors and they work in providing those services and products which aim to satisfy their customers.
The Kings Park manages the customer expectation in the following ways;
- Being transparent when carrying out its duties. Advertising services and assuring trust to customer’s amounts for the expectation.
- By being optimistic and realistic when offering their services to the visitors. Every customer in the park expects to hear good things about the park.
People expect different services from the public organs.Customer expectation Kings Park determines how the visitors will be satisfied from the services provided .Things such good beaches, beautiful scenery and good hotels are key services visitors are targeting in the Kings Park. On looking on the issue of customer expectation in the Kings Parks, different parameters are addressed.The benefits from the park and visitors accessing the travel benefits and the people with disability being cared while in the parks attracts customers. Also, accessibility to adequate information for instance, visitors seeking for the direction on how to visit a certain place within the park. These features determines the customer expectation in Kings Park.
- Perceived product quality.
Indeed, managing the quality is key in every organization.Quality defines both the products and the services the Kings Park is providing to their visitors. Both quality products and services in Kings Park helps in maintaining the customer expectation, satisfying visitors and in general meeting the visitor’s loyalty when in park. In most cases product quality in parks is determined by accessing the accreditation form the standard bodies.
Product quality in the Kings Park starts at the management level whereby, the management body provides adequate comfort for the visitors in the park. How is accommodation in the park? Are the rooms in the park meeting the standards and the quality needed by the customers? The quality determines customer expectation and satisfaction.
Also the product quality in park relates on how the products offered are they meeting the changing demands of the customers. Is the technology used in the park relevant to the current situation? Is the park advertising its services to the customers, how the Kings Park is keeping pace with the changing technology is what determines the product quality.
The beauty of the scenery in the park and the food stuffs sold in the park are they of good quality. Based on the sceneries that is are the beaches of standards, are the natural resources appealing to the visitors and how customers are accessing the services while in park.
- Perceived value
Managing Service Quality in Kings Park
Various literature indicates that the brand personality, satisfaction and customer perceived value regarding the product are key drivers of consumer anticipated behaviour in various contexts. It involves the actual worth or advantages that a visitor in urban parks will ascribe to the product and services offered. Usually, visitors in Kings Park have no knowledge on the various factors that are indicated during actual pricing service pricing offered. They usually depend mostly on the emotional appeal nature of the park and the expected assessment based on merits that they believe they will obtain. A customer’s perceived value typically translates to the net price the visitors are willing to pay for services in the park. The place value or destination based on the service or product analytical capability to give fulfilling needs and provide the visitors’ satisfaction.The work of Kings park management is to shape and maximize their efforts regarding the perceived value of the park and the services being offered.
The parks brand mainly communicates a given set of expectations that are associated with its products.A well-established one will, therefore, command higher prices in comparison with its generic counterparts such as Albert Park and other city parks. The value and brand image of the service will be determined on how effective the brand meets the visitors’ expectations. Naturally, people require luxury whose demand increases as net consumer income becomes optimal.High perceived value of the park will enable visitors to enjoy and promote their status and prestige.
- Perceived service quality
This involves the customers view on the quality of the services offered are Kings park based on their expectations and how they generally perceive the quality of the competing urban parks. Perceived service quality is generated by each visitor’s perception through the evaluation of several elements including performance, features, conformity with specifications and reliability. Literally, these elements make the visitors decide and choose the parks qualities over others. The visitors have a chance to evaluate or assess the superiority of the services being offered, increase their feeling of service so as to make better judgments.
Kings Park should employ strategies that usually increase quality service differentiation contributing to optimum levels of visitor loyalty and customer satisfaction through service diversifications. Some of the quality that can be embraced include offering massage in parlours for visitors who are tired of thus giving better luxury and relaxation. Service quality increases customer satisfaction and their loyalty to visit Kings Park in the future.Therefore, the management should make efforts to improve the features and service quality of the park.
Perceived Value of Kings Park
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