Background Analysis
Discuss about the Embedding Graduate Skills in Capstone Courses.
Movement of goods and services require a vessel to be done. In today’s live and daily activities transport is a major activity that facilitates social, economic and even cultural activities. On the social activities, transport contributes in that for people to interact one on one, they must travel and therefore transport means are required depending on the distance to be covered. The travelers may require a transport means it may be by air, road or transport depending on the location of the socialite. The type of transport required depends on the client to be transported (Gilinsky Jr, 2018). In economic point of view, the goods to be consumed need to have a pace utility that requires goods to be transported from areas of production so as to avail them to customers for easy access. There also cultural activities that require transport means. Therefore it came to the realization of a man of great mind and opportunistic that he implemented a project and a business idea that serves the purpose of transport and even entertainment. The UBER technologies INC. Company is a private business organization that provides peer to peer ridesharing, taxi cab, food delivery and transportation. The company took the better part of the market since the year two thousand and nine and therefore it has been a profit-making organization providing services to clients that are friendly and even private. The company is known to offer high quality services since the time of implementation. The works under low rates and therefore it is affordable to the clients.. UBER taxis are confidential and therefore many like it and prefer to travel by them. The large market and profit margin compelled the management team to come up with more services since the company is well known the market would come automatically. The CEO therefore planned to make the business more viable in the market and compete favorably to achieve maximum profits. It is now a plan for the company to attract more people or clients to the few cars which are not few but the translation the statement is that the large number of the cars that are owned by UBER INC private company therefore to have flooded market so that they may be viewed to be few due to the high demand of their services.
The UBER technologies INC is a privately owned company that was founded by Travis Kalanick Garrett camp in the year two thousand and nine. It has its headquarters in San Francisco, California in the United States. The company has been competent despite the challenges that arise from the other competitors it has really managed to carry and maintain its name and fame. The guy just founded the company after doing a thorough research on the market and therefore he saw the need to invent the project then implemented it under great zeal as a business opportunity. The company has made greater profits the found just ran it after which he chose a management team that is now working to ensure quality service and now the upcoming idea is to attract and bring many people to the UBER INC Company to enjoy the services without complaining. The more the company satisfies the customers the more clients are increasing the UBER taxis are small cars which can manage the highest speed possible (van Acker, 2018). The cars are convenient for transport of goods and even people their convenience lies in that they may not be affected by city vehicle congestion caused jams and also road blockages since they can penetrate through the streets at a supersonic velocity. The company has also managed to serve the market in California San Francisco. It has more six hundred and thirty-three subsidiaries all over the world thus translating to high growth despite that there other company that offer the same services. The company expects to realize high-profit margin within the given period of time probably annually.
Corporate Communication and Public Relations
The UBER technologies INC company is located in San Francisco, California in the United States.The location of the company favors it in that America has the most favorable business environment. The environment is enhancing factors like the political stability of the states. The American states are known for their supremacy in power that covers very many departments the states are politically stable since its residents are elite and therefore they don’t find the need to have political differences. Ad the name suggests the states are united and therefore the unity gives them a winning environment and the agility to achieve their goals with ease (Todd, 2018). The states are also known by their wealth. The state’s wealth contributes and creates the business environment that favors all enterprises that, the potential investors find it easy to establish the new business. The cultural factors of the state favor business growth since they don’t have cultural differences due to diversities and common way of life to all members of the state. The common way of living has been brought about by the unity with the residents. Generally, the environment in California and the other locations of the UBER INC subsidiaries favor the UBER activities and therefore the company fare very well.
The company has a horizontal management structure that is led by a CEO who works with aboard of directors to ensure there is effectiveness. The management of the company clearly shows that there is a sophisticated way of management since they have a perfect decision and develop wonderful ideas. it creates room for innovation since there are specialization and division of labor. The company has a word success record in making wisest decisions and therefore is the success of the business.
The company offers life assurance to its workers and even customers, therefore, the workers are highly motivated as their hospital bills are catered for and therefore they are always brisk takers to accommodate success for the businesses. The company has also chosen to pay some amounts to its retired workers the services compels many workers to vie for jobs from the same company. The company also over security by employing security officers from super government America therefore in its operation the workers serve under a concussive atmosphere that makes them have the sense of belonging. In addition, the company ensures no corruption and also accredits personal etiquette to the workers. And even its clients.
The company engages in both horizontal communication and vertical communication. The communication used where appropriate and therefore the effectiveness of the business has paid it and the company is now running under good public relations. It has been conducting researching on customer feedback by conducting serves through switched-on an online survey company and therefore the company has a complete knowledge of the customer’s tastes and preferences. The company also conducts marketing activities like advertisements and promotions of its customers. It uses televisions and websites and even bloggers to advertise its services and even produced goods. These activities are helping the company and contributing to its success and prosperity.
The size of the company was analyzed by the number of workers and the financial position of the business. The company has more than 2.4 million workers and it is employing more due to the extension of the idea to bring more people in the company. The assets of the company total almost up to a revenue of 15.7 billion dollars. The company experiences Increment every year and therefore the workers work under motivation (Lamancusa, 2018). The workers in the company enjoy offers such as overtime and other allowances. The company realizes greater benefits from their assets the cars, online games and other e-business activities. The company also sells vehicles and realizes quite a high profit.
Due to many resources, the company has a large number of assets over the market, therefore, it is in a position to outwit the other companies that carry out the same activities and offer similar services. The company has been a leader in the transport sector of business and therefore it is known to produce the best commodities ever despite the other upcoming companies. The services offered by the UBER INC Company are relatively unique and satisfying to the customers though there are few challenges arising but simultaneously being solved by the company elite management team. The power of the company to solve the challenges have always a success due to the analysis in the report that has been depicted and analyzed, searched on with the solution being realized (Payne, 2018). The company aspires to lead the market in decades of years, therefore, it is possible that it will carry the market in its multinational environment. The company has point to resolve or collapse since it accumulates a large wealth. As we analyzed the wealth of the company it is proving to own a wealth equivalent to billion times its initial capital and the financial stability of the company confirms the workers are satisfied due how they show the willingness to serve and perform in their jurisdiction.
Due to the applied business strategy that is the global strategy, the company has been receiving Incentives from its government and the newly ventured nations so as to offer cheap and quality services. The company, therefore, has been realizing greater profits and the agility to manage its operations. The company has also found a new way of doing things that because it is receiving the Incentives the part of the business budget covered by the Incentives is used to necessitate business activities hence good performances and thereby improving its financial position (Poncin, 2018). The company also wins very many rewards from the government and other nations for providing quality served and its sophisticated way of solving business weaknesses. In two years time, the net revenue is expected to Increases by 49 percent which translates to a very greater amount of Increment. In the side of the workers and customers, the company has been known for giving to the community by sponsoring education and also games and sports something that has contributed to its approval by many. The company also motivates the customers by giving those satisfying salaries and basic allowances. The company also works under a very powerful condition whereby satisfied employees work to satisfy its customers.
The company has employed a more than one business strategy that enhances its activities depending on the location of the business.
To begin with, the company is planning to engage in multi-national strategy. In the global strategy, businesses are operating in a homogeneous market which has leveraged economies of scale. These way businesses have the opportunity to boost their revenue since there is a convergence of consumer needs and greater market Incentives. Moreover, the strategy offers uniform global image for businesses thereby giving them a competitive edge in the market being run by global companies. Due to the large market opportunity, the UBER taxis are expected to project improved revenue (Dutson, 2018). The company requires that since the global strategy applies in the multi-national environment there is an expectation of what the market will be flooded to meet the idea that the UBER cars are few comparing to the attracted market thus utilizing the few resources to achieve greater profits.
Due to changes in the environment the company seeks to adopt a swift flexibility so as to meet the customers demand as the change demands. These changes come as a result of cultural dynamism and even socio-economical dynamism depending the time (Jankowicz, 2018). They may also be brought about by seasons and climate change and therefore the operating system is termed to producing the best and giving a favor and a consideration to Avery change that arises to its customers and clients.
After doing a thorough research the researchers realized that there are other companies that offer the same services to that of the UBER INC Company. The competitors may pose a stiff completion on the market and thereby make the new idea to have a caged movement (Farr, 2018). The management team after conducting a market research it has realized that the competition had come about due to change in technology since the Incorporation of modern technology in the business sectors the competition has been a dynamic jurisdiction and therefore changes take place second by second, minutes by minutes, hours by hours and even day by day convincing the whole year in the same environment. The challenges are forcing the company to improve its service SSO that it can compete favorably in the market. Apart from the digital part of the change, the other companies are also posing a competition in that they offer cheap services compared to those of the UBER INC private company. The company is also facing another challenge that since the service of transportation that it offers they are confidential, to some extent some client do fear due to the recorded cases of kidnap and therefore the kidnappers have been known to use cars similar to that of UBER INC company of which they are not.
The company’s management committee has proposed to solve the market challenges realized by introducing methods of doing its activities. To begin with, the company has planned to improve its technology by doing an advanced research on a unique way of doing this like production of super speed and powerful vehicles to use and sell. For their operating capital that is the file operating cars are to be painted and bear a UBER technologies log for identification. The uniqueness of the operating cars will clear the doubts of clients that they may be of kidnappers. The act will solve a big challenge that has been a psychological issue to the clients. The work of establishing the idea will take three and half months. Making the difference will make a new operational system that all vehicles will be tracked both outside and inside view of the vehicle. The strategy is aimed at monitoring bad habits of drivers who may exhaust the company’s name by having a double objective in the business, for example, some kidnappers may bribe some UBER taxi operators to use their opportunity and get the people to kidnap. The issue of kidnapping is inhuman and therefore it should be avoided to conserve human life since it leads to madder and human humiliations and persecutions (Gorka, 2018). The issue of high prices, the company is planning to device the cost of its services within two months period and therefore it will charge affordable prices hence being the most and perfect in the market. When the company will take control over the market it will be able to open and spread subsidiaries in that very nation all over the world the company also aims at providing the highest quality services since the done research has analyzed a new operating system that will be an end to end system. The system is aimed at portraying a maximum security and comfort to the clients no matter the season or location neither the technology of the jurisdiction. The due time of the booking will be well known. the services will be more flexible and convenient to meet the customers demand and to provide and avail an environment that will favor the tastes and preferences of the customers in the market the company will promote customers will be consistent since there will be an identification system of the person served and the location and even the cost of the service provided.
The company’s management team has strongly worked to prove their prominence. The appointed strategies are likely to work easily without raising other problematic issues the company’s strategy is a powerful global strategy that has core multi benefits in the market. Example awards, incentives are some enjoyed benefits by both uber Inc company and its product consumers. The company has a sophisticated operating s will definitely lead to success. The uber technology Inc company has is depicting a class of work that has hardly been found in most of the production companies in the world. The company has equal treatment to its employees and therefore a fare game is played in the operational field. The game demands that every worker has power in his or her office though the orders from the above are highly respected the company. The company is therefore able to maintain its power and work upon the available tasks since it is focuses on success. The plan of the business is determined by the power the business has and how skilled is its personnel. The company well focused to work on the planned work and therefore time is well utilized and the management team us always proving the atmosphere that favor the success of the business.The company is in a position to outwit the others business due to its agility that has been reinforced by the government of America. The position of the company also makes it a powerful organization that is king in the market despite the modern technology.
Conclusion
To confine the whole report in the same wallet, the company has depicted a well and most sophisticated way of operation and therefore it is a company that is laying a business foundation for other investors to emulate due to their fairness and high levels of justice manifested in its jurisdictions. The company has laid down and adjusted on its weaknesses and problematic issues identified, therefore, it will be the best as it works for since the management team works under the principle that it is not enough to be good when able to be best. The principle remains that the company is able and therefore it achieve the goal of bringing more people into the few cars of UBER INC Technology Company.
References
Dutson, A., 2018. A review of the literature on teaching engineering design through project?oriented capstone courses. Journal of Engineering Education, 456(2), pp. 23-66.
Farr, J., 2018. Using a systems engineering design process to conduct undergraduate engineering management capstone projectsJournal of Engineering Education, 99(3), pp 56-66.
Gilinsky Jr, A., 2018. A proposed design for the business capstone course with emphasis on improving students’ information competency. Journal of Management Education, 49(3), pp. 12-19.
Gorka, S., 2018. Developing realistic capstone projects in conjunction with industry. In Proceedings of the 8th ACM SIGITE conference on Information technology education, 177(7), pp. 12-16.
Gorka, S. M. J. a. H. B. 2. O. D. r. c. p. i. c. w. i. I. P. o. t. 8. A. S. c. o. I. t. e. (. 2.-3. A., n.d.
Jankowicz, A., 2018. Business research projects. Cengage Learning EMEA, 134(7), pp. 44-67.
Lamancusa, J., 2018. The Learning Factory-Integrating design, manufacturing and business realities into engineering curricula-a sixth-year report card. In International Conference on Engi, 234(8), pp. 23-28.
Payne, S., 2018. Assessing the business capstone course through a method based on the SOTL and the stakeholder process. journal of Education for Business, 234(2), pp. 23-44.
Poncin, W., 2018. Mining student capstone projects with FRASER and ProM. In Proceedings of the ACM international conference companion on Object oriented programming systems languages and applications companion, 234(4), pp. 23-66.
Todd, R., 2018. A survey of capstone engineering courses in North America. Journal of Engineering Education, 144(6), pp. 12-17.
van Acker, L., 2018. Embedding graduate skills in capstone courses. Asian Social Science, 109(9), pp. 16-19.
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