Essentials Of Entrepreneurship Small Business: Marketing Strategies And Challenges

Research problem

Discuss About The Essentials Of Entrepreneurship Small Business.

Marketing strategy is a promotional tool as it is practiced for enhancing the awareness of products and services among the specified consumers systematically. Marketing strategy facilitates the organization to make distinguish the image of products and services among consumers as it could increase possibilities of getting higher success. From the application of the marketing strategy, the organization will be capable to directly converse with their consumer about product and services and make a reliable relationship with their consumers. Red tree should gain their understanding about the strategies of marketing for effectively dealing with the factors that would affect their goods and services (Wensley, 2016). The organization should gain their knowledge with respect to PESTLE as it would support to understand the effect of external factors on the product and services of the company. Marketing strategy facilitates to collect direct as well as the indirect reaction of the customers towards goods and services of Red Tree. For sustaining the position of the organization, the company is needed to increase their existing awareness towards the marketing strategy for launching organic confectionary products in Australia. It could also enable the organization to make a higher profit in the least time (Baker and Saren, 2016).                        

This research supports to critically analyze the data with respect to the identification of marketing strategy to launch the organic confectionary products in Australia: A case study of Red Tree. This research depicts challenges faced by Red Tree at the time of launching their organic confectionary products and services in Australia. This research supports to gain the understanding about the relationship between marketing strategy and organic product and services performance (Aghazadeh, 2015). Moreover, it is evaluated that marketing strategy could facilitate organization to gain awareness about goods and services among consumers. It could be effective for gaining the productivity of the firm. From this investigation, researchers gain their understanding about marketing strategies that will support to enhance possibilities of success of launching confectionary products and services in Australia. A significant understanding of marketing strategy enables the organization to obtain higher competitive benefits by attracting a huge amount of customers (Kumar, 2015).      

The primary purpose of this study is to address identification of marketing strategy to launch the organic confectionary products in Australia: A case study of Red Tree. The following objectives will be accomplished to attain purpose of this study:

• To explore challenges to launch organic confectionery goods in Australia- A case study of Red Tree
• To identify the relationship between marketing and organic confectionery products in Australia: A case study of Red Tree
• To recommend the marketing strategies for successfully launch the organic confectionery products in Australia-A case study of Red Tree

Research aim and objectives

This section enables to gain understanding about conceptual understanding about concern of study. Academic journal, books, online and offline sources and company web are considered by the researcher to obtain authentic information about research matter (Cacciolatti and Lee, 2016). These sources could support to obtain a feasible outcome in the least time. This section support to gain the challenges that could be faced by Red Tree at the time launching their organic confectionery products in Australia. This part supports to comprehend the relationship between marketing approach and performance of organic confectionery products in Australia. Further, this section also supports to gain the understanding of the researcher with respect to the strategies for successfully launching the organic confectionery products in Australia.      

According to Sethna (2015) identification of true market could also a major issue for the organization. A key success in the business is delivering goods and services for which consumers have a convincing need. Identification of true needs of actual problems could not be an easy task for the organization, which could directly influence financial situation of organization. In addition, it is stated that the organization determines actual place and demand of consumers for delivering their particular product and services. It could enhance the possibilities of success of products and services.     

Lockrey (2015) argued that customers are influenced to buy goods and services by promotional messages delivered by media, print media, and magazines. Humor is practiced in the business message to catch the customer to pay attention. Thus, it is evaluated that culture could directly influence the performance of the firm. For producing effective ads, the organization selects one language to deliver their message with a specific message. Before launching products and services, the organization understands the morals, customs, and culture of the country where a firm plan to introduce product and services. They understand the motives of the consumer to purchase product and services. If an organization does not understand the importance of the culture and launch their products then it could create the higher possibilities of product failure.   

In support, if this, Baltes (2015) stated that communication style could also be a major issue for the organization as it leads to a negative outcome.  The organization managers can face many issues at the time communicating with their subornation caused by language differences. Hence, an organization might remember that they give expression instead of only using words. It could support to eliminate the possibilities of the communication barrier. Apart from this, it is examined that the technology could also impact on the performance of the organization. Red tree understands the technology of other nation to effectively launch their products and services and get a reliable outcome. Australian use the modern technology hence organization should be aware about the modern technology to get a positive result.

Approaches to the problem

Dixon et al. (2015) explained that the marketing is an essential element for strategic planning in the business. Market researcher of the organization could understand mode by which products and services information will be spread among consumers. There are certain factors that are considered in the marketing strategies like advertising, sales, and performance. The marketing strategies enable the marketing team to promote the goods and services of the firm by considering different tools. The marketing strategy supports the company to increase the sale of the firm by increasing the brand image in the marketplace. The marketing strategy could enable an organization to save their cost.

Cross et al. (2015) argued that the marketing strategy plays an important role in the brand recognition. It is evaluated that the marketing strategy encourages the organization for increasing awareness of goods and services in the marketplace. It is stated that there is a positive relationship between marketing strategies and possibilities of success to launch organic confectionary product and services. The key success of the organization relies on the marketing strategy. The marketing strategy also facilitates the company to identify their target market and to determine their measurable goals. It could be effective for getting the positive outcome. For sustaining the position in the marketplace, the organization could need to make their unique image among consumers as could only possible by practicing the marketing strategy.

In the favored of Posner et al. (2015) explained that the marketing strategy could lead to saving cost. The marketing strategy supports the organization to enhance awareness of the brand as it could least to higher sales of company products and services. Further, the marketing agencies could offer many advantages, but with time such kinds of marketing efforts can become exclusive. Moreover, the external marketing agencies could be effective if managed properly. If the organization concentrates on the packaged strategies then they will be capable to decline their promotional cost.   

Chernev, (2018) suggested that the organization should consider these factors at the time of marketing their goods and services in the marketplace like the product, price, promotion, place, and people. The product consists of the goods and services that will be offered to the consumer. From the application of product strategy, the organization should consider many factors related to the branding, labeling, quality, and packaging at the time of developing their goods and services. For launching products and services in Australia, the organization should mainly focus on the product safety and labeling as it could be an essential factor for getting higher success in Australian.   

To identify the challenges to launch the organic confectionery products in Australia- A case study of Red Tree

Baker and Saren (2016) recommended that price strategy could also be an important factor for the organization. Appropriate price of products and services could also lead to getting higher profit in the least time and cost. The organization could understand each factor that could affect the price of products and services. From the use of price strategy, the company will understand how much a consumer willing to pay for the consumption of products and services. It is evaluated the marketing strategy could lead to getting higher benefits in the least time and cost. Apart from this, the promotional strategy could enable the organization to make a reliable relationship with their potential consumer by spreading the awareness of goods and services. There are certain sources that should be used by company to promote their goods and services like social media, blogging, e-newsletters, website, loyalty and reward programs, TV, radio or print advertising, brochures and flyers,  word of mouth, sponsorship, PR activities such as media releases and events, cold calling, mail-outs and letter drops, and networking

Scarborough, (2016) suggested that place strategy enable the organization to evaluate how their consumer will be capable to buy goods and services of the firm. There are certain channels that could be considered by an organization like retailing outline, selling product by wholesalers, distributors, agents, and store. From the application of place strategy, the organization determines their targeted market to deliver their goods and services. Apart from this, it is also stated that the organization will likely have to involve with distributors, stakeholders, suppliers, employees, and wholesalers to get their goods and services to the marketplace. The organization has needed to ensure they comprehend the significance of offering the quality goods and services. The organization should also understand the process strategy by which they will be capable to comprehend the significance of appropriate customer facility and business process in the accomplishment of marketing goals.                

The research design will aid research scholar to understand different strategies, techniques, and approaches with respect to the accomplishment of the research aim and objectives. The research design facilitates the researcher to determine research methods for collecting feasible data about the current research dilemma. There are many methods as it could be considered in design of research like research philosophies, research strategies, research types, research methods, data collection, sampling method, and data analysis method (Kerr and Patti, 2015). These methods support to obtain a reliable outcome.       

To identify the relationship between marketing strategy and success of launching organic confectionery products in Australia: A case study of Red Tree

The research philosophy is faith about methods by which information about the situation should be collected, evaluated, and implied. The research philosophy is a combination of epistemology and doxology as it could support to accomplish research objectives. Interpretivism, realism, and positivism philosophies are entailed in the research philosophies (Vargo, et al., 2015).  

The interpretivism philosophy is an effective tool for gathering theoretical data in the context of current research issue. Positivist philosophy is used to gather factual information with respect to research matter. The positivism philosophy consists of the factual information, which is emphasized on observation and measurement as it could be effective for discovering accurate information about statistical technique. Apart from this, the realism philosophy enables to obtain beliefs and authenticities as it exists in the real world (Järvinen, and Taiminen, 2016).  

For this study, the researcher will use interpretivism philosophy as compared to the other research philosophy caused of subjective nature of research matter. Though this method, the researcher will be capable to obtain feasible information about research.

The research approach is also an effective technique for collecting authentic data of research issues. Further, inductive approach and deductive approach are involved in the research approaches. The inductive approach facilitates to get theoretical information about research matter (Hakansson, 2015). This method enables to gain theoretical data about research matter Apart from this, the deductive approach enables to make research hypothesis with respect to research matter. The deductive approach support to accept and reject research hypothesis on the basis of collected data. This approach will be effective if the research is objective in nature (Smith, 2016).  

For this study, the researcher will execute an inductive approach for collecting feasible information with respect to current research matter. The inductive approach is suitable with interpretivism philosophy caused of subjective nature of the research concern. Moreover, the inductive approach will be practiced to get conceptual data of research matter. It will also support to accomplish the research aim and objectives.               

There are different techniques that are involved in the research study such as exploratory, descriptive, and causal relationship. There are many methods of investigation that effectively enable the researcher to determine specific research design. The exploratory research design demonstrates the initial investigation wherein investigators attain the objectives and aim of research corner by entailing the developed hypothesis (Kowalkowski, et al., 2015).  In contrast to this, the descriptive research design facilitates the research scholar to get depth information with respect to the research concern by discussing the situation. Moreover, the causal research focuses on cause and effect relationship between variables.     

For this investigation, the investigator will use the descriptive research design method to conduct their research and get reliable research result. Through this technique, the research scholar will be capable to determine the marketing strategy to launch the organic confectionary products in Australia a case study of Red Tree. This method supports to determine the relationship between marketing strategy and red tree performance. This research design will enable the investigator to obtain opinion, and views of the research participants about the research concern to accomplish research purpose. This research is subjective in nature hence the exploratory and causal method will not be considered by the researcher.                 

The research strategy will facilitate researcher to meet objectives and aim of the research issues. There are different methods that are considered in the research design like qualitative, quantitative, and mixed research design. The qualitative research design method will enable the investigator in order to collect non-numeric data in the context of the research dilemma. In contrast to this, quantitative research design will be used to collect statistical information about the research concern. In contrast to this, the mixed data collection method will support to get the theoretical as well as numerical information about the research matter (Baker, 2016).      

For this study, mixed data collection method is used to collect factual as well as theoretical data with respect to the research matter. The mixed research methods will enable research scholar to take the advantages of both qualitative and quantitative research design. It could also be effective in getting valid outcome in the context of research issue. it is analyzed that mixed research design will be imperative to get feasible information about research concern. Consequently, the researcher will be capable to accomplish the aim and objectives of the research matter by applying this research method.  From the utilization of this method, the researcher will be capable to get the conceptual as well as factual data with respect to the identification of marketing strategy to launch the organic confectionary products in Australia a case study of Red Tree.   

In the research study, research strategy is an effective method for discovering the research matter by answering the research queries in an effective manner. Through this technique, research scholar enables to collect background information and examine the collected data to create the specific conclusion (Bharti, et al., 2015).  For accomplishing aim and objectives, the researcher uses many strategies such as interview, case study, experiment, focused group, literature review, questionnaire, survey, and observation method (Karjaluoto, et al., 2015).                 

In this study, survey through questionnaire method and literature review strategies will be used by investigator to attain aim and objectives of this matter. It is because these approaches enable the researcher to obtain the feasible data about research matter. The survey through method enables the researcher to collect responses of research applicants with respect to the research questionnaire. Besides this, the survey through questionnaire method also enables to accomplish the aim and objectives. Literature review strategy will aid to collect conceptual understanding with respect to the current dilemma. Consequently, the researcher will be capable to get the reliable data about research matter.        

The sampling technique is practiced to choose the appropriate sample size for performing this research concern. In this dissertation, certain kinds of techniques are involved such as non-probability and probability sampling technique. These methods enable to get reliable information from the whole population (McColl-Kennedy, et al., 2015).  The probability sampling method enables research scholar to randomly select participants for performing research and complete aim and objectives of study. From the application of the probability sampling technique, study will be facilitated to equally select the research participants for conducting their research (Tzokas, et al., 2015). In contrast to this, non-probability sampling technique enables research scholar to select the participants on the basis of age, gender, education, and experience (Mullakhmetov, et al., 2016).                 

For this study, research scholar will select the probability sampling method than the non-probability sampling method to perform the research and get a reliable outcome. The probability sampling method enables the researcher to get obtains the reliable outcome.  In this study, research scholar will select 50 consumers of Red tree to collect their opinion and views towards the research matter and accomplish the aim and objectives of study effectively.    

Data collection technique facilitates to collect conceptual tool to obtain valid result. In addition, it is analysed that primary and secondary data collection method are entailed in the research study to obtain reliable information about research matter. Primary data collection technique enables to get factual data with about specified issue (Ardjouman and Asma, 2015). In addition, it is analysed that there are certain sources that are considered in primary data collection such as observation, survey through a questionnaire, and interview tool (Lovelock and Patterson, 2015). In addition to this, the secondary data collection technique involves many methods to obtain data from existing sources such as online, offline, books, organization web, magazines, and academic journal. It supports to collect feasible information about research concern (Homburg, et al., 2017).  

This research is based on the marketing strategy and launching of organic confectionary product in Australia. Hence, the researcher will practice both primary as well as secondary data collection method and get a reliable result. From the application of the primary data collection method, the investigator will consider survey through questionnaire to collect opinion of research participants towards research matter. At the time of using the secondary data collection method, literature review method is executed by investigator to get theoretical information about research issue.   

Data analysis tool could support researcher to examine gathered information by considering the statistical and non-statistical method. There are certain techniques as it will be considered by investigator to evaluate gathered data like a case study, content analysis, and statistical data analysis (Heding, et al., 2015).  

For this study, the investigator will use statistical data evaluation technique to demonstrate collected data by considering Ms-Excel software. The researcher will use many diagram and chart to demonstrate collected data. The researcher will use a literature review method to examine non-numerical data and get a reliable outcome. These methods will permit the researcher to accomplish the aim and objectives of the research in the least resources.

The total estimated cost for this project is AUD 2600 to launch the organic confectionary products and services in Australia. The following activities will be accomplished to meet the aim of this research.    

• The investigator will spend AUD1000 to complete their first phase of the research. The first phase of this study is research proposal wherein the researcher investigate about many research activities that will be implemented at the time of research to accomplish the task.
• For completing second phase researcher will invest AUD 800.
• The researcher will invest AUD 800 to complete the third phase of the research wherein the researcher will make the final decision with regards to the research matter.               

Chart

The following table demonstrates the members who will be part of this project:

References

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