Advertising notes
Advertising Context Ethics and Social Responsibility – Celebrity Affirmations: The Good Guys, the Bad Guys, and Lance Armstrong You Need a Good Man (LeBron), Not a Tiger or Lance – Holistic Approaches etc. Individual Spokesperson 4 4 A Lawyer. – Do advertisements make us more useful? Yes, we want to be with LeBron, we want to have his shoes – how does that affect the price? – Does it encourage or hinder competition? Promote, but decline as AT&T swallows the company Personal touch – Free advertising and marketing – “What works best for most people?” Slogan, do what’s right for most people – Advertising accounts for 2 percent of US GDP – Country with the highest per capita spending on advertising Vs.
There are many Chinese, so one person is taller – Standard of living is directly proportional to advertising investment – advertised products have inherent added value (more visibility, more popular, new use) JayLo drink smarter then I pay more likes JayLo – Advertising increases personal interest – Advertising increases competition – First impressions are chosen Everyone vs.
Special group – Advertising impact on price – more customers, Customers pay less because for Competition – Advertising can support the creation of Brands New and improved legacy models. – Bluff, lies and simple lies he is illegal and unethical, his guts (e.g. New York’s best coffee), straight lines are not welcome in this business, but is also FCC – Advertisement: Incomplete information, representation Advertisers and brands are biased Telling the whole truth – Subliminal advertising: Really? It flickering imperceptible image effects the viewer is not intentional it doesn’t really work he said it didn’t work in the test – Manipulation: really? Always good Part of the process – The average American receives 500 to 1,000 messages a day – 14 minutes of Internet TV per hour, plus product placement – Online advertising is harder and better for customers Discussions and genre collaboration should be a touchstone – Social responsibility Blaming No One – Integrity Avoiding Boasting – Free Trade Speech
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