Importance of Websites as a Marketing Tool for SMHs
The aim of this research is to evaluate the level under the e-commerce adoption within the SMHs in Malaysia”
´“the IS-approach has studied to adopt the technical factors in such a way so as to ease of its use along with the security and the privacy”
´“In each of the IS study, it consists with the ease of use factors with the most frequently for the criteria which will depend on the navigation, searching mechanism, user-friendliness, loading speed, ease of access, web linkage etc. (Lam, Cho, & Qu, 2017)”
´“It is necessary to evaluate the website by adopting the e-MICA stages for the promotion, grouped, processing and also the provision of the seven dimensions rather than the interactivity, online processing”
´“There are independent hotels which may have the different level of the e-commerce adoption along with the comparison as well as the generalization which is so much subjective in nature (Law & Jogaratnam, 2015)”.
Issues and Problems that being analyzed
´it is necessary to develop the evaluation framework for the Chain Hotel website in Malaysia and that will combine with the dimensions like information attributes, payment, website design attributes, and quality of the content, website operating attributes, navigation along with the search facilities (Shergill & Chen, 2016)”
´“As per (Law & Cheung, 2016) he study of the context analysis along with the evaluation approach for the limited-service as have lodged the properties. Thus the seven evaluation criteria can be highlighted in the study as it includes the content, timeliness of information, impression, accuracy, navigation as well as the accessibility. Thus the weakness of the study has to identify their effectiveness for the hotel website within the 25 top limited lodging of the chain hotel”
There are many people who are found to be devoted within the tourism as well as they prefer the taste within the local food for their same time, then they found to stay at the hotel which becomes the favorite tourist lodge. In that scenario, the construction of the hotel information is considered as the imminent (Shuai & Wu, 2016)”.
Detailed Analysis of the identified issues
´the proposed stage model for the e-commerce adoption within the SMHs is depending on the six levels of the E-commerce Evolution Stages Model (Chiew & Salim, 2013)
for the development of this kind of website, there are some evaluation criteria those are required to meet. Thus the development of the small and the medium-sized hotel’s websites in Malaysia as it will develop the four websites for the evaluation categories-
´Usability
´E-Customer Relationship Management
´Online Reservation
Recommend solution and suggestions
´A total of the 59.5 percent for the small as well as the medium sized hotels can be provided for the interactive map along with the simple directory for the hotel website.
´The SMHs and other independent hotels can be utilized for the outsourcing of the booking engines for the hotel reservation system as it will cost much cheaper as compared to the development of the hotel reservation system.
Limitation and Future study
´Thus the research is limited in order to have the website evaluation along with the analysis of the data.
´the researchers can justify the level of e-commerce for the adoption among the SMHs in Malaysia
´the evaluation of the hotel websites has found to form the perspective of the customers. In that case, the marketers can know the importance of those websites as it will depend on the evaluation from the customers.
´“The researchers are needed to plan in future for conducting the in-depth interviews with those hotel managers and thereby, the observations, as well as the case studies, can be identified with the adoption of the e-commerce among SMHs in Malaysia (Brown & Kaewkitipong, 2015)”.
Reference
´Lam, T., Cho, V., & Qu, H. (2017). A study of hotel employee behavioral intentions towards adoption of information technology. International Journal of Hospitality Management, 49-67.
´Law, R., & Jogaratnam, G. (2015). A study of hotel information technology applications. . International Journal of Contemporary Hospitality Management,, 170-180.
´Law, R., & Jogaratnam, G. (2015). A study of hotel information technology applications. . International Journal of Contemporary Hospitality Management,, 170-180.
´Shergill, G. S., & Chen, Z. (2016). Web-based shopping: consumers’ attitudes towards online shopping in NewZealand. Journal ofElectronicCommerceResearch, 79-95.
´Shuai, J.-J., & Wu, W.-W. (2016). Evaluating the influence of E-marketing on hotel performance byDEAand grey entropy. Expert systemswith applications,, 8763-8769.
´Chiew, T. K., & Salim, S. S. (2013). Webuse:Website usability evaluation tool. Malaysian Journal ofComputer Science, 47-57.
´Brown, D. H., & Kaewkitipong, L. (2015). Relative size and complexity: e-business use in small and medium sized tourism enterprises in Thailand. Journal of Enterprise Information Management, 212-231.
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