Tum’s event management model
I can see a couple of familiar faces apart from the professor and a few new colleagues. Sheridan was our lecturer for this year. In the first week of our course, we have studied management model of Event. We have studied 6 stages of Tum’s Event management model. We have learned six stages of Event management model of Tum. Six stages are defining goals and Target market, researching CSF’s, determining different skills and resources, linking skills, resources to CSF’ and develop strategies and finalizing plans. We have also covered important aspects of risk management. We have learned about the difference of risk and risk management (Tum et al., 2006).
I have learned that it allows organisations to control on expected or unexpected situations. We have also learned that risk management deals with defining responsibilities, deadlines, identifying or minimizing impacts, reducing response time and preventing recurrence of undesirable cases. It also identifies and addresses risks of any nature that may negatively affect the business process of a company. However, this activity requires prioritizing actions according to relevance to the business processes of the organisation. I can acknowledge that I had no idea about the importance of risk management of an event. For the successful management of an event, risk management plan is significantly necessary.
We have also completed group event. It has been seen from my experience that choosing a proper group is a difficult work. I was unsure if my previous group still wanted to be together. It is difficult for a group member where he/she cannot share own experience. Sharing proper information and opinion is too important for group ().
I have experienced the issue where my previous group member was confused about my existence with the previous group. I have studied that every member of a group should be confident enough to deal with different opportunity of the group ().
We did a WBS (work break down structure) activity REF WBS. We basically had to place functions in boxes from the left to the right and think of the names of sub-groups of a list of things that need to be done in order and the same step for the sub-groups. The objective is to go from left to right until getting to ‘’tasks’. Reflecting back it was good that we did this exercise because it helped us breaking down all our event tasks in detail. The other activity that we did was about the V festival, why it has been V successful and what are the risks to the V Festival and Mega Event ref mega event. We have also studied the impact of risk management towards our event. We have finalized the aspect of how the wider aspects of risk management affect on event. We have shared it also in the class.
Importance of risk management in event management
In this week we have covered the study of financial management. At the end of the sessions it has been cleared to us that the success of a good company depends on good aspect of managing finance of an organisation. I have learned that managing finance of the event is the most common deficiency in the feature of event management (Goldblat 2011).
I have studied that a good strategic planning is required to deal with finance part of event management. For this aspect, a detail monitoring aspect is required for managing event. I have also studied that for small businesses, this plan is more important at a low cost (Goldblat 2011)Many small businesses and entrepreneurs have ended up starting their business because of lack of plan of finance and size of the event. According to Goldblat (2011), ‘The budget represents an action plan that each successful event plan must carefully develop.’’ I have understood the importance of the calculation of break-even point. At the end of the session we have done some exercises for understanding the break-even point and petty cash money. In future, we can deal with this knowledge.
In this week, we have been divided into groups to participate in an activity. We have taken part in an event of a company who organizes ‘’ The Rat Race’’. Here, we have prepared a press release giving all information about the event that would take place in London in late September 2016. I was surprised to find out that my colleagues have a lot of imagination. We have also done different exercises of controlling risk at Leeds New Year’s Eve 2003.
We have studied different definitions of ‘’Risk’’. Among other definitions risk is the probability of an event happening, it can be threat, when negative, or opportunity, when positive. It is the result obtained by the effectiveness of the hazard (bowdin, G., I. Mcdonnell, J. Allen and W. O’toole, 2010). The process of identifying risks is complex and should seek the knowledge from all. Team meetings can be used to discuss new risks and how what was planned is working (or not working). In addition, in the daily follow-up tasks, members should remember the critical points. Time allotted in this is a valuable investment. The idea of risk management is often related to crisis. Proper knowledge of managing risk can prevent crisis. I have also studied that a company should keep track of all the necessary documentation and plan in response to each risk (Shone and Parry, 2013: pg229).
Group event and proper group management
On the first hour the lecturer asked us to reunite with our event group and asked to do an exercise on what type of organizational culture would fit our event. My result was that my ideal organizational type is Hierarchy; it is characterized by rules and bureaucracies. I was surprised with the result because I would say that I am more a Clan type of organisation because of my personality. We started another exercise but this time it was to analyze the risk communication plan at the Radio 1 Love parade, BOWDIN, G., I. McDONNELL, J. ALLEN and W. O’TOOLE, 2010. 3rd ed. Events Management. Oxford: Elsevier (Pages **6-**8). It was a sad incident where a lot of people were being crushed to death because of poor communication plan. It made me realize the importance of a good communication plan between all members of an event.
Week seven:
The process of globalization on the economy requires that multinational companies should be prepared to make decision by considering changes in economy and society. Multinational and transnational companies deal with many international segments of business.
I have learned that a good way to analyze the external environment of business is PESTLE. We have learned about PESTLE analysis through many important seminars. We have also learned the practice and activities of PESTLE. In groups we needed to do the PESTLE analysis on London Olympics. Some aspects were easier to analyze but we got felt complexity while dealing with the analysis of environmental and economic factors. The second activity was about a disaster at a rock festival called RROSKILDE. This time it was much easier because we were familiar with the risk management plan already. We have understood the case with the help of the case of Shone and Parry, 2013: pg**9).
In this week, we have also confirmed our group name which was Solentice. After submitting our event manual we were ready to give each other’s a grade. We filled the peer’s assessment form and gave it to the group head. I was too honest to give the grades accordingly. I have used my opinion only. I have become surprised with the activity of finance team. I personally thought that they did a good job and deserved the grade I gave them.
Finally, the day has come that we have been waiting for so long. I woke up at 7.30 am in the morning to meet up with Bisi at 10 am. I allowed plenty of time because I live 45 minutes away from Southampton. I drove to Bisi’s apartment to help her because she had some decoration accessories that we needed to take to the venue. We had a long day was waiting for us. We have arrived at the venue and as soon as we got in, we started setting up the chairs and the VIP tables, soon I had to leave because I needed to go to Grace’s house to collect her and the humpers and some more decoration stuff. By the time we went back to the venue it was already time to pick up one of the dancers from the station. It was 15.30 and everything seemed to go according to plan.
The performers started rehearsing, each one had different requirements. I was the logistics on the day but Bisi was helping me as well. She was dealing with the tech guys and the host while I was dealing with the performer’s requirements. Time flew, it was 19.00 already. Guests started arriving. As soon as I saw the first one I knew it was happening. We were delivering our first live event. I could see everyone was as nervous as me. The performers were incredible; we had a champagne glass act and a fire act. Even though that the fire acts performer had experience in the area I was still apprehensive. During her act I was holding a fire blanket behind the curtail. Grace was downstairs in from of the stage with an extinguisher just in case of any unexpected incident. Amy was our risk manager on the day; she did an excellent job identifying all the risks and ways to prevent them from happening. During the second part of the event I was backstage helping the performers getting ready and making sure that the schedule would be followed. The event was a success, it was ahead the schedule but our lecturer thought that it was better than finishing after the time set. Everyone seemed to like the event; we had good feedbacks on the host, performers and the atmosphere.
Although the event was a success we still had to go through this process of evaluating the performance of each other. The event was finished but there were many lessons learnt during this couple of months that we were together. On the day of the event I could see how everyone was trying their best to put up with a good event. They sure deserved a good grade. I was so happy to know that we raised 1200 for the Pink Ribbon Foundation. After the peers assessment Sheridan gave us the feedback from our event we showed him proofs that we had closed the account and transferred the money to the charity. We have learned lot of things during this study time. We have learned to make proper event with proper financial and risk management plan.
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