Advertising notes
Advertising appeal – Imagination is the most powerful thing. Buying a product, service or vote for someone creates desire or social desire – Other emotions include fun, sex, and recognition, fear or consequences (law now!) Confusion – Confusion is too much advertising. Consider Time Square in New York. – Too much money is at stake. The old post has been replaced with the new post with. Where can we not see ads? Product Placement – The Answer to Advanced Technology.
Customers can skip the ad, but you can’t avoid with the product in place. – Also known as Embedded Marketing – 1925, Wings Movies, Hershey Bars Slips Targeted Marketing – The key to advertising is knowing your audience . Population. Celebrity Affirmations – Celebrities sell everything from groceries and shampoos to cars. A-line American actor makes a lot of money in his Asian and European business. Research – What Challenges or Opportunities Action – Action Plan: Which Population Is Important? What ideas, tactics, resources? Which words? Communication – Action – Action Plan Evaluation – How did it happen, nothing, what did we learn? Organizations are trying to achieve .
.. and How do we get there? Unethical “PR” – Rotation: positive distortion of negative stories; misrepresentation, cover-up, concealment, lie Statement has “likes” – publicly available information is certain: lies cannot be shared
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
