SUBWAY® RESTAURANTS
(http://www.subway.com/subwayroot/index.aspx)
The SUBWAY® restaurant is an international franchising business of chained restaurant of over 27583 restaurants in 85 countries founded in 1965 by Fred De Luca, a seventeen year old college freshman, and Dr. Peter Buck who suggested the idea of the business. It was originally known as “Pete’s Super Submarines”. (“Official SUBWAY Restaurant FAQs”)
What was the first impression of the website?
The first impression on the official website of SUBWAY® restaurant is that it is not a restaurant’s location.
There is a big picture there that advertises a promotional announcement about a sweepstakes. A claim of being “The #1 Franchise Entrepreneurial Magazine in 2007” is also posted in the website thus at first glance, one who looks would taught it is something associated with magazines and not of a restaurant business.
However, going down the page shows the news updates and reports about SUBWAY® restaurant. On the top of the page, there are linkages that provide you with the necessary informations about the business too.
How easy was it to locate the contact directions to the establishment? Were they clear?
There is a link to locate restaurants around United States and around the world. It is just important to know specific information to locate places. After providing needed data (city, state/province and postal/zip-code), SUBWAY Locations
in the area are given. There are only addresses that are provided. It is not easy to access the contact direction unless you fill in the needed information.
What was the best thing about this site compared to its competitors (the other two 2 sites you are researching)?
The site informs to the consumers the programs that the business is undertaking. It is also transparent with the business and provides an advice column for health and nutrition pointers.
What was the worst thing about this site compared to its competitors (the other two 2 sites you are researching)?
The site is said to be somewhat arrogant because the site is so full of its achievement such as being the consistent top rank in the Entrepreneurship magazine and other awards. Furthermore, to get specific location, you should have to know details about the city you are going to locate.
Fairmont Hotels & Resorts (http://www.fairmont.com/)
Known for its fineness worldwide, Fairmont Hotel and Resort is the biggest hotel business in the North America that spells extravagance and elegance. (“Fairmont Luxury Hotels-Luxury Resorts”).
What was your first impression of the site?
The website as the Fairmont Hotel and Restaurant is known suggest elegance and luxury with the aerial view pictures on the homepage with a name of the business on top. The information needed about the hotel is easily accessible.
How easy was it to locate the contact directions to the establishment? Were they clear?
The homepage of the Fairmont Hotel and Restaurant website provides instant contact information for reservations. Furthermore, they built linkages of destination maps and guide to locate the directions of each establishment easily and clearly.
What was the best thing about this site compared to its competitors (the other two 2 sites you are researching)?
Among the three website visited, Fairmont Hotel and Restaurant provides the immediate impression of what the business is offering. Furthermore, they allot a contact number and a link for reservation purposes.
What was the worst thing about this site compared to its competitors (the other two 2 sites you are researching)?
The site reflects the elegance of a very classy hotel. Thus, average people might get intimidated with its extravagance.
BloomingdalesDEPARTMENT STORE (http://www.bloomingdales.com/index.ognc)
Bloomingdale Department Store was established by Joseph and Lyman Bloomingdale with a hoop skirt as the first product and later offers a wide assortment of European trends (“Bloomongdale’s-Our History”).
What was your first impression of the site?
Bloomingdale’s official homepage is none the less an online department store. The picture only shows an advertisement of expensive watches but one could easily determine that there are other varieties one could select from and a very user friendly.
How easy was it to locate the contact directions to the establishment? Were they clear?
Bloomingdale’s website offers an easy access to the directions for specific business establishments. It is very clear to the extent that they supply a map and detailed directions for the costumers.
What was the best thing about this site compared to its competitors (the other two 2 sites you are researching)?
The best thing in the Bloomingdale’s official website is that the site provides more than just an address of every establishment but with its very clear and specific directions along with a map. Also, there are list of available to offer the market. Moreover quick order service and registration are built to give more costumer satisfaction.
What was the worst thing about this site compared to its competitors (the other two 2 sites you are researching)?
The very homepage of Bloomingdale’s official website does not inform so much than the first two website. One would have to click links to access specific details.
What are the two (2) things you would suggest to a web designer that should be done for a company’s web site in the industry of your selections?
In a company’s web site, web designer should keep in mind that the homepage of any industry should give an idea of what business the site is into. It must be user-friendly and provides easy access to the information needed by possible customers. If for example it is a restaurant business, menu list, pricelist contact number and other info must be readily available in the site. Also, the directions should be clear and if possible, provide a direction guide and a map that would help costumers locate the business establishments all over the place.
References
Bloomingdale’s-Our History [Electronic Version]. Retrieved May 7, 2007 from http://www1.bloomingdales.com/media/about/history.jsp.
Fairmont Luxury Hotels-Luxury Resorts [Electronic Version]. Retrieved May 7, 2007 from http://www.fairmont.com/EN_FA/AboutFairmont/AboutFairmont.
Official SUBWAY Restaurant FAQs [Electronic Version]. Retrieved May 7, 2007 from http://www.subway.com/subwayroot/AboutSubway/subwayFaqs.aspx.
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