FADS and Mega Trends of the Open Water Fish Farming in British Columbia
Discuss about the external and internal environmental factors in open water fish farming in British Columbia.
In the current time, there are number of new business sectors emerged in global market. Some of these sectors are completely new in nature while the others are the simple modification of the existing businesses in more sustainable way. One of the major business trends in the recent time is growing popularity of open water fish farming in some countries such as British Columbia (Cranford, Reid & Robinson, 2013). However, there are number of negative and positive factors being faced by this industry in the recent time. This is due to the reason that there are number of sustainability related issues being emerged with the open water fish farming. In addition, the initiation of the strict government regulations is also having impact on this industry.
This report will discuss about the external and internal environment of the identified industry along with understanding the core impacts. In addition, the competitiveness in this industry will also be discussed and evaluated in this report. The most influential competitive forces will be identified for the identified industry.
The Open net fish farms are regulated by the federal government. In recent times, the government had become particularly concerned about the protection of wild salmon and the migratory routes in order to ensure that the closed containment is feasible. Various government to government discussions have been launched. In order to ensure and compact the future of the 18 fish farm tenures in the Broughton Archipelago (CBC News, 2018). There have been various protests with respect to the Marine Harvest in the territory. The Namgis First Nation was the party which protested against it.
The government has given increasing importance to closed containment as opposed to open water farming which has then brought about increasing difficulties in the open water farming. Similarly, the profitability in the open water farming has been going down considerably as compared to the closed containment.
Recently, there had been a Salmon spill in the Open water Farming, which has again lead to a momentum in the closed water containment and the benefits of land based aquaculture have been rising. The companies are not in favor of this as they will have to adopt new methods and trends in order to gain government assistance. This tends to be an extra cost for the firms.
PESTLE Analysis
According to Barney (2014), the aquaculture industry in the British Culture has been very controversial since the past few years and with respect to the environmental concerns this has led to a decline in the wild salmon populations. There has also been a rise in the spread of viruses which further builds the case for the decline in open fish farming in the British Columbia.
Figure 1: The Fishing in BC (Source:CBC News, 2018).
The PESTLE Analysis is a strategic management tool which can be used to analyze a long term scenario of the Open Fish Farming industry. The PESTLE Analysis tends to analyze the Political, Economic, Social, Technological, Legal and Environmental aspects.
Political factors
- There exists a low political interest among the public with regard to the open fish farming in BC. Hence, from there se, there is little or no pressure on the government with respect to this.
- The politicians as well have low interest on commercial fishing
- However, due to environmental concerns there is a large concern for the loss of lives and spread of virus of the fish population (co.uk, 2018). The processes are also influenced to be improved.
- As there have been frequent changes in the policies due to the change in government, there exists instability.
Economic Factors
- The low and average catches tend to have an impact on the ability to invest and the capacity to improve the open water fish farming.
- There exists low purchasing power among the different customers in the domestic market.
- The impact of the economic crisis has been huge on the high value markets.
- The limited financial knowledge among the different businessmen tends to impact the operations of the firm (co.uk, 2018).
- Climatic changes and natural disasters tend to be a barrier to the business and reduce profitability.
Socio-Cultural Factors
- There exists poor knowledge of handling the different open farming fisheries with low level of technology which affects the business. Even if the technology advances, it tends to have an impact on the operations of the firm as the technological advancements are very costly.
- There are various safety and health problems due to the poor quality of harvest which has an impact on the harvesting nature.
- In recent years, there has been an increasing trend of going vegetarian which further has an impact on the harvested items
- The lack of licenses and adequate awareness in the domain also causes distress.
Technological factors
- The infrastructure in certain areas is not that advanced with respect to the machinery, tools, practices and facilities.
- The technology which is then available is very expensive and due to the poor nature of the business, they are unable to update with this (Hill, Jones & Schilling, 2014).
- The processing facilities are inadequate in nature
- Hygiene factors regarding technology are not adequate in nature
- There are no appropriate facilities with respect to both air, water and rail transportation.
Legal Factors
There are different legal factors having an impact on the operations of the industry:
- There are different regulations and monitoring with respect to the :
Quality standards
Food safety
Hygiene standards
Fish handling
Illegal inland fishing
- In the international export markets there are a different set of regulations.
- There exists general trade agreements and tariffs regarding the open fish farming.
Environmental factors
The different environmental factor are as follows:
- Insufficient availability of desirable clean water
- Loss of biodiversity
- Tropical weather conditions and climates
- Oil spills in the harbors (Ginter, Duncan & Swayne, 2018).
- Sustainability of the fish stocks
Hence, it can be stated that, the main factors that need to be analyzed are the political factors which relates to the government intervention in the open water fish farming and its trends in British Columbia. Furthermore, the environmental factors also need to be considered.
Bargaining power of the buyers |
· Bargaining power of the buyers is high due to the reason that there are number of fisheries currently operating in the industry (Bun, Kimchhea & Hour, 2014). · There are number of large, medium and small fisheries operating in the fish farming in British Columbia. · Thus, the buyers are having different options and they can bargain. · In the open fish farming sector, buyers can be classified in different levels such as retailers, wholesaler and end customers. However, the huge number of sellers is providing more options for buyers (El-Sayed, Dickson & El-Naggar, 2015). · Switching cost is also low and thus it is further increasing the bargaining power of the buyers due to the reason that they can change their seller at any point of time. |
Bargaining power of the suppliers |
· In the open water fish farming industry, major suppliers include suppliers of the chemicals and other equipment’s for the fisheries. · However, the bargaining power of the suppliers is low in this industry. This is due to the reason that in the fishing industry, role of suppliers is limited to the extent of supplying the required materials and they do not have direct impact on the business (Somerville et al, 2014). · In addition, there are number of supplier is available in the market and thus fisheries are having the advantages of doing business with different suppliers. · Due to the fact that suppliers are having limited influence on the business operation of the fisheries, switching cost is also lower and easier for the fisheries. |
Threat of new entrants |
· Threats of new entrants are moderate. This is due to the reason that number of negative and positive factors is relevant. · New entrants will have to adhere with the strict government rules and regulations regarding open water fish farming (Dobbs, 2014). · Moreover, it will be difficult for new entrants to gain economies of scale with the already established players. · However, with the rapid development in the technology and innovation, it is becoming easierfor the new entrants to operate in this industry. |
Threat of substitutes |
· Threat of substitute is high due to the reason that the basic offerings of all the fisheries are same. · Difference and variation in the offerings are less and thus intensity of substitution is more (Schwenger, Straub & Borzillo, 2014). · Presence of number of fisheries in the industries further increases the impact of substitutes. |
Competitive environment |
· Competitiveness in the industry is more due to the presence of number of buyers and sellers. · Newer strategies and policies are being adopted by the fisheries in order to stay ahead in the competition. |
Thus, from the above five forces, it is identified that the impact of substitute products is the major influential competitive forces in the open water fishing industry in British Columbia. This is mainly due to the reason that there are number of buyers are present in the industry with having similar offerings. Thus for the new entrants, they should come up with different and varied offerings.
Conclusion
Thus, it can be concluded that open water fish farming in British Columbia is having number of negative and positive external factors to consider. In addition, this report also identified about some major competitive factors in this industry and their potential impacts on the business. It is concluded that initiation of the differentiation strategy will help the new entrants in offering distinctive products and overcoming the intensity of the substitution factor.
References
B.C. government ‘very interested’ in moving open-net fish farms onto land, minister says | CBC News. (2018). Retrieved from https://www.cbc.ca/news/canada/british-columbia/fish-farms-bc-closed-containment-donaldson-tenures-1.4566374
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Britishtrout.co.uk. (2018). Trout Farming | British Trout Association. [online] Available at: https://britishtrout.co.uk/trout/farming-trout/ [Accessed 27 Jun. 2018].
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