Research Problem
Discuss About The Factors Influencing Organic Food In India.
This report covers around all the factors that predict the success of organic food in India. The demand of organic food is increasing day by day. India is also trading their organic food in foreign markets. Most of the producers of organic food in India are small farmers or trade companies. Organic food is very beneficial as it is the purest form of production that is safe for consumption as it keeps the life of a person healthy. This report covers the problem faced due to organic food in India. Along, with that literature review is carried on entire success factor of organic food in India. The benefits of organic food in India are being adapted due to change in agricultural policy. The factor that has turned out to success rate of organic food in India is consumption of food in global market. Most of the organic food is sold in exporting as compared to local market. Thus this report covers all the factors that help in success of organic food. The research problem along with the literature review is done. Various research methodologies are used to analyse the data.
The problem of buying organic food comes in India because it is quite expensive, available in limited quantity and also has lack of trust and value. The problem with organic food is some of the famers add chemicals so that fruits, vegetables look natural. The problems that will be faced by organic department are that farmers or stakeholders substitute all the prices by reducing the burden of fertilisers. It also has effect on quality due to climate change. Also it is necessary to maintain food security. The purchase attitudes of food products are dependent on socio-economic factor as well as psychological method. One of the issues that impact the success of organic food in India is the familiarity of people about organic food. The products of organic food are increasing and certification labels are also increasing.
According to krystallis and chyrssohoidis the sale of organic food in increasing in India as the focus is on increasing productivity. The factors that have promoted organic food in India is farming that helps in higher production. The quality of food produced is very high as it is free from all the contamination that is insecticides and chemical fertilizers. Nowadays fertilizers are used just to maintain the production of food. The success of organic food is directly dependent on the rains in the region. The production is directly dependent on rainy season. The practise of farming strategy is also one of the factors that help in organic food production. The other such factor is easing in trade has removed the barrier for internal transfer of food products along with capturing local market. The organic food is mostly preferred by the customers due to its freshness. The food corporation of India that is FCI has also made food policy easy.
Literature Review
In the views of shaw, the diversified crop rotation is one of the factors that promote success of food products. The nutrients that are gained in organic food are very helpful for health and fitness. The use of inorganic food has resulted to loss of natural habitat balance and also spoils soil health. The success rate is also dependent on groundwater level, soil salinization, desertification as well as pollution that might be caused due to fertilizers and pesticides. The production has increased due to the importance of clean food and demand of organic food in the market. In India most of the population is participating in organic farming. Various programs are also launched by national programme for organic production. Sometimes the production of organic food suffers due to negligible processing facilities. Pulses are cultivated and produced on soils with low fertility that affects environmental vagaries. India is successful in production of organic food because there is a financial resource that has earmarked organic farming. Strong laws are made on organic farming. The key success factor of organic farming in India is knowledge of all the organic agriculture that allows people to think about problems and solve it.
In the views of Richa and Deepak , the present generation is more focused on the health of a person. Thus they mostly prefer organic food for living healthy lifestyle. The production of organic food is dependent on many factors like rainfall, soil, fertilizers as well as capability of farmers.
In this research study, there are two kinds of valuables that are independent and dependent variables. For this research issue, the independent variable is the farmers and stakeholders that produce the organic food . The dependent variables are that the amount of rainfall, the quality of food, pesticides as well as fertilizers that are used. The dependent variable is the ability of a person to produce organic food. As the production of food is dependent on several factors and independent variable is believed that it affect the dependent variable. The dependent variable gets changed due to the independent variable. Thus it can be stated that independent variable somewhere manipulates dependent variable. The effect of independent variables mould the results of depend variable. The variation of production of organic food is somewhere dependent on independent variables . The relation between these two variables is somewhere modified by effect of intervening variables. The moderate variables are basic variables that cover the criteria of sex, age, culture, language as well as proficiency of doing work. Other than that there are intervening variables that directly link independent and dependent variables. There are some of the factors that affect the production of organic food but some of the variables cannot be controlled. Such variables are dangerous as it can cause huge loss to the firm. Thus to make sure that production of organic food is successful all the variables need to be considered.
Defining variables
Research methodology plays an empirical role while making choice for appropriate techniques. These techniques will be used by the research scholar for collecting the data and information that is relevant and feasible concerning to the research . Moreover, it can also be noted down that research approach, research types, research design, data collection method, and data analysis method are some of the terms that can be referred as research methodology.
Research Design
For executing the research descriptive, the research scholar will use research technique and this method will also aid in attaining the research aims and objectives. This mechanism of conducting research will be proven beneficial in developing a depth in the understanding and that in the context to the current research. Moreover, this methodology of research will also aid to develop a relation between the history teaching and interest of students.
Population and sample size
Sampling can be referred as a technique or methodology that will enable the researcher in making selection of appropriate sample size for the execution of the research. Moreover, for conducting a detailed research the researcher has also made use of probability sampling method that is facilitating the researcher in making selection of the candidates based on age, academics qualifications and experiences. For executing the research researcher investigated and selected five management authorities from organic business organization.
Sampling and sampling size
Sampling is a methodology that will aid the researcher in making selection of appropriate sample size for executing research. Moreover, the researcher is also practicing non-probability sampling methodology that is facilitating in making appropriate selection of candidates based on gender, education level, race and their experiences. At last, researcher interviewed five managing authorities. Opinions and views were collected from these authorities regarding the research topics that are the success factors of the organic food.
Survey through questionnaire
Demographic factor
Select your Gender
- Male
- Female
Select your age-group
- 21-24
- 25-28
- 29-32
- 33 and above
How long people work for production of organic food?
- Less than 3 years
- 4-8 years
- 9- 12 years
- More than 13 years
Do you agree that economic success of organic food in India depends on availabity of human resources?
- Strongly disagree
- Disagree
- Agree
- Strongly agree
How often you buy organic food from the market?
- Once a week
- Every two weeks
- Other
Where do you prefer to obtain vegetables and fruits from?
- Farm
- Super market
- Wholesalers
- Other
Do you believe that the success of organic food in India is due to the belive in healthy lifestyle?
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
Do you believe that training to produce organic food helps in better production?
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
What is the reason of success of organic food in India?
- Improvement of soils and fertilizers
- Improvement of skills
- Rainfall
- All of the above
Research Methodology- Research Design, Population, and Sample Size, Sampling Method
Do you believe that a lot of investment is required for production of organic food?
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
What is the key barrier of success of organic food?
- Hectic schedules of farmers
- A dispersed workforce
- Inserting chemicals to keep it for longer term
- None of the above
- All of the above
Data analysis methodology comprise of the quantitative and qualitative mechanisms. The researcher makes use of qualitative assessment for executing online survey and assessing data from professionals and managing authorities. Moreover, the investigator is making use of bar diagram, pie charts, and column charts for presenting the data in the quantitative analysis. For this research mix research data technique can also be used by investigators. The other test that can be used for assessment of data is quantitative analyses technique that is implemented by conducting hypotheses. The qualitative analyses of data are implemented by the literature to develop the findings. The integration of methodologies is implemented by collecting the research issue by defining the problem statement. The problems are analysed and all the success factors for organic food in India. Apart from that, sources of secondary are used by an investigator for assessing the information in minimum time as compared to prime information. Even the research concern relies on the analytical as information is captured through the literature review
Conclusion
In this research analyses is done on the factors that affect the success of organic food in India. The success of organic food is increased because people are become aware about their health concerns. There are different type of variables that are used for research some are dependent and independent variables. The independent variables somehow impact the dependent variables. The success factors of organic food in India are listed above in this report. Various research methodologies like research design, population and sample size and sampling method are analysed and discussed. A questionnaire is prepared to find out the many success factors of organic food in India.
References
Chakrabarti, Somnath, “Factors Influencing Organic Food Purchase In India – Expert Survey Insights” (2010) 112(8) British Food Journal
Commission, Productivity, “Quantitive Tools For Microeconomic Policy Analysis” [2005] SSRN Electronic Journal
Filippini, Rosalia et al, “Sustainable School Food Procurement: What Factors Do Affect The Introduction And The Increase Of Organic Food?” (2018) 76 Food Policy
Finley, Susan, “An Introduction To Critical Arts-Based Research” (2014) 14(6) Cultural Studies ↔ Critical Methodologies
Krystallis, Athanasios and George Chryssohoidis, “Consumers’ Willingness To Pay For Organic Food” (2005) 107(5) British Food Journal
Misra, Richa and Deepak Singh, “An Analysis Of Factors Affecting Growth Of Organic Food” (2016) 118(9) British Food Journal
Nandi, Ravi et al, “Consumer Preferences And Influencing Factors For Purchase Places Of Organic Food Products: Empirical Evidence From South India” (2014) 44(5) Indian Journal of Marketing
Shaw, D.J, “Food Security. Factors That Could Affect Progress Toward Meeting World Food Summit Goals” (2000) 25(5) Food Policy
Success Rate Of Pharmacological Therapies Used For Smoking Cessation And Factors That Affect Smoking Cessation Rates” [2015] European Journal of General Medicine
Zaidi, Zeba, “Formal Classroom Observations: Factors That Affect Their Success” (2017) 10(6) English Language Teaching
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