BMW
This company is one of the most well known companies that have maintained a good corporate and social responsibility. Their goal was to help a large number of people by the end of 2020. They have named their campaign as the Schools Environmental Education Development Project, which is mainly directed towards helping to raise awareness of the social and the environmental issues. They have been able to successfully align their business with their social causes which are evident of the fact that they are not only business minded but they have a good responsibility towards society as well (Epstein, & Buhovac, 2014). The CSR programs that are being undertaken by the company are based on the promotion of the intercultural staffing and innovation that helps the organization in maintaining its sustenance in the markets. The other programs that are being undertaken by the organization are based on the major aspects of the aims. The company has taken the initiative of teaching the road safety policies for making the people aware of the sustainable practices. The initiative of the company in maintaining the eco-friendly approach and the diversity in the workplace has helped the company in excelling in the aspects of the CSR of the company.
The company has taken steps in order to bring in changes in the policies in order to maintain the corporate responsibilities of the organization. The corporate responsibility of the organization has helped in maintaining the sustainable approach of the organization leading to its progress in the markets. They mainly try to deal with the environmental problems. The company is focused on checking the usage of water in their manufacturing process so that they can contribute towards conservation of water (Hawkins & Emel, 2014). The major attributes of the Water less campaign that is being undertaken by the organization is based on the sustainable measures that are being undertaken by the organization. On the other hand, the company has taken steps in order to minimize the wastes that are generated through the production process. It has helped the organization in maintaining a good sustainable measure for supporting their eco-friendly approach. They have also taken another initiative called that the worker well-being initiative which is mainly aimed at safeguarding the interests of the employees. They have been successful in checking the wastage of water (Garcia, 2015). Therefore, the company considers the welfare of the people and thereby brings in changes in the policies for supporting the workforce for ensuring the smooth functioning of the workforce in the organizational structure. it has helped the organization in bringing in changes in the CSR ratings of the organization.
Apple Inc.
The company has taken steps to empower the employees through understanding the needs and the requirements of the workforce for ensuring the smooth functioning of the organization in the markets. on the other hand, the company has taken steps to empower the communities through their involvement in the local communities. The ‘Global Volunteer Program’ that is launched by the organization is based on the understanding of the different aspects of the change based on the employee participation and involvement in the local communities/. It has therefore taken steps in order to look after the wellbeing of the local communities. Gender equality and the diversity in the workplace have helped the organization in innovating the new aspects of the change that is required by the organization for its sustenance and the smooth functioning. Apple inc. is making use of the renewable sources of energy in order to boost up the production process of the organization. The progress that is being made by the organization is based on the eco-friendly and reusable devices that are being manufactured by the organization. The introduction of the Mac mini is considered the most energy efficient computer of the generation. The organization also aims at bringing in changes in the structure and the functioning of the organization in order to adhere to the sustainable approach of the organization. On the other hand, the company has launched a Clean Water Program in the year 2013, which is focused on the sustainable consumption of water in the processes that are being planned by the organization for its growth and expansion in the markets. The company has also taken steps to reuse the water that is being used in the production and the other processes. It helps in reducing the water consumption rate of the organization. Therefore, the steps that are being undertaken by the organization helps in bringing in changes in the systems that are being undertaken by the organization for ensuring the CSR of the organization based on its objectives.
The CSR of the company helps in determining the progress that is being made by the organization in the market. The company has taken steps to empower the employees in order to ensure the smooth functioning of the organization in the markets. On the other hand, the company has also taken steps to improve the situation of the communities. Starbucks Community Store program has helped the non-profit organizations in making use of the programs to educate the people and thereby eradicate issues of poverty and illiteracy in the communities. The gender equality and equal employment opportunity has helped in the maintenance of the responsibility of the organization towards the community (Garcia, 2015). The organization helps its employees in receiving online degrees from the Arizona State University. It helps the employees in enhancing the education levels and the skills. The company has supportive programs for the better understanding of the conservative practices that are being undertaken by the organization with the aim of improving the CSR of the organization. One of the unique features that help Starbucks to stand out from the rest of its competitors is that they give maximum priority to the society before their personal benefit (Lechenet et al., 2014). The goal of the company based on the water conservation practices has helped in the determination of the sustainable approach of the organization. The steps that are being undertaken by the organization are based on the effectiveness of the organization to bring in changes in the approach of the organization. the steps that are being undertaken by the organization has helped in the understanding of the CSR of the organization. the concerns of the organization in treating the wastes that are generated through the processes that are undertaken by the organization helps in determining the different aspects of the responsibility and the progress made by the same.
Starbucks Coffee
This company knows how to give equal importance to the society and also to their employees at the same time. They have created a foundation called the Ben & Jerry’s foundation that renders financial support to the millions of unprivileged people. They have given 7.5% of their profit for the charitable purposes (Murray, 2015). The company has taken steps in order to encourage the involvement of the communities through their programs it has helped the organization in maintaining the CSR of the organization based on the objectives of the organization. The enhancement of the CSR has helped in the proper undertaking of the steps that are being taken by the organization for ensuring the eco-friendly approaches of the organization. The proper waste management practices that are being undertaken by the organization have helped in the proper maintenance of the approaches. The company has taken steps in order to bring in changes in the systems of the organization. The proper functioning of the organization is based on the responsibility of the organization towards the communities.
References
Choi, S. B., Ullah, S. M., & Kwak, W. J. (2015). Ethical leadership and followers’ attitudes toward corporate social responsibility: The role of perceived ethical work climate. Social Behavior and Personality: an international journal, 43(3), 353-365.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Csrhub.com (2018). CSR information for Apple Inc.. [online] CSRHub – Sustainability and Corporate Social Responsiblity (CSR) ratings on over 17,732 of the world’s largest public and private companies. Available at: https://www.csrhub.com/CSR_and_sustainability_information/Apple-Inc [Accessed 11 Feb. 2018].
Csrhub.com (2018). CSR information for Ben & Jerry’s Homemade Holdings Inc. [online] CSRHub – Sustainability and Corporate Social Responsiblity (CSR) ratings on over 17,732 of the world’s largest public and private companies. Available at: https://www.csrhub.com/CSR_and_sustainability_information/Ben-and-Jerrys-Homemade-Holdings-Inc [Accessed 11 Feb. 2018].
Csrhub.com (2018). CSR information for BMW. [online] CSRHub – Sustainability and Corporate Social Responsiblity (CSR) ratings on over 17,732 of the world’s largest public and private companies. Available at: https://www.csrhub.com/CSR_and_sustainability_information/BMW [Accessed 11 Feb. 2018].
Csrhub.com (2018). CSR information for Levi Strauss & Co.. [online] CSRHub – Sustainability and Corporate Social Responsiblity (CSR) ratings on over 17,732 of the world’s largest public and private companies. Available at: https://www.csrhub.com/CSR_and_sustainability_information/Levi-Strauss-and-Co [Accessed 11 Feb. 2018].
Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.
Garcia, B. (2015). Reduced water washing of denim garments. In Denim (pp. 405-423).
Hawkins, R., & Emel, J. (2014). Paradoxes of ethically branded bottled water: constituting the solution to the world water crisis. cultural geographies, 21(4), 727-743.
Johnson, C. E. (2017). Meeting the ethical challenges of leadership: Casting light or shadow. Sage Publications.
Lechenet, M., Bretagnolle, V., Bockstaller, C., Boissinot, F., Petit, M. S., Petit, S., & Munier-Jolain, N. M. (2014). Reconciling pesticide reduction with economic and environmental sustainability in arable farming. PLoS One, 9(6), e97922.
Li, X. (2015). Impacts of Business Strategies on Coffee Production and the Environment. International Journal of Environmental Science and Development, 6(5), 405.
Murray, J. (2015). Ben & Jerry’s Struggles with Corporate Social Responsibility in an International Context. Journal of Legal Studies Education, 32(2), 287-312.
Murugesan, S., & Gangadharan, G. R. (2012). Harnessing green IT: Principles and practices. Wiley Publishing.
Noe, C. A. (2014). Strategic CSR and Value Creation within Small and Medium US Enterprises. Lynn University.
Weiss, J. W. (2014). Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.