Exchange ideas with your classmates about global pricing strategies, including the issue of dumping, in this week’s discussion.
Please respond to all of the following prompts:
- What is a market skimming pricing strategy, and when would you use it?
- Consider the three global pricing alternatives: ethnocentric, polycentric, and geocentric pricing. Which pricing strategy would you recommend to a company that wants to engage in global marketing? Explain the strategy and why you would recommend it for your particular company.
- Why is dumping such an important issue to countries?
Please use the the following sources:
Textbooks (Required):
Keegan, W. J., and Green, M.C. (2013). Global marketing. (7th ed). New Jersey: Prentice Hall.