Company Performance
Good leadership values help us achieve our 4-year goal. The goal is to achieve a steady increase in sales of a wide range of cars at affordable prices.
The purpose of the business is to make a profit from the first year and continue for three years. Our sales increased with member earnings and final figures (Table 1). Our sales are developing well in terms of other competitors, and as a result we can dominate the market. Only third, in the last year we have sold all our cars without spare parts. In general, the company has a number of profitable bank closure strategies that help it recover from the business and achieve its goals and repay the loan by the end of the fourth quarter.
Rounds |
Total sales (£m) |
Total unsold stock (£m) |
Total shareholder funds (£m) |
Closing bank balance (£m) |
Outstanding loan (£m) |
1st round |
3025.2 |
0 |
863 |
338.53 |
150 |
2nd round |
4789.91 |
0 |
1413.63 |
909.4 |
300 |
3rd round |
4780 |
0 |
2046.29 |
1609.11 |
300 |
4th round |
5648 |
0 |
2829.71 |
1684 |
150 |
i. Decision:
Demand for medium and luxury cars is growing in the car market. Daser targets 25-40 for the average car, which accounts for 13.75% of the total industry, and more than 55 for the luxury car, as they account for 1.55% of the total business. The company produces 81,232 units for medium-sized cars and 11,430 units for luxury cars. It is often estimated that the average car sells more than a luxury car, because there is more target purchase at a lower price. On the other hand, they sell small cars in the market due to the warning of new customers. We decided to use an SUV (4 * 4) engine in the middle car, and we used a large gasoline engine with two engines, which is able to provide good service and customer satisfaction for a luxury car. Based on effective leadership, we are developing a mid-size car with several easy options to reduce costs, and next year will invest £ 130 million in research and development to add new features and an improved look for both cars. It is expensive, but it helps to bring a long-term return on investment.
ii. Forecast And Results:
Daser estimates sales of all cars, earning £ 3,025 million, with 1.68% for the average car and 2.11% for the luxury car. Daser has also invested in automation to increase production to sell more cars in the market. Due to its attractive, affordable and efficient performance, it provides more manpower and automation than a luxury car in the middle of the car and makes the car unique in the market.
At the end of the first round, Daser was able to sell all the cars with market potential. After paying off all his debts, Daser filed a £ 363 million tax return, which was a good start for the company. Investing in support helps sell every car and contributes to the company’s profitability. In the competitive wage industry, we have paid salaries that will increase from three to three days, and we have plans to increase our annual salary by 5%. This will help reduce the number of holidays. A £ 400 million bank loan in the first year will help cover all costs, and sales growth will be able to repay the loan by the end of the fourth year.
Car Market
Round 1 |
||||
Forecast |
Results |
|||
Model |
Medium |
Luxury |
Medium |
Luxury |
Car name |
Matrix |
Maverick |
Matrix |
Maverick |
Target group |
25 to 40 |
Over 55 |
25 to 40 |
Over 55 |
Workforce |
2290 |
1710 |
2290 |
1710 |
Productivity |
35.47 |
6.68 |
35.47 |
6.68 |
Produced car |
81232 |
11430 |
81232 |
11430 |
Unsold stock |
0 |
0 |
0 |
0 |
Selling price (£m) |
25999 |
79899 |
25999 |
79899 |
Market share % |
1.68 |
2.11 |
1.68 |
2.11 |
Strike day |
2 |
2 |
||
Gross margin % |
36.30 |
25.52 |
36.30 |
25.52 |
Sales income (£m) |
3025.20 |
3025.20 |
||
Net cash (£m) |
338.53 |
338.53 |
||
Fixed overheads (£m) |
189.36 |
189.36 |
||
Promotion (£m) |
66 |
66 |
||
R & D (£m) |
130.8 |
130.8 |
||
Training cost (£m) |
1 |
1 |
||
Warranty cost per car (£m) |
312.89 |
1093.01 |
312.89 |
1093.01 |
Depreciation (£m) |
76 |
76 |
||
Operating profit (£m) |
478.65 |
478.65 |
||
Post tax profit (£m) |
363 |
363 |
||
Loan (£m) |
150 |
i. Decision:
Daser has decided to invest £ 150 million in a new car model in the market, and the campaign group ranges from 41 to 55, accounting for 1.71% of the total market. We also focus on our mid-size car, which is important for the company. We decided to increase the average car by 36.11%, which reached almost 43,372 units. We are also upgrading luxury cars this year. A 5% increase in wages helps to improve product quality and reduce warranty costs. Decide to change some options and design that will make the car better and more attractive and sell more. The strategy is that they have gained more market share and profit this year.
ii. Forecast And Result:
Second, we pay more attention to the Matrix of our car, because this car has a market share of 1.67%. As a result, we increased production by 126% and cost by 7%. This will help us reach our income, which is close to the actual situation. Gain more market share as we increase our car prices with more features and improvements. This year we have introduced to the market a new car with beautiful design and options. We hope to sell all the cars, as we did last year. For the financial sector, we are calculating siv 150m, which will help us improve our old business and create new jobs for our truck.
In the end, there are some differences. We can sell not only our luxury cars, but also other used cars that help us achieve our sales goal. Daser Maverick Car increases prices by 12%. In both environments, Daser was able to achieve the same business sharing requirements we have. A 20% discount on the warranty price (luxury car) is completed for the company and can increase the quality of the car and customer satisfaction.
Round 2 |
||||||
Forecast |
Results |
|||||
Model |
Medium |
Luxury |
Large |
Medium |
Luxury |
Large |
Car name |
Matrix |
Maverick |
Matrix |
Maverick |
Model X |
|
Target group |
25 to 40 |
Over 55 |
41 to 55 |
25 to 40 |
Over 55 |
41 to 55 |
Workforce |
1600 |
1200 |
1200 |
1600 |
1200 |
1200 |
Productivity |
50.77 |
9.47 |
36.14 |
50.77 |
9.47 |
36.14 |
Produced car |
81232 |
11359 |
43372 |
81232 |
11359 |
43372 |
Unsold stock |
0 |
0 |
0 |
0 |
0 |
0 |
Selling price (£m) |
27999 |
83999 |
35999 |
27999 |
83999 |
35999 |
Market share % |
1.67 |
1.97 |
1.71 |
1.67 |
1.97 |
1.71 |
Gross margin % |
39.83 |
28.18 |
30.06 |
39.83 |
28.18 |
30.06 |
Sales income (£m) |
4789.91 |
4789.91 |
||||
Net cash (£m) |
909.40 |
909.40 |
||||
Fixed overheads (£m) |
279 |
279 |
||||
Promotion (£m) |
205 |
205 |
||||
R & D (£m) |
256 |
256 |
||||
Training cost (£m) |
3 |
3 |
||||
Warranty cost per car (£m) |
337.22 |
1147.04 |
758.35 |
337.22 |
1147.04 |
758.35 |
Depreciation (£m) |
90.4 |
90.4 |
||||
Operating profit (£m) |
714.93 |
714.93 |
||||
Post tax profit (£m) |
550.63 |
550.63 |
||||
Loan (£m) |
300 |
1. Decision:
Recognized as a mid-size car on the market, Daser decided to develop another new mid-size car this year with different options. This average car (Model S) has a target of 25 to 40 and accounts for 0.8% of the total market. Additional options for environmental considerations and modern feature basics. We have invested £ 80 million in automation and increased our support capital to £ 47.32 million. We use £ 6 million to train our employees for a more productive and productive environment. We have also decided to create big jobs this year.
ii. Evaluation And Result:
We plan to produce and sell more cars in the third year. This contributes to our income. At the end of the year, the estimated cash will be 1609 million pounds. Calculations for developing Matrix 81232, Maverick 10300, Model X 43372, Model S 4400 with 1.55%, 1.52%, 1.57% and 0.08% market share. In addition, we expect this to increase our market share, which will increase sales in a competitive market. This year we will estimate three new medium-sized cars to replace our old ones. As a result, we invest more in our support.
Production and Sales
The results showed that we sold each car as we wanted. Operating results may vary slightly due to cost overruns. In addition, the market share has grown as we expected, as we sell all cars at competitive prices. Maverick production increased by 19%. In addition, the interest rate was reduced by 9%. Matrix production was reduced by 28% and cost by 6%. Model X increased production by 18%.
Round 3 |
||||||||
Forecast |
Results |
|||||||
Model |
Medium |
luxury |
Large |
Medium 2 |
Medui m |
Luxury |
Large |
Medium 2 |
Car name |
Matrix |
Raido n |
Model X |
Model S |
Matrix |
Maverick |
Raidre |
Model S |
Target group |
25 to 40 |
Over 55 |
41 to 55 |
25 to 40 |
25 to 40 |
Over 55 |
41 to 55 |
25 to 40 |
Workforce |
1600 |
1100 |
1200 |
100 |
1600 |
1100 |
1200 |
100 |
Productivity |
50.77 |
9.36 |
36.14 |
44.00 |
50.77 |
9.36 |
36.14 |
44.00 |
Produced car |
81232 |
10300 |
43372 |
4400 |
81232 |
10300 |
43372 |
4400 |
Unsold stock |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
Selling price (£m) |
27999 |
83999 |
35999 |
17999 |
27999 |
83999 |
35999 |
17999 |
Market share % |
1.55 |
1.52 |
1.57 |
0.08 |
1.55 |
1.52 |
1.57 |
0.08 |
Strike day |
2 |
2 |
||||||
Gross margin % |
38.06 |
25.71 |
27.76 |
32.98 |
38.06 |
25.71 |
27.76 |
32.98 |
Sales income (£m) |
4780.15 |
4780.15 |
||||||
Net cash (£m) |
1609.11 |
1609.11 |
||||||
Fixed overheads (£m) |
284.70 |
284.70 |
||||||
Promotion (£m) |
242 |
242 |
||||||
R & D (£m) |
47.32 |
47.32 |
||||||
Training cost (£m) |
6 |
6 |
||||||
Warranty cost per car (£m) |
57.04 |
57.04 |
||||||
Depreciation (£m) |
86.36 |
86.36 |
||||||
Operating profit (£m) |
803.2 |
803.2 |
||||||
Post tax profit (£m) |
632.66 |
632.66 |
||||||
Loan (£m) |
300 |
1. Decision:
This year we focused on all our previous cars. We are investing 257 m in the promotion to capture the target market. We use our highest staff to create high quality cars. In addition, we decided to invest in automation that supports our products. In addition, we decided to change several options for each car, which helped them to be more affordable and attractive in the market.
ii. Forecast And Result:
In the 4th round, we expect to increase our sales by 5%. A 5% increase in salary and an increase in car quality will help reduce warranty in the future.
The results show that Maverick production increased from 19% to 11,000 units and cost increased by 8%. Model X and Model S increase production by 19% and 24%, as we estimate. At the event, we reached our sales target, which helped us increase our revenue. All decisions were beneficial for the company.
Round 4 |
||||||||
Forecast |
Results |
|||||||
Model |
Medium |
luxury |
Large |
Mediu m |
Medui m |
Luxury |
Large |
Medium 2 |
Car name |
Matrix |
Maverick |
Model X |
Model S |
Matrix |
Maverick |
Model X |
Model S |
Target group |
25 to 40 |
Over 55 |
41 to 55 |
25 to 40 |
25 to 40 |
Over 55 |
41 to 55 |
25 to 40 |
Workforce |
1600 |
1100 |
1200 |
100 |
1600 |
1100 |
1200 |
100 |
Productivity |
56.25 |
10 |
41.67 |
225 |
56.25 |
10 |
41.67 |
225 |
Produced car |
90000 |
11000 |
50000 |
22500 |
90000 |
11000 |
50000 |
22500 |
Unsold stock |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
Selling price (£m) |
27999 |
83999 |
35999 |
17999 |
27999 |
83999 |
35999 |
17999 |
Market share % |
1.6 |
1.46 |
1.71 |
0.35 |
1.6 |
1.46 |
1.71 |
0.35 |
Strike day |
3 |
3 |
||||||
Gross margin % |
36.88 |
24.06 |
26.22 |
35.14 |
36.88 |
24.06 |
26.22 |
35.14 |
Sales income (£m) |
5648.83 |
5648.83 |
||||||
Net cash (£m) |
2164.84 |
2164.84 |
||||||
Fixed overheads (£m) |
338.59 |
338.59 |
||||||
Promotion (£m) |
257 |
257 |
||||||
R & D (£m) |
31.36 |
31.36 |
||||||
Training cost (£m) |
8 |
8 |
||||||
Warranty cost per car (£m) |
53.59 |
53.59 |
||||||
Depreciation |
97.72 |
97.72 |
(£m) |
||
Operating profit (£m) |
958.45 |
958.45 |
Post tax profit (£m) |
783.42 |
783.42 |
Loan (£m) |
150 |
In four years, we can see more sales from £ 3,025.20 to £ 5,648.83. The Matrix helped boost sales by year 3, and the Model S boosted sales by year 3. The company’s R&D and marketing support has boosted sales over the past four years.
Daser was able to earn £ 4,780.15 million after covering all expenses. Second, the gap between income and post-income has narrowed in the last three years. Daser can make a lot of money because of its variety and sales. In addition, increase the price of all types of vehicles, which helps the company to increase its after-tax income. All cars sold in 4 years help increase revenue. The reason for the significant change in income and after-tax income is to increase the annual selling price along with inflation and operating income.
We can see that Daser has the highest share in four years, because the average car company has the potential to gain the most market. Each competitor introduces a new car and tries to gain more market share.
In the first year after the product concept, we introduced two different cars called Matrix and Maverick, and in the third year we introduced two different cars. We introduced new models (large and medium) to the market. Our first Matrix was very popular in the market and we produced from 81,232 to 90,000 units in the fourth year. We plan to introduce a medium-sized car during the year, and as a result we have reduced our Matrix production next year. In the fourth quarter, we increased production for the Model S. Maverick car production is growing very slowly from 11,430 units to 11,000 units in four years. In general, Maverick’s ability to manage more production depends on the nature of the automotive industry.
Investment in Research and Development
We can see that for many years the company sold all the cars it produced. This is reflected in the financial statements for measuring goods. On the other hand, at the beginning of the year, the company did not have products that pose a serious risk to the company. However, in the 4th year, the company has reserves of about 145,000 units, which is a good sign for the company.
c. Learning:
Strategy
As a new industry, Daser is pursuing a hybrid strategy to build support by offering quality cars at a lower price than our competitors. We focus on an efficient culture that combines low costs and maximizes benefits for the company. Daser sets the lowest selling price for the market and the corresponding profit. We are reinvesting to maintain and improve our differences, using enough margin to complete. A top management company makes decisions, acts as a result, and achieves goals.
Today, consumers are price sensitive and for new companies with new products on the market. Competitive strategy helps us work better and makes us better every year than last year. Cultural value and diversity help you easily enter the market and retain your best-selling products. Barney (1991) argues that “Service-Based Service” argues that competition is successful by distinguishing between a company’s capital and its assets. On the other hand, the 2004 carrier suggests that competitive advantage can be identified in one of the key functions and incentives of assets.
Financial decisions are an important decision for a company to start a new business. (Jain, 2018) Financial management provides strategic planning and analysis as a basis for financial decision making. Management of working capital is very important for the survival of the organization. Operating capital management is a combination of current assets and current liabilities in order to minimize and increase profits (investment income). Working capital helps to find a balance between income and training. Operating expenses describe a company’s activities, including inventory, debt management, revenue collection, and payments to suppliers. Good working capital helps an organization survive and grow. An effective investment helps you pay for short-term expenses immediately. On the other hand, weak working capital can not.
1 Daser has a capacity of £ 500 million a year to cover the total cost, and also to build a new factory, invest in R&D, training incentives, salaries and more. received a loan of 300 million pounds from the bank. A good price tag helped us sell every car and take advantage of the first year. From year 2, Daser began repaying loans, and revenues increased as more cars and more cars were sold in the market. In year 2, the company has enough current to pay its current debts. In the second year of the company, the return on assets increased by 26.96%, which is a good sign for the company. However, in the third year, the ROI fell from 47.33% to 41.87%, and in the fourth year to 31.92%. Rising costs have reduced ROI on an annual basis.
New Car Model
From 1 to 3 years, companies do not have open shares, which is a real risk for the operation. However, there are still some shares left for next year to open in the 4th year. For most of the year, there were no stocks that negatively affected Daser’s assets.
For more than four years, Daser has managed the company’s balance sheet in terms of efficiency and financial adequacy. The financial decision has a major impact on external stakeholders, such as lenders, as this shows that Daser is financially stable. On the other hand, there are stakeholders who have such owners, because the company raises the value to the owner.
The economy is the key to today’s economy, where competitiveness and financial success depend on sound business practices. (Drucker, 1954) states that a business enterprise has the potential to create more customers for the industry, and that the industry has two simple functions: marketing and innovation. When a company names a new car, it should have an attractive, memorable, adaptable and protective meaning (Pelsmacker, 2013). Daser chose four names for the four new cars that have a simple meaning for them. Maverick means Lightning God and Matrix means King Little. In the case of mixed use (4P), companies organize a campaign or strike and support the car market in the market.
In the price, we consider 20% plus the total interest. In addition, we use the concept of psychiatry at a single price to pay consumers such as “16999” or “59999”. With good car accessories, we pay less than other competitors. As media, we use our work for television, newspapers and the Internet. We try to offer different products for different ages. This helps create value for the company. The site helps customers buy their products directly from the store or online. Today, people are ready to buy their products online, and Daser pays a lot of attention to online marketing.
Daser aims to develop market awareness in the early stages of the industry. As a result, £ 89 was invested in the first year to increase job creation in the industry. In terms of valuation, we use the product life cycle as a reference. Daser wants to enter the market quickly, so we use strategies to gain access to grain by obtaining high yields (Ansoff, 2015). Daser is a Maverick, targeting more than 55 people for 25 to 40 cars
Strategies |
Introduction |
Growth |
Maturity |
Decline |
Product |
Submit special items |
Provides extended service and warranty |
Diversify and improvise different patterns |
Reduce production on older models |
Price |
Value added to gross income |
The price enters the market |
Increase prices and adapt to competitors |
The reduction in price depends on the market |
Distribution |
Create a distribution channel |
Create a profitable channel |
Pay attention to the performance channel |
Close useless channels. |
Advertising |
Creating product awareness among sellers and customers. |
Create interest in big business |
Focus more on a good value business channel |
Reduce the level of difficult channel marketing. |
In the first year, we were able to achieve our goals as a good start, and our marketing channel worked well. Investing in R&D helps to improve the quality of the car and differentiate it from its competitors. For different ages, we use different strategies that are useful for the company. Year 4, we did not reduce the prices of trucks and luxury cars in the fall. As a result, we cannot sell every car. However, in order to meet the needs of customers, they decided to put another medium car on the market in the 3rd year. Thanks to a strong market share in the large industry, the mid-range car was completed by the end of the year.
Conclusion
Overall, business decisions have affected domestic investors in revenue and foreign investors such as industry and advertising consumers. , competitors, etc.
Operation management is a system in which management teams use resources to develop products and services for a company and deliver them to customers. Work management covers the processes for which the entire team is responsible for planning, service development, operations evaluation, site selection, operational procedures, time management, and project management.
(Seigel, 2019), an operational strategy is for companies to use all their fixed assets together with policies and plans to support their long-term strategy and to implement them effectively and efficiently. Specialists and technologists are constantly helping companies to make more money. These products make a big difference to competitors. High productivity is important for a company with good value for money, because higher productivity can reduce the cost of the product (Ness, 2011).
For more than 4 years, Daser has been following good governance through the “do it first” process. It shows the continuous improvement of production every year. For production, Daser uses more automation in medium-sized cars and less in luxury cars, because luxury cars are unique and can meet customer requirements. The first year we made a mistake, that is, we did not use full automation. As a result, we produce fewer cars than we can drive. However, in the second round, we use our staff and automation more efficiently and become more productive. Every year, the company introduces new car models and employs the highest number of employees in one factory and receives the most advanced designs that support the production process. In the fourth year, productivity increases when the demand for collateral increases too much. As a result, the company has a negative impact on quality. Daser made the decision by measuring the cost (field reaction) and the protection value (improving the quality). Reduces internal costs (failure test) and external costs (warranty value) to zero.
Finally, for more than 4 years, Daser has not had a good product market. As a result, most of the Company’s Years do not have public stock. Which is not good for the company and its customers. Management functions have had implications for product owners, as well as internal stakeholders and external stakeholders.
People are concerned about recruitment, selection, development, education, wages, salaries, and job management (Thompson, 2014). In one year, Daser employs 4,000 people to start production and invests £ 121 million in automation. To increase the number of employees to 3,000 in one to two years and to invest 81 million pounds in automation due to the introduction of new models of cars on the market. As a result, production rose from 23.17 to 34.83. In Year 3, Daser used a maximum of 4,000 operations for the company, and investment automation was the same as last year, helping to increase production from 23.17 to 43.38. Production in the 4th year also increased by 15% compared to last year. From one to two years, Daser reduces warranty costs from £ 57.04 to £ 53.59 because we spend a lot of money on training purposes and also develop new car models at the factory next year. However, from the 2nd to the 4th year, the guarantee fee increases due to the reduction of regular tuition fees. It also helps increase the holiday rate to 4 days in 4 years. Daser, on the other hand, has increased its holiday pay by 5% each year to reduce holiday pay and guarantee fees. Year 2 Daser is over, but in the last year the HR department has failed to achieve its goal. High salaries and training not only help to improve the company’s performance, but also reduce the cost and productivity of operations.
Conclusion
In 4 years, Daser achieved most of his goals and made the wrong decision at the same time. Although the company did not use the generator properly in year 1, it used the generator last year and was able to produce the most. From the 1st to the 4th year, the company is able to earn a good income, which is a good financial sign for the company and its members. The reduction in tuition fees (wrong decision) resulted in an increase in accreditation from 2nd to 3rd year. As a result, the company lost its target. Daser successfully entered the market from the 1st to the 4th year, and they were able to sell all the cars except the 4th. This is a great benefit to increase the company’s revenue. The company increases salaries by 5% every year, and employees are encouraged to do so. By the end of the fiscal year, the business, operations, and HR departments were working together, and they could have created a profitable company for Daser.
According to the Tuckman (2015) theory the team goes through the four stages of forming, storming, norming and performing. At the forming stage, we introduce ourselves to our team and discuss the role that each member prefers. After that group, divide the task into parts according to the plan. We plan extracurricular meetings on Tuesdays from 14:30 to 17:30. In addition, we made another appointment before the class started. Each group meets regularly and prepares homework. Then submit the case for group discussion.
We have a member who oversees the business strategy and oversees the head of the board. He defines a strategy for the company and tries to get the best results from the company. We have a marketing leader and a marketing team. It focuses on how to support the car in the target business in many places. One of the ways to make decisions as an HR manager for a company. It strives to find full-time skilled workers and evaluates our staff for product estimates. In addition, he has strong financial experience, and he helps our CEO make decisions for the company. We also have a leader in industrial development. There are three directors and one chief financial officer for our company. Financially allocates costs to estimate production and company profits. However, he is a complete finisher and a great help to the team. He also always tries to cooperate. I am the CEO of the company and the management is equal to the staff and automation. As an observer and user, I try to follow every employee and try to do it for the company, regardless of the team’s decision. I reviewed all the good decisions, wrote a report and it worked.
During any difficulty, sometimes one or two members disagree with the decision-making committee and do not want to argue. Then we know at the legal level that the work must be done by all members, taking into account all the skills and experience. When all team members agree, we finalize the decision. I have tried to encourage all members to improve their commitment and focus on the project. We are slowly moving to the acting stage and finishing our work. Getting feedback from everyone on the team on a regular basis helps us understand ourselves and improve ourselves. In the end, I believe that my team has succeeded in the sports industry for all its strengths and weaknesses. Everyone in the team pays attention to their responsibilities and performs tasks with confidence.
Since the beginning of the sports industry, I have been involved in teams because I attended all the meetings on time and made plans before going to conferences. The Belbin test showed me that my best role was to be a researcher and management. Both of these roles help me keep going smoothly and make all the good decisions. According to the analyst, most of the decisions have improved, but gradually became a bit problematic for the group. On the other hand, as a user, I turn a new idea into a fast action that will be useful to the team. I always communicate with my partners and gather strength to complete tasks on time. This helped shape my team responsibilities. In addition, it is a big challenge for me to do my job properly until I finish the game and take care of the good work of the industry.
If I play a business game with another team, I will do more work for myself first, then I will join the team more and pay more attention to the person as a whole. I will show myself as a full partner for each event. As a future manager, I need to focus more on the perceptions and concerns of employees.
References
Ansoff. (2015). Corporate strategy (1st edition). New-york: McGraw-Hill.
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