Challenges faced in providing Halal food
Discuss about the Competitiveness Of Halal Food Industry In World.
This chapter will discuss about the various aspects of the Halal food in the Japan Olympics that will take place in the year 2020 (Battour & Ismail, 2016). Halal happens to be the food for the Muslim people. As there are many Muslim people live in Asia, the demands for the Halal food is very high indeed. It has been very important to note that the Olympic Games is known to be the greatest show on the earth and numerous people come to see this sports event all over the world. Apart from the audience, thousands of competitors also come from several countries and by religion they are Muslims as well (O’Mahony, 2013). The comparison between the Rio Olympics and Japan Olympics will have to be made in this section as well.
It has to be considered that Japan is generally a Buddhist country by religion and most people in the country are considered to be Muslims. On the contrary, it has to be said also that the Brazil is mostly a Christian country by religion. Most people in the country are Christians and Islam is a minority (Amar, 2014). There is only about 1% of the population who can be considered as Muslims. One of the biggest challenges that Japan will face in this context is the strategic plan for opening the Halal fast food outlets in Japan. The Olympic village will be set up in the cities like Tokyo and Osaka. This is why they will need to get the fast food from the other countries. It is an interesting fact that in Japan there are no Halal fast food chains as of now. This is why the Halal fast food will be supplied to japan from Malaysia (Bohari, Hin & Fuad, 2017). It is because Malaysia is a predominantly Muslim country. In this context, one thing can be said that the Japan has set up the Global food Safety Initiative (GFSI) for the people who will come up there in the Olympic village (Charlebois et al., 2014). Japan has been on the way to open its first Halal fast food chain named Marrybrown. They are trying to find a proper place for the proper location of the place (Samori, Ishak & Kassan, 2014).
Brazil had looked upon this fact with much seriousness since they wanted to provide the audience and the Muslim sport persons and athletes a better chance for eating their food (Whannel & Horne, 2016). The Brazilian Islamic Center had made a proper plan and they had given this brief to the International Olympic Committee (IOC) for catering to the needs of the Muslim athletes (Turner, 2013). This could be helpful for the Muslim athletes. It has been studied and found that around 65000 dishes are cooked in the games village for over 18000 athletes and sports participants. This is why the components in those dishes will consist of 70 tons of chicken and halal meat. Out of those dishes, 8000 dishes are provided to the Muslim participants with the tag of halal meat (Nakyinsige, Man & Sazili, 2012).
Solution to the Halal food challenge
It had been planned that the participants and the athletes might be able to take enjoyment of the buffets from the five different categories like Brazilian, Asian, International, Pasta and Pizza, Halal and Kosher. It had also been seen that the Muslim participants could enjoy the halal fast food as the Brazilian Islamic Center worked as the supervisors (Wilson, 2014). This could be helpful for them since many restaurants and tourist spots offered the halal food. However, one proposal by the Brazilian Islamic center had been accepted by the Olympic organizers in Rio. The proposal was to set up a kitchen and a dining room where halal food will be cooked and served for the Muslim participants. In that particular dining hall, around 2000 Muslim athletes could sit at the same time. They also planned for the remedies for the shortage of halal food and i.e. to build up a special warehouse. If there was excess food, it would have been donated to the poor people as well (Halalfocus.net, 2018).
Malaysia would be exporting the halal fast food to Japan for the Muslim athletes. The organizers of the Tokyo Olympics will give special offers for the halal food operators within the country during the Olympics. They have appointed some special volunteers who will look after this issue indeed. One of the targets for them is to encourage the local food businesses to grow. As many Muslims are coming down the visit this country ahead of the Olympics, the local business are looking forward to grow this halal fast food business according to the Islamic laws. Marrybrown will look to export to the halal meat to Japan as they are very famous in Australia for producing the halal meat (Teymoori, 2018). The Muslim World League has also agree to export the halal meat to Japan as they will need to cater to the needs of the Muslim athletes. They have signed the deal with the Japanese government so they can send the high quality halal food for the good health of the athletes in the different sports events. The Muslim World League is expected to meet the health standards so the Muslim athletes can perform well. One of the major concerns is the Global Food Safety Initiative (GFSI) that Japan has put into practice. This will also be very helpful for the Muslim World League as well (Teymoori, 2018)
Japan has targeted for the maintenance of hygiene in the food supply for the athletes. This is why they are very cautious about serving the halal food to the Muslim athletes along with the proper quality (Halalfocus.net, 2018). They have focused on more than 6000 food production sites in the country and they are willing to set up a committee for maintaining the food quality in the production of the halal food in the games village. They want to focus on the GFSI certification program to be practiced properly on Marrybrown as well (Halalfocus.net, 2018). The food safety should be the first priority for the companies who will be the partners for serving the food to the athletes (Battour & Ismail, 2016) The organizers of the Tokyo organizers are planning for the halal food to pass the GFSI certification program that was not present during the time of the Rio Olympics in 2016.
Opportunities associated with Halal food in Japan Olympics
In this chapter, importance of the halal aspect of the Olympics would be discussed. The Olympics preparation has been very much on the go for Japan. The aspects of tourism are coming into the major focus. Japan will try to improve their diplomatic relations with the other politically strong countries. This will improve their position on the global basis. The entire nation of Japan is completely fueled up for putting up a great show at the grandest stage of them all. One of the major backdrops is the shortage of labor in country (Teymoori, 2018) This is why they are looking to improve their position on this section. They will look to improve the condition of the stadiums and build new stadiums as well. The economy of the country will also show some signs of the improvements. May foreign tourists are already planning for a short trip to Japan to see the preparations. Japan will like to come into the focus of the international politics by conducting this event successfully. The wage growth is very weak in this country so they must look into this issue as well. The Japan government will also look to make the immigration rule very strict for the fear of invasion of the terrorists into the country (Teymoori, 2018)
Halal is a presumed to be a very healthy food for the athletes. It has been observed that the number of the Muslim tourists has been on the increase in the last few years in Japan. These Muslim tourists are coming mostly from the countries like Malaysia, Brunei, Thailand, Myanmar and Indonesia (Battour & Ismail, 2016). This is why the providing the halal fast food should be done as well. The organizers are very keen on promoting the halal industry properly. This is called the ‘halal boom’. As the labor shortage has been seen as a major issue in the preparation for the Tokyo Olympics, the organizers will look to increase the labor demand. One of the major aspects is that the Japanese people will focus on is the redesign the hotels that are already there. They will also look to build some new hotels in the outskirts of Tokyo and Osaka. This is very important as they have to accommodate numerous people coming from other countries. They will have to focus on betterment of the living conditions in Japan that has been a major backdrop in the Rio Olympics (Henderson, 2017). The matters of providing the electricity and water have been the main issues. This is why Japanese government has been looking forward to improve the electricity and water issues
References
Amar, P. (Ed.). (2014). The Middle East and Brazil: Perspectives on the new global south. Indiana University Press.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism management perspectives, 19, 150-154.
Bohari, A. M., Hin, C. W., & Fuad, N. (2017). The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and Space, 9(1).
Charlebois, S., Sterling, B., Haratifar, S., & Naing, S. K. (2014). Comparison of global food traceability regulations and requirements. Comprehensive Reviews in Food Science and Food Safety, 13(5), 1104-1123.
Halalfocus.net (2018). Malaysia’s Indirect Role for Tokyo 2020 Olympics. [online] halalfocus.net. Available at: https://halalfocus.net/malaysias-indirect-role-for-tokyo-2020-olympics/ [Accessed 15 May 2018].
Henderson, J. C. (2017). Destination development: Trends in Japan’s inbound tourism. International Journal of Tourism Research, 19(1), 89-98.
Nakyinsige, K., Man, Y. B. C., & Sazili, A. Q. (2012). Halal authenticity issues in meat and meat products. Meat Science, 91(3), 207-214.
O’Mahony, M. (2013). Olympic visions: Images of the games through history. Reaktion Books.
Rio (2016): International chefs cooking surplus Olympic food for city’s poorest residents
https://www.independent.co.uk/sport/olympics/rio-olympics-2016-massimo-bottura-chefs-surplus-food-hunger-gastromotiva-a7185941.html
Samori, Z., Ishak, A. H., & Kassan, N. H. (2014). Understanding the development of halal food standard: suggestion for future research. International Journal of Social Science and Humanity, 4(6), 482.
Teymoori, A. (2018). Japan Halal Fast Food to Open in 2020 Olympics. Ijtihad Network. Retrieved 29 April 2018, from https://ijtihadnet.com/japan-halal-fast-food-open-2020-olympics/
Turner, B. (2013). International Olympic Committee (IOC). In The Statesman’s Yearbook (pp. 47-47). Palgrave Macmillan, London.
Whannel, G., & Horne, J. (2016). Understanding the olympics. Routledge.
Wilson, J. A. (2014). A culture and consumption-based global perspective on Halal offerings, 65-88.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
