Hotel Futura | Course Scholars

Objectives

Hotel Futura

‘Hotel Futura’ is a hospitality establishment that offers food and beverage services.

The organization has a pre-set plan to grow and advance the services of their business for a period of one year. They have a primary objective increasing the sales of their services up to 10% before 30 June 201X.
The senior management team will advise all concerned managers that they are responsible for developing and implementing an operational plan that will deliver this increase in sales for the hotel.
The business has advised the managers that they must complete an operational plan to achieve sales growth of 10% and submit this plan for approval before implementing.

Objectives

To increase sales by 10% by 30^th June 2017, expand the service provided by including room services
To acquire through purchase any additional tool or equipment (coffee machine) to be used by each department to increase the sales
To create additional space for the new equipment. This will be done by reorganizing fixtures and existing fittings.
To boost the capacity of sales through recruitment of 2 full time staff in the service department.
To provide foods and beverages that are exceptional and quality service.

Floor Plan

Swot Analysis

Strengths	Weaknesses
· Good reputation after sale services · Good advertising and marketing mix. · High quality Management information system	· Poor performance of the company contracted to deliver the machine. · Lack of experienced personnel to handle imports and customs
Opportunities	Threats
· Use of internet for advertisement. · Withdraw of competitor from new market. · Increased population growth rate	· High interest rates could decrease disposable income · Nufix.inc a global corporation entering in espresso machines and bean market. · Bed Bath and Beyond coffee supplier is entering in espresso machine market

Objective	Strategy	Deliverables	Person responsible	Timeline	Resources	KPI’s
To increase sales expand the service provided by including afternoon teas, pastries and 24 hour service	Develop a plan, hire extra staff to increase sales in the restaurant	Food and beverage service	Hotel Manager	30^th Sep 2017	In Melbourne	Service sales increased by 10% by 30th Sep 2017
To acquire through purchase any additional tool or equipment to be used by the store; additional printer, photocopier to increase the sales	By obtaining quotations from suppliers and purchase the coffee maker machines.	Coffee Maker machine	Restaurant and operations Manager	10^th Sep 2017	In Melbourne	Barista section should be setup by 10^th Sep
To create additional space for the new equipment through reorganization of fixtures and existing fittings within the restaurant	By obtaining quotations from different contractors	The new working space with utilities	Hotel Manager	8^th Sep2017	In Melbourne	The new working space with utilities for the Barista
To develop lessons to improve the skills of the current retail product staff	Conduct training programs to all the staff dealing with food and beverage service by giving them knowledge of service and other skills.	Multi skilled employee	HR Manager	11^th September 2017	Hotel premises	Multi skilled employee
To boost the capacity of sales through recruitment of 2 full time equivalent staff in the restaurant	Recruitment of 2 waiters through a recruitment strategy	Sales Employee	HR Manager	5^thSep 2017	Hotel Premises	Sales Employee
To provide foods and beverages that are exceptional and quality service	Induct and training programs communication serving customers and knowledge of food and beverage trends.	Chefs and waiters	Food and Beverage Manager	10^th September 2017	In the Hotel	Employees

Contingency Plans:

When purchasing the coffee maker, if the supplier is unable to deliver within the time, the next standing supplier will be selected. Training of staff in the proper time is an important factor to determine the success and achievement of all our objectives and plans for the business. As such, we must recruit and train all our new staff and boost the skills of all our current staff by the 30^th September 2017. If we fail to meet these objectives, there is a 5% budget that will be used to employ a consultant who would train more and give additional resources. It is important that the progress of all our operational plans be monitored by the Hotel manager for evaluation against target KPIs (Sainaghi R., Baggio R, Sainaghi R., Baggio R).

Evidence of Consultation with the Stakeholders

Stakeholder (Who?)	Why?	Consultation Method
Senior Management Team	Responsible for business plan development	E-mail, Telephone
Hotel Manager	Responsible for development and implementation of Operational management plan	E-mail, Telephone Interviews
Employees	Involved in the operational plan implementation	Focus groups Sessions of brainstorm Sessions of feedback
Suppliers	Supplying of materials and equipment	E-mail, Telephone
Revelers	Uses the services provided by the Hotel	Newspapers and television advertisements
Media	Involved in the advertisement and recruitment of manpower.	E-mail, Telephone

Identifications of Human Resources Requirement

Number of additional resources required.	2 full time equivalent employees.
part time or full time or hours.	part time or full-time hours
Permanent of casual employment	Permanent and casual
Required start date	1^st Sep 2017
Expect length of employment	On-going
Skills required performing in the role	Knowledge n service of Afternoon and High teas, accompaniments, Barista and Food production and service
Training you can provide.	Food and beverage service knowledge.
Qualifications required.	Diploma in Hospitality or Hotel management
Pay levels.	Restaurant assistant – $14 – $20 per hour. Barista – $22 – 25 per hour

Recruitment and Selection Procedures and Policies.

Purpose of Recruitment: The success of restaurant waiters relies plainly upon the ability of the Hotel to attract the best staff available. Recruitment methods must be efficient, fair and effective.

Policy of Recruitment: Waiting staff is supposed to consider commitment to providing high quality Food and beverage services to our clients. To achieve the objective, consideration is made to evaluate the need for employing suitable applicants only in all the vacant positions (Heller, 2017). Food and Beverage manager takes all the reasonable steps in ensuring all applicants gets safely entrusted with the duties and responsibilities of their position.

Job Description	Full time equivalent employees to work as sales staff (02 number)
Advertisement	Internally advertised using official website, notice boards and circulars. Same time, vacancies will be externally advertised through official website, newspapers and recruiting agencies
Short list applicants	All the applicants will be short listed within one week of application closing date. All unsuccessful external applicants will be advised of the outcome of their application via email or letter with two weeks of the application closing date. All unsuccessful internal students will be provided with feedback as to why their application did not progress to the interview stage within two weeks of the application closing date.
Conduct interviews	All interviews will be conducted at support office or in the store. All interviews will be completed using a behavioral interview guide. All unsuccessful students, internal and external, will be advised verbally regarding the outcome of their interview. Unsuccessful internal students will be given feedback as to why their application has been unsuccessful.
Testing	All the applicants need to showcase their expertise.
Reference checks	All applicants must have two reference checks, from employment in the last three years, prior to hire.

Privacy

All information about applicants will be kept confidential and store the information in a secure place. Also, the information collected from the applicants will be only used to decide about whether to recruit an applicant.

Recruiting People with a Disability

Due to special requirements for people with disabilities, the Hotel will not provide a position now but will consider the same in future.

Information for Employees Applying for Roles

All opportunities are advertised on the Hotels website home page and are updated weekly. Applicants are encouraged to be responsible for their own career development and apply for roles they are interested in.

Resource	Current method of acquisition	Recommended method of acquisition	Comment as to why no change is recommended or why you recommend a change in the acquisition method	Assessor comments
Coffee Maker	Purchase	Purchase	Purchasing a Full Expresso Machine is essential to keep the Barista section active. It will help promote sales of pastries, Gateaux and other accompaniments. In addition, the cost for purchasing is reasonable and affordable. Can be used for very long period.

What?	When?	How?
Increase sales by including Coffee and Afternoon teas	September,2017	Service sales increase in every month
Buying of Espresso Coffee Maker	10th Sep 2017	Installing the Espresso machine
Reorganization of the fixtures and fitting within each store	8th Sep 2017	The new working space with utilities
Boosting the knowledge of all food production and service staff.	31st September 2017	Multi skilled employee
Recruiting 2 waiters full time equivalent sales staff at the hotel	31st August 2017	2 waiters
Training and Induction to the newly recruited employees	11th September 2017	All the newly recruited Employee complete the training and induction program.

Consultation Strategy

Stakeholder (Who?)	Why?	Consultation Method
Senior Management Team	Responsible for business plan development	E-mail, Telephone
Store Manager	Responsible for development and implementation of Operational management plan	E-mail, Telephone Interviews
Employee	Involved in the operational plan implementation	Focus groups Sessions of brainstorm Sessions of feedback
Suppliers	Supplying of material and equipment	E-mail, Telephone

Reporting Template Document

Activities	Deadline	What is the progress (how many percentage? / what are the actions have been taken)	Constraints
Increase sales by 30th September 2017, expand the service provided by overhaul of coffee machine	At the end of the month
Reorganization of fixtures and fitting within each store	31st August 2017
Boosting the knowledge of all food handling crew	31st September 2017
Recruiting 2 full time equivalent sales staff at the hotel	September
Training and Induction to the newly recruited employees	11^th September 2017

At the end of each month, each staff will input the progress and the constraints faced by that department in achieving the objective in the above template and will be send it to the Manager of Hotel Futura. Where, Senior office management team will critically analyze the progress made compared to the previous month and assess the constraints faced by each hotel department and provide a feasible solution and appropriate feedbacks to make sure that Hotel is on track in achieving organization business goals.

Heller, J., 2017. https://www.hotelexecutive.com/business_review/1324/creating-a-small-hotel-operating-plan-that-fits-your-objectives-and-budget. [Online]
Available at: https://www.hotelexecutive.com
[Accessed 05 09 2017].

Sainaghi R., Baggio R, Sainaghi R., Baggio R. International Journal of Hospitality Management. Marketing effectiveness of the hotel industry in Croatia, Volume 19(3), pp. 227-240.

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