About LSI Architects
In the present era of mobile generation, a significant section of the population is solely dependent on Smartphones. The primary concern of any business is to earn customer loyalty, and this can only be achieved by reaching out to their target customers in the easier ways. The mobile applications can provide the customers with detailed information regarding the services it offers to its customers. Mobile platforms can potentially enhance the customer engagement program, service quality and support system, online promotion as well as online sales (Baharuddin, Singh and Razali 2013). This report mainly discusses a UK based architecture company named as LSI Architects. The company was established in the year 2002. The LSI architects mainly operate in the London and Norwich. The company is known to have 60 employees comprising the architects, support staffs as well as the technologists (LSI Architects, 2018). The report highlights how the incorporation of the mobile application can enhance the business proceeding of the LSI architects.
The main aim of the LSI architects is to present their clients with an innovative, valuable and sustainable design for their better living. The LSI possesses different categories of clients such as contractors for public and commercial sectors as well as interior designing for the homemakers. In the past years, it was observed from their client’s feedback that LSI architects always deal with their projects in professional as well as collaborative manner. They are known to have well-trained employees who continually deliver quality and efficient designs. As per the reports, the significant turnover of £3.5m mainly comes from their repetitive business and the framework commission and the for the quality services they provide in the market (LSI Architects, 2018).
Considering the case of LSI architects, it can be said that the incorporation of the LSI mobile applications could improve their business. The mobile application could add more value to their target customers. The application would provide the clients with a vivid description of the types of projects that the LSI architects did in the past year. Apart from the project description, the mobile application will create more interactions between the customers and the organisation (Burton and Felker 2015). An android, as well as an Ios application for the company, will also help the LSI architects to create a stronger brand image in the market. The company’s app will reflect how the LSI architects functions, their quality architects and awards won how the business expanded as well as it will enable the customers to avail the services online. In the present date, nearly 2.6 billion individuals possess high-powered Smartphones (Hoehle and Venkatesh 2015). Thus creating an online platform will help the LSI to connect with their customers more efficiently. Other than this, such applications can also improve the customer service as the apps will be accessible to the customers 24×7. On combining the above factors, it can be said that if LSI architects opt for mobile applications it can boost their profit scales also the company will also have an immense scope of earning as it application gets popular (Ghose and Han 2014). More and more people downloads or visits the LSI application, the company can earn more revenue.
Mobile Applications as a Solution
- Search feature – The optimised search feature of the LSI architects mobile application could enable the customers to find out the answer to their exact query. There might be some questions in the customer’s mind before availing the services, such as time taken for developing the architecture, cost estimation based on the location and area per square feet (Ma, Gu and Wang 2014). All such information should be available in the mobile application a search option would allow the customer to search for their queries (Gao et al. 2014).
- Images and videos – Images and videos will make the mobile application informative. Images regarding the completed projects, some videos related to the sample design can give the customers an idea of the quality and innovation of the design (Aung and Zaw 2013). Other than this, images of the LSI architect’s office, the logo will provide the customers with a better understanding of the types of architectural models that the company can provide.
- Description – It is essential that the customer gets a detailed description regarding the process of delivering the service. It is observed that more customers tend to gain information from mobile as well as website applications rather than visiting the company office (Sandberg and Rollins 2013). The LSI architect delivers the project in steps. At first, the plot is checked, the customer requirements are considered, then their group of architects design the plan and produces the draft to the customers. The description section will provide the customers with detailed knowledge of these operations.
- Customer Support – This section of the LSI mobile application would enable the customers to get easily connected with the customer support stuff of LSI architects (Bharadwaj et al. 2013). The customer can directly text the queries in the contact number provided in the application. The application will generate the answers instantly.
- Social networking links – Social networking platforms can provide exposure to the companies. An option for social sharing will help in increasing the present market of the LSI architects.
- Simpler design – The simpler design of the application will enable the customers to access the information easily. It is essential that the applications are designed by keeping in mind the varieties of customers. Simper content and easy understanding of the application is necessary to increase the customer base (Vogel 2013).
- Customer review – A section for customer review will increase the trust of their customers. The section will consist of the reviews of their previous customers. The reviews will create transparency regarding the service of LSI architects. In the process, this can help in gaining customer loyalty.
- Mode of payment – A section for the different mode of payments if incorporated in the app can provide the customers with the idea of the costs for their requirements. It will also enable the client to pre-book their service online.
In the context of the LSI architects, it is highly recommendable that the features of the application must include a section for description regarding the company. A section for that would answer the customer queries instantly, a section regarding the contact information regarding the various office locations, a feedback section, online booking for the service (Gronli et al. 2014). It is recommended that the application is designed by keeping in mind their target customers. The target customers of LSI architects mainly include contractors or the individuals who are intending to design the architecture of their home with the help of LSI architects. It is necessary to design the application in such a manner that it supports different platforms so that it can enhance the customer base. Performance of the app, battery life, peripherals required should be kept in mind while designing the application (Serrano, Hernantes and Gallardo 2013). An appropriate application should be chosen for them to generate revenue. The recommended approaches are pay per download, app advertisements and subscriptions (Barnett, Vasa and Grundy 2015). Other than this, it is recommended to incorporate proper analytical tools in the application this would enable the LSI to monitor the number of visitors and using their application and the duration of visits. Some of the recommended analytical tools are Google analytics, flurry, Mixpanel and predictive analytics (Xanthopoulos and Xinogalos 2013). Apart from this, it is highly recommendable that beta testing is done. This will, in turn, will enable the company to analyse the feedback of their target customers. Other recommendations for the LSI architects mobile application includes sample designs, completed designs that could be incorporated into the app so thus giving the customers a chance to explore the works of LSI architects. The Company could incorporate customer loyalty offers such as booking service through the mobile application can help them earn discount vouchers for home furnishing stuff. Regular update of the application is highly recommendable as this would keep the customers updated with the new policies of the companies.
Conclusion
In conclusion, it can be said that the, if the LSI architects could integrate a mobile application with their business could raise the success rate of their business. Mobile applications would expand their customer base. More and more people will come to know regarding their services. LSI mobile applications will provide the contractors and their other customers with the detailed information about their service, process of availing the services, how the LSI provides the services. In other words, steps involved in providing the services. Apart from this, the mobile application will make the services easily available to the people also this will help the company to earn as per the number of downloads of the mobile application. Lastly, it can be said that the incorporation of the mobile application can boost the revenues of the LSI architects company.
References
Aung, Z. and Zaw, W., 2013. Permission-based android malware detection. International Journal of Scientific & Technology Research, 2(3), pp.228-234.
Baharuddin, R., Singh, D. and Razali, R., 2013. Usability dimensions for mobile applications—a review. Res. J. Appl. Sci. Eng. Technol, 5(6), pp.2225-2231.
Barnett, S., Vasa, R. and Grundy, J., 2015, May. Bootstrapping mobile app development. In Proceedings of the 37th International Conference on Software Engineering-Volume 2(pp. 657-660). IEEE Press.
Bharadwaj, A., El Sawy, O., Pavlou, P. and Venkatraman, N., 2013. Digital business strategy: toward a next generation of insights.
Burton, M. and Felker, D., 2015. Android App Development For Dummies. John Wiley & Sons.
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Gronli, T.M., Hansen, J., Ghinea, G. and Younas, M., 2014, May. Mobile application platform heterogeneity: Android vs Windows Phone vs iOS vs Firefox OS. In Advanced Information Networking and Applications (AINA), 2014 IEEE 28th International Conference on (pp. 635-641). IEEE.
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LSI Architects. (2018). Accreditations – LSI Architects. [online] Available at: https://www.lsiarchitects.co.uk/about/accreditations/ [Accessed 31 Mar. 2018].
Ma, L., Gu, L. and Wang, J., 2014. Research and development of mobile application for android platform. International journal of multimedia and ubiquitous engineering, 9(4), pp.187-198.
Sandberg, R. and Rollins, M., 2013. The business of Android apps development: making and marketing apps that succeed on Google Play, Amazon Appstore and more. Apress.
Serrano, N., Hernantes, J. and Gallardo, G., 2013. Mobile web apps. IEEE software, 30(5), pp.22-27.
Vogel, L., 2013. Android development tutorial. Based on Android.
Xanthopoulos, S. and Xinogalos, S., 2013, September. A comparative analysis of cross-platform development approaches for mobile applications. In Proceedings of the 6th Balkan Conference in Informatics (pp. 213-220). ACM.
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