Instagram as an Effective Marketing Application
With the transformation in technology, there are new innovations through internet that has been able to manage in bringing the world together in terms of communication. Here, there are varied time zones in different parts of world where internet has been able to pave way for social network. It is considered important for advertising and creating awareness among the people. The internet is the technology branch where the traffic is increasing as it has become the basic necessity of the people for better globalization in the universe.
The focus is on how Instagram has been able to manage in making people more sociable. The social networks are able to create a proper aroma of talking to people where individuals are able to interact with the other subscribers. The business are now turning to social media to advertise their products and for a better promotion of sales. This is, thereby, increasing the social traffic which is represented though the proper timing of business.
Company
One aspects company excels at
Instagram has been able to bring a revolution by helping the companies and the other online business firms to promote themselves through this medium. The companies post their products on Instagram and sponsor them so that people who are interested in buying the products can reach them easily (Lenhart et al., 2015). It has become a marketing application where one can easily post the pictures of the new arrivals and then add location of the business. Instagram helps in effective marketing with attracting the people and capturing anything with their lenses. The best and effective way to promote is the use of hashtags where the people are able to connect through different people and posts using the hashtags. Instagram user get features where some users are found to run away after taking money whereas some users are genuine, and they try to increase their market through this social media platform. Here, the people choose to share the large and small scale social networking to market the customers in the form of boards, forums and the blogs. It helps in showing the creative way and working on creating a winning profile as well. The business on Instagram helps in promotions to the different areas of the world, where people can order for the product, by paying for it online. The Instagram is also for the influencer marketing with live videos and the story search for hashtags and locations that tends to make them more discoverable. There are stories which are privately available for the business till one is able to plan for sending the short videos to the clients. (Sunstein, 2018)
Positive Aspects of Instagram Marketing
Another aspect the company excels at
Instagram helps in creating a better level of marketing where the customers are connected through Facebook and Twitter as well on single share on Instagram. This helps in connecting and reaching out to the different people with building relationships through conversations. It helps in analyzing and understanding what people learn and like. It depends on how people love sharing their photos and enjoy the meal by tagging on the location. There are people who love sharing the images in different locations with reaching out to new audiences with discovering new photos, people and business. One of the ways is that people are able to discover the new content on Instagram which is mainly through the hashtags. The marketing is possible through fueling the e-commerce sales and posting the photos. There are many food and fashion bloggers who are able to re-use the marketing materials with working smarter and not harder (Pittman et al., 2016). This helps in attracting the engaging traffic to build the community from time-to-time.
Reference: https://www.yotpo.com/blog/instagram-pics-better/
Here, Instagram is able to help in boosting the marketing with the photos from the customers where the content marketing strategies are mainly to increase the sales and work on jumping for the on-board sales with the growth of the relevant traffic. It is important to know how the content will be able to perform ahead of time where the Instagram resources are based on feedback about how the audiences react to content (Richter et al., 2016).
One aspect the company is criticized for
Instagram has its negative effects as well where the social media network needs to focus on properly communicating with the other people. There are certain harmful self-assessments which leads the users to think about the problems that others point, and how the users are able to develop the feeling that everyone’s else lives is more perfect and better. The loathing of other’s lifestyles and making users use Instagram for stalking photos tends to be seemingly better (Gibbs et al., 2015). Here, there are people who have issues of how one can protect their lives in order to inflict envy in others. There is no matter how much one is loved in their own life, there is always someone who is looking better on Instagram. This brings a negativity and down the morale of the people to improve. The users are more consumed with capturing and displaying their life than actually living the moment. According to the research of different people, it has been seen that there are different addictive feeds of the fitness models and the exotic travelling with the photo-perfect moments that do not tend to match with comparative humdrum. It affects the lives of the people with contributing to the mental health problems like anxiety, depression, deprivation of sleep and the other issues with the body image in young people who are heaviest users on social media platform (Coelho et al., 2016).
Negative Impact of Instagram on Mental Health
Instagram has approximately 700 million users, who post different pictures every now and then. It has been seen that the people are affected by the posts which are related to unrealistic images that needs to be manipulated with making the girls and women feel as if their bodies are not good enough for pleasing the other people (Zappavigna, 2016). Hence, they add filters and edit the pictures for looking better and perfect. There are certain people who have a problem in handling the different posts as they are influenced by the film actress who post their stories. The influenced user does not realize about the trouble and struggle they have to go through, to attain such a stage.
Conclusion & Recommendation
Being the social network addict, it is very difficult to stay away from Facebook, Instagram and so the people should realize that these platforms should be used to take benefits from them rather than finding the negatives. Hence, the people here, needs to realize about how Instagram could be effective for a better marketing and a better medium to earn money rather than impacting your body with the images which are edited and posted on Instagram. This will help in bringing a change in momentum as to how people react to the different changes and then work over the technology growth in an effective manner (Scott, 2015). There are other recommendations which includes about business patterns, where the account on Instagram could help in interacting with the different clients and understand their needs on a personal level. This will eventually help in working towards a better growth where the communication and usage of hashtags connects one person to the other person. The notifications are received for the promotions of blogs. This also helps in improving the connection with the people.
References:
Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review, 40(4), pp.458-471.
Gibbs, M., Meese, J., Arnold, M., Nansen, B. and Carter, M., 2015. # Funeral and Instagram: Death, social media, and platform vernacular. Information, Communication & Society, 18(3), pp.255-268.
Lenhart, A., Duggan, M., Perrin, A., Stepler, R., Rainie, H. and Parker, K., 2015. Teens, social media & technology overview 2015. Pew Research Center [Internet & American Life Project].
Pittman, M. and Reich, B., 2016. Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior, 62, pp.155-167.
Richter, F. and Torstensson, C., 2016. Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton University Press.
Zappavigna, M., 2016. Social media photography: construing subjectivity in Instagram images. Visual Communication, 15(3), pp.271-292.
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