Background of the Study
The following research will be verifying on the fact about the implementation of the right culture in the business organization which can lead to the improvement of the organizational performance and will also see a better engagement of the workers in the organization. The research will highlight the different reasons behind the increase of the employee engagement and the role that the presence of a positive culture plays in the business organization.
A strong and effective culture is a corporate asset that cannot be replicated or copied by the competitors of the business. Team culture is such a thing that it can never be purchased or created by applying scientific methods. Therefore the presence of the organizational culture in the business leads to the increase in the organizational performance of the business organization. A strong and effective culture is often referred to as a competitive advantage for the business as because the strong culture helps in the development of a long term competitive strategy and helps to attain business success. The rise of the constructive culture raises the levels of member cooperation within the organizational units or levels of coordination between those units. The research will be addressing the different types of the organizational initiatives to implement culture and how such cultural initiatives play a crucial role in the increase in the business performance.
The aim of the research is to whether the presence of the right culture in the organization will lead to its better performance and as such will lead to the engagement of the employees in the organization and also the increase in the performance of the following business organization.
The aims of the research will be achieved by means of the implementation of a certain set of effective objectives. They are as follows;
- To identify the right type of culture for the business organization
- To identify the ways in which the organization employs the culture in the business
- To identify the ways in which the organization increases their productivity over a certain period of time
The research will discuss on the cultural values, employee engagement and the increase in the organizational performance of the business organizations. The involvement of these important factors and the common links that these elements share itself provides a much greater scope to the Research.
The Research Question that will be formulated over the research is;
- How can engaged culture affect the performance of a service organization positively?
The problem that lies over the following topic is the identification and the implementation of the proper culture that will help in the improvement of the organizational performance. The research will aim to get an idea of the different types of the related ways and processes along with the main types of strategies that are implemented accordingly to make the most of the business.
The hypothesis of the research will be as follows;
H0- An engaged Services-led organization will have impact on the performance of the organization and also the performance of the employees
H1- An engaged Services-led organization will not have any impact upon the performance of the organization and the performance of the employees
Culture is one of the most important considerations in the business organization. The presence of a proper and efficient culture in the business will help the organization to perform at its very best. This is done basically to enable the formation of a strong and able team that can combine together to achieve great results for the organization. Such a performance can also help to ensure the best performance of the different people in the company. The performance of the business organization in the market helps to improve the performance of the employees of the organization. The culture of the company can be described as the brand or personality of the organization. The better the personality the better will be its performance in the market. The culture of the company has everything to do with how the employees, perspective employees, customers and the public percieveness of the organizations in the market. There is a positive impact of the following activity on the performance of the organization as well as the employees. This includes;
- Impact on the employee Performance- The presence of a strong internal culture helps the employees of the organization to feel extremely valued and respected in the organization. Employees who will feel valued will have much greater motivation to work for the organization. The presence of strong company cultures presents the employees with the much needed opportunities to grow. The promotional opportunities, career development programs and other such opportunities in the organization helps the employees to stay motivated and make the right selection.
- Impact on the happiness of the employees- The change in the recession market and the increase in the job opportunities is a great source of motivation for the employees. However a positive company culture can ensure the satisfaction of the employees in the business and can also ensure their loyalty towards the business.
- Culture of the company being more important- The competitive business environment had made it important for the managements to implement the necessary steps to ensure the survival in the market. The presence of a positive and efficient culture is the key to the success of the business organization in the market.
Aims of the Research
The nature of the research will be one of the most important elements in the process of the development of the particular research methodology. It will also help in the decision on the strategy of a particular research. The research methodology will be consisting of a number of different methodological tools that will be used by the researcher to complete the research using the most appropriate methods. Apart from this the use of the particular research phenomenon will help to construct the different research methodological tools like the design of the research, the approach to the research, the data collection techniques and the analysis of the data collected for the research.
The two main kinds of research approach are namely Inductive Research Approach and Deductive research approach. Either of these two approaches can be considered by the formulator of the research to construct the following research. The deductive research approach is helpful for the research as it will help to formulate the hypothesis of the research based on the previous theories and frameworks on culture in business organizations and its impact on the performance of the business and the employees of the business organization. The deductive data also helps to convert the general data into a specific form of data that will be related to the current topic selected. This will also help the researcher to select the research questions and construct the hypothesis of the research. The deductive approach will also be preferred for its ability to go along well with the positivism research philosophy. On the other hand the inductive policy is totally based on the construction and implementation of new concepts and theories based on the observations of the cultural adaptations by the management of the business organizations. This will enable the research to shift the concentration from the research questions to the different types of observations as well as to analyze the situation from the description.
In the case of this particular research, it will be using the deductive research approach. The deductive research approach generally goes well with the positivism research philosophy. The use of the particular approach will also be helpful for the researcher to test the formulated hypothesis on whether the application of a proper cultural strategy will help in the increase in the performance of the organization as well as the employees. The use of the previously existing models and theories helps to make the positive effects in the business and make the employees more motivated towards the business organization. In this particular case the researcher has been able to gather data from the previously existing theories and models on culture and organizational performances along with the performances of the employees. The general data acquired in regards to the topic of the research requires a thorough analysis from the statistical perspective of the business. This will be possible by the use of the deductive approach of the business. On the other hand, the use of the inductive approach for this particular case will not be applicable as it will not be possible to develop new research theories and models within a short time. It would also have been difficult to test the hypothesis by using the inductive approach.
Objectives of the Research
The three most commonly used research design are mainly exploratory, explanatory and descriptive type of research design. An explanatory research design can be generally defined as the research design that gives the opportunity to the researcher for the explanation of the reasons for a particular happening. Apart from this, the explanatory research design will be helping the research to explain the reasons for the different kinds of phenomenon. It also helps in the explanation of the future occurrences of the phenomenon that will be useful in terms of the particular research topic. On the other hand the exploratory research design helps in the formulation and the analysis of the research hypothesis, research objectives and the research questions. Apart from this the research design also helps in the clarification of the different kinds of topics and the concepts in the terms of the particular research topic. The descriptive research design is a type of design that helps in the combination of both the exploratory and the explanatory research designs. The descriptive research design emphasizes mainly on the collection of the data. Due to the dual characteristics of descriptive research design, it is the most widely used research design by the researchers while conducting a research.
The research on the implementation of the particular kind of culture in the business organizations will implement the use of the descriptive research design which will be providing the researcher the scope to formulate the hypothesis of the research accordingly. It will also help in the construction of the topic of the research. The use of the particular research design will help the formulator of the research to develop a thorough understanding of the effect and cause relationship of culture and the employee performance and also the research rationale that will help in the prediction of the future occurrences. The use of the other two research designs will limit the research to predict the future happenings in one time. It will also help the researcher to gain a good thought of the challenges that will be encountered to improve both the organizational and the operational performances of the Company as well as the organization. Therefore the descriptive research design clearly suits the needs of the research.
The four most widely used research strategies are namely research, survey, interview and case study. The different such strategies have their different uses. The case study research highlights the study of the real life factors that are involved in the case. This is generally performed by the evaluation of the different types of the factors involved with the case. The secondary research sources are used in this research to identify the factors involved. This helps in the analysis and understanding of the behaviors of the different individuals involved in the research. On the other hand the action research will be based mainly on the deals involved in the issues. Solutions are provided and implemented accordingly in the case of the identified research. On the other hand the interview and survey methods are undertaken by means of the collection of raw data in terms of the research topic. The interview refers to the collection of data that will be related to the culture of the company and the management of the employees according to the culture. The survey deals with the when and how of the research topic.
Research Scope
The researcher will be selecting the survey research strategy to complete the following research. The selection of the particular research strategy will be helping the collection of the different types of the data regarding the cultural factors involved in the organization. The survey will also help the researcher to gather and collect data related to the organizational perspectives.
The conduction of a survey and interview will involve the researcher to select a particular research strategy. The non-probability and the probability sampling techniques are generally used for different kinds of samplings in researches. The samples will be assembled using a selected range of population, age, gender and the consideration of other factors. Unlike the probability sampling techniques where the participant are provided equal chances, the non-probability sampling techniques does not provide people with equal chances.
The researcher will be using the systematic probability sampling technique to deduce the results of the research. This helps to understand the cultural impact on the performance of the organization in the industries the researcher will have to get an idea of the workers and the managerial viewpoint. The researcher can also avoid bias in the research by using the systematic sampling probability processes.
A small sample size of 50 persons will be selected. The main selection will be of the workers of the different organizations and the managers of the same organizations.
The selection of such a small sample size is mainly due to the absence of adequate time and the availability of adequate finance for the conduction of the particular research.
The main kinds of data collection techniques while the conduction of the research are namely the primary and the secondary data collection processes. Secondary research data are collected from the books, journals, online sources, other researches on the same field, different articles, periodical journals and articles and many more as such. The use of the secondary data helps to gain a better and deep understanding of the research topic and the elements related to the topic. The use of the secondary resources allows the formulator of the research to create a strong sense of understanding on the research topic. Primary data collection is another kind of process where the research takes the help of live participants as the sources of data collection. The use of the quantitative data collection techniques will include the use of the interview and the conduction of a survey.
The research will concentrate in the use both primary as well as secondary data collection techniques. The formulation of the literature review will involve the use of the secondary data collection technique. The researcher will also be using different books, articles, journals, researches, online sources on whether cultural context in an organization helps to improve the performance of business organization as well as its employees. On the other hand the use of the secondary data collection techniques will provide an opportunity for the research to use frameworks and models in terms of cultural context in the business organization and explain the application of the theories in regards to the research topic. The researcher will also use quantitative primary data collection techniques. This will help the researcher to survey the selected research participants. The participants will be provided open ended as well as close ended questions.
The data that will be connected from the different kind of sources will be analyzed to prove the null hypothesis or the particular opposite hypothesis that will be formulated. The data that will be collected on the basis of the following topic will be used for different statistical analysis like data tables, charts and statistical figures. At different cases, the data analysis using tables, bar charts can be inaccurate. Thus the discussions of the results may be inaccurate in nature. Therefore statistical analysis of the data is highly recommended for the same.
In the case of the current research the research will involve the use of the SPSS method for the analysis of the collected data. SPSS is a statistical software tool that will be used to determine the statistics and discussions regarding the variables of the survey. The responses collected during the survey will be analyzed using cross tabulation and pie charts, graphs, statistical tables will be incorporated for the same.
The presence of ethics while the conduction of the research helps in its smooth performance. The first and foremost thing in ethics will be to ensure the presence of honesty and integrity in the research. This can be maintained by ensuring the safety and security of the research participants as well as maintaining the privacy of the responses submitted by the research participants. Apart from this the researcher must carry out the research on his own and must not copy some other works to formulate his own research.
References
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