Hyundai Card

Definition of ‘Strategic’ Involved or being a part of consciously developed future planning by using design to achieve the organisation’s aim through visual, functional and conceptual integration of design to create its appropriate external and internal identities, products and service offerings and missions. HyundaiCard (HC), a Korean credit card company Even though HC was late for coming into credit card industries, they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003), strong brand identity can be achieved by visual integration.
As figure 1 below show, HC redesigned their logo and typeface based on the shape, ratio and angle of an actual credit card, perfectly reflecting HC’s identity (Total Active Media, 2004). With strong design policy supervised by ‘HC Design Lab’, the font is applied to all visual channels in the coherent manner for visual integration (Total Active Media, 2004). This reflects philosophy and culture of HC to not only customers but also employees to make strong corporate identity. Figure 1: Typeface ‘You and I’ (Source: Total Active Media, online, 2004) 1 DM5554 Strategic Design Management Functional Integration by card design
Consumers are seeking to express the image of themselves through purchasing a product or service that meets their self-expression and assertion of individuality (Cooper & Press, 1995). Similarly, they designed an integrated card hierarchy system according to user’s different needs. The credit cards are designed using alphabet, number and colour with their font (Song and Bang, 2006). Moreover, they applied different alphabets to card for different benefits (Song and Bang, 2006). For example, the ‘M’ card reflects ‘Multiple benefits’. Number system shows level of services (e. g. ‘M2’ contains more services than ‘M’, and ‘M3’ than ‘M2’).

With colour, they defined premium level of cards (see figure 2). Regarding to card design, customers can understand this concept easily and feel credit cards desirable. By applying design strategy to convey consumers’ lifestyle into product and service, HC successfully fulfills consumers’ needs. Figure 2: Credit Card Hierarchy (Source: Unitas Brand, 2009) Conceptual integration by CSR Design can play important role in achieving CSR for company’s long-term strategic advantage (Koo and Cooper, 2011). As figure 3 below show, HC has been taking various activities for CSR by giving their design talent.
For example, HC designed the ‘dreamlibrary’ for children who have got cancer and leukemia, bus stations for public and ‘Super Concert’ for cultural & arts dispersion (Unitas Brand, 2009). These CSR activities create positive conceptual integration of brand images. 2 DM5554 Strategic Design Management Figure 3: CSR activities (Source: Hyundaicardcapital. com, online, 2011) Conclusion Hyundai Card conducts design resources effectively, developing its external and internal identity, creating its product and service based on consumers’ need. It also enhance positive brand image by contributing to society.

Don't use plagiarized sources. Get Your Custom Essay on
Hyundai Card
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat 1 763 309 4299EmailWhatsApp

Order your essay today and save 15% with the discount code GINGER