Background
An introduction will mainly consist of the brief description of the topic and its importance.
Decision making skills are of utmost importance in the modern day scenario. People who suffer from decision making skills will have a lot of problem in surviving in today’s modern business world. There are many complications that do not allow the employees to take proper decisions on right time. It is for this reason that people must do personal SWOT analysis so that they get to know the areas of their weakness.
The body will mainly deal with the benefits of personal SWOT analysis. This will help in knowing the strength, the weakness, the opportunities and the threats of the employees. The employees will get to know a detailed description about their own personality. This will help them to start adopting practices that will help them to work on their weaknesses and develop themselves. They will also be able to take the necessary measures that will help them to work on the flaws of their characters. In the due course of time they will be able to develop themselves as well. They will overcome their weaknesses and utilize the opportunities. They will be able to understand the complications present within their organizations and will seriously develop themselves.
Thereby, it can be concluded that each and every organization must encourage the employees to undertake the personal SWOT analysis of them. This will help them and eventually their professional fields as well.
PORTFOLIO EVIDENCE
Task 6: Presenting & analysing data (to be completed in week 6)
Cut and paste the graph you discussed in the tutorial here and give it a title. You can find it on the Academic Skills page on GSM Learn. Remember to write a full Harvard or OSCOLA reference for it and add a title.
Part II: Analysing data (approx. 300 words)
Discuss the graph in the previous page with other students. Focus your discussion on the points below:
A descriptionyour data (What is it? Where does it come from? What area is it focussing on?).
A summaryon what the data shows in general.
One or two areasof the data looked at in detail and an explanation of why you think they are significant.
The important trends and differences/comparisonsin the areas you have chosen.
Possible explanationsfor what the data is showing (remember to reference wider research to back your ideas up).
Benefits of Personal SWOT Analysis
A recommendationfor further action that could arise from this data.
Individually, analyse the graph below. Write a paragraph (approx. 300 words) including the areas in the box above. Remember to refer to the graph/chart using correct OSCOLA or Harvard style in-text citation.
The graph shows the data given by Brexit. This shows the amount of growth in the digital marketing through the social platforms from the year 2015 to the year 2018.
The general idea that was available from this data is that UK could not really control the increase in the number of users using the digital marketing service. This was mainly because people are very much associated with the usage of the social media platforms like the Face book, twitter and many other such platforms. As per as the survey carried by the world of the internet, the people in the UK, US and also the customers are the ones who spend a huge amount on the online advertisements.
The significant area is the large scale popularity of the facebook users. This is because facebook seems to be one of the most user friendly and easy methods of checking out the advertisement of the different products. There were many new advertisements coming upon the news feeds of the face book accounts.
The trend is an increase in the number of people using the social media as a platform for making the online transactions and using this opportunity, the biggest social media sites are trying to gain a monopoly power.
The data mainly shows that the rate of users of the digital advertisements will be increasing day by day. About 50percent of the population in UK will be getting access to the smart phones. This means that those people will be getting easy and free access to the usage of the online marketing transactions as well.
Marketingweek.com (2016), Marketers gloomy following Brexit vote as ad spend forecast slumps, Available at: https://www.marketingweek.com/2016/07/14/marketers-gloomy-following-brexit-vote-as-ad-spend-forecast-slumps/ [Accessed on 22 Nov 2017]
SECTION A: PORTFOLIO EVIDENCE
Task 7: Presentation (to be completed in weeks 7 – 9)
At university, you are often asked to present your research. In week 9 you will deliver a short 10-minute presentation (7 minutes delivery + 3 minutes for Qs) in class to a small group. You should base your presentation on one key point (one main section/paragraph) from your assignment using the following structure for guidance with suggested timings:
Increase in Social Media Usage for Online Advertising
Title page: including your name and title
Give a verybrief overview of what your 7-minute presentation will cover (30 secs)
Introduction: Identify one pointfrom your assignment and say why it is a key point (1minute)
Briefly describe how leaving the EU will impact on this (1 min 30s)
What is onepotential opportunity it could create? (1 min 30s)
What is onepossible problem? ( 1min 30s)
What can you concludefrom this? What are the implications/ your recommendations? (1min)
You should refer to evidence/ research throughout your presentation.
Be prepared to answer questions (3 mins) at the end of your presentation.
Part I: Presentation planning (slides or notes / weeks 7-9
Provide evidence here to show that you have planned your presentation. This could take the form of a detailed plan or PowerPoint slides (no PDF files).
THIS SECTION REQUIRE REPORT AND 6 SLIDE POWER POIT PRESENTATION
Identify and discuss the possible impact of the result of the referendum that took place on 23rd June 2016 in the UK. (Brexit)
- Impact on recruitment and retention (attracting and keeping highly skilled workers)
- Impact on demand and supply of labour
- Impact on organisational management
Post-presentation reflection (week 9)
At University and work you’ll often be asked to provide feedback, and reflect on your performance and that of your peers and colleagues. Using the table below, write notes about your presentation. You should include any points of interest in your reflective writing task in section B.
Your groups’ comment about your presentation
(How clear, complete and informative was the presentation?)
The presentation was clear and well organized. It had proper content which was to the point, short and precise.
(How enjoyable / interesting did the audience find it?)
The ppt was very engaging and it really attracted the attention of the teachers and the rest of the students in the class.
(How well-structured was it? How well did the visuals support it?)
The ppt was well structured and it had some good pictures that helped in adding the effects and the visuals.
(How slick and professional was it?)
It was well structured and student friendly. In order to be professional it needs more accuracy and has to be properly designed.
Your reflection on your presentation
(How clear, complete and informative was the presentation?)
It was good and well structured
(How enjoyable / interesting did the audience find it?)
Audience engagement and response was also very good
(How well-structured was it? How well did the visuals support it?)
It was well structured but at some places it became bit long and had to be done in points
Impact of Brexit on Digital Marketing
(How slick and professional was it?)
Needs to be more professional by writing it in the form of a official presentation
(What could you do better in future presentations?)
In order to make it better in future, I will be writing all the important points in bullets and with mpor detil and accuracy.
SECTION A: PORTFOLIO EVIDENCE
Task 8: Editing & proofreading (to be completed in weeks 9 & 10)
Part I: Self-evaluation form
Type a few comments below in relation to how well you have addressed the following areas in your portfolio. You should complete this task after you have finished everything else.
How well have you done this? How do you know?
- Portfolio tasks
The portfolio tasks have been done properly.
- Paraphrasing & summarising
The ideas were taken from the authentic source and but it has been implemented in the proper way. No lines have been copied or pasted. The implementation has been done in own words.
- Research & support of ideas with evidence
Research was done in detailed manners and authentic sources were taken for getting information about this topic.
INTELLECTUAL & COGNITIVE SKILLS
How well have you done this? How do you know?
- Introduction & conclusion
This has been done properly and in a to the point precise manner.
- Structure of paragraphs / sections
The structures, sections and paragraphs have been properly maintained.
- Use of sources
Authentic, verified sources have been taken from Google scholar.
- Recommendations in conclusion
Recommendations in the conclusion part have been given based on the errors made in the presentation and also on how to overcome the weaknesses that were seen as part of the personal SWOT analysis.
GRADUATE SKILLs
How well have you done this? How do you know?
- Word count requirements
Word count requirements have been properly met
- Spelling, grammar, and punctuation
The spellings, grammar and punctuation have been properly maintained.
- Writing style
Writing style has been properly maintained. Times new roman with double line spacing and 1 font size have been maintained.
- Referencing style
Oscola. Oscola referencing styles have been taken and in textings have been done in the footnotes style.
These have been done by keeping in mind the strengths and the weaknesses that have been observed in real life.
Part II: Reflection on the quality of your work
STRENGTHS: What are the strengths of your work?
Type at least 3 short bullet points here:
- Good communication method.
- Proper way of using internet research.
- Writing clear and understandable.
AREAS FOR IMPROVEMENT: What are some areas of your work you could have done better at?
Type at least 3 short bullet points here:
- Used of Information Technology
- Given right answer to the questions.
- To avoid the sentence construction errors.
SECTION B: WRITING TASKS
Writing Task 1: Report (all students except law) or Essay (Law students)
Presenting and Analyzing Data Related to Brexit and Digital Marketing
Write your report or essay here (please do NOT insert PDFs or screenshots). You can find your specific question related to your subject area on the Academic Skills page on GSM Learn in the assessment section.
Your report must include the following:
- A title
- A clear subject related focus
- Clear sections, including an introduction, discussion of one or two points and a conclusion
- A clear, well written and academic writing style
- Features of report writing such as headings
- Correct Harvard style in-text citation
- A correct Harvard style reference list
Your essay must include the following:
- A title
- A clear subject related focus
- Clear sections, including an introduction, discussion of one or two points and a conclusion
- A clear, well written and academic writing style
- Features of essay writing such as well-developed paragraphs
- Correct OSCOLA style footnotes
- A correct OSCOLA style bibliography (optional: please note that a bibliography is part of the OSCOLA referencing system, but at this level, we focus on footnotes)
All students are reminded that Plagiarism, Collusion and Ghost writing are forms of cheating which will be investigated in accordance with GSM’s Academic Misconduct Regulations.
Law students with a proven academic offence (as outlined above) are reported to the Solicitors Regulation Authority and The Bar Council, which can prevent a student from being admitted into the legal profession.
The decision that was taken by the UK in context of leaving the EU has many unlikely effects on the web marketing and the digital marketing. The decision that was taken by the UK of leaving EU had a great negative impact on the economy. The value of pounds also decreased. For those who were marketers, the digital marketing or the web content designing were the main building blocks. The main aim was to make Britain as a world leader. They also wanted to remove all the obstructions in between the various countries of the European union and the also wanted to promote the digital marketing for the pan European region. The digital single markets were of a very strong business purpose as they had the potential of about 415 million sterling pounds but with this instant decision of separating from the EU, there is a big doubt about the fact whether it will be able to derive the benefits, as it is no longer part of the EU.
There are threats from the entrance of new competitive firms. One such is Google. This has a huge potential of giving a very tough competition in the field of digital marketing and advertising. Google is so powerful in this particular aspect that it has a monopoly power and it can control about 90prcent of the shares existing in the market.
This is still a very big question that what will be the effects of this reckless and abrupt decision. People are not really sure as to whether this decision will cause the digital hubs to wither away. This will also put a restriction on the inflow of the foreign talents that so long played a major role in the domain of the digital hub.
Reference list: Marketingweek.com (2016), Marketers gloomy following Brexit vote as ad spend forecast slumps, Available at: https://www.marketingweek.com/2016/07/14/marketers-gloomy-following-brexit-vote-as-ad-spend-forecast-slumps/ [Accessed on 22 Nov 2017]
In both academic and professional settings you’ll often be asked to reflect on your learning and/or work experience.
Write a 300-word reflective summary (using Gibbs’ reflective model to help guide you) about your experience of the Academic Skills module and what you have learned.
- Your experience of working with a (study) group in an academic context. You should include something you learned from the post-presentation reflection here (150 words).
- One key academic skill you have developed as a result of taking this module (150 words)
Remember to write 2 paragraphs in full sentences.
Once there was a group project and I was acting as the team lead. I had four members under my leadership. I knew that I have to deliver the presentation properly and earn good marks for myself and also my team. I was really working very hard but suddenly I fell ill. I could not give my 100percent effort for the first few days, I was asked to take a complete bed rest. I made up m y mind that some way or the other, I gave to make up for this loss. I stayed focussed and did not lose my hope and confidence in myself. I was very loyal to the company and I could not let this loss happen for my own sake. So, I worked very hard and prepared the presentation. Though I was feeling weak but I took proper medicines and did not lose hope. I was very dedicated to my company. The presentation went really well and I was appreciated by my boss and my team mates as well.
The efforts that I had put did not let me down at all. I was appreciated by all and my boss was really very happy. He also gave me a promotion due to my efforts.
I can realize that I am really very loyal to my organization and I never afford to lose the loyalty. I always make sure that I give all possible efforts from my end to promote the overall success of the company. This loyalty will surely help me in the long run to make sure that I am staying in the good books of the company.
Conclusion
So, I can conclude that I am very loyal to the company and I am also a very dedicated worker. I make sure to put forward all efforts that would help me stay true to all my responsibilities. However It is good to take the help of the teammates in such condition. I was sick and my teammates really wanted to help me but I refused the help and had done it all by myself. Had I taken the help from them, Then I could have managed the task properly and there would have been a sync and proper cooperation among me and my teammates.
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Formatting
Title Page
Citation
Outline
