The significance of effective communication for organizations
Research topic:
To analyses the “to analyze the Impact of Twitter on Brand Perception: Wendy’s restaurant, US.”
All individual conversations are form of communication. In the current business scenario, nothing could be accomplished without effectively conversing with clients, employees, employers, customers, and suppliers. It is also analysed that successful business uses Twitter to improve the brand perception (Tong, Tak, and Wong, 2015). In the current business scenario, it is very complicated for the organization to effectively grow and obtain positive outcome. To make position in the competitive market, organization should use online communication techniques. Moreover, it is also analysed that the management of production department, organization has needed to gain their skills for managing thoughts, feelings, and emotions of clients. Effective organization communication plays an imperative role in eliminating the challenges of organization (Parmenter, 2015). In addition, it is also found that Twitter could directly influence the customers as it would support to improve the brand perception in specified time and cost. Resources, policies, and flow of communication could support the organization to deal with challenges of firm. Company could be capable to obtain higher competitive benefits by using twitter. Furthermore, Twitter is a social media channel that enables business to share the information about product and services among bulk of consumers (Ahammad, Tarba, Liu, and Glaister, 2016). This kind of social media technique considers different kinds of activities such as comment on post, and responds to customers. It is also found that if any organization has lack of understanding about Twitter then it could decline their sales volume. Further, it could also decline the image of company among their potential and existing consumers. Hence, it can be said that Wendy can use Twitter to improve their organizational performance by enhancing the brand perception among customers. Twitter could enable the organization to share their opinion, perception among large number of people as it could gain the brand awareness (Tong, Tak, and Wong, 2015). As a managerial technique, Twitter is often predicted to the share confidential information of organization with employees and coordinates them accordingly. As it would supports to unnecessary burdens of managers for improving the organizational performance. The communication could be bloodstreams of any organization (Parmenter, 2015). Thus, it can also be addressed that organization could not be achieved anything without effective communication. The social media skills are significant for performing business endeavours. Moreover, there are many organizations who do not believe that social media skills could be necessary for growth and it is also found that they have gotten a stumbling block in their growth. Hence, it can be said that social media skills could be imperative for the success of business. Companies are struggling to convey their thoughts and ideas in a methodological manner as it would be complicated for the organization to reach their full potential as a manager, leader, and communicator of others (Ahammad, Tarba, Liu, and Glaister, 2016).
Using Twitter for improving brand perception
This research is imperative for the investigator and reader to gain their understanding of the meaning and concept of brand perception. This report aids to gain understanding about the relationship between Twitter and brand perception. In this, the researcher will be capable to critically analyze the impact of Twitter on Brand Perception: Wendy’s restaurant, US. It also helps to comprehend many strategies that support to make effective decisions at the working place as it would support to improve the organizational performance in the specified time and cost.
The main aim of this research is to analyze the Impact of Twitter on Brand Perception: Wendy’s restaurant, US. The following objectives are followed by the research scholar to meet the aim of research and obtain reliable outcome:
- To analyze Wendy’s use of Twitter for promotional purpose as well as to address customer’s complaints7
- To evaluate the challenges faced by Wendy to use Twitter in marketing campaigns as well as handling customer relations
- To recommend the alternate strategy to promote the marketing campaign and handling customer relations
- RQ1: How Twitter is effectively used by Wendy for promotional purpose as well as to address customer’s complaints?
- RQ2: What are thechallenges faced by Wendy to use Twitter in marketing campaigns as well as handling customer relations?
- RQ3: Which alternate strategy to promote the marketing campaign and handling customer relations?
- H0: There is no significant relationship between brand perception and Wendy performance
- H1: There is a significant relationship between brand perception and Wendy performance
To analyze Wendy’s use of Twitter for promotional purpose as well as to address customer’s complaints
According to Lindlof and Taylor, (2017), Twitter plays an important role to promote products and services of the organization in specified time and cost. One of the major key benefits of Twitter for business is that it facilitates to interact with a large number of consumers. It could be effective for the organization to use Twitter as a marketing strategy for identifying the needs of consumers. It is also stated that Twitter eases the procedure of receiving and providing feedback. If consumers have any concern with company products and services then they can let the company know in a methodological way. Twitter gives consumers an accessible and convenient manner to disclose what they observe and gives organizations an opportunity to react. With respect to this manner, businesses are capable to review complaints and facilitate their consumers that their issues will be allocated with.
Berger, (2015) argued that the twitter could an effective marketing strategy because it create interest among specified admirers who are more reactive to them as compared to the blatant marketing strategy. The organization can imply twitter to promote their goods and services without making the customers feel as they are overwhelmed by company promotional campaign. In addition, it is also analyzed that advertisements tactically placed within the instructive posts are a methodological manner to enhance the word about specified or targeted business. The twitter enhances information about the specified business while providing the company an opportunity to often remind them towards the goods and services that company could offer. In addition, it is also analyzed that market player could already use social networking for engaging their consumers hence organization has needed to ensure that it uses different strategies. In the current business competitive market, it could be necessary for the company to take the benefits of the social network. It could facilitate the organization to boost their traffic on their web as it would be supportive for the enhancement of the sales and make the position of the organization in the marketplace (Vaishnavi and Kuechler, 2015).
Benefits of Twitter for business
In support of this,( Hair Jr, Wolfinbarger, MMoney, and Samouel, Page, (2015) stated that twitter could support to identify the specified consumers in the least time. Keywords and Hestagas are significant for the company to identify their potential consumers who are more interested in what company is selling. After finding potential consumers, the company can simply lead them to the consumer the products and services of the organization.
To evaluate the challenges faced by Wendy to use Twitter in marketing campaigns as well as handling customer relations
In the view of Davis and Lachlan, (2017) one of the challenges is the possibilities of the organization network being open to malware. The online hackers could commit fraud at the time of using the Twitter. It can be complicated for the business and potential harm to the company’s networks with security gaps and the corruption of significant document. In addition, it is also analyzed that technical teams of the organization may be done their best with respect to secure their structure for malware.
In support of this, Duncan and Fiske (2015) stated that a company who allow their employees to use twitter or social networks in the workplace could decline the productivity of employees. Instead of doing their allocated work, workforces can get diverted and spontaneously check twitter for photos, chat with friends, status updates, and their profile update. In addition, it is also evaluated that Twitter could decline relationship between employees. Twitter is an often used for communication but it can actually hurt relation of workforces at the working place. In addition, it is also analyzed that the Cyberbullying is a major issue in the current business world. Co-workers could send negative or harass message to their co-workers it could hinder teamwork and cooperation. It could directly influence the quality of the organization (Hargie, 2016).
To recommend the alternate strategy to promote the marketing campaign and handling customer relations
Fellows and Liu, (2015) suggested that organization should social media to promote their marketing campaign and handling the consumer’s relations. There are different sources that could support the organization to spread awareness towards products and services of a company like Pinterest, Facebook, Instagram, and YouTube. The company should launch their campaign as it could target the company audience fairly economically. In addition, it is also analyzed that email marketing could also be the best way to enhance the consumer traffic in less time. Through email marketing, the organization could enhance the information about a marketing campaign to their specified consumers in less time and cost. It could support to make niche audience.
Challenges of using Twitter for business
Nieswiadomy and Bailey (2017) recommended that product placement could support to make a direct link between consumers and organization. The organization could mention podcasts on the web as it could really boost the interest of products in future. Consumer feels as if their friend has suggested goods to them as it could be a way of the word to mouth advertising. In addition, it can also be examined that SEO (Search Engine Optimization) could also support to enhance the number of consumers on the company web in less time and cost. This technique could enable the organization to identify the consumers who search on their web. It could be effective to differentiate the consumers who are interested in the products and services of the organization. The organization should also use the simple keywords by which consumers could easily found information about products and services of the company. The company should also hire an employee for maintaining the rank of organization and enhance the traffic of consumers on the company web (Litosseliti, 2017).
Introduction
In the research study, the research methodology section facilitates the organization to understand different tools and techniques, which could support to obtain the result in the favor of research. Research methodology could consider many sources of research strategy, approach, data collection method, research design, and data analysis method (Denzin, 2017). These are discussed as below:
Research Approach
In this, it is imperative for the researcher to get the feasible outcome in the context of the study. There are two kinds of methods like the inductive and deductive approach that could be considered in the research study to get a reliable result with respect to the current matter.
The inductive approach could support to get theoretical information, which will be imperative for the accomplishment of the research study. For this research, the researcher will imply the deductive approach rather than an inductive approach to conduct their study. It is also analyzed that deductive approach facilitates researcher to make a hypothesis and reject or accept them as per the collected data (Rubin and Babbie, 2015).
Research Design
Research design could implement three factors like exploratory, explanatory, and descriptive research design. The exploratory study is used for investigating the creative ideas about research issue. Further, the descriptive research design could enable the researcher to examine the relationship between two or more variables (Creswell and Clark 2017). In this study, the research scholar will practice descriptive research design to examine the association between brand perception and organizational performance. It could also support to critically analyze current research concern. Through this, the investigator will be able to get opinion, thoughts, and perception of research candidates about the impact of brand perception on the organizational performance (McNabb, 2015).
Different social media techniques used by organizations
Research Strategy
In this research, survey through questionnaire and interview method will be practiced by the investigator to conduct the investigation and attain the aim of research concern. The survey through questionnaire technique could facilitate researcher to obtain the views and opinion of the research participants towards research matter (Green and Thorogood, 2018). In contrast to this, interview method could also support to obtain qualitative information with respect to the research concern. It can be effective to understand the role of brand perception in the enhancement of the organizational image. From the application of these approaches, a company would be able to improve the organizational image in the specified time and cost. It could enable the research scholar to solve the research concern and get a feasible result (Newman, 2017).
Conceptualisation and measurement
In the research study, two kinds of variables are considered by researchers like dependent and independent variables. In this, the independent variable is brand perception while the dependent variable is organizational performance.
Data Collection Method
The data collection tool could support the investigators to select the appropriate method for gathering the feasible information about the impact of brand perception on the organizational performance. The suitable data collection tool could facilitate the research scholar to create the best understanding towards research matter. It will enable the researcher to get an appropriate conclusion. In the research study, two kinds of data collection methods are involved such as primary and secondary data collection method. The primary data collection could facilitate to get creative or innovative information about the research concern. In the primary data collection method, many sources could be considered by researchers such as interview, observation, and survey method (Creswell and Creswell, 2017). Apart from this, secondary data collection method is used to obtain theoretical information towards research concern. There are many sources as it could be considered in the secondary data collection method like magazines, books, academic journal, company sites, and online sources. For this, the researcher will imply both data collection technique to complete their investigation. It will help the researcher to collect the opinions and views of the research candidates about research issue. It will also support to obtain creative opinion and views about research matter. The investigator will obtain the views and opinions towards the impact of brand perception on the organizational performance. Besides this, the secondary data collection method could facilitate to critically examine the current research concern. It would enable the investigator to attain the organizational task in the limited time frame as it would help to get a feasible result (Taylor, Bogdan, and DeVault, 2015).
Research methodology for analyzing the impact of Twitter on brand perception for Wendy’s restaurant
Sampling Method
Sampling method could support the researcher to choose the participants from the specified population to conduct the investigation. In addition, it is also analyzed that there are certain types of sampling techniques like probability sampling method and non-probability sampling. In addition, it is also analyzed that the probability sampling method could support the researcher to select appropriate research contributors with respect to research matter. This tool could permit research scholar to perform their research and get a reliable result. In the non-probability sampling method, the researcher will select contributors as per education, experience, income, age, and gender at the time selecting research participants (Mackey and Gass, 2015). For conducting their research, research scholar will select the probability sampling method to obtain opinion and views towards research matter. The probability sampling method enables the investigator to get reactions of research applicants about survey through questionnaire and interview method. In this, researchers will choose 50 workforces of Wendy’s to collect their responses about research issue.
Data Analysis Method
In this, the researcher will be capable to determine descriptive statistics of information. For this, the researcher will practice MS-excel software to evaluate gathered information with respect to current research matter. For this, the researcher will practice MS-Excel tool to examine the data with respect to the research matter. Moreover, it can also be evaluated that researcher will use different sources to evaluate the collected information like bar graph, graph, and charts. Consequently, the researcher will be capable accomplish the research aim and objectives (Silverman, 2016).
Research Limitations
The researcher could consider many components as it could directly influence the quality research result. There are certain factors like cost, resources, and time as it would directly impact on the quality of research concern. Moreover, specified time could enable the researcher to complete the task at least time as it would decline the quality of research outcome. Moreover, it is also evaluated that the primary data collection method could be time-consuming while then secondary data collection method could be costly. Hence it is analyzed that data collection method could be an imperative part of research and it could impact on the outcome of research (Flick, 2015).
Ethical Consideration
Ethics is used to perform the whole research procedure in a methodological way. In this, the researcher has practiced instruction at the university as it could be imperative for getting a reliable outcome. This tool could also support the scholar to select appropriate behavior with their participants for the attainment of research aim and objectives. Moreover, it is also analyzed that there are certainly ethical issues that could be faced by the researcher such as data manipulation, plagiarism, and copyright act’s violation. It could directly influence the quality of research outcome (Silverman, 2016).
References
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