Significance of Creativity and Innovation in Workplace
In any organisation, the procedure of decision-making holds great importance as the decisions made by an organisation either make or break the reputation and position of it. Choosing the most apt option from a number of other alternatives is a risky task therefore a number of factors should be considered before the decision is made. In general, an organisation always opt for strategic decision-making procedure, which enumerate long-term goals and visions. An organisation could move forward towards to path to success when all the five aspects of an organisations functions smoothly. These are organisational structure, environmental forces that impacts on an organisation, possible threats confronting the firm or an organisation, the organisation’s practices and approach. These factors heavily influence the status of an organisation. However, the decision-making procedure always remain in priority. The decisions are either made with full proof planning and strategies or the authority takes the risk to choose the make the decision based on his or her instincts. The impact of both the procedure can be negative or positive for the organisation.
The core idea of this paper is to state that organisations with the practice of creative and innovative approach could achieve heights of success. The paper reviews the application of creativity and innovation at workplace and draws out the significance of these two contextual factors that influence any organisation. The paper reviews the recent instances where with the application of these two factors have been able to survive in the competitive field of business for a long run. Creativity as defined by the authors of this paper is the process where an idea generates from an individual or a group of individuals. Whereas innovation is the following step that involves implementation of the prior generated idea. Both these factors go hand in hand in order to benefit the maximum entities. The literatures concerning these two factors are further discussed with the help of six theoretical perspectives. The first theory as discussed by the authors is Componential Theory of Organisational Creativity and Innovation where it states that a working environment heavily influence the creativity with the help of affecting directly on various elements of creativity. These elements of creativity is found in an individual or in a small group of individuals such as competence, creative-thinking skill and constitutional motivation. The other five theories discusses and evaluates the distinctive aspects of creativity and innovation and its impact in an organisation. The results of this review will benefit the managers of organisations, as they would be able to recruit employees who possess a streak of creativity in them. They would be able to utilise their skills in implementing innovative ideas that will benefit and create a new identity for the organisation.
Theoretical Perspectives on Organizational Creativity and Innovation
This particular paper analyse the significance of corporate social responsibility, which is one of the key contextual factor in any organisation. The authors of the paper discusses about the various components of corporate social responsibility and its growing demand in developing countries. The significance of the study of corporate social responsibility is growing day by day as these countries are realising the value of this contextual factor in benefiting the organisations reputation. The paper sheds light on the essential distinguishing factors of Corporate Social Responsibility (CSR) in developing countries. The main highlighting question that arises in this article is what distinctive feature are present in corporate social responsibility’s functioning in developing countries. Thus, the review conducted by the authors of this paper brings out complex factors of CSR and the way business and society are closely related in gaining the goal of CSR. The business strategy adopted by these developing countries in the form of CSR have a long term positive impact as it builds a bond between the organisations and the location where it is intended to thrive. The authors try to clear the misconceptions that arises with the task of CSR with the help of analytical review that includes the three levels of analysis. The first level being the Institutional-level of CSR that mainly focus on geographical influence that influenced in prior circumstances along with consequences at institutional level that are positive impact of CSR and environmentally unfriendly factors of CSR. The second stage of analysis is Organisational-level of CSR where the predecessor levels of CSR are discussed in terms of ownership, organisational governance, primary stakeholders and business strategies. The last analysis is at Individual level of CSR where the individual characteristics are reviewed such as self-oriented values and other features of managers that are culturally and socially bound. These three analysis help clear the general misconceptions that surround the contextual factors which influence CSR.
The authors of the article defines the term contextualization and discusses its importance in conducting entrepreneurship research. As stated by the authors of this paper contextualization cultivates the creative analysis and evaluation by situating circumstances, theories and results in the setting of an organisation. The distinctive features of a particular organisation or firm becomes a vital section for the research conducted. The concept of contextualization have the ability to boost distinguished hypothetical perspectives that will enhance the varied sectors of an organisation or firm. In this particular paper, the authors try to explore the significance of contextualization in enhancing an organisations activity. Especially on the field of marketing, contextualization could work wonders. Additionally, with the advancement in digital platforms, digitalised contextualization offers various factors that would help an organisation for better functioning. The managers of the organisation could utilise the distinctive perspectives that are offered by the process of contextualization.
Significance of Corporate Social Responsibility
In this paper, the authors taking into account the potential risks that confronts an organisation or a firm have focused its attention towards organisations that amalgamate enterprise with a connected social purpose to it. With establishment of social enterprises in contemporary times, the organisations have attracted numerous amount of policy-makers towards it, therefore, increasing its popularity extensively. This particular review provides hypothetical approaches in explaining the managerial procedures adopted by Social Enterprises. The multi-tasking feature of a social enterprise contributes in its favour. These organisations adopt the simultaneous goal of achieving financial sustainability and social along with environmental welfare. The findings of this paper states that Social Enterprises are chief illustration of hybrid organisation that have features of non-profit as well as commercial organisations. There are many huge social enterprises existent in the market. The paper evaluates the structure of social enterprises and the methodologies they adopt which rightly achieves them the status of an organisation. One of the key benefit for management team of such organisations is that they gain a trustworthy bond from the consumers as they fulfil the social and environmental well-being. In addition to this does not remain a non-profit organisation and gain profits from the products or services they deliver.
In this paper, the authors discuss the influence of organizational orientations affecting small and medium firms and organisations. In the highly competitive market, it is significant to maintain originality and supreme quality for the purpose of achieving profit. However, with growing number of firms and organisations everyday across the world it is hard to keep up with the obstacles that confront the small and medium sized firms and organisations. Therefore, it is significant to determine the intangible assets of an organisation that are comparatively difficult to be duplicated. This paper determines the importance of three orientations, which benefits the firm or organisation for the long term. These orientations include entrepreneurial orientation, market orientation and learning orientation. The impact of these orientations on small and medium firms could lead into a maximum amount of profit for it. However, the paper also highlights that the relationship between these orientations could be advantageous for the small and medium firms only since they have a constraint financial resources. The managerial team belonging to such organisations could consider these orientations for benefiting their organisation to maximum profit.
Conclusion
Thus, from the above discussions it can be enumerated that for organisations it is important to consider the contextual factors for leading a firm or an organisation towards reaching its goal. However, if taken into consideration the most important contextual factors could be creativity and innovation of an individual or group of individuals. The reason behind it is that these factors will enhance and create a new reputation for the organisation that would be unique. Moreover, creativity is something, which cannot be duplicated. Thus, it remains unique in every aspect. The uniqueness of an idea or a strategy contributes in achieving success. In addition, the innovation that comes along with creativity works efficiently in any organisation or a business. Henceforth, the application of these two contextual factors in the procedure of decision-making is extremely essential as it has high possibility in achieving success or profit for an organisation. It is also observed from the above discussion that these contextual factors have proved to be affective for organisations in achieving their goals for the long run. Therefore, in conclusion it can be said that innovation and creativity are two extremely significant contextual factors that helps an organisation in every aspect.
Anderson, Poto?nik & Zhou, (2014). Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework. Journal of management, 40(5), 1297-1333. https://journals.sagepub.com/doi/abs/10.1177/0149206314527128
Doherty, Haugh & Lyon, (2014). Social enterprises as hybrid organizations: A review and research agenda. International Journal of Management Reviews, 16(4), 417-436. https://onlinelibrary.wiley.com/doi/abs/10.1111/ijmr.12028
Jamali & Karam, (2018). Corporate social responsibility in developing countries as an emerging field of study. International Journal of Management Reviews, 20(1), 32-61. https://onlinelibrary.wiley.com/doi/abs/10.1111/ijmr.12112
Lonial & Carter, (2015). The impact of organizational orientations on medium and small firm performance: A resource?based perspective. Journal of Small Business Management, 53(1), 94-113. https://onlinelibrary.wiley.com/doi/abs/10.1111/jsbm.12054
Zahra, Wright & Abdelgawad, (2014). Contextualization and the advancement of entrepreneurship research. International small business journal, 32(5), 479-500. https://journals.sagepub.com/doi/abs/10.1177/0266242613519807
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