The significance of hospitality management in the tourism industry
The importance of hospitality management is overriding in both developed and developing countries. This statement is based on the confirmation given by World Travel and Tourism Council (WTTC). As per the data generated by WTTC, hospitality and tourism industry employs over 230 million people worldwide which accounts for approx. 8.7% of the total available jobs in 2006 (Turner, 2012).
One of the well-known brand providing services in hospitality and tourism sector is Hilton Worldwide Holdings Inc. It is a globalized hospitality company which was formerly known as Hilton Hotels Corporations. It is one of the reputed and largest hotels having its branches in more than 91 countries. It has more than 4000 hotels in the world with approx. 600,000 rooms (Ramphal & Nicolaides, 2014).
The power of the managers and employees are effectively working in the company. Both of these professionals together are delivering the best for the company. Hilton is also managing portfolio and franchises of brands that includes Conrad Hotel, Astoria Hotel and Resorts and many more. It was founded by Conrad Hilton having its headquarters in Texas, US. The company is well organized and its financial position is also considered is perfect by analysts. The target customer of Hilton Group are the management persons, chief executives and other management officials working in different organizations and businessmen because there are the only persons who can afford the prices of services provided by the company (Jurigova, et al., 2016).
The franchise segment and management of Hilton provides facilitates by providing the services of hotel management and licensing of its brands. The main revenue is derived from providing hotel rooms, sales of food and beverages and other related services at company leased and owned hotels. It has a wide-ranging portfolio of brands which helps to serve a number of segments of the lodging services. The largest chains of the brand are Hampton Inn & Suites and Hampton Inn located in more than 2300 areas and targeting middle-class travellers by offering rooms at a moderate price with limited facilities. Most of the Hampton hotels are functioned either by franchisees or by the management contract companies (Mohammed & Rashid, 2012).
Conrad chain of the company provides luxurious services at distinctive locations. Similarly, its Waldorf Astoria range is an admired collection of hotels encouraged by the landmark “New York”. Hilton manages more than 208,235 rooms in some 650 hotels excluding its leased, joint ventures and owned hotels. Hotel owners pay a monthly fee to Hilton on the basis of gross room revenue of their hotels (Gehrels & Blanar, 2013).
An overview of Hilton Worldwide Holdings Inc.
Hilton group has made an unbeatable success in servicing the customers through hotels. The mission of the company is to become a preeminent international company in hospitality sector which may also become the first choice for guests as well as of the owners and team members also. The company can perform its marketing activities using below-mentioned mediums.
The company can circulate its services in the hospitality industry by using social media. For this purpose, it will require to have a different page of industry services with the facility of online ticket booking. The company should collaborate with some companies providing tourism services and websites that offer attractive discounts to customers. It will help the company to provide information about its offers, accommodations, success stories, customer experience etc. The company can also use its Twitter page and Facebook page to communicate with the customers and highlight special offers (Gehrels, et al., 2016).
Email marketing of campaigns is the most effective and fantastic way to refresh the customer’s mind about the existing and new services of the company. Here the company can highlight its special events and awards, special offers and discounts especially during the lean season of business. The company can also make its website more informative and engaged by introducing blog section. It is a fabulous way to give a personality to the business. Advertisements through television is an expensive mode of marketing, so a blog is undoubtedly an affordable alternative which can also result in providing excellent branding services.
Some old generation still makes their opinion on the basis of advertisements on print media, radios and televisions. Thus the company is required to invest some amount in these media also. Although these are traditional approaches but still are considered as most effective and informative one among all the marketing tools (Awadallah & Saad, 2017).
Hilton group has made an unbeatable success in servicing the customers through hotels. The mission of the company is to become a preeminent international company in hospitality sector which may also become the first choice for guests as well as of the owners and team members also. For this purpose, it is to be commended that the company must enter into the area of tourism also. Hotels and tourism work as supplementary parts of each other. If the company enters into tourism sector than its hotel business can also affect in a positive manner. The company also has a plus point that it can provide both types of services including lodging and traveling & tourism without the need of any other company. It can provide both services on its own and this can save a huge amount of sum of money. The company should firstly use such places for the starting tourism services where it has a well-settled infrastructure of its hotels. This will make easy the process off coordinating the hotels and tourism services (Chen, et al., 2011).
Conclusion:
On the basis of above study, it can be concluded that Hilton Group of hotels is working in the hospitality industry with great customer experience and profitability. In order to achieve this profitability, it should use above mentioned campaigns for marketing its services and offers. The company can also step out in the tourism industry because this entrance can create a win-win situation for business.
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