Scope
Discuss how stakeholders in the working of the business is an important part of the module of the working of the effective management of the organization.
Stakeholders are the people of the organization whose actions and ways impact the workings and business of the concerned enterprise. The stakeholders are one of the important part of the business as they ample amount of scope to the workings of the business to gain the required amount of profit for the same (Lawrence & Weber, 2014). Without the presence of the stakeholders, the working of the business is not effective and should not be considered in the matter. The role of stakeholders is therefore important and should be there when the organization needs the implementation of the most. The stakeholders of the business are generally classified into internal and external stakeholders with both of them having their required work module and effectiveness (Manetti & Toccafondi, 2012). There are a number of stakeholders in the working of a business namely customer, employees and the people associated with the business of the same. The companies are associated with various types of communication process for nurturing an effective communication process for the same. The various types of communication process that the business involves in making the effective communication with the stakeholders involves various number of processes like verbal, written and social communication techniques (Gustafsson, Kristensson & Witell, 2012). The method of delivery that will be done by the company for the concerned stakeholders involve the various type of processes such as verbal, written and social media deliverables with timely completion of the tasks. In this assignment, the communication plan for the organization Wesfarmers Limited has been selected for their new project implementation.
The aim of the communication between the company and the stakeholder is to issue effective communicative measures to the various people of the same and to deliver timely and work related updates regarding the effective working schedule that will help in the better working and effective profit earning of the stakeholders of the new project of the business organization Wesfarmers Limited (Park & Heaton, 2014)
The scope of the communication plan involves a lot of process and aims to cover the overall communication approach set by the organization as a whole. The scope of the communication process involves the process of training, communication process and details of implementation that is to be conducted by the people of the organization and also to make sure that each and every stakeholder of the company get the required amount of share from the process (Kim & De Dear, 2013). The scope of the stakeholder communication also involves the scope of management of the work done by the people of the organization and this can prove beneficial for the proper working of the business organization and also implementation of the plan as directed by the company of the business. The scope of the stakeholder communication involves the benefit of both the company and the stakeholder for the mutual benefit of the same. The scope also broadens the perspective of profit making of the organization and also to make sure that each stakeholder of the organization gets the required share in the business provided (Coombs, 2014).
Objective
The following are the objectives of the stakeholder communication plan that is to be established between the stakeholder and the manager of the business organization Wesfarmers –
- To establish an effective communication module between the stakeholder and the business managers to make sure that the business process is smooth and relevant.
- To make sure that the project and its management is done in a fluid way and to make sure that the objectives of the business organization in the process gets fulfilled (Andriof et al. 2017).
- To facilitate the use of the project management process and techniques to make sure that the workings of the organization is smooth and in a timely manner.
- To establish effective communication process with the key stakeholders of the company and to make sure that the dialogues with the key persons of the business are receiving effective business ideas for the same.
|
Key message |
Stakeholder |
Communication |
Chanel |
When |
Responsibility |
Status |
|
Information regarding the project |
All the stakeholders |
Regarding the change process |
|
Before the change |
Manager |
Processed |
|
Operational changes |
Management, employees |
Verbal and Written communication |
Email, online website |
1st June |
Operational head |
Implemented |
|
Providing information to the suppliers |
Suppliers |
Written Communication |
|
3rd June |
Divisional head |
Implemented |
|
Promotional Campaign to customers |
Customers |
Written communication |
Social media |
15th June |
Marketing head |
Implemented |
The role of internal stakeholders of the organization Wesfarmers can be analysed with the help of the following table:-
|
Audience |
Description |
Responsibilities |
|
Project Manager |
The major role of project manager is to manage the entire operational process. It is the responsibility of the project manager to prepare the work breakdown structure of the project (Bridwell-Mitchell & Mezias, 2012). |
· Adopting new practices · Segmenting the work · Communicate with all the stakeholders · Managing the entire project |
|
Marketing and business leads |
Managing the sales and marketing structure of the project. They also help in generation of profits and increase the customer base of the organizations. They also help in supporting all the new projects within the respective organization like Wesfarmers. |
· Supporting the project manager while implementing the project · Generation of new leads · Growth in terms of market · Customer retention |
|
Departmental head |
There are various departments within the organization Wesfarmers. Each department has a respective departmental head. The main role of the departmental head is to manage all the activities going on within the respective departments. |
· Managing key activities within their respective department · Helping the project managers in the development of the PMO’s · Supporting all the stakeholders within their departments |
The role and responsibilities of the organization Wesfarmers can be explained with the help of the following table:-
|
Audience |
Description |
Responsibilities |
|
Board of directors of the organization |
The directors of the organization is responsible for proper implementation of the project |
Analysing overall activities of the organization |
|
Executive forum of the firm |
It comprises of different form of representatives of business units of the organization Wesfarmers (Wolf, 2014) |
They provide support project managers in carrying out the entire activities of the project. |
There are various communication topics that is applicable for the organization Wesfarmers for successful implementation of their respective project. These are as follows:
Planning for the respective project
It is important for the firm and the project manager to plan and implement all the activities of the project in an effective manner (Mok, Shen & Yang, 2015). Planning is the primary stage and this stage must be executed after keeping in mind with all the needs and requirements of all the respective stakeholders.
Project Management Team Execution
Before starting a new project, it is of great essence for the project manager to build a team that will lead the project to success. Therefore, the project management team should cover all the aspects of the project so that all the activities are done in a timely manner (Turner, 2014).
Training and Development
It is of utmost important for the firm to evaluate a proper training and development schedule for the project management team members so that the project is implemented in a successful manner. The training and development programme can cover the following aspects
- Systems training
- Technological training
- Risk Management training
- Process evaluation training
The training and development programme will help the organization to mitigate all human errors in the process of entire project so that the project is implemented in a timely manner.
|
Tools and Description |
Description |
|
|
Sending email to the stakeholders to create awareness about the project. Frequent communication is important to meet the requirements of the stakeholders |
|
Presentations |
Face to face sessions with the internal stakeholders and address their grievances. |
|
Online Website/Social media |
Marketing campaign to increase their customer base and retaining their loyal customers (Tuten & Solomon, 2017) |
|
Training and development sessions |
The organization need to organise formal training sessions according to the needs and requirements of the project |
|
Webinars |
The top level management of the organization can address the needs of the middle and lower level employees through webinars. |
|
Discussions |
Focus group discussions can be done as per operational requirements as well to address the requirements of the respective stakeholders |
|
Tasks, Activities |
Events |
|
|
JAN |
Planning |
· Proper research · Collection of raw materials |
|
FEB |
· Determination of project scope |
· Forming the project management group members · Identification of project scope |
|
MAR |
· Formulation of objectives |
· Forming the objectives · Development of mission and vision · Identification of gap areas |
|
APR |
· Evaluation of internal and external stakeholders |
· Internal stakeholders evaluation · External stakeholders evaluation |
|
MAY |
· Project Implementation |
· Implementing the project for long term purpose |
|
JUN |
· Proper communication |
· Usage of various communication channels |
|
JUL |
· Feedback |
· Taking feedback from entire stakeholders |
|
AUG |
· Monitor |
· Monitoring the entire project |
Conclusion
In conclusion, it can be said that the stakeholders do play an important role in the communication process of the organization and the impact of both the kind of internal and external stakeholders are important in the matter. The Work Brain down process is effectively utilised in the process and makes sure that it given the appropriate amount of working for the stakeholders of the company in the stated report. In conclusion, it can be mentioned that the communication topics and the communication calendar should be effectively utilised for the same and should be made sure to get the desired results.
References
Andriof, J., Waddock, S., Husted, B., & Rahman, S. S. (2017). Unfolding stakeholder thinking 2: Relationships, communication, reporting and performance. Routledge.
Bridwell-Mitchell, E. N., & Mezias, S. J. (2012). The quest for cognitive legitimacy: Organizational identity crafting and internal stakeholder support. Journal of Change Management, 12(2), 189-207.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.
Gustafsson, A., Kristensson, P., & Witell, L. (2012). Customer co-creation in service innovation: a matter of communication?. Journal of Service Management, 23(3), 311-327.
Kim, J., & De Dear, R. (2013). Workspace satisfaction: The privacy-communication trade-off in open-plan offices. Journal of Environmental Psychology, 36, 18-26.
Lawrence, A. T., & Weber, J. (2014). Business and society: Stakeholders, ethics, public policy. Tata McGraw-Hill Education.
Manetti, G., & Toccafondi, S. (2012). The role of stakeholders in sustainability reporting assurance. Journal of Business Ethics, 107(3), 363-377.
Mok, K. Y., Shen, G. Q., & Yang, J. (2015). Stakeholder management studies in mega construction projects: A review and future directions. International Journal of Project Management, 33(2), 446-457.
Park, J. S., & Heaton, C. (2014). Technical trading rules in Australian financial markets. International Journal of Economics and Finance, 6(10), 67.
Turner, J. R. (2014). Handbook of project-based management(Vol. 92). New York, NY: McGraw-hill.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Wolf, J. (2014). The relationship between sustainable supply chain management, stakeholder pressure and corporate sustainability performance. Journal of business ethics, 119(3), 317-328
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