Industry Partners Australia And Percent: A Business Assessment

The Role of Partners in the Business World

In this assessment, it has been discussed that in the growing period of competition in the business partners play an important role. Industry Partners Australia offers to learn different networking, site visits, and peer-to-peer experiences to become a business specialist. This assessment should include some external and internal factors that influence the partners. Percent means the calculation of the profits margin and analysis of the competitors (Doolan et al. 2019).

The industry partners are entrepreneurial real estate services that help to develop some innovative and creative ideas for the growth of the business. This assessment includes PESTLE and TOWS analysis to make an understanding of external and internal influences. It also included different marketing strategies with the help of Ansoff Matrix. The purpose of the marketing is to generate revenues for their company’s brand, the internal influence should include the SWOT analysis to understand the business and marketing.

Percent is a global leader in financial infrastructure solutions and was founded in 2018, and its main priority is advanced technology. The name of the brand was Cadence. The company leverages proprietary technologies, bringing first-of-its-kind transparency in the data and information. They have the efficiency to lenders and credit transactions with the help of different modern technologies, and integration of the information. Percent is a huge platform that helps to power the private credit market, they are a US company, their head office is in New York. Their total funding amount is around $18.5 million, and their investors are about 20. In 2022, the month of January the company acquired a data-powered Lending solution from MidCap Financial to further disorganize and perturb the private credit markets. In 2021 their investing platform raises by $12.5 M, and they receive an amount in series A round. It’s series A in a round co-led by the White Star capital and B Capital. Percent launches Sync platform for the finance companies especially, working for the future on how companies raise their debt capital (Zhang et al. 2022). Their innovative ecosystem enables lenders of any type of size to raise the most flexible debt capital at a very low cost with the help of dynamic market pricing and standardized terms. Percent company to date have powered their platform with the help of more than $700 million in the volume of transactions in a multi-trillion-dollar lending market.

April 22, 2021, in New York the private investing platform changed the structure of the landscape of the $800 billion private credit industry and announced its rebrand name Percent. By early 2021, they had over $400 million investments and issued across their investor’s platforms, with more than 200 deals closed. They get over $6 million in interest disbursed from their investors. They are accelerated to improve their pipeline of over 250 data-driven originators and they’re about $2 billion pending transition. Their growth coincides with the rapid expansion of the market of private credit, their pre in the project will increase by about 11.4% yearly from $848 billion at the end of the year 2020 to $146 trillion at the end of the year 2025.

Industry Partners Australia: Helping Individuals Become Business Specialists

An external analysis of a business is done to look for the wider range of business environments that can affect the business. The primary purpose of the external analysis is to determine the opportunities and different threats of an industry that will drive growth, profit margin, and volatility. Every country should follow its business strategies. Australia also has cultural and business differences from other countries (Kay et al. 2019). A US product’s success needs to gain first and make understanding of the context of Australia for a product and service. Percent is a key part to represent the changes in the quantified items, like sales, market share, losses, competitors’ analysis. Marketing refers to different activities a company undertakes for the promotion of the rate of their buying or selling of products, or services, and they are delivering to their consumers (Percent, 2022).

Percent offers the foundation for donating and makes it simple to incorporate wellness into our daily activities. Every financial transaction will, in the future, have a social or environmental value integrated into its purpose, according to our core belief. To assist companies, the most efficient global charity disbursements rails are being built, which will be available through an application programming interface (API), making it simple to embed purpose into digital goods and services. Crowdfunding sites, banks, enterprises, and digital wallets are among the companies that now use their services. The company Percent comes under the financial services industry, as the company is providing financial services in terms of making donations and charities to a non-profit organization.

“PESTLE” analysis tool has been used for the external analytical, which will assist in identifying and comprehending external trends and causes (Yüksel, 2012). In terms of Percent, it also reduced the cash transfer which reduces the carbon footprint by donating online and transferring the funds digitally. Brand recognition influences the buying decision among the consumers as well (Clarke, 2003).   

Table 1. Pestel Analysis

The company’s mission is to make it simple for businesses to develop giving cultures and to allow doing good in every financial transaction, globally. The business makes your digital proposal more powerful by including a sense of purpose. Allows businesses to bridge the gap between their consumers and stakeholders in terms of purpose and awareness. The customer considered the firm’s Percent financial services to be unique, and he or she will choose to use their platform to create and administer CSR activities in their company with safe and secure transactions. As a result of the company’s first API, which is a strong platform for transferring donations to charity all around the world swiftly, securely, and affordably (Dandage, 2019). The Percent dashboard enables keeping track of all of your donations simply. In one spot, you can see total disbursements, charitable trends, and transaction statuses. Due diligence may be done in less time and for less money. We do thorough AML, PEP, and bank checks to guarantee that your funds are never in danger. With our genuine Foreign Exchange (FX) rate and flat, domestic pricing on all transactions, you may save on cross-border gift transfer expenses. There are no hidden costs or surcharges involved (Denning, 2020).

Percent: A Financial Infrastructure Solutions Company

Percent presently only has to confront direct rivals that have a brand name other companies supplied the comparable services. However, numerous firms sell comparable items to Percent. Choice, GiveTide, PocketCause, and Give are some of the Percent’s rivals who offer comparable services (Craft, 2021).  As per the depth investigation, the analysis of the competitors allows a company to access the strength and weaknesses of the company Percent’s competitors. This analysis also helps to determine the strategies that can beat the main competitors in the market. These implemented effective strategies will help to improve the advantage of the competition. The competitive analysis is a very important part of a business plan because it makes an understanding of how you’re existing and potential customers rate the competition. It also helps to understand the mechanism to develop an effective competitive strategy in the target market (Hosseini et al. 2018).

Top competitors of percent are FL Ventures, T-REX, Letsventure, Proximity, and others competitors are also Daffy, Give, Choice, Give Tide. FL Ventures is an early-stage investment company whose focus is to build and scale the global internet and different technologies. Proximity is a company that focuses on developing a digital investors’ communication platform. T-REX is a financial services and software technology company that specializes in valuation, risk analysis, and design tools to unlock investment opportunities. Furthermore, Letsventure has been looking to raise money to create investment very fast online and make connections with its accredited investors.

Figure 1 shows that Percent is a company with a promising future, mostly looking at his Twitter followers, showing that people are interested to know more about the company. The choice is a financial technology firm that offers a payment app and was formed in 2017. As both companies were founded in 2017, this company aligns with the Percent. divide, which was started in 2016, offers the same services as Percent but employs only four people. As a result, the corporation may be considered an indirect rival. Give, which was formed in 2019, offers similar services and is growing at a pace of 20% each year. From all the companies the Percent is the one who focuses on the making fundraising platform and is continuously growing. Furthermore, I evaluate the company by using a Valuable, Rare, Inimitable, and Organisation (VRIO) analysis template (Barney, 1991).  VRIO analysis is a tool in strategic planning, used as an alternative tool in the internal analysis by firms to make efficient business decisions and it refers to Value, Rarity, Imitability, Organisation (Finster and Hernke, 2014).

Table 2. VRIO Analysis

The SWOT analysis (Lee, 2020). is a tool that helps an organization in analyzing its internal strengths as well as weaknesses along with the external opportunities and threats that are available for the company within the marketplace. It is a universally adopted tool that helps in analyzing the internal environment of an organization. The SWOT Analysis of the Industry “Partners” is described in table 2.

According to an external study, although though Percent operates as an online platform, changes in social dynamics continue to have an impact on the firm and its partners, both intrinsically and extrinsically (Min and Kim, 2021). Because the firm’s productivity may be increased by leveraging technology. Furthermore, Percent’s business tactics must adhere to legal norms such as employment laws, safety requirements, consumer protections, and cyber laws.

PESTLE and TOWS Analyses, Marketing Strategies, and SWOT Analysis

According to the internal analysis, the firm needs to increase customer awareness of its brand. Many companies are still unaware of this unique platform that allows them to include charity donations into their operations. Because of social media’s immense power, it is indeed possible that Percent may collaborate with Twitter, Facebook, Instagram, as well as other significant media channels to promote and market businesses while maintaining its own social media platform

The TOWS analysis is done to add a relationship between both the external and internal factors, and it is a very much useful matrix. The main purpose to analyse the TOWS is to;

• Reduces the threats to the company’s business growth.
• It helps to make an understanding of how to take advantage of the opportunities that are important for growth.
• It helps a company to exploit the straight, and stand in the competitive market very effectively.
• This analysis helps to remove the weakness with the help of different strategic changes.

This analysis has different advantages also these are;

• It is a very simple analysis to understand and complete this analysis very easily.
• It provides both external and internal analysis of the issues, it is a very great opportunity.
• It also focuses on both the positive and negative effects of the growth of the business(Ochara and Mokwena, 2016).
• It leads to the actions that help to improve the current position of the company.

Table 4. TOWS Analysis

While Percent is an API-first platform, the organization’s ultimate objective is to create an excellent platform that allows contributions and donations to be converted into transactions and collect funds to improve the environmental (Chintalapati, 2020).

The Ansoff matrix is also called the product/Market Expansion Grid, it is a tool that is used by companies to analyze their plan and strategies for business growth. The matrix shows four strategies that can be used to help Percent company to grow and also determine the risk associated with every strategy. The matrix is designed by the mathematician and business manager H. Igor Ansoff, and this matrix was published in the Harvard Business review in 1957. The main four strategies of the Ansoff Matrix are; Market Penetration, product development, market development, and diversification (Othman, 2020).

Market penetration strategy is the percentage of a company using its plan and products in the existing market. In other words, the company is aiming to increase its market share with the help of the market penetration strategy. This penetration strategy is executed in different ways and it depends on the company.

• They can decrease their prices of share to attract new customers because new customers do not know the company.  So, to gain the trust of the consumers it is very important to give them opportunities to earn profit and that will help in the future.
• They must increase their promotion and efforts for the distribution. It helps them to make effective communication with their customers and reach them very easily. Promotion helps a company to be known to others and distribution helps to gain public engagement in their business.
• The competitors play an important role in market development and maximizing the growth percentage. This penetration strategy can be applied to assuring the competitors for the same marketplace(Saka, 2016).

This strategy is applied when a company has good knowledge and a strong understanding of its present market. They can provide innovative solutions that help to meet the needs of the existing market. This strategy is applied in many different ways these are;

• Investing their money more in the R&D to develop their new services for catering to their existing market.
• Acquiring competitors’ products and resources are merging to make an innovative and creative service system. The consumers also get the advantage of this strategy and their needs also can be met for the existing market (Duda, 2018).
• They need to form strategic partnerships with the other company, and it helps to gain access to every partner’s distribution and brands.

In a market development strategy, the company enters into the new market with their existing services. This strategy expands their new market and expands their services into the new geographic regions, and the segments of customers. The market development strategy should be successful when

The company owns proprietary technology that can be leveraged into the new markets

Their potential customers in the new market increase their profitability that is they can possess a disposable income (Alkasim et al. 2018).

The behavior of the customers in the new market does not deviate far from the consumers in their existing market.

The market development strategy may involve the help of different approaches,

• Different customers segment to increase their business globally, so catering to a different group of customers plays an important role in the development of the market.
• They expand their regional market with the help of an effective strategy to enter into the domestic market with new changes.
• The market development strategy also helps effectively to enter into the foreign market to expand the growth of business internationally.

Certain efforts must be made in favor of Percent’s marketing strategy to improve in the global market. Relationships with relevant organizations, such as local authorities, are essential in the sense of the firm’s desire to expand its operations beyond boundaries (Sukaatmadja, 2020).

Diversification allows entering into a new market with new products and services. This diversification strategy is the riskiest because both the service and zone of the market are new. So, the customers are also unknown, they need to give efforts in both sectors which means the marker sectors and the product development sectors. To maintain both the growth is equally quite difficult to solve. The diversification strategy offers the greatest potential for the increment of revenues, and it helps to open up new and entire revenue streams. This strategy helps companies to access the customer spending dollars in a market the company did not access previously. The diversification is of two types and companies can apply as per their needs.

• Related diversification: there are potential synergies that help to realize between the existing business and the new market.
• Unrelated diversification: this section has no potential synergies that are to be realized between the existing business and the new market.

Conclusions

From the analysis, it is apparent that the firm is impacted positively by the majority of the external factors of the Percent. According to an external study, although though Percent operates as an online platform, changes in social dynamics continue to have an impact on the firm and its partners, both intrinsically and extrinsically. Because the firm’s productivity may be increased by leveraging technology, the company must concentrate on modern technology, collaboration with other businesses, information management, and the development of the corporate. The company needs to raise customer awareness of its brand, according to the internal analysis. Different strategies have been built based on the external and internal analysis which includes expanding the market in different nations while collaborating with different nations’ governments which will be beneficial for the company to enter globally. This paper will help the other company to understand the Percent.

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