Identifying Hot Topics for Innovation at Samsung
Discussion of hot topics of innovation related to the organisation
One of the hot topics related to innovation that can be associated with Samsung is the manufacturing of the smart phones. Although Samsung can be considered as one of the leading manufacturers of mobile phones in the world, the competition with Apple can provide the company with an opportunity to develop competence in the market as well as identify the demands of the customers (Samsung.com 2019). In this regard, it can be said that for Samsung the development of smart phones can be considered as one of the hot topics, which can be considered for proper management and innovation (Samsung.com 2019).
However, as observed by Tidd and Bessant (2018) in the recent years with the stiff competition from Apple, Samsung have managed to focus its direction to the sales of the products rather than the innovation. Despite this, as stated by Christensen, Raynor and McDonald (2015) innovative strategies in the form of improving the capabilities and processes associated with Samsung can be considered as the major factor behind the development of the company. The second hot topic of innovation related to Samsung is the fact that it has come up with radically innovative products, which can be considered as a driving force behind the success of the company (Samsung.com 2019).
This can be seen particularly in the case of the nurturing of the innovation spirits, which Samsung considers as part of the mission of the company (Samsung.com 2019). In this regard, it can be said that openness throughout the existing strategies of Samsung can be considered as another hot topic, which provides Samsung with an opportunity for improvement (Samsung.com 2019). Therefore, from the point of view of Biemans (2018) and based on the analysis, it can be said that for Samsung to be successful in the market, the innovation as well as the increase in sales via innovation can be considered as one of the important aspects of the company.
The goal of Samsung is to enrich the lives of the people by the application of innovative technologies that can be suitable for product development and design (Samsung.com 2019). This can be useful for the inspiration towards the future and at the same time can bring about effective changes in the company (Samsung.com 2019). In this regard, it can be said that development of innovative ideas for the products and services provided by Samsung can be used to identify the goals that exist within the company. As stated by Berry and Berry (2018) for Samsung to be effective in the market, it is necessary that the company understands and analyses the competing forces that exist in the overall market.
Streamlining Innovation Processes at Samsung
This can help Samsung to continue with providing stiff competition to Apple and develop a comprehensive approach for understanding any form of compliancy in the market (Samsung.com 2019). Therefore, the idea that can be developed for identifying the innovative product for Samsung can be the installation of a well built RAM and processor so that the smart phones can be updated without having to change the mobile set at all time (Samsung.com 2019). This can lead to the development of updated software that can be used by people to download and update the phone as per the convenience.
At the same time, it can be considered as unique for Samsung mainly because such an innovation cannot be afforded easily in mobile phones (Samsung.com 2019). Hence, as stated by Etzkowitz and Zhou (2017) Samsung can gain huge exposure in terms of innovative process for the manufacturing of the smart phones. An analysis of the streamlining of the innovation associated with Samsung can be taken into consideration so that an understanding of the market and the process required for innovation can be understood.
The streamlining of the innovation process undertaken at Samsung can be considered as one of the most effective as well as comprehensive approach (Samsung.com 2019). At Samsung, the innovation team consists of members from different skills and backgrounds that bring about knowledge and set of ideas for improving the products that are to be manufactured (Samsung.com 2019). The streamlining of the products follow certain steps based on which a new concept is developed. The streamlining process consists of four stages.
At the initial stage, the trends that are currently followed with the society or community are understood. In the case of Samsung, the capability possessed in the company can be associated with the field research that are conducted which can account for the collection of ideas as well as gain information based on the perspective of the users (Samsung.com 2019). Kogan et al. (2017) is of the opinion that the effectiveness of this particular approach is that current trends need to be identified and stayed corrected so that an effective analysis of the market can take place. The second stage is adopted in the streamlining of the innovation process, is the fact that ideas are generated and discussed (Samsung.com 2019).
This is usually done by the think tank of Samsung with comprehensive analysis of the data provided on customer behaviour, needs and the effectiveness of the competitors (Samsung.com 2019). Based on this, the third stage, that it the concept development stage is undertaken this can help in developing a business strategy for Samsung (Samsung.com 2019). Finally, the concept is finalised with an aim to meet the market and customer requirements (Samsung.com 2019). For Samsung the capabilities associated with the company are the fact that information are undertaken and refined so that concepts can be defined in the market (Samsung.com 2019).
Involving Users in the Innovation Process
Design thinking of the innovation
The design thinking of innovation that can be associated with Samsung based on the initial idea required for the development of the product to its effective launching (Samsung.com 2019). In this regard, five such processes can be taken into consideration, which in a comprehensive manner can be associated with the development of design thinking among Samsung (Samsung.com 2019).
The innovative practise for Samsung can be best explained by the uniqueness of the product that has been acquired which also involves the path associated with the innovation of the product (Samsung.com 2019). The diagram depicts the innovation by the application of design thinking associated with Samsung in terms of implementing technologies within the smart phones.
One of the mottos that Samsung follows is the fact that the key to innovation is the intuitive process that is followed in the organisation (Samsung.com 2019). For Samsung it is necessary that the company ensure that proper involvement of the users in terms of the innovative process that has been comprehended (Samsung.com 2019). This can provide Samsung with an opportunity to identify the feedback of the users and at the same time, ensure that manufacturing of a product that can be considered as powerful for the customers can be developed (Samsung.com 2019).
Nambisan et al. (2017) is of the opinion that the using of the smart phones in the modern world can be done for multipurpose projects and thus for Samsung the inspiration can be the visual communication for the development of a comprehensive planning in terms of new functions. In this regard, as stated by Adams et al. (2016) an analysis can be made about the rate of involvement that exists among the users.
It has been seen that in the case of Samsung, customers focus on three key costumer that include the young and aspiring people, corporate business men as well as the generation that are involved in the social media (Samsung.com 2019). Thus, it can be said that for Samsung it is necessary that customer feedback as well loyalty be the two most important engagements, which can be comprehended for the success of the company (Samsung.com 2019).
The fast integration of Samsung can be associated with the changes made in the focus of the customer service as well as on the investment made in terms of the finance (Samsung.com 2019). Therefore, as stated by Lusch and Nambisan (2015) integration in terms of changes in the manufacturing and application of technologies in overall market can be considered as one of the biggest achievements that are required to be associated with Samsung (Samsung.com 2019). In this regard, it can be said that with the times of change in the demand of innovation of technologies throughout the world, Samsung can look for a fast integration in terms of promoting the application of technology and innovation among vehicles (Samsung.com 2019).
Integrating Technology in the Market
According to Parker and Van Alstyne (2017), this can include the communication while travelling on road. Fast integration in the form of gaining resources for developing communication devices within cars that can help in detecting other nearby cars in the case of sharp turns in roads can be made (Samsung.com 2019). As stated by Bernstein (2015) the application of a digital cockpit for the comprehensive driving of the cars can be used so that drivers can gain the desired rest during long driving sessions. Bason (2018) pointed out that accidents on the road can be less due to the inclusion of technology such as digital cockpit so that new generation of people can be offered with the mobility to remain connected via the roadways at a minimum cost.
It has already been seen that Samsung possess the capability of being innovative by the implementation of four steps, which can help, in proper analysis as well as accessibility of information (Samsung.com 2019). One of the comprehensive applications of the use of innovation is the fact that Samsung launches prototypes, which can be used for understanding the reactions of the customers (Samsung.com 2019).
With the implementation of the technologies used for the production of the smart phones such as improved RAM and core processor, Samsung can develop a prototype that can be useful to gauge the reaction of the people (Samsung.com 2019). In this regard, from the analysis of Richardson et al. (2016) it can be said that the prototype associated with Samsung can be considered as one of the most important factors that can help in its success. At the same time, the testing capabilities of Samsung rest on the reactions of the customers (Samsung.com 2019).
Samsung also analyses the products before its delivery mainly because it aims to provide customers with a tested product at the first opportunity so that it can continue to remain profitable as well as maintain its reputation in the market. Thus, as stated by Pisano (2015) for Samsung, the effective application of the prototyping and testing of its products is one of the better factors associated with its success.
The cross-functional management that can be considered for the functional expertise can be considered as one of the most important factors which can be effective for working as a team. In the case of Samsung, the cross-functional management, which can be used for the proper management of the company, may be enough to understand the levels associated with the organisation (Samsung.com 2019). Oh et al. (2016) stated that the cross-functional teams can help in self-directed teams so that an analysis of the comprehension as well as the collaborative practise can be made.
In the case of Samsung, the cross-functional management can be used for understanding the issues that can be associated with Samsung (Samsung.com 2019). As stated by Balsmeier, Fleming and Manso (2017) decision-making activity associated with the delivery and technical competence of the innovation can be associated with the group along with the multiple managers of the company. The matrix management can be considered as the manner in which Samsung can contribute for the development of its innovative technologies so that proper management of the cross function can be made.
Conclusion
The future innovations that may be considered for the development of Samsung in the market may depend on the demands made by the audience as well as the force received from the competition. One of the important aspects that can be undertaken by Samsung is the fact that it can be effective in terms of innovating its products for a better future. It has already been seen that for Samsung had managed to remain competitive in 2018 with its innovative tactics and had managed to gain the support of the customers.
Thus, the focus of Samsung can be for audiences that are not considered as the general public but in turn include entrepreneurs that are mostly associated with the development of new products in the market. The establishment and development of Samsung NEXT for the entrepreneurs can be considered as a way for providing an opportunity for the entrepreneurs to embrace, evolve and innovate the business using continuous technological transformation. Thus, in the future with the implementation of the existing technologies as well as the latest development in the form of setting up RAM and core processor within the smart phones, Samsung can maintain its popularity in the market.
However, the thought of reaching a saturation point can be made that may provide Samsung with hindrance based on the beginning of technology as well as for the use of artificial intelligence in its products. Thus, overall conclusion can be made about the effectiveness of Samsung in the market and the success it can gain while being involved in the fundamental reshaping of the world. Therefore, the future innovation can be the cause of success for Samsung in the competing market.
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