Operational plan
The products will be required to be shipped over the seas to the countries they are needed to be transported. The company will have extra costs that come with it when expanding to new countries such as marketing costs, shipping costs and operational costs (Romiszowski, 2016). The three different phases of planning of production of the business in the new countries include;
The business will outline the current operational requirements as well as the projected requirements for the next 2-5 years. We shall have the inventory management and accounting systems producing the up to date reports (Parkin & Michael, 2007)
There will be plans to manage the new employees in the overseas countries or take the existing employees to those countries to operate from there. There should be a discussion on short term and long term plans for workers employment, training and retention.
There shall be need of marketing of the new products in the market so that people get to them better. The company will be required to employ sales person to market and promote the passion fruit business. The company will need to extend its services across countries in Middle East, Asia, Africa, Europe, and America. Distinguishing its commodities from those of its challengers would make customers have a variance and get a purpose to change from other enterprises in the similar manufacturing to fruits (Rumelt, 2012).
After the introduction of new laws of Australian GST law in 1st of July 2018, this means that goods will have an increase in prices by 10%. Before the introduction of the GST law, goods worth $1000 were not charged any tax. This law will hence make increase of our products due to high tax charged in Australia. The law states that vendors selling goods overseas must register with Australian taxation office. The vendors must ensure certain data is incorporated in the custom documents for the products being exported outside Australia. The law requires that the charge and collection of low valued imported goods to customers and they have to lodge returns with the Australian Taxation Office and make payments to them. all these factors will affect our business when planning to exports good.
To ensure effective and good international agreements when shipping goods, one need to have important documents. These documents are crucial in the territories to ensure that the goods one is bringing in are safe to the environment and the citizens of that particular country. These documents may include, shipping packages (label), certificate of origin, an agreement of free trade in case the region has certain agreements, packaging list, commercial invoice, electronic export information and bill of lading. As the manager of the business, utilizing the above basic functions of management in a marketing department needs to be worked on for and they are of great importance.
Human resource plan
The purpose of freight and forwarder is to act as an agent on behalf of the importer. It helps the importer deliver goods to the country of choice therefore, they do not have worry about security and safety of goods being shipped in overseas country. The agent ensures that the goods are packaged and stored in the right manner. The agent will as well handle goods and ensure they have custom clearance at the port of the foreign country. The agent helps the importer to reduce the burden that would be difficult for the importer to handle such as logistics of shipping goods from one area to another. The agent will help in protecting goods on behalf of the importer, provide custom documentation, warehousing, bill lading, risk assessment and management (Koontz, 2012).
The firm will use social media such as Facebook, twitter and Google that will help in connecting them to their consumers across the world. This will make it easier for the business to meet its sales objectives therefore making great revenues. Social media platforms will similarly help the consumers to find the goods they want to purchase that satisfies their desires. Both the purchaser and the vendor could have a collaborative conversation, which allows them to raise their queries about the goods. When a firm uses the online marketing strategy, it will make it easy for its purchasers to access the goods. The firm is capable to meet even those consumers who are situated in different geographic grounds. This will help in developing the market therefore making the name of the firm grow randomly.
The business have varying objectives hence variances in strategies. Some of the firm’s objectives may be increasing their impact in the international markets operations, others could be financial objectives while others could be on aid missions that is in case on non-profit organizations. It is therefore the objective behind the firm that will be core in determining strategic thinking, which is one of ingredients in decision-making (Koontz & Weihrich, 2010). For example, the firm, which is profit making in nature and its main objective, is financial in nature, will consider coming up with strategies such as raising the financial muzzle of the firm and keeping the financial records for future references. One of the approaches the firm may undertake is expanding the range of services it offers and this could be venturing in investment which at end will increase the number of the clients they serve hence increasing the cash flow and profit margin to the firm.
Marketing plan
Similarly if the firm aims at upgrading international market operations, will focus in making strategies that increase and create more customer value and contentment such as immediate attendance to customer on arrival and addressing the claims put forward by the customers (Sun, Traverse, & Cai, 2017).
The managing director of the oversea country will manage the company. His or her responsibilities will range from controlling where the manager has to make sure he or she constantly inspects or reviews the work and amends where the accountabilities are not accomplished as needed and anticipated. The first year of operation will pay the manager a maximum of $2000. He will be liable for controlling that involves inspection of course of work from the organization stage to the directing phase (Stoner, James &Gilbert, 2013).
The managers must be involved in staffing, which includes allocating the employees in their appropriate areas of work. The employees are given their respective and best suited tasks where the manager works face to face with the employees to ensure this. At this stage, managers or administrators must make sure that the employees specialize in areas where they perfectly belong to. Importantly, the employees should be average in number, depending on the size of the organization and the available resources as well as qualified with the intent of working as a team to achieve the set goals. Additionally, supervisors should provide promotional offers for the employees in order for them to aim higher and dream bigger which in turn improves the operations of an organization (Giang, Shjsnsbeffrin & Steven, 2013).
In my passion fruit company, a number of business risks are experienced or rather expected in the running of the company. These risks may vary from managerial, staffing, social, technological and among other categories of the firm. Financial risks considers if the firm has adequate funds to carry out it transactions and clear its debt while management risks involves having incompetent managerial staff who are not able to run the company in achieving its objectives (Joshi, Rakesh & Mohan, 2009). Staffing risks on the hand, is where the company employees lack the knowledge that matches the functions they play in the various departments and this causes the production of substandard products in the market which is a huge threat to the firm. The company also incurs socials risks, which comes from the ever-changing consumption trends of the society.
Conclusion
From the above information, the process moving to international market and coming up with the decision and strategic thinking is an interdependent exercise hence one cannot be done in isolation of the other. similarly, the strategic approach that will be applied will always depend on the objectives that need to be met hence direction or the target should be clear even before thinking of the strategy to employ.
References
Parkin T., Michael H. 2007. Economics. Pearson Education. p. 134-147. Retrieved 2009-03-25.
Joshi K., Rakesh F., Mohan D. 2009. International Business, Oxford University Press, New Delhi and New York
Giang H., Shjsnsbeffrin F., Steven M. 2013. Economics: Principles in Action. Upper Saddle River: Pearson Prentice Hall. p. 552.
Trianni, A., Cagno, E., & Farné, S. 2016. Barriers, drivers and decision-making process for industrial energy efficiency: A broad study among manufacturing small and medium-sized enterprises. Applied Energy, 162, 1537-1551.
Koontz H. 2012.”Making Sense of Management Theory”, in Harvard Business Review, July-August.
Koontz H. and Weihrich H. 2010. Essentials of Management, Fifth Edition, McGraw-Hill.
Milio N., 2013. Promoting Health Through Public Policy, Canadian Public Health Association Ottowa, Canada,
Rumelt, R. P. 2012. Diversification strategy and profitability. Strategic management journal, 3(4), 359-369.
Spence, L.J. and Rinaldi, L., 2014. Governmentality in accounting and accountability: A case study of embedding sustainability in a supply chain. Accounting, Organizations and Society, 39(6), pp.433-452.
Stoner James A. F., and Gilbert, J. 2013. Management (New Delhi: Prentice-Hall of India), Sixth Edition
Sun, J., Traverse, F., & Cai, S. 2017. Product differentiation strategy and competitive success. American Journal of Multidisciplinary Research, 5(2).
Romiszowski, A. J. 2016. Designing instructional systems: Decision making in course planning and curriculum design. Routledge.
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