Conceptual Framework And Research Hypothesis
Social media advertising serves as a major aspect of social media marketing. Modern adverting has gradually changed in contrast to traditional adverting techniques and principles (Peters et al., 2013). Modern social media advertising to consider certain important aspects that include developing effective advertising objectives, advertising budget generation, advertising strategy development along with employing adverting campaign, suggest it. The advertising results can be measured at the time objectives are defined in a better manner. Social media use can sere as the company’s mot effective strategy has considerably enhanced (Ngai, Tao & Moon, 2015). Social media platforms serve as free advertising opportunities that can maintain sales resulting in attaining advertising objectives. Among the major advantages of employing online networking platform is that it has easy accessibility and being interactive. Social media does not need to make extra investment for employing certain social media marketing strategy (Ngai, Tao & Moon, 2015).
Social media adverting is deemed to offer a fresh dimension to advertising as this provides interactivity to all the users of social media that is the dominant social media (Lehmkuhl & Jung, 2013). Social media advertising offers the target consumers with a great opportunity for actively communicating with the company and gain knowledge regarding the products before making a sales decision. Where there is an increasing benefits of social media advertising strategies there are increasing conviction that is aligned with relationships among the online consumers or users and the graphs for such social relationships might be of no use in order to predict the consumer responses to several online marketing strategies (Kumar et al., 2016). In increasing sales, online advertisement can offer certain interactive benefits and altering customer perceptions from marketers. Organizations requires developing strategic advertisements which can attain attention of the users as there are numerous available information sources available with the social media in order to attain great attention of the consumers (Lehmkuhl & Jung, 2013). In addition, organizations consider displaying the ads within suitable places in the online medium. Advertising must be important for interest of the users. Online social networking medium serves as an only medium for being visible to companies and consumers that can further enhance sales of the companies. Certain potential participants encompass the advertising agencies that facilities in ensuring independent promotional work for advertisers (Aral, Dellarocas & Godes, 2013).
From several research works it has be gathered that several statistics that are present for measuring a company’s sales performance is trough implementing advertising channels such as social media (Lehmkuhl & Jung, 2013). Social media advising strategies are now facilitating the companies in tracking number of visitors, visit frequencies, page views and visits length. This indicates a suitable way to collect relevant information regarding their effectiveness of social media advertisement. For this reason, competition among the companies is gradually increasing and many of them are attaining a competitive edge (Yadav et al., 2013).
Advantages of Social Media Advertising
Considering the same, the current research will focus on exploring the ways in which social media channels facilitates in enhancing brand loyalty, congruency, awareness and purchase intent that can gradually increase sales. The paper will also measure the social media advertising effectiveness in facilitating the companies to attain higher sales (Dinner, Van Heerde & Neslin, 2014). Even after realising importance of social media advertising channels, numerous companies are still focused on employing traditional advertising channels for boosting their sales. There are several advertising channels that must be investigated and can facilitate in comparing sales. These impacts the social media marketing channels on increase in sales of distinct products of a company (Gensler, Völckner, Liu-Thompkins & Wiertz, 2013).
Major objective of the paper is to reveal the impacts of digital marketing on sales of a company, certain strategies for enhance sales along with their responses for dealing with the issues that takes place from such process and certain impact on the sales increase of a company (Babi? Rosario, Sotgiu De Valck & Bijmolt, 2016). In addition, the current research intends to answer the mentioned research questions:
- What are the issues faced by the companies once they implement social media marketing strategies?
- How did social media marketing impact on sales of a company?
- How did the companies respond to such issues?
- What are aspects that increase sales of a business in consideration to marketing strategies?
These questions are intended to answer the objectives set for the research that is intended to offer suitable options of the online marketing strategies that a company can follow for implementation of better social media strategies (Xie & Lee, 2015).
With increasing use of social media channels in company advertising it has been gathered that advertisement through social media channels serves as a major aspect of marketing (Ngai, Tao & Moon, 2015). In the recent era, advertising strategies of companies have changed drastically in contrast to traditional advising techniques (Rodriguez, Ajjan & Peterson, 2014). For such reasons, the current research is intended to focus on explaining the ways in which implementing social media channels can facilitate in enhancing company sales (Hajli, 2014). Advertising results can be possible to be evaluated through analysing social media impacts on consumer interaction, profit effect and sales. The paper will explain that social media advertising can drive the sales of companies through increasing propensity to acquire a brand by people that watched the commercials.
It can be gathered that sales might be a great focus on advertising campaign However, there are numerous barriers, which can facilitate evaluation of the advertisements sales effects (Harrigan, Soutar, Choudhury & Lowe, 2015). The research will offer suitable implications regarding the fact those previous years have experienced a drastic change and information growth that enables prompt and simple communication among the advertiser and consumers. Such results can facilitate the advertisers of numerous companies to focus on several models of interactive technologies that can drive their sales such as other digital systems and social media (Bright, Kleiser & Grau, 2015).
Measuring Advertising Results through Social Media
Relevant results gathered from the current reassert will offer an analytical framework in order to investigate the factors that affect sales of a company with the implementation of several important social media marketing tools. This will further facilitate companies for preparing and evaluating certain strategies employed by them in order to survive increasing business rivalry within the industry (Harriganet al., 2015). Conversely, sales of a company not just rely on the marketing strategies, this might still asset in offering and realising a decent image regarding sales and facilitate in realising the online social marketing factors which has affected a company’ sales (Clark & Melancon, 2013). In the recent years, several business organizations must consider implementing social media within the marketing platform and there are numerous factors such as market and labour conditions along with rate of inflation for analysing a company’s sales (Inoue & Kent, 2014). Such aspects will also have a great impact on the current research outcomes. The research objectives and the questions explained within the research proposal is intended to get answered relied on the data collections, evaluations of the findings and which must be attained in order to attain a target (Lehmkuhl & Jung, 2013). These research findings can be considered as an academic work for issues that has been recognised for the research proposal. In addition, the current research will be of great benefit for all its future entrepreneurs those desire to start new business before opening business within international market (Lin, Fan & Chau, 2014).
In consideration to the research objectives and problem statement, the research hypotheses are indicated below:
H1: Null hypothesis (Social media marketing does not have a great impact on sales)
H2: Alternative hypothesis (Social media marketing has a significant impact on sales)
Considering that social media can act as a marketing tool might need a great realization of all the aspects of its sales performance of companies. Social media advertising can be termed as a new way through which the end user uses the World Wide Web (Lehmkuhl & Jung, 2013). This serves as a place in which the content is altered at a continuous basis and is altered by the operators in a collaborative and sharing way. Use of social media as an advertising tool provides numerous advantages to the business organizations (Dijkmans, Kerkhof & Beukeboom, 2015). Among the major advantages of the same includes significantly lower cost that makes it highly beneficial for the business of companies. Most renowned social media networks demands no joining fees and tools in communicating with the people active within social media with no cost. In addition, advertising through social media is extremely high. If a company have certain aspects to promote along with sharing relevant data so that companies can rely on social media for gaining better results. In addition, effectiveness of social media is that it is supported by social interaction that facilitates in developing trust and sustaining long-term relationship, which might be profitable for the business (Hollebeek, Glynn & Brodie, 2014). Social media serves as an effective advertising tool for the companies for the reason that this platform makes companies aware of the consumer complaints, praises and feedbacks those are increasingly interactive and personal for the reason that extremely personal in order to maintain effective consumer service might be ensured through hearing and responding to company actions (Lehmkuhl & Jung, 2013).
Exploring Ways to Increase Sales through Social Media Advertising
Social media can be explained that social media marketing effort might integrate all the parts and the users of a type of social media that is likely to be employed by companies (Lehmkuhl & Jung, 2013). Social media marketing results in gaining increased consumer feedback that helps in understanding post complaints that can further enhance sales of the company. For this reason, it is highly important for the current research to analyse the limitations at the time of implementing certain measures of social media marketing. In addition, the social media marketing strategies, new strategies and innovative concepts are revealed by the business for enhancing the sales. This can be conducted so the new business companies can attain preventive measures at the time of implementing social media marketing channels in the upcoming years (Lehmkuhl & Jung, 2013).
Reference List
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