Investigating The Use Of Instagram By Fashion Brands: A Review Of Literature

REFERENCE (APA style) 6^th edition

ANALYSIS OF SOURCE materiel

Key

Carah, N., & Shaul, M. (2016). Brands and Instagram: Point, tap, swipe, glance. Mobile Media & Communication, 4(1), 69-84.

In this article,  Carah ad Shaul investigates how fashion brands utilize content marketing practices on Instagram to increase their brand equity and engage millennials. The  two use  data  provided by various online analytic tools.  The research focuses on  how  Sminorf  and  general pants engages cultural intermediaries in the   creation of themed activations at cultural  specific events therbey  orchestratating   image production.

Key 1.  Citation 2.  Introduction 3.  Scope 3.  Conclusion.

 Eriksson, E., & Hansson, C. (2016). Fashion Brands and Engagement on Instagram: How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?.

Caroline Hansson and Emilie Erickson’s article titled, “Fashion Brands and Engagement on Instagram,” investigates how fashion brands utilize content marketing practices on Instagram to increase their brand equity and engage millennials. The research concluded that the appropriate coordination of content marketing practices helps organizations increase brand equity.

Key 1. Citation 2. Intriduction 3. Conclusion

Manikonda, L., Venkatesan, R., Kambhampati, S., & Li, B. (2015). Evolution of fashion brands on Twitter and Instagram. CoRR, abs/1512.01174.

This  articles  reviews  how  the top 20 fashion brands  target  potential, current customers and future customers  on the instagram platfrom.  The  article utilizes  deep  image and linguistic features to  determine  the relatioshi etwee the to. The  research is conducted  on both  the instagram ad twitter latfroms. I the research it was revealed that  social media sites have forced  organizations  develop there  marketing strategies.

Key 1. Citation 2. Intriduction 3. Conclusion

Huang, R., Hur, S., & Ha, S. (2016). Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach.

The article, “Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach,” explores the relationship that exists between consumer engagement on in Instagram and brand impression management. The results of the study indicated that certain visual elements in the pictures of fashion brands differentiated the engagement behavior of the consumer.

Key 1. Citation 2. Intriduction 3. Conclusion

Manikonda, L., Venkatesan, R., Kambhampati, S., & Li, B. (2015). Trending Chic: Analyzing the Influence of Social Media on Fashion Brands. arXiv preprint arXiv:1512.01174.

In this  article, the author  reviews  how social media  platfroms influence  fashion brads. The  paper provides a  qualitative analysis of  how social media  platfroms  influece the  behaviors of  different fashion  brad marketing.  It  achieves this by  emloyig  comuter visio techniques and ligusitic  skills when  contrasting and comparing  strategic idiosyncrasies.

Key 1. Citation 2. Intriduction 3. Conclusion

Kite, L., & Kite, L. (2017, April 27). Pageants, Dance, Cheerleading, and Sexual Objectification: It’s Nothing to Cheer About. Retrieved June 03, 2018, from https://beautyredefined.org/pageants-dance-cheerleading-and-sexual-objectification-its-nothing-to-cheer-about/

Lindsay and Lexie Kite argue that dance cheerleading and beauty are forms of sexual objectification which do not empower women but instead trigger negative self objectification consequences. By stating that, “sexual objectification appears normal and natural,” the authors point to the fact that society has accepted acts of sexual objectification which acts barrier to women empowerment (Kite, & Kite, 2017). According to the authors, research reveals that the sexually objectifying nature of activities like cheerleading, competitive dace teams and beauty pageants is not empowering for women but instead serves to trigger negative outcomes of self-objection in a significant number of the individuals who participate in them (Kite, & Kite, 2017).

          In the article the authors indicate that their objective is not to shame females who participate in certain activities but shed the light on how these activities can be sexually objectifying and as a result trigger self-objectification. This is harmful to the well being and health of those individuals who participate in these activities (Kite, & Kite, 2017). In presenting their arguments the authors also provide self reflection questions that aim to expound to the reader the reason as to why they believe cheerleading, dance or pageant might be sexually objectifying.

            Doing this serves to strengthen their thesis as it provides the readers with a better understanding of the context from which the authors are speaking from. The article proceeds to argue that the key reason as to why most of the female centered activities classified as sexually objectifying and might lead to self objectification is because of the revealing or tight clothing that participants are required to wear in front of the spectators. To support the claim, the authors cite a research article by Tiggemann and Richard which concluded that in fitness centers women who wear fitted and tight exercise clothing usually place more emphasis on their physical appearance and engage in habitual body monitoring more than those women who wear loose clothing (Kite, & Kite, 2017).

Deal, C. (2014, June 25). Citizen Koch. Retrieved June 03, 2018, from https://www.youtube.com/watch?v=SmwdnlW38V8

The film documentary film by Tia Lessin and Carl Deal provides an insight into the tea party movement and the two brothers who helped in financing it. Through the film, the directors investigate the motive behind the Koch brothers financing of the movement by following the money used by Wisconsin Governor Scott Walker in his campaign against unions. Through the film, the director depicts how private institutions are able to influence public policy formulation through the financing of politicians and political parties. The film also depicts how members of the general public end up disenfranchised due to the financing of political parties by private firms which have their  agendas. From a personal perspective, the major political constraints facing the implementation of a program by the public after its implementation is the fact that members of the public have very little participation in the creation of public policy and most policies are forwarded by private bodies as revealed in the film.

Madden, J. (2016). Miss Sloane. Retrieved June 03, 2018, from https://123movies.is/film/miss-sloane-19132/

The film by John Madden provides insight into the debate surrounding the second Amendment. The film follows Elizabeth Sloane, played by Jessica Chastain, one of the most successful lobbyists in Washington D.C as she attempts to fight against a gun lobby organization seeking to pass legislations for gun control. The film presents the argument from a pro-gun manner and depicts the numerous public policy issues that are associated with gun control in the country. It is evident from the movie that most policies that public culture supersedes public policy and members of the public will go to grave extents to avoid any legislation that goes against their culture.

White, R., & Cotner, B.  (2014, July 16). THE CASE AGAINST 8. Retrieved June 03, 2018,from https://www.youtube.com/watch?v=9_SyNTRF91E

Directed by Ryan White and Ben Cotner, the film provides a documentation of the legal struggle to overturn California’s Proposition 8. The film focuses, particularly on the Perry Vs. Schwarzenegger case. Through the film, one gets an insight into public policy formulation for State governments. The film critically reviews the ban on same-sex marriage in the state of California through the eyes of the lawyers, plaintiffs, and public policy formulators who were engaged in the lawsuit. It depicts sexual discrimination by the state government and how members of the public react to certain policies by the state government that contravene the Constitution of the United States. From a personal perspective, the film provides the message that members of the public are likely to oppose any information that does not abide by the constitution. This is seen in the fact that the country’s constitution prohibits any form of discrimination and by banning same-sex marriage the state of California discriminates against LBGTS.