Job Roles In Interactive Digital Media And Project Management

Job Role: Implementation Strategist

Implementation of strategy tasks, development of unique and creative content for digital media platforms, and management of social media networks and channels of the organization.

• Bachelor’s degree in communication/marketing/journalism/English literature.
• 2+ years of experience in social media management and content development
• Working knowledge on social media scheduling tools (Rodriguez, 2014)
• SEO content development skills
• Proof-reading skills
• Creative analysis and thinking skills
• Communication, organization, and management skills

• Development of creative and unique content for the digital platforms
• Proof-reading of the content developed by other associates
• Development of content for the social media platforms
• Scheduling of the content to be posted on social media channels
• Interaction with the users and customers
• Reporting to the senior management  

Senior Editor

3D Artist

Interactive Digital Media  

Development of high-quality 3-D props and environments using 3-D technology

Skills, Qualification, Experience

• Professional qualification and 3+ years of experience in 3-D designing and animation.
• Proficient with Maya
• Proficient with Adobe Photoshop and Adobe Flash
• Experience with Unit
• Proficient with Sketch tool
• Communication skills
• Creative thinking and analysis skills

• Development of 3-D props and environments
• Development of layouts and designs for the new platforms
• Improvement on the layouts of the existing digital platforms
• Collaboration with lean environment artists

Reporting & Communication

Design Head

Digital Media Editor

Interactive Digital Media

Development of digital media strategy and plans along with the creation of content for the digital media platforms

• Master’s degree in the subjects as communication/marketing/journalism/English literature.
• 6+ years of relevant professional experience
• Content development and analysis skills
• Creative thinking skills
• Organizing, tagging, and labelling of the content (Lombard, 2018)
• Communication skills
• Management and leadership skills

Responsibilities 

• Development of creative and unique content for the digital platforms
• Proof-reading of the content developed by other associates
• Scheduling of the content to be posted on digital media channels
• Interaction with the users and customers
• Reporting to the senior management  
• Security of the digital media resources of the company

Digital Media Head

The current position is digital media content developer and the position that is aspired to hold is Digital Media Editor.

The path taken to achieve the position is to continuously develop and improve the skills on content development and editing. There are automated tools available that are being analysed and courses are being taken up to have proficiency in these tools.

Task 2

The scope of the project shall include the following items:

• Interactive designing of the advertisement for the organization using 3-D design tools
• Development and finalization of the content to be included in the advertisement
• Development of the advertisement for the organization
• Development of a marketing and advertising plans
• Implementation of marketing and advertising plans and strategies to launch the advertisement among the users (Fageha & Aibinu, 2013)

There are items that the team will not cover and will not be included in the scope.

• Need to be finalized

The project shall be completed in 5 phases and there will be schedule needed to be assigned to each of these phases. A total timeframe of 35 days shall be assigned reserving one week for each phase.

Milestones

• Milestone 1: Project charter and plan
• Milestone 2: 3-D design of the interactive advertisement
• Milestone 3: Digital media and social media content of the advertisement
• Milestone 4: Advertisement developed as per design and content
• Milestone 5: Marketing & advertising plan and strategy
• Milestone 6: Launch of advertisement
• Milestone 7: Closure Report

List of Tasks for each team role

Internal communications – Daily team meeting, reporting (Zulch, 2014)

External communication – weekly team meeting, reporting

Points Discussed:

• Design of the interactive advertisement
• Use of Maya and Photoshop as the primary tools
• Development of wireframes
• Work breakdown structure for the project

Points to Improve Upon

• Layout and avoidance of whitespaces
• Visual appeal and aesthetics to be enhanced
• Use of SharePoint location for uploading the project reports
• Use of PMBoK methodology for scheduling and project management

Points Discussed:

• Enhancement of heuristics and visual appeal of the advertisement
• Enhancement of 3-D designs

Points to Improve Upon

• Maintenance of consistency
• Rich color tone

The scope of the project shall include the following items:

• Interactive designing of the advertisement for the organization using 3-D design tools
• Development and finalization of the content to be included in the advertisement
• Development of the advertisement for the organization (Javernick Will, La Ratta & Corvello, 2017)
• Development of a marketing and advertising plans
• Implementation of marketing and advertising plans and strategies to launch the advertisement among the users

There are items that the team will not cover and will not be included in the scope.

• Negotiation with the suppliers

The total duration of the project is 35 days

Milestones

• Milestone 1: Project charter and plan
• Milestone 2: 3-D design of the interactive advertisement
• Milestone 3: Digital media and social media content of the advertisement
• Milestone 4: Advertisement developed as per design and content
• Milestone 5: Marketing & advertising plan and strategy
• Milestone 6: Launch of advertisement
• Milestone 7: Closure Report

List of Tasks for each team role

The placement of production team and the duties and responsibilities of the personnel was done adequately by using the guidelines defined under the human resource management knowledge area of the Project Management body of Knowledge (PMBoK) methodology.

It could have been improved by increasing the frequency of the discussions and interactions with the resources before allocating them with the responsibilities.

There were transformational leadership style and agile & scalable approach in project management that was followed. Also, the ethical and professional codes of conduct were defined and adhered to so that the work culture and corporate image were adequately defined (Bingol, Sener & Cevik, 2013).

There were resources from varied cultural background. In addition to the style used, cross-cultural style of leadership should have been used as well.

The communication and reporting lines followed in the project were adequate as there were not many conflicts or issues reported among the internal team members. There was also communication guidelines defined right in the initial phase of the project so that clarity levels were maintained and enhanced.

It could have been improved by increasing the frequency of the discussions and interactions with the resources before allocating them with the responsibilities. This would have eliminated all of the employee woes.

There were several issues, problems, concerns, and risks that came up during the project timeline. The management of such problems was essential and was done in a timely manner with the aid of the guidelines provided by the supervisors and mentors. These entities were informed so that their professional experience could be adequately used in the avoidance and resolution of the issue.

It was an essential activity that was required to be carried out to make sure that none of the problems could hamper the project success.

The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.

The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.

The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.

There were technical and hardware faults and errors that were experienced during the project timeline. The risk treatment strategy of risk transfer to the supplier was followed for the resolution of the problem.

A daily log of activities was prepared throughout the project and it helped in making sure that all the employees were contributing to the fullest.

It allowed the project gaps to be filled and the tracking of the project could be done adequately.

References

Bingol, D., Sener, Ä°., & Cevik, E. (2013). The Effect of Organizational Culture on Organizational Image and Identity: Evidence from a Pharmaceutical Company. Procedia – Social And Behavioral Sciences, 99, 222-229. doi: 10.1016/j.sbspro.2013.10.489

Fageha, M., & Aibinu, A. (2013). Managing Project Scope Definition to Improve Stakeholders’ Participation and Enhance Project Outcome. Procedia – Social And Behavioral Sciences, 74, 154-164. doi: 10.1016/j.sbspro.2013.03.038

Javernick Will, A., La Ratta, A., & Corvello, V. (2017). Routine project scope management in small construction enterprises. International Journal Of Project Organisation And Management, 9(1), 18. doi: 10.1504/ijpom.2017.10003939

Lombard, J. (2018). 10 Digital Skills Every Media Pro Needs to Master. Retrieved from https://www.mediabistro.com/climb-the-ladder/skills-expertise/digital-skills-for-media-pros/

Rodriguez, A. (2014). The 9 Skills To Look For When Hiring A Social Media Specialist. Retrieved from https://www.business2community.com/social-media/9-skills-look-hiring-social-media-specialist-01095188

Zulch, B. (2014). Communication: The Foundation of Project Management. Procedia Technology, 16, 1000-1009. doi: 10.1016/j.protcy.2014.10.054

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order