Background
Discuss about the Leading Change Toward Sustainability.
The report evaluates about the e-communication strategies which have been adopted by Vodafone company. Here, the e-communication is possible in different countries. Vodafone has billions of customers all over the world and approx. seventy types of services like video conferencing or video calling, GPS based internet. The company is also known for its ideal communication as well as services. The report will understand the impact of business communication in modern time specifically on Vodafone Group of Communication. The non-electronic methods of the communication includes the letter memorandum and the face-to-face communication wherein the e-communication is for handling the tools of social media which are for the proper communication of the friends and family. As per the different forms, there are communication to help the users to properly communicate and maintain the privacy based on the different forms. It is based on the connections with the internal and the external parties which are for the business setup.
The effective communication is important for the proper exchange of the ideas and the thoughts which are done in between the two people. It is important for the better growth of the business. There is an abundance of many basic changes or shift where business can be carried out in the present time outcomes from the transformation in technology and how an individual pursues exchanging the currency (Cachin et al., 2015). The basic meaning of communication is to share data or information. Mainly there are three steps as a part of communication which consist of concepts, ideas or some data which comes is the part of the sender, it further encodes so that it can further be sent to the concerned receiver who can easily decode the data so that it can be reviewed easily. Business communication provides a detailed level of opinion on many discussions like management of brands, consumer approach, PR, event management, communication on an interpersonal level, corporate level communication, consumer relation and advertising along with engagement of employees.
For the non-communication methods, Vodafone focus on the different methods like the use of the business letters, reports and the other memorandums. It has been seen that they are the best formal methods for the communication and they are effectively used for assistance and bringing a change in the business organization (Doppelt, 2017). Here, the company is also making the use of the non-communication procedures which are set with the e-communication techniques for handling the transfer of information with the easy flow of information.
Non-electronic Methods of Communication at Vodafone
The frequent intervals are passed for the stakeholders of the company to work on the financial and the operational standards. Here, the reports are prepared by the company for informing the staff members about the existing policies. With this, Vodafone works on the use of the non-electronic forms of communication with the comparative procedures that are defined for the management (Drahos et al., 2017). It will help in saving the electricity as well which is important for brad production. People can also associate with the field of business communication and technical level communication since there are so many similar features that exist between both the fields. There is a number of channels which utilizes the business communication that consists of television, radio, internet, print media and many more. Internal communication can also be discussed as the concept of business communication in Vodafone, that can be managed by a number of directors of communication where the workforce of the company gets craft messages from different fields of management. It is also crucial in Vodafone that internal level communication can be rightly managed in an impactful manner since it can bring some level of distrust from the workforce (Drucker, 2017). Mode of communication like emails, reports, a presentation is usually considered as a formal medium of the written form of communication. In last two decades, the world has seen some big and extraordinary transformations that too in the field of technology. These transformations have also affected on how business interact. One must not compare the technology in the modern world with an old form of printers along with ink pens and letters.
Considering the online communication, it has been seen that Vodafone communications has been able to focus on the websites and the social media portals. Apart from the communications through the different devices, it allows the customers for the effective mode of communication through its mobile phones (Dunkin et al., 2017). The sensing and then receiving the messages through the gadgets with handling the sending of faxes is important step for the company in between communication. The company focus on improving the conditions which are related to the needs of the brand and to carry the daily operational functionalities as well. It is depending upon the online communication where the investors tend to stay in touch with the shareholders and the consumers.
The possibility is that the brand is able to create a better image for the social media websites where there is gathering of the feedback from the consumes and then providing them information related to the products or the services which are being offered to them (Fielding, 2015). Activities like video conferencing have an important role in today’s age where people from distinct places communicate with one another via video calls or while face to face conversation. It comes with its own benefits where companies provides better services to interview people by inviting them for a personal meeting since it decreases all the restrictions of communications. Among all the development in technology, the internet is the most crucial of all. In the current world of technology, magic started to happen when internet-based technology was actually discovered. People in the world in present time keep themselves closely connected with one another with the assistance of internet. Emails in the current time have been known as the formal method of communication has replaced the old structure of the letter writing. In the current time, companies interact with the workforce via emails and technology of internet even for the sake of hiring process mode of communication is used through email. The interaction that exists between organizations and the workforce was usually limited since they had to first meet for every business work. Organizations these days make the pages that connect as well as advertise the product as well as services for people all over the world. The old time where international calling comes with so many limitations and restrictions.
Online Communication and Social Media Strategy
Operational Structure: The operational structure includes the focus over the communication in an effective with setting the internal and external parties of the organization. It includes the proper defining patterns with the different electronic and the non-electronic methods with the focus on developing the customized portal for itself. The communication is based on how the parties work on the brand development with effective mechanism for itself in the domestic and the international market (Ghosh,2016).
Technology: It is simple for the business to depend too much on technology for communication motives. Email, fax or intranet-based messaging can be very impactful for the rapid transfers of facts, direct data. But, the dependence is on the technology to interact the emotion which can lead to some kind of drama and further dissert in the work environment.
Goodwill and Reputation: It includes the marketing standards where the forms are based on the brand will the importance based on the innovative selection of the communication. Here, Vodafone works on the electronic and the non-electronic methods for better communications.
Overdependence: Vodafone needs to work on the overdependence with the e-communication platforms where the brand needs to slowly handle the effective communication through the electronic forms of communication. The operational standards are based on the business enterprise with hampering the growth of business.
Issues related to coordination: The company needs to focus on issues with structuring the communication policies with definite path (Giordano, 2016). The lack of proper communication affects Vodafone communication for the parties which is set for the external and the internal patterns.
Advancement of technology has joined the mobile as well as digital level communication that speeds up responses times that boost employees level of productivity and consumer loyalty. Vodafone like many other companies have formed a team so that there can be faster reply along with times that can be called as key differentiators that help the business to stay ahead related to competition and also stand out in the well-crowded marketplace. In the current digital workplace, the workforce can interact with people at any point in time from anyplace. The basic requirement for the digital level workplace to perfectly help or get access to a mobile workforce is becoming more and more clear. Vodafone’s Working as a part of a report published in the UK, which was part of the survey on more than three thousand workforces across the nation has also found out more and more about half spending sites to some level.
SWOT Analysis
With the emergence of the brands, it has been a threat for the company to maintain the business sustainability for Vodafone. It includes the communication channels by the companies like Telstra, etc., which are the effective brands that are attracting the customers in a larger number. The visibilities of the entities tend to increase with the enhanced used of the communication of company stakeholders (Hollnagel, 2018). The threats includes the risks related to the sustainability in the business with the economic conditions related to focusing on the factors working on the operational and the marketing policies.
According to the research, Telstra and Optus are the two major competitors of Vodafone in Australia. They have the better and different online portals for reaching the customers and then communicating with the stakeholders as well. They are aid to have the better internet which is considered to be important for the communication to the different parties of the business communication. Here, the communication needs to work on the internal handling of organization with focus on ensuring the proper flow of communication as well (Kerzner et al, 2017). Here, the company lie Vodafone has been involved in making the use of internet for the communication with the other customers, investors and the people who are mainly concerned for the improvement of the interpersonal communication. Here, the attributes are set for the forms of the primary components with the communication that is used by the companies.
Here, as per the note, it is seen that there is major dependency on the printing media for the communication with the investors. They are making use of the newspapers and the other business magazines for communicating with the people. Vodafone company work in association with Capcoms to grow an answer that can meet all the communication goals of the company. The company tool and associated set also consist of applications like Corporate Screensaver Messages along with images as well as animation to pass on corporate communication messages. The focus is on handling the investment decisions where the company needs to focus on creating the awareness of the product offerings and then communicate frequently with the parties about the case related to the business necessities.
There is a need to focus on the different traditional forms of communication. Here, Vodafone needs to work on handling the reduced operational expenses with the focus on the different communication and the execution process that will limit the amount required for management of the time and effort. Hence, there are changes and the processes which needs to be worked on with proper communication standards (Meeker, 2015). The check is on handling the establishment of the more communication platforms with facilitation of the exchange of the data and information.
The analysis of the market requirements and then working on the communication strategies helps in facilitating the organization to develop and build up stronger channels of communication. The customized online portal will also help in developing the relationship and then work on the informal standards with the customers. All around the world, the company has reached out just to meet the demand of consumers which also enables so many people to live the lives in different and distinct manner. The company identified that such kind form of success brings accountability and opportunities. The workforce requires where they are able to stay well in touch with the people in the form of staff and consumers even when they are working somewhere else (Plewa et al., 2015). There is also a major shift based on the way people function and all thanks goes to the growth which is in connectivity as well as technology. The analysis is on building the partnerships with the facilitations that tends to enable the organization to work on the stronger communication channels. It will help in managing the customized online portal with focusing on the connection with the customers as well. The check is on how Vodafone will be able to improve the organization and then connect to the stakeholders with properly understanding their issues and the concerns (Ward, 2016). Considering the changes, the company can also focus on adopting the conventional modes of communication that will lead to the reduced communication channels and then establish a better business partnership with the other entities. It includes the customization of the online portals with improving the development for catering the needs of the customer and then develop the business areas as well.
Conclusion
With the changing times, it has been seen that Vodafone is working on improving the channel of communication which is important for controlling the operations and then working on the different countries as well. Hence, there is an overdependency on the e-commerce which includes the pertinent issues of the communication. Vodafone is taking so many steps to make sure that the communication system of the company is working in a right manner. it is very important to align the structure in a proper manner (Recalde et al., 2017). The first step should be based on when people think that any company is ideal then it is actually not. The reason is that there is not any right answer to a perfect form of business (Storey, 2016). The company is also constantly trying to compete with much other organization and provide them with better opportunities in competition and also learn things from the current set of qualities of communication as well.
References
Cachin, E., Heene, A. and Pelkmans, J., 2015. Vodafone Facing the EU Roaming Regulations. Bruges Series on European Business Cases 02/2015.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Drahos, P. and Braithwaite, J., 2017. Information Feudalism: Who owns the knowledge economy. Routledge.
Drucker, P.F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard Business Press.
Dunkin, A., Javaid, U. and Louis, N., Vodafone IP Licensing Ltd, 2017. Method and system of providing data service according to a user’s future location. U.S. Patent 9,693,200.
Fielding, D., 2015. Non-verbal communication: The biggest brand-building asset in modern marketing. Journal of Brand Strategy, 4(4), pp.322-331.
Ghosh, C., 2016. A study of Basic Marketing Strategies of Vodafone for Improving Business Performance. International Journal of Management, IT and Engineering, 6(11), pp.84-89.
Giordano, A.L., 2016. Dr Gabriel Giordano, Ohio University Gabriel Giordano is an Assistant Professor of Management Information Systems in the College of Business at Ohio University. He was formerly an Assistant Professor of Information Systems at IESE Business School. Gabriel’s current research looks at virtual work teams, computer-based deception, communication. Business Transformation Essentials: Case Studies and Articles.
Hollnagel, E., 2018. Safety-I and safety-II: the past and future of safety management. CRC Press.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Meeker, M., 2015. Internet trends 2015-code conference. Glokalde, 1(3).
Plewa, C., Conduit, J., Quester, P.G. and Johnson, C., 2015. The impact of corporate volunteering on CSR image: A consumer perspective. Journal of Business Ethics, 127(3), pp.643-659.
Recalde, M. and Gutiérrez-García, E., 2017. Communication management and the telecom sector: a case study. Doxa Comunicación, (24).
Storey, D.J., 2016. Understanding the small business sector. Routledge.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
