Learning Activities
In the is third assessment of the project, the learning experiences gained by me while the research study was conducted have been presented as a synopsis with intent of presenting its efficiency and appropriateness besides, briefing the learning process for describing the objective behind the study and learning
While undergoing the research project I have come across a wide range of learning activities whose handling have eventually helped me in obtaining the profound acumen in better comprehending the practicabilities that revolve around the relevance, awareness and the effects of branding in the context of an eminent bank operating in Australia in comparison against other banks who are indulged into little or zero branding. In addition, while conducting this research it became evident that the current situation of the Australian banking sector is in the state of unrest. Moreover, during this knowledge gaining program it was also found that for addressing these challenges banks need to build a system maintaining compliance with the core nature of the business. Also the pragmatic learning exposure acquired throughout the execution of the project has further extended the limited scope of my understanding beyond classroom learning, which undeniably is the best part of the learning process.
The experience acquired by me while performing this research learning activity has turned to be a significant knowledge gaining drive, which has played a key role in helping to apprehend the importance of branding, its awareness and effects in the context of a banking industry and how it relates with the society at large. Besides through this learning process I have gained detailed understanding about the structural format and composition of research proposal and as a result of that helping with the requisite elementary skills for the development of an adequate research outline. It has also been observed that the kind of learning environment that I was surrounded with throughout the execution of this research activity has ultimately improved few of mine soft skills like self management, time management and interaction abilities
During this research project the overall process of learning has significantly contributed in getting my knowledge enhanced beyond lectures provided in classrooms for gaining a detailed comprehension about the significance of branding, its awareness and its impacts on the banking industry and how it relates with the society at large hence, developing my practical rational judgement and implementation of conceptual learning. Furthermore, while performing the different activities of the research process the contributions of numerous literatures of other scholars were scanned through, which eventually has evolved my extensive learning about the chosen research topic besides helping in broadening my analysing skills for determining the gaps that were evident in the literatures related to the research. A key role has been played by these skills in the successful accomplishment of my research activity through practical contributions thereby, providing a strong base to my learning experiences. Besides, the effective utilization of the knowledge that has been obtained during the execution of the research will be benefiting in the future career settings of mine because of the enhanced evaluative and execution skills revolving around how to document a research. Moreover, the in-depth comprehension reaped from the various stages of the research design has further a complete learning environment exposure to me that eventually has strengthened my applicable knowledge besides the improvement of certain skills like time management, communication and presentation skills.
Current Situation of the Australian Banking Sector
The learning experience that I had gained was broken down in two different parts where in the former part literally focused on outlining a proposal, which when was accepted by the teacher was followed by penning down a literature review on the chosen research subject revolving around the significance of branding, its awareness and its impacts on the banking industry and how it relates with the society at large after referring, assessing and consulting numerous academic journals and scholarly articles with intent of increasing the authenticity quotient of the research study. On successfully accomplishing the reviewing portion, the next stage was identifying the gaps based on which Assessment 2 has been outlined. Based on the gaps the business research has been framed in the second part, which was started by outlining the project objective of the research followed by defining the project scope that has helped me to establish the research aim. In the next step, a literature review on the chosen topic was briefly discussed followed by specifying the research design, methodologies and process apart from describing the techniques adopted for collecting useful data and finally, the limitations and conclusions of the research had been drawn. According to my opinion the overall learning process has been effective since it has furnished the scope of decisive learning under a practical setting further empowering me in expanding my skills beyond classroom learning.
While going through the entire learning process relative knowledge about the significance of branding, its awareness and its impacts on the banking industry and its relation with the society at large was gained. While conducting the study it came to my knowledge that an increased level of uncertainty focusing on the pace at which the banking industry witnesses change is hounding over the banks driving them towards strategic disruption besides leading the revision of future point of view regarding estimation and returns. With the help of the learning experience I achieved success in effectively learning the considerable approaches that was further adopted in giving structure to the literature review and business research. Moreover, the research has significantly contributed in gaining abundant knowledge about the methodical steps that should be pursued while penning a research. In addition to this, the value of the experience that has been gained by me is extensive, as it has turned out to be a holistic learning teaching me how theoretical knowledge gained from classrooms should be applied into actual practice eventually making significant contributions within my future career prospects. Also I have learnt different ways of getting the objectives accomplished. Additionally, the research process has contributed in gaining benefiting experiences in regard to hypothesis and processes of the business researches that are its indispensable part. Besides, conducting the research has helped me obtaining clear idea about how to select the suitable respondents in order to accomplish the objectives.
Learning Environment and Soft Skills
The primary reason behind choosing this particular topic for my research relied mainly on my limited knowledge about branding, its importance, awareness and impacts on the banking industry and its relation with the society at large. I always wanted to gain detailed comprehension about what branding actually is and hence, when an opportunity to execute a research activity and presenting a literature review on my subject of interest I was consciously ready to grab it. While performing the inceptive research assessment numerous scholarly contributions were studied by me on the chosen subject for better comprehending the concept of branding in context of banking industry, which was followed by turning inside out the ways to analyse its impacts on the society. The literature review was presented in the Assessment 1 of the research study while a proper research proposal was framed by me in the Assessment 2 focusing in the selected research topic besides addressing the limitations of the Assessment 1 study. To begin with the Assessment 2 gaps of literature were identified first for specifying the issues on the subject following which an extensive research was executed where the objective and the scope of research were literally defined for increasing the effectiveness of the overall assessment besides accomplishing the formation of research questions, hypothesis, designing the research methodologies and framing the time plan.
The learning gained from the research study has been a satisfactory learning experience that has helped me in strengthening the theoretical knowledge besides helping me in acquiring a relevant comprehension about theoretical application of the concept learnt during this course and research study within a practical setting. I came to learn about branding, its significance, awareness and impacts on the banking industry and societal relations further clearing my acumen on the research subject besides inspiring me to a broader research in future for better application of the knowledge gained. The experience received from this research activity has enlarged my logical thinking and communication capability that will help me in future workplace.
It was learned that the industry’s current and future operations are given shape by six powerful forces namely technology, changing demographics, consumer behaviour, subdued global economy and government, owing to rapidly changing business environment, so understanding and identification of these elements during the research study has helped me equip my learning to use them in future business or work applications.
Besides, important contributions in my comprehension about the selected research subject have been made during this relative interpretation, which will be further useful in practically applying in my future career prospects. Furthermore, my practical knowledge revolving around how a research study is documented has been enhanced by this research apart from cultivating my expertise focusing on the elementary skills that are required for a good research project which would be useful during future practise.
Conclusion
Finally, I would conclude by stating that the research process has fortified my subject knowledge on branding besides growing the practical apprehension by relating the academic learning to practical settings and improving my analytic and comprehensive skills of research learning thus, supporting my academic and professional needs.
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