Connecting with the customers
Discuss about the Managing and Using Information Systems.
The main aspect related to the CRM system is to support the business in engaging with their clients. As well as individuals who purchase a product or even services, customers also applies to the partners, donors and beneficiaries. The CRM system is able to assist the organization to understand better their customers. Without clearly understanding on the history of the current status to each relationship, the ability of the staff to exceed on the client expectations could be restricted severely. It will be observed that the CRM would help the businesses to connect to their customers through the increase in the sales. This will be identifying the most valuable accounts and delivering on the appropriate service levels.
For the better aligning individuals and the business processes, CRM system would help organization to attain a greater scale and growth efficiently. This would be through replacing repetitive manual tasks with automated workflows which complete actions and send automated emails that cuts administration and eliminates the duplication.
This will ensure there is control on the access to the customers and the business information through securing storing data in the cloud. The CRM security profiles as well as the setting usually enforce the controls in order to ensure that the teams as well as individual users could have appropriate permissions to access the records which are consistent to their roles. CRM offers a greater protection as compared to storing customers’ data locally in the spreadsheets or even legacy on the on-premise applications. Some examples of the security control are; withholding delete permissions restrict of the account managers to only view on their own records.
There has change in the role of the management of the information technology has been caused by numerous aspects some of these aspects are; the level of the technology drivers, which aims at trying to understand on the infrastructure and this entails presence of individuals who have the knowledge to handle such issues. Others aspects are on the technology integration and the provision to the services.
It is true that the two models could be reconciled. The top down approach to the change in the management entails imposing on the change as the initiative comes from the top. The decisions are usually centralized at the higher levels within the organization which excludes the lower level workers when it comes to the change process even though they are affected directly.
Grow efficiency
The infrastructure investments are usually higher for the organization with an agility focus than the cost focus since there are few direct cost savings results from the infrastructure investments. Organizations that have cost focus usually require an immediate payoff.
- b) Also, how would you explain the similar values for strategic investments among the three profiles?
The transactional as well as the informational investments are usually lower for an agility focused organization (higher especially to the cost-focused organization) for the same reasons. There is no absolutely reason why the strategic investment which is similar to the two types of the firms. It might be that the infrastructure could be the major source of advantage especially to the agility organization, thus strategic investments are spread amongst the two categories such as the organization.
This case, new to 6th edition of the text, usually covers the “My JohnDeere’’ ecosystem which John Deere created in order to offer more tools as well as data to the clients.
John Deere does appear to have adopted the ecosystems governance to much of the MyJohnDeere platform. Through opening of the system to access by not only clients as well as workers, but as well to the farmers, landowners, government workers, ranchers, and the banks all these players could create their own applications for the analysis of data in the real time. The major advantage to this kind of the new structure is its IT ability to better the needs of users in numerous ways they could never have been equipped especially in the past to do. Through opening the platforms, the other players found the merits in synergies to the other players.
It does not fit the standards expectations to the old heavy players in the industry, but the complexities to the planting, harvesting, fertilizing current needs to share and analyse the data in the real time.
There has been no information in the case to highlights what exactly took place, but it is much easy to imagine that some of the managers at the John Deere could have been much more accustomed to proprietary method which the valued data is to be held close to the vest or up to the sleeves.
Based on the case, there has been little information to suggest what really happened, nonetheless, it is much easy to imagine is that the clients did not clearly understand what was being offered and why they needed to have changed on their operations.
When it comes to internal, it is much likely that the scenarios should be reviewed in order to ascertain that this kind of the data could not offer competitors with the advantage, or offer the suppliers or perhaps the customers with the additional power. On the aspects of external, John Deere might have needed to offer significant marketing materials in order to show the merits and the opportunities in which MyJohnDeere could have offered.
Safeguarding the business
What other parties might have been interested in obtaining the information in John Deere’s cloud? What might they have done with it?
It would have been likely that the competitors could have been interested in that kind of the data to help them increase on their market share. Moreover, the customers would also have wanted the information in order to track the costs or productivity improvements through the current clients in order to determine the estimate the effectiveness of this platform. Additionally, other governments’ workers such as the tax authorities might be interested in matching the costs as well as the profitability improvements for the reported costs as well as profits on to the tax documents.
- The GDPR applies to the data processing activities of the businesses, in regards to the size that are the data processors while privacy principles of Australia applies to most of the Australian government agencies all the private sectors along with the NGOs.
- GDPR usually applies to the personal data whereas the privacy principle of Australia applies on the personal information.
- On the jurisdictional link GDPR usually applied to data processor or the controllers with an establishment in EU whereas the privacy principle of Australia applies to the business which was incorporated in Australia.
- On the GDPR consent is freely provided and informed whereas on privacy principles of Australia applies a person is adequately informed before giving an consent and it has capacity to understand as well as communicate consent.
- Both are the most talked concepts in the IT/ cyber security circles today. They are the premier privacy regulation currently.
- They both specify serious harm and they include serious physical, emotional and financial reputational harm.
- If you maintain an office in the EU, but are based in Australia are you required to abide by the GDPR?
Yes, you are required to abide by the GDPR. GDPR usually applies to any organization that is operating within the EU as well as organizations which is outside the EU but they provide services to the clients or the businesses in the EU. This means that almost every corporation in the world needs to be ready when GDPR comes into effects, and they need to start to working to their GDPR compliance strategy. This means that even though one has an office in the EU, but they are based in Australia it means they are still offering services to the clients in within the European Union that means they need to comply with the GDPR.
The EU-US privacy shield is the new agreement which is between the EU and the US in the response to the now-invalidated Safe Harbor agreement of the year 2000. The privacy shield usually allows the transfers of the personal data from the EU to US and it usually focus on the methods of the data transfer, which include the 3rd party. According to the GDPR the data transfer will only occur to the countries which are deemed by the data protection authorities as having laws which have adequate protection. Currently US has not been listed as one of those countries. Thus, since it is not listed that’s where the privacy shield would come in. this agreement will be able to create an adequate data protection laws which are necessary for the US organizations to meet on the GDPR requirements.
Explain and compare the concepts of “integration” and “outsourcing”?
When it comes to outsouring it entails giving out the noncore, process intensive or even the capital demanding operations to the organizations which specializes on offering these kinds of services. When it comes to integration enables a business to perform additional functions when it comes to the chain of the production. Integration helps to expand the presence of the business as well as influence while it comes to outsourcing helps to contract some of the business operations to the external service providers. The suitability of the integration and outsourcing usually depends on the nature of activities on nature of activities along with the industry of the specialization.
References
Pearlson, Keri E., Carol S. Saunders, and Dennis F. Galletta. Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons, 2016.
Weill, Peter, and Marianne Broadbent. Leveraging the new infrastructure: how market leaders capitalize on information technology. Harvard Business Press, 1998.
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