Goals and Objectives
Question:
Discuss about the Requirements for Mould Remediators and Cleaners.
The cleaning service in commercial industry in Australia has risen since the last five years. A total revenue growth of $9.0 billion took place and it is expected that the revenue will continue to grow 2.8% annually for the next five years (Malik et al 2014). The demand for these services has become steadier due to the introduction of new business and trends. The prime reason for the increasing demand for this industry are the organisations are concentrating in the core matters and are giving these responsibilities to other agencies, the residential cleaning demand by the house holders. The cleaning industry is flourishing in Australia as it is showing a labour content of 62000 workers working for it nationally(Malik et al 2014). The raising income and trend for cleaning industry in Australia is showing the higher future prospects of the cleaning industry in Australia. The discussion will show a complete analysis for the business scope of an emerging cleaning company named as Joe’s Super Clean. The report will discuss about the market, environment, company and customer and SWOT analysis of the company.
Goals and objectives- The company aims to provide cleaning to the properties at the end of any lease. At the end of every contract or lease a cleaning and renovation is required for every property. This company targets to provide cleaning services to such property holders.
Market share- The cleaning industry has a market value of $4billion annually in the Australian economy. It is a rising industry and has a higher future scope. The demand for cleaning services in Australia is increasing every year and it is expected to expand in later days.
Service quality- It is expected that the service quality of the company will be a standard quality. Joe’s wife is an experienced cleaner; hence, she will not disappoint the customers with the services.
Positioning- The shop will be located at Canberra the capital of Australia. The place is recognized for its work innovation and opportunity. The place has a stable economy and hence, it is expected that the business flourish at that locality.
Financial status- The company have invested $65000 for the initial start up, it targets to meet a profit of 5% by the year-end. The company also targets to expand the structure by the next year.
Political factors- Australia has a good record of political stability, which is easy for conducting business in Australia. It has a low corruption scale; proper government support is provided for new coming businesses. The taxation is also comparatively low (Hillary 2017).
Economical factor- social factors- Australia has a mixed market economy. It ranks second in the list of wealthy countries. The cleaning industry is worth $4 billion in Australian economy, it is clear from here that the cleaning industry is already growing a hi-speed in Australian market (Malik et al 2014).
Market Share
Social factors: There is a high demand for cleaners in the commercial industry. Cleaning for offices and workplace has become a regular thing for the country. The domestic demand for cleaning is also increasing in the present days.(Kaine and Wright 2013)
Technological factors- The latest machineries and equipment help the workers to complete the cleaning in a short span of time. The latest cleaning chemicals also fasten the process and improve the work quality of the workers.
Legal factors- Australians are concerned about the commonwealth and so it has common law for all the employees, workers and staffs. Hence, it is not complicated to hire a staff for working in the shop (Hanrahan, Ramsay and Stapledon 2013).
Environmental factors- Australia have a considerable environment for business. There is very less scope for environmental unrest or chaos and so it is easy to conduct business in Australia (Healy 2016).
Major competitors- the Australian market has an increasing demand for cleaning companies. There is also an increasing rise in cleaning companies. Few branded and reputed companies for commercial cleaning are Comclean Australia, JAN-PRO cleaning. These companies already have a strong hold in the market (Comcleanaustralia.com.au 2018).
Price- They charge an average amount for cleaning, being a famous company the charge they claim is very obvious.
- Product- The products they use are made of safe chemicals and matches with the Australian standard.
- Promotion- The company has a good name in Australian market . it is making good economy from the business as it has been already mentioned earlier that $4 billion is the market size for this industry.
- Place- The company has selected the hi-lighted places in Australia where business can survive with a high profit margin. The company transacts business in cities like Melbourne, Brisbane, Gold coast.
Service quality- They have an experience of over 10 years. They use safe chemicals for cleaning. The cleaners have police reports and blue cards. They claim to provide the best services in cleaning.
Positioning- The Comclean company is one the famous company trading in three major cities of Australia.
Resource- The company has trained workers and latest chemicals for cleaning. The company has public liability insurance and covers the entire necessary requirement for cleaning.
Market share- The market share of cleaning company has increased in the past years, being a popular company in this market it is expected that the company has a relatively good market share.
Customer size- Australia has an increasing demand for cleaners as the people are focusing on core work instead of getting concerned for such works. The economy growth has shown an incredible increase in the profit scale of cleaning industry (Cheong, C.D).
Customer description- Generally cleaners have two types of customers. Domestic customers who needs to clean their own houses and properties for personal use. Commercial customers, who requires to clean the property for official purposes.
Customer behaviour- The customer do not tend to bargain much as most of the customers are commercial customers and requires a professional result in the work. Hence, they tend to pay the demanded amount to the cleaners (Robertson 2015).
Domestic vs. commercial customer- Although the industry has both the customers, yet there is a high demand for cleaners among the commercial section. The domestic cleaners often chose to clean their property by themselves (Darab and Hartman 2013).
Intermediaries- The primary intermediaries for this business are internet and social sites. The country has an advanced technology usage and believes in social marketing.
Strength:
- The company is aiming to increase its customer by providing efficient work at low rate.
- The company will consist of experienced worker including the owner’s wife herself.
- The company is introducing discounts and offers at the beginning to attract the clients.
Weakness:
- There is already a strong competition in the market with few branded companies.
- The company does not have sufficient capital to compete with the existing brands in the market.
- Due to insufficient capital, the company will not be able to provide the best chemicals for cleaning.
Opportunity:
- In the competitive market, a company with low piece rate will be a cause of attraction for the customers.
- Outsourcing from the client firms will be beneficial for the company.
- Cities like, Sydney are developing and offers scope for rising countries to find a better scope over there.
- The increase in annual growth gives a better opportunity to such companies to expand their business in the market.
Threats:
- There is an increase in the cleaner industry. Thus the competition has also risen for this industry.
- The branded companies that are already present are a strong competitor to this emerging company.
- The business is a closed business and has a limited requirement.
Conclusion:
Thus to conclude it can be said that the cleaning company has a high scope in the Australian industry. The report has detailed the market scope for cleaning industry in Australia; it has also shown the increase in revenue in cleaning market within the past five years. This clearly shows that an emerging company will be highly accepted in this growing market. The threats and opportunities have been discussed in the report stating the required changed the company might make. If these issues are considered then it is expected that Joe’s Cleaning Shop reach a remarkable position in the Australian cleaning market.
References:
Cheong, C.D.,Requirements For Mould Remediators And Cleaners When Remediating Mould Contaminated Indoor Environments.
Comcleanaustralia.com.au. (2018). Office and Commercial Cleaning Brisbane,Gold Coast and Melbourne :: Comclean Australia. [online] Available at: https://www.comcleanaustralia.com.au/ [Accessed 21 Mar. 2018].
Darab, S. and Hartman, Y., 2013. Understanding single older women’s invisibility in housing issues in Australia. Housing, Theory and Society, 30(4), pp.348-367.
Hanrahan, P.F., Ramsay, I. and Stapledon, G.P., 2013. Commercial applications of company law.
Healy, J., 2016. The Australian labour market in 2015. Journal of Industrial Relations, 58(3), pp.308-323.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business imperatives. Routledge.
Indrupati, J. and Henari, T., Consumer Behaviour in E-Waste Disposal-A Case for Setting up an E-Waste Collection and Recycling Facility in Bahrain.
Kaine, S. and Wright, C.F., 2013. Conceptualising CSR in the context of the shifting contours of Australian employment regulation. Labour & Industry: a journal of the social and economic relations of work, 23(1), pp.54-68.
Malik, A., Lenzen, M., Ely, R.N. and Dietzenbacher, E., 2014. Simulating the impact of new industries on the economy: The case of biorefining in Australia. Ecological Economics, 107, pp.84-93.
Robertson, S., 2015. Contractualization, depoliticization and the limits of solidarity: noncitizens in contemporary Australia. Citizenship studies, 19(8), pp.936-950.
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