Market Analysis Of Just Jeans In Australia

Just Jeans – Company Overview

Marketing play a vital role for the growth and development of the company. Most of the organizations or companies have adopted effective marketing strategies that help the organization to grow in the competitive market in an effective and efficient manner. International market included high opportunities and threat. The companies entered in the global market to grab the opportunities. It support the organization to cover wider range of consumers in an effective as well as in an effective manner. The Garment business market increased in a huge way within a number of years and in this report Just Jeans that is the big brand in Jeans market strategy will be described.  Just Jeans is famous for providing quality garment products at the affordable rates. The jeans of the company have become the fashion statement and are very comfortable.  The company is established in the year 1993 and from there it becomes famous all around the World for its quality and comfortability.  The company was formed in Islamabad and now it has covered the market of China too. The company Motto is to say No to ironing as the cloth used by the company is treated specially that it looks fresh and wrinkle free.  The design of jeans is created by the top fashion designers.  In this report the market Analysis of Australia that how the company will perform in the market of Australia. It will also been discussed the internal and external factor of the market. In this report that how the company will determine price and how the company will target the customers.  The competition analysis will be done in the market of Australia that how it will work in that market.  

The market and the situation analysis are very important for any company before entering into any market. It analyze the conditions of that market that how the market is working and how the market conditions.  

The fashion industry has been divided the functions of creative and sales that is called production and design side by side and distribution and is on the other side.  The fashion industry in Australia is variant and it is required for the Just jeans to analyze the market and presence.

Strength

• Introduction of a new clothing line that will be accepted in Australia. It majorly focuses over the quality of the product that is consider as one of the main strength of the company
• The fashion business of Australia is growing and it will rise up to 14 billion dollar. Therefore, the company can able to raise the finds in an effective manner while comparing to the other company.
• The new clothing line from Asia that provides an advantage for the people who like Asia fashion trends (Tama, 2017). It analyzes the taste and preference of the company in an effective as well as efficient manner.

Weakness 

• To go against the top designers of Australia that is well known among the world which is the great competition for the company. Some of the existing companies have already set up their brand image in the market that creates issue for the Just Jeans to attract or target such consumes to the certain extent.
• There are many people who are not fashion type and they used to wear regular clothes which are comfortable and that keeps them cool during the hot summers and keeps warm during the months that are cold. They majorly prefer simple dresses with low prices that create issue for the company due to the main reason the price of the Just Jeans is high as they does not compromise with their quality that consider as one of the main weaknesses of the company to the certain  extent.
• The design of the company will attract only fewer people and the market is not as big so that company can easily make profits (Biliba, and Mishchenko, 2017)

Opportunity

• The company has the opportunity to go into the new market that has the new style of fashion and that can catch the people eyes.
• It will give the company to brand its product throughout various other countries and make the company known globally

Threats 

• The competitors in the market are the big threat for the company as they are already well established and it becomes hard for the company to establish its place in the market.
• The taste and preferences of the consumers change with time that creates big threat for the company to cover its expectations to the certain extent.

Therefore, SWOT analysis of Just Jeans represent that the company is efficiently running its business that make them more competitive in the market as well as it also help the organization to analyze its weaknesses and threats on which it is required for them to focus over it,

Market Analysis of Australia

Political

The company of garments like Just Jeans has been well supported by the government of the country. There are various import duties and tariff barriers that are redefined which are very effective for the brands in the country. The policies of the government, political stability, and various agreements related to trades and the taxation arrangements which favor the business of the Just Jeans.

Economic

The current situation in Australia states that the buying power of the consumers is continuously increasing.   The living standards are improving in a significant manner. There is a strong demand for clothing in the market of Australia and the dollar is strong at the global level which favors the company. The country’s economic growth is very positive and that has provided a positive impact on the income of the consumer’s income and saving of the consumers has been increased and therefore the buying capacity has been increased. Therefore the sales of other garments brands had been increased that shows that the market has the capacity to accept other brands as well.  The improvisation of the exchange rate has also provided a positive impact on the products of the company. the unemployment rate has also been decreased in the recent years that is also a positive sign for the company (Harvey, 2016).

Social

In Australia the more preference has been given to the products which are eco friendly.  The people of Australia prefer to buy the products of high quality that is strictly been followed by the Asian brands. The products of the Asian brands fulfill the religious and subcultures of the Australian population. As the difference in the culture of Australia the country may face the difficulties to export the product due to the lack of consumer preferences (Harvey, 2016).  

Technological

The trend in the technology that is very important of the clothing industry and the Asian garments are taking the full advantage of the technology for achieving a high exposure in the industry. The company is using the modern technology for manufacturing the quality products for the consumers and the clients. The company can take advantage of their website for selling their products to the large number of consumers that is both in the nation and the globe.

Environmental

The weather and the climate have the significant impact on the business of the company. The country of Australia is of Southern Hemisphere that has the favorable climate to wear the outfits of Asian brands. The climate change having the severe impact on the company’s business.   

SWOT Analysis of Just Jeans

Legal

In the year 1974 the Trade Practice Act was enacted and the international agreements and conventions are the crucial factors for the Just Jeans business.  In the case these factors favors the company than it can give the enhancement to the company’s product (Fitzpatrick, Raven, and Self, 2017).

Bargain power of consumers: the bargaining power of the consumers is high in Pakistan due to the main reason the people majorly prefer low price product in Pakistan that forces the company to control over its cost to the certain extent.

Bargaining Power of Suppliers: The bargaining power of suppliers in such industry is low due to the reason of high competition among the suppliers that forces them to offer the product at low price to the manufacturer.

Threat of New Entrants: the threat of new entrants in such industry is high due to the main reason the demand of jeans now days in the country is high that attracts new companies to enter in the market. The fashion industry is also growing in Pakistan that will enhance the demand of the consumers which attract new brands to entre in the market. Therefore, the threat of new entrants is high.

Threat of Substitute: the threat of substitute is high in Pakistan. The jeans can be replaced with Pathan for men and burkha for girl that will create great issue for the company to the certain extent.

Competitive Rivalry: The other brands such as Levis, Guess, and Mango and so on are available in the market of Pakistan. It creates great competition to the company to the certain extent. The main competitor of the Just Jeans will be Levis as it so one of the well-known international brands that is preferred by the people in Pakistan.

Before the product is launched the basic criteria to determine the best return and acquiring the market at whole is to control the 4 P’s.

The product of company ‘JUST JEANS’ will be launched in Pakistan. The country is a developing country and so our product will be to covering the high class and middle class society.

PRICE: The customers will be provided with discount and buy 2 and get 1 free for the first 500 customers. This will grab the customers at large and will control the market. The prices of the product will be according to the other market products. The price of the product will be made on the basis of the affordability and requirement of the product. The company basis concern is the quality of the product which it never compromise and prices are according to its quality only. The prices of the product may vary from countries to countries but only because of the political and social aspects. There will not be any difference in quality of the product (Fitzpatrick, Raven, and Self, 2017).

Competition Analysis in Australia

PROMOTION:  The company will use following marketing tactics which are:

1. Advertisement
2. Sales promotion.
3. Public relations.

The company will do advertisement of the product and will provide details about the product. The product will be also promoted by sales promotion, and the relations will be maintained with the customers. The company made relations with the customers and control the market. The other similar source is the distributorship where the company gives franchise of its product by which the public relations will be enhanced (Chandra, 2016).   

PRODUCT: JUST JEANS products are very much authentic and pure in quality, shades and color. The jeans are based on the basis of current fashion and are very much full of comfort. The product made was to provide the full satisfaction of the customers. The product is considered to be most durable and ruff and tuff quality. It is double stitched. it can made on the ordered sizes also.  

PLACE: JUST JEANS major concern is customer satisfaction and for that it provides the center at the places where it is convenient for them to come. So it places its store at the center of the location as it becomes easy for the customer to come. The company has organized the product manufacturing in different countries and now it has stated in Pakistan.  With the manufacturing unit established in Pakistan it will become more convenient for the company to satisfy the customers at large. The company to provide proper facility to the other customers will also start door to door services. So no matter even the stores are far for some customers they can enjoy our services and purchase the product. The product will also be sold in other stores of the shopping malls so that products can be purchased from anywhere. The whole and sole concern is to provide the customers full satisfaction and which will be provided by this (Padaliya, 2018).

The garment product like jeans that is the fastest growing garment product which results that more competitors are entering into the market. Hence the type of competition in Australia is monopolistic as there are various products are often similar whereas the brand that are competing are looking for doing or innovate something different from the other.

The min brands whom the company is facing competition are Benetton, Zara, Uniqlo and The Gap. They all can give direct competition to the Just Jeans (Majdouba, 2016).

Similarities and Dissimilarities of the competitors of the Just Jeans brand

Pricing Strategies

There are various recommendations that are required for the company to adopt in its policies and these are important for the company to have a proper growth.  The company is required to adopt designers who understand Australian taste and can do innovative designs to attract the customers. The company using the basic type of apparels that becomes very common and required to make changes in these clothes.  The company is also required to focus on the people who do not wear tight clothes or skinny clothes and for them some loose clothes are required to be designed.  The company is very advanced in technology but however failed in online retailing as compared to other brands which is required for the company to make smoother.  The company is required to make some changes in their market strategy and to make some innovative products to face the competition.

Conclusion

It has been concluded that just jeans is one of the biggest brands of jeans and provides quality products to their customers. It is concluded in the report that there are various internal and external factors that can affect the company. The company has various strengths that can help the company to make its position in the market. It has been analyzed that there are various weakness that the company have that will face by the company in the market of Australia. The company is facing the threat of tough competition and also the company has various opportunities that company can adapt to make the company success in the market of Australia. It has been concluded that there are various external factors that influence the market and it has been analyzed most of the external factors are favoring the company. It has also been analyzed that the company is facing a tough competition in the garment industry from the other competitor who have captured a good market share. It has been analyzed that the company has to make some changes in its model and to make some changes in their product to target the market of Australia. It has also been analyzed that the company having the latest technology and that has helped the company to build a brand.

References

Keshav, S. and Prabuddha, P. (2017) Marketing Plan for Case Company: Himalayan Trade Fair.

Ghuman, K. and Merchant, H. (2018) Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena. In Emerging Issues in Global Marketing (pp. 179-204). Springer, Cham.

Chandra, P.S. (2016) Employee perception on internal marketing practices of organised retailers. ZENITH International Journal of Business Economics & Management Research, 6(1), pp.9-23.

Rahman, F. (2019) INTERNSHIP REPORT ON Marketing Activities of Pacific Group BD Ltd.

Rahman, M.M. (2015) Business process of garment accessories (zipper) supplier in Bangladesh: a study on NEO Zipper Company Ltd.

Iqbal, T. (2017) Marketing of caustic soda in Garment/textile industries.

PANDEY, B.C. (2017) Nike Inc-Complete Analysis: SWOT, PESTLE and Marketing strategy. BookRix.

Ortega, A.M.G. and Okechukwu, C.U.U. (2017) Strategic means to launch business-Primark in Denmark.

Biliba, A. and Mishchenko, N. (2017) Establishment of a Clothing Company in Finland Based on a University Brand Case: LAMK Apparel Company.

Harvey, M. (2016) Stones and grinding: Wagiman ethnogeology. Australian Aboriginal Studies, (1), p.12.

Fitzpatrick, R., Raven, M. and Self, P. (2017) The role of pedology and mineralogy in providing evidence for 5 crime investigations involving a wide range of earth materials. Episodes: journal of international geoscience, 40(2), pp.148-156.

Padaliya, Z. (2018) A STUDY OF EMPLOYEE SATISFACTION TOWARDS JOB For RP PRODUCTS.

Tama, S.K. (2017) Export opportunities and obstacles of Bangladesh’s RMG sector: a case study on Aman Textile Ltd.

Majdouba, I.B. (2016) Designing a B2B digital communication marketing strategy in a consultancy context.

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order