Marketing Strategies And Project Management For AIPM’s First Event

Marketing Strategies for AIPM’s First Event

AIPM (Australian Institute of Project Management) which is a national body wants to hold its event for a third party company named XYZ as a part of national conference in Sydney for promoting Information Technology professionals. In order to undertake this event, AIPM analyzes some of the market strategies that is required to be utilized for reaching maximum number of people. The marketing strategies that are utilized by AIPM are elaborated below:

Website and electronic communication: AIPM must advertise about the event that is going to take place in Sydney. The advertisement must reflect the purpose, gaols, and objectives of the event. In addition to this, it must also include options like join us as well as share on the website so that the interested person can be able to get involved within the event.

Direct mail: It is needed to print various types of promotional materials and then it is needed to send them to different partners, sponsors as well as AIPM members. It is identified that recipients are generally directed to the website conference for particular information. The direct outs generally include information about the event along with the details of the venue so that the stakeholders of AIPM can be able to enrage with the event.

 Publications: Advertisement about the event will be posted by AIPM on newspapers for spreading awareness about the event. It is found that media release about the event will be generally placed within the local newspapers as well as trade publications. In addition to this, posters about the event are placed around so that people can get to know about the event.

 Call for papers: Call for papers is considered as a part of marketing strategy that generally involve submission of completed research papers including references, figures as well as appendices. 

The event will be held in one of the large well known venue in the central business district of Sydney. The venue mainly comprises of meeting rooms, theatre, and two ball rooms along with number of restaurants.

 It is identified that the event AIPM must include the following:

• The event is targeting IT professionals from various individual members as well as from corporate members.
• The organization AIPM expects that 900 delegates must attend the event.
• Present number of sessions that will generally helpful in promoting the project management professionals
• Gala dinner will be organized on the second night of the event
• The event will run for 2 days
• AIPM does not want to make money from the event but the money that is sponsored on the event needed recovery from ticket sales as well as marketing income. 

The entire event will run for around 2 days for promoting Information Technology professional by AIPM in context to national conference.  The time that is required for the event is reflected below in the table:

AIPM generally envisage 4 number of speakers every day with at least one key note speaker within the event who will generally speak in order to promote Information system professionals. The list of the speakers are provided below:

Website and Electronic Communication

Day 1: Opening plenary: Larry Page, CEO of Alphabet

Day 1: Gala dinner: Shantanu Narayan CEO of Adobe

 Day 2: Morning plenary: Satya Nadella, CEO of Microsoft

Day 2: Closing plenary: Sundar Pichai CEO of Google

 Description about gala dinner

 Theme: “In the Navy”

Venue: Enjoy a night at one of the most renowned venue in Sydney that mainly comprises of Ballroom overlooking the Swan River as well as gorgeous city lights with Sun set.

Guest speaker: Shantanu Narayan CEO of Adobe.

Décor and dress: The décor as well as dress was mainly done with a combination of blue and white inclusive of navy style staging as well as pops. Guests are mainly asked to wear dresses in Navy gear (not compulsorily). Navy band is mainly arranged for the evening.

 Topic: Steps for promoting IT professionals

Focus: Project management Awards from AIPM

• Best on budget as well as time related project of the year 2018
  Best on the program of project management in the year 2017
• Best national award for promoting IT professionals
• Best book of project management book 2017 

The time that is needed to plan, deliver as well as review the project is around 35 days. It is identified the time that is needed for the event is around 2 days whereas the time that is required for other activities of the project is reflected in the below table.

 Risks to be considered and the provision of a detailed risk matrix and how to manage.

  The potential sponsorship arrangements will generally helpful in providing opportunities that are given below:

• Project sponsorship generally helps in supporting AIPM’s objectives
• It generally helps in exposing the organization profile against various people of the industry
• Generally assists sharing knowledge as well as expertise
• Networking as well as helps in establishing relationships

   It is identified that AIPM generally engages in It is identified that company does not wants to make money however the organization wants to seek full recovery of the money that is invested through marketing income and ticket selling. The cost structuring for the event is provided below in the table:

The cost that is mainly needed for completing the event that is undertaken by AIPM for promoting information technology professional is around $41,968. The budget that is needed for executing each of the project activities are provided below:

The cash flow provision is generally provided below:

 Summary methodology

The event that is organized by AIPM for promoting information technology professionals is mainly delivered in four different phases. It is identified that the initial phase of the project lasts for 18 days in which proper selection of various items as well as resources are done for the project. In the next phase that is the timeline phase, proper arrangement for the event is made so that the AIMP can undertake the event successfully.  In the execution phase that generally last for 3 days undertake the event and a gallon dinner party for the participants. In the last phase that is the closure phase, stakeholder sign off as well as documentation on the project is created. 

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