Research question
Customer dissatisfaction is the main problem faced by the Australian tyre retailer. The ultimate problem lies in consumer interaction which is not possible due to high counters. The staff members of the stores are usually behind the high counters which are inaccessible to women who are the usual customers. The high counters are mostly accessible to tall people due to which numerous customers feel uncomfortable to communicate if any problems are faced by them. According to Freer (2018, p.3), it is the duty of the management to conduct more research in order to mitigate this problem. The management should implement lower counters in all the 700 stores of this company. Better customer service is also needed to be provided which can be monitored through the implementation of customer relationship management software.
Research question
What are the ways in which customer satisfaction can be provided so that the market share of the Australian tyre retailer does not decrease?
For an accurate assessment of this question, the problem is needed to be accessed which in this case is lack of communication between employee and customer. Through assessment by management the respective problem can be mitigated (Tworzyd?o and Szuba, 2017).
(Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).
- To understand the aspects which are causing a decrease in the revenue rate of Australian tyre retailer
- To analyse the reason behind the lack of communication between employee and consumer
- To evaluate proper recommendations which are needed to be implemented to avoid the problem
- To understand steps which are needed to be taken to mitigate the problem
What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)
Subject area…………………………………Customer Relationship Management
Keywords…………………………retail store, high counters, retail environment
Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)
The ultimate problem faced by the company is lack of innovation. This is causing the problem to fall back again to its present competitors while the others are gaining strength at a rapid speed. Due to the lack of innovation inside the company, it is failing to produce attractive results in the outside as well. As opined by Rosental (2015), the important of the management team can be understood at this point. This team is needed to access the internal problems of the company and implement appropriate software so that the whole organisation can stay up to date about the present trends regarding the industry. The management is needed to hold an inner survey to understand the particular problems of the organisation in order to implement a proper solution.
Parent discipline and keywords
Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).
The research question which is needed to be accessed in respective of this case is:
What kinds of innovations are needed to be implemented in the company for its successful functioning so that it can provide customer satisfaction?
The key information required by the management team in order to access this question understands the current functioning of the company by holding a survey of all the working members. Through this assessment, the management team can understand the organisation’s shortcomings to increase profitability and productivity rate (Burns, Bush, and Sinha, 2014). Thus, the team can take proper measurements to solve the required problem. 5
2.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).
- To understand the current functioning of the Singapore management consultancy
- To evaluate the lack of innovative changes in the organisation
- To formulate recommendations in order to solve the problem
- To analyse customer as well as employee needs for innovative change
What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)
Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)
Research question (What is the specific research question they should focus on? What information is required to answer the management problem?)
(Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).
What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)
Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)
In this case, the chosen place for health festival is a great choice but there is not enough motivation or reason for various travellers to attend the festival it in that area. Various factors are needed to be kept in mind for this proper marketing (Mehta, 2014). Otherwise, it would impact negatively on the whole tourism organisation because of the lack of people attending the event would ultimately make it a failure. The first aspect which is needed to be accessed is the demographic aspect. The event should be organised in such a place where various people have the transportation to visit. Also, engaging units are needed to be held to motivate various people to visit the health festival.
Problem and management decision
Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).
The research question which is needed to be accessed in this case is:
What factors are needed to be taken into consideration for holding the heath festivals and garnering enough audience?
It is important for the management to understand that a festival cannot be held in a place just because it possesses natural beauty. As asserted by Chienwittayakun and Mankin (2015), other factors such as demographics, travel facilities are also needed to be taken into consideration. 5
4.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).
- To understand the factors for organising a health festival
- To understand the factors needed to make the health festival successful
- To analyse the positive and negative aspects of the chosen destination
- To evaluate the aspect of traveller motivation
What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue?
Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)
The problem faced by management is that the responsibility of the employees is too severe. The employees have to face emotional as well as mental pressure in taking care if so many aged-people. On top of that, they are frequently asked to learn new software for managing various employees. All these aspects are creating draining the employees of their strength due to which most of them are unable to come to their work frequently. Therefore, the company for the aged-care facility is needed to understand the reason behind this pressure. Through proper assessment of the employees, the management can take the required action to decrease the pressure among the employees and maintain a normal work environment (Corti et al. 2014).
Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).
The research question which is needed to be asked in this case is:
What recommendations are needed to be implemented which would decrease work pressure for the employees in the old aged centre and lessen frequent absents?
The management is required to access the problems by holding a survey among the employees. As forwarded by Hair et al. (2015), only through proper research the problems can be accessed. Through this, adequate information can be collected along with employee feedback to solve the problem.
(Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).
- To understand the reason behind frequent absences of employees
- To formulate a proper mitigation plan to avoid the problem
- To evaluate the situation and implement the necessary recommendations 10
What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue?
References
Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing research, 7th ed. Harlow: Pearson.
Chienwittayakun, J. and Mankin, D., 2015. Strategic Management Planning Process (SMPP) as an Organization Development Intervention (ODI) to Align Values, Goals and Objectives and Improve Employee Teamwork, Engagement and Performance: A Case Study of a Family-Owned Business in Thailand. ABAC ODI JOURNAL VISION. ACTION. OUTCOME., 2(1), pp.2-8.
Corti, L., Van den Eynden, V., Bishop, L. and Woollard, M., 2014. Managing and sharing research data: a guide to good practice, 1st ed. California: Sage.
Freer, J., 2018. Agile Faculty: Practical Strategies for Managing Research, Service, and Teaching. Canadian Journal of Education/Revue canadienne de l’éducation, 41(2), pp.1-4.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015. Essentials of business research methods, 1st ed. Abingdon: Routledge.
Mehta, S., INSPIRD Inc, 2014. Method and system for managing research and development in an enterprise. U.S. Patent Application 14(1), pp.514-522.
Rosental, C., 2015. Managing Research through Statistics and Demos. Occasional Paper Series, 26(4), pp.12-21.
Tworzyd?o, D. and Szuba, P., 2017. Verifying an image objectives matrix for measuring the effects of public relations activities in business. Annals of Marketing Management & Economics, 3(2), pp.121-135.
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