Establishing Medical Health Care Services in the Market
The future plan is to grasp potential clients in medical health care services market through advanced machines and technology and implementing and patients oriented treatments. However, funds could be raised through the private funding and bank loans to run the general practice medical health business effectively. However, in order to establish, medical health care services in market, the main focus should be made on the provision of appropriate facilities, having contacts within the key market and ensuring the best price policy with the high quality services.
The medical health care services industry has grown rapidly throughout the time. However, the main key business strategy to accomplish the set objectives and gaols in general practice medical health care services is based on the quality of the products offering in market to treat the patients. The name of the newly set up the general practice medical health care services organization would be Medicare Health care herbalist business.
It would be small private company which would be incorporated with to provide general health care services in market.
The legal structure of Medicare Health care herbalist business would be private organization in which all the applicable rules and regulations would be followed in determined approach.
The general practitioner licenses would be issued to permit a person to provide medical Health care general practice services.
Medicare Health care herbalist business needs to be registered under the corporation act 2001 and all the incorporation compliance would be followed.
To provide best quality health care general services for the betterment of patients.
The mission of Medicare Health care herbalist business is to provide treat all the patients with its advanced technologies and using sophisticate approach.
The value proposition of Medicare Health care herbalist business is to offer quality, personalized, customized care, assistance and support to patients and children to help them to mitigate their health issues.
The main goal of company is to provide best quality health care general services for the betterment of patients and earn profit.
Increasing its overall market share through its advanced
Years |
Key strategic area focus |
1 |
10 % annual growth in sales |
2 |
20% annual growth in sales |
3 |
10% annual growth |
The industry of Medicare Health care herbalist business is more focused on the healthcare providers, medication reminders and women and children health program. This below graph reflects that only 36% people are fit and rest of the public are suffering from some kind of diseases.
`This plan is formulated and implemented with a view to control threats from the internal and external factors on the Medicare Health care herbalist business in Australia.
Strength Medicare Health care herbalist business has advanced machines and technologies. It has good amount of funding to operate this health care services and for the promotion of the same. |
Weakness Company may face difficulty to comply with the applicable rules and regulations. The legal structure of private company in Australia is very tough to follow and penalties are also high. |
Opportunities People in Australia are more inclined towards advanced machines and technologies for their treatment. Medicare Health care herbalist business could generate core competency in providing best quality of services to clients. |
Threats This industry has high growth which could attract other clients. Company may face problems and issues in their business due to the advanced offering of rivals in Health care general business. |
Legal Structure and Regulatory Compliance
Medicare Health care general company needs to take insurance for its business and all of its employees. It will save company from all types of destruction in the future. It is the mandatory provision which should be complied.
The regulatory compliance of Medicare Health care general company is to comply with the all the rules and regulations issued by Australian government and offer its health care services as per the guidance of Australian Natural Therapies Association. The ethical consideration of Medicare Health care general company is related to provide best quality of services to its clients.
Medicare Health care general company needs to implement following program to mitigate the associated risk in determined approach.
- Preparation of safety management
- Hazardous identification and risk assessment
- Measuring performance and insured the possible hazardous.
It is the possible uncertainty which may or may not happen. Medicare Health care general company would secure these contingencies by using possible methods such as professional indemnity performance and other contracts.
This marketing plan will help in identify the target market and possible marketing mix which company could adopt in the market.
The main target market for the client would be children and mothers. Clinical services are more availed by these two people at large in Australia as compared to males. As given in the above graph, more than 7% market share of these clinical services is grasped by the women and 20% is covered by the children.
The Key wants and needs of medical services are to treat all the patients with its advanced technologies and using sophisticate approach.
Medicare Health care general company could use Enterprises resources planning cyber computing system and online survey to grasp the potential clients in market. Nonetheless, seminars and personal observation could also be used as communication method (Cheeriness, 2016).
This marketing mix is associated with the several p’s which needs to be followed by Medicare Health care general company to run its health care services
Product- Medicare Health care general company will offer best care services to women and children in Australia.
Place- The Medicare Health care general company will follow online and offline mode for offering its services to clients.
Pricing- The price of health care services would be kept very low and main focus would be to treat patients with best services.
Promotion- Medicare Health care general company will use enterprises resources planning cyber computing system and monkey survey to promote its business.
Positioning- In Australia, people are more inclined towards advanced machines and technologies for their treatment. Therefore, Medicare Health care general company could use installed technologies to treat patients.
Mission and Value Proposition
People- The most of the employees in Medicare Health care general company will be experts in handling patients with good care. However, proper training and development program will be implemented to increase the effectiveness of their working.
This plan will help Medicare Health care general company to operate its medical health care activities effectively (Conelea and Freeman, 2015).
The general practitioner licenses would be issued to permit a person to provide medical Health care general practice services. Medicare Health care herbalist business needs to be registered under the corporation act 2001 and all the incorporation compliance would be followed.
All the suppliers will be medical representative who will he hired on the contract basis.
Particular |
Numbers |
Exam tables |
2 |
Standing light |
1 |
Otoscopes |
2 |
Portable BP machines |
2 |
Stethoscopes |
3 |
Glucometers |
5 |
Thermometers |
4 |
Medical Health care general practice company could follow LIFO and FIFO methods to control the inventory.
Advanced technologies and using sophisticate approach (MRI technologies and other machines)
Working hours
- From 8am to 2pm
- From 5pm-10pm
Company could follow two main communication methods
- Cyber computing system
- Monkey survey
Medicare Health care general company will have two payment options first is offline payment mode and second is online payment mode through window payment.
Medicare Health care general company could use yearly membership program to attract more patients and provide them the safe low cost treatment.
Medicare Health care general company could enter into strategic alliance with other clinics in case if it failed to provide possible treatment to patients.
The regulatory compliance of Medicare Health care general company is to comply with the all the rules and regulations issued by Australian government. It also offers its health care services as per the guidance of Australian Natural Therapies Association. The main ethical consideration of Medicare Health care general company is related to provide best quality of services to its clients.
This financial plan of Medicare Health care general company will help in raising funds and deploying in the same in medical business for the better treatment of patients (Cheeriness, 2016)
Key financial goals
Years |
Key strategic area focus |
1 |
10 % annual growth in sales |
2 |
20% annual growth in sales |
3 |
10% annual growth |
Estimated start-up cost
Details |
Cost (AUD$) |
Office machines and equipment |
10K |
Employees hiring Salary to employees= 2K* 13 employees=26K Hiring expenses = 10K Directors salary= 6k*2 =12K |
20K |
Administrative charges |
30K |
Promotional expenses |
20k |
Regulatory compliance cost |
2K |
Vendors contract cost |
2 K |
Cost for the licenses |
2 K |
Land hired |
20K |
Project escalation amount |
10K |
Total computed cost |
106K |
Years |
Estimated Sales revenue |
Fixed expenses |
Variable expense |
1 |
135K |
70K |
20K |
2 |
145K |
100K |
25K |
3 |
155K |
110k |
35K |
4 |
165K |
115K |
40K |
5 |
175K |
125K |
40K |
6 |
185K |
140K |
40K |
7 |
195K |
145K |
40K |
8 |
205K |
150K |
40K |
9 |
215K |
155K |
40K |
10 |
250K |
160K |
70K |
11 |
275K |
165K |
75K |
12 |
280K |
170K |
80K |
In Medicare Health care general company all of their fixed assets are secured by taking insurance (Catalino, Chiarello Long and Weaver, 2015).
There will be need of rising around AUD $ 300K as capital to run the business effectively. There will be following sources of finance would be used
- Issues of capital
- Private funding
- Bank loan
Particular |
Amount |
Cost of debt |
Cost of capital |
Issues of capital |
100K |
10% |
10K |
Private funding |
100K |
12% |
12K |
Bank loan |
100K |
14% |
14K |
Total cost of capital |
300K |
– |
36K |
The total cost of capital would be 36K,
The best financial advice would be given by the Merchant banker or certified investment banker.
References
Australian Government, “Business.gov.au. Opportunities for business growth”. “https://www.business.gov.au/business-topics/business-planning/Pages/opportunities-for-business-growth.aspx” (Accessed February 6th, 2018).
Australian Government. “National Innovation and Science Agenda. Startups and entrepreneurs”. https://www.innovation.gov.au/audience/startups-and-entrepreneurs (Accessed February 6th, 2018).
Australian Natural Therapists Association, “Business Assist.” https://www.australiannaturaltherapistsassociation.com.au/features/business_assist.php (Accessed February 6th, 2018).
Catalino, T., Chiarello, L.A., Long, T. and Weaver, P., 2015. Promoting professional development for physical therapists in early intervention. Infants & Young Children, 28(2), pp.133-149.
Cheeriness, C., 2016. Beyond burnout: Helping teachers, nurses, therapists and lawyers recover from stress and disillusionment. Routledge.
Conelea, C.A. and Freeman, J.B., 2015. What do therapists and clients do during exposures for OCD? Introduction to the special issue on theory-based exposure process. Journal of Obsessive-Compulsive and Related Disorders, 6, pp.144-146.
Australian Government, “Business and Industry Portal, For Business. Growing a business” https://www.business.qld.gov.au/business/business-improvement (Accessed February 6th, 2018).