- Pacific Brands Work Wear Group Pty Limited is a company that manufactures and supplies clothing products for both men and boys in Australia.
- The target audience for Pacific Brands Work Wear Group Pty Ltd products is men and women of Australia and the customers for the Company’s products.
- The Company supplies its products through the retailers who link the organization to the consumers. The products are provided to the customers, and the Company plays the role of a wholesaler.
- The organization has state-based offices around parts of Australia, whereby the Company has a support office based in Port
Melbourne, Australia (Huang, 2021). The Company also has another support office and a manufacturing factory in Auckland, New Zealand.
- The audience persona selected for this product is a male customer aged 16 years, and his lifestyle is that the person loves to travel so much.
- His preferences are that he likes social media. However, the current state of the audience persona is that the persona is in a state of financial struggling due to some economic threats that have been posted to the customer.
- The audience persona is an accountant by profession, meaning that his career is that the persona is accounting. His online activities are regularly, and the persona cannot go a day without getting online.
- The future state of the persona audience is optimistic. He has endured frustrations and pains from those economic inflations.
- The products of the Company are clothing for both men and boys manufactured within the Company then supplied to the retailers to help with the distribution. It also has consequences for women in terms of clothing wear.
- The Company’s products are printed, making the product attract many customers to buy.
- The products are also best fitting and appealing, increasing the product’s marketability. The products are also affordable to people of all economic statuses.
- The purpose of the products is to ensure affordable and unique clothing for Australia and Zealand by making the dress available to the market for consumption through interlinking with the retailers.
- The products are sold at fair prices to the customers, and this is one reason why the customers are more attracted to the Company’s products as the customers are given purchases discounts on the assets that they make.
- The Company is focused on expanding its product market share and has been conducting various online campaigns to woe the audience towards the Company’s products. It has made successful efforts.
- Another purpose for the Company’s product is that the product is designed to serve the purpose of offering solutions to the textile industry that has experienced a niche.
- The Company has kept insisting on their product and the purpose for which it serves through the online campaigns that have been conducted.
- The Company’s products are fashionable and are up to date according to the trends in the clothing industry. The product can also serve the audience’s needs most appropriately up to until the customers feel satisfied.
- Some people have encountered challenges with reaching our product, but they overcame the challenge after we instructed them to call our landline numbers and the product was delivered to them by our squad.
- For those who order the products online, we have opened pick points at different intervals throughout the country whereby you can pick the ordered products.
- It is guaranteed that the product will meet the customer needs in the most appropriate manner possible.
- The product will target men who are aged 16 years and above. This is a population that comprises the older and the young adults. These include the largest market for our products.
- The advertising campaign is targets men and boys as they are the primary market for the product. The product is given out at a discount of 20% on any purchase made.
- People interested in our products should visit our platform and learn more about our products and discover our goodies for them.
- After-sales services are also offered to bulk clients; we urge them not to stress how their bulk goods will reach the destination as you are all covered.
- The targeted audience for the product is men aged 16 years and above. This is a population that comprises the older and the young adults. These include the largest market for our products.
- The advertising campaign is targets men and boys as they are the primary market for the product. The product is given out at a discount of 20% on any purchase made.
- Interested individuals in our products should visit our platform and learn more about our products and discover the goodies that we have for them.
- After-sales services such as transportation are also offered to bulk clients. We urge the customers not to stress how their bulk goods will reach the destination as you are all covered.
- The copy achieves the purpose of addressing possible objectives that the audience might have.
- The products of Pacific Brands Works wear are value-adding as they are the best fitted to meet the needs of their consumers.
- The Company is more ahead of its consumers in terms of quality for the products that it offers. There is no other company that can compare with our products in terms of the quality and reliability of our products (Tuite & Horton, 2019).
- Our clothing is in the store. When will we see you visit us here? The Company has a lot of stock ready for sale and is waiting for the consumers to make visits and do business with them.
- We hope to see you soon into the business premises to make purchases from our Company and help us redistribute to the consumers through retailing.
- The business is promising to change the way things have been before and work towards relieving the customers from the burden of challenges of insufficiency stock as our customers are the retailers.
- We consider that the customers have suffered immensely and had the anxiety for the best product that will satisfy their needs fully and we have a solution for them.
- Pacific brands wear works to produce the best quality clothing wear. Hurry up, get yourself a taste of our products.
- The Company has a permanent solution to the issues that have been linked to demand for the clothing products as the strategies have delivered excellent outcomes and in filling the market gap that has been there.
- We give the buying power back to the buyer by offering low-quality products through the discounts that we give to the customers.
- We care for your pocket as we want you to come here more and more and make repurchases from us.
- Catering for the customers’ needs is always our priority, and we are committed to ensuring that our customers get quality for each money unit they spend.
- Value addition is our primary objective, and we are committed to adding value to our customers through standard products.
- Our customer’s happiness is our happiness. When you are happy, we are pleased as an organization.
- Our business is focused on delivering consistent products to reach our products customers on time.
- A landing page will ensure that the Company’s visitors become buyers of the Company’s products and be able to make a trade with the already converted customers.
- The landing page will enable the Company to make the offer it promised to the potential audience during the marketing campaigns.
- During the advertising campaigns, the offer the Company promised to the audience is on the landing page where the request will be met and other promised goodies.
- The landing page will also communicate some information to the audience. This information will be an addition to the information already given in the marketing campaigns.
- The creation of the landing page will also lead to convincing the audience towards making a deal with the Company.
- Testing the landing page is an essential part of the social media conversion strategies.
- It will enable the Company to determine the progress of the social media advertising campaign and its strength in drawing the audience towards the business.
- To test the landing page, identify data-driven hypotheses with some clear prioritization. Test the landing page to get the figures about the landing page’s performance.
- The Company will define meaningful and measurable conversion goals, enabling it to understand the performance of the campaigns made by the Company on social media.
- Testing the landing page will get to know the landing page’s performance about audience visiting.
- Google analytics help the Company in determining the conversion rate at which the audience is getting through with the marketing campaign by the organization.
- In testing the conversion rate, the Company will look into four things:
The speed at which the modifications took place. The bounce rate.
- These are the metrics for testing the landing page to understand the number of visitors that have been converted into buyers of the product.
- The business understands the sessions that have led to conversions, the extent to which the mutations have occurred, and the bounce rate.
- This is the data obtained through the clicks made in email through rates by industry. The formula for getting the conversion rate is usually the clicks divided by the actions made on the advertisement.
- It means that the higher the conversion of the business, the more successful the campaign made online is. And the lower the transformation, the less successful the online campaign is.
- From the data given on the conversion rate mail chimp, it can be calculated by dividing the number of clicks by the number of the visits, that is; 126 /227, which will be equals to 0.555
- The conversion rate will enable in measuring the success of the Company.
- The A/B test has two versions, that is version A and Version B
- As the name suggests, this test is concerned with splitting those elements into versions A and B. it compares two different versions of a webpage or email to determine which version produces more conversions than the other.
- Comparing the two online campaigns, the one for google analytics and the other one for MailChimp, it can be said that google analytics produces more conversions than MailChimp after comparing the conversion rates of the two online campaigns.
- On a priority of 1 to 4, the first conversion, the one for google analytics, has higher priority than one of the mail champs; hence is better than the latter.
References
Huang, V. T. (2021). An Empirical Analysis of the
Fashion Design Case Law of Australia. IICInternational Review of Intellectual Property and Competition Law, 52(3), 242-264.
Tuite, A., & Horton, K. (2019). Crafting symbolic value: art, craft and independent fashion. Creative Industries Journal, 12(3), 284300.
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