Advantages of Mobile Business Solutions
The development of the smart phones makes the organization to move towards the development of mobile application for initiating the trading and commerce through it. It helps in aiding new customers to the business enterprise because the development of the smarts phones and respective mobile application makes the customers compatible for fetching their each and every requirement with the moment of few clicks of the finger tips. The mobile application helps in developing good, healthy, and strong relationship with the global customers. The development of the smart phones helps in increasing the accessibility of the internet to the common users (Verkoou, and Spruit, 2013). The increasing accessibility of the internet results in increasing growth of mobile user and trading through the e-commerce website. The user is looking forward for a mobile application to accomplish every activity of their daily life for example shopping, payment of the electricity bill, bank transactions, hotel, booking, movie booking, booking of table in the restaurant, and others. The organizations are looking forward for developing an application to increase the sale of their product in the global market. Mobile computing is the effective program for increasing the turnover of the enterprise. In this paper, we are looking forward to focus on the Mobile computing which helps in reducing the cost of the business operations.
In the real scenario, it can be analysed that the mobile computing is becoming the need and the requirement for achieving the success of the business organization. The data and information can be effectively managed with the help of mobile devices through the inclusion of wireless networking. The android is the most commonly used mobile operating system which helps in connecting the user with the global world. The user can fetch relevant information from any corner of the world. Security and storage units are the two major concern for the mobile computing (Ponemon Institute LLC, 2015). The development of the centralised system can be effectively done by managing the application and flow of information through mobile devices. The new opportunities are developed for the organization to increase their sale of product through the development of mobile applications. It helps in increasing the reachability of the organization for the sale of the product to the global customers. The M-commerce is mostly preferred by the users because they can search the items or product of their choice by comparison through the different mobile applications in their leisure time. It is a time effective program for the user and the organization (Rakestraw, Eunni, and Kasuganti, 2014). The marketing program organized for the sale of the enterprise can be eliminated by developing a mobile application.
Challenges of Mobile Business Solutions
The efficiency of the mobile computing combines with the efficiency of the cloud computing for developing effective solution at much lower costs. The data processing application and storage of the data can be effectively done with the help of mobile cloud computing technologies. The mobile devices have many challenges such as limited storage space, bandwidth, and battery consumption. The inclusion of cloud computing platform helps in managing the storage capacity of the big data and high speed internet connectivity. The use of wireless communication through mobile devices helps in fetching data from anywhere and at any time. The amazon web services are used for effective management of infrastructure as a service model for managing communication through the mobile devices. The accessibility of the internet connectivity helps in increasing the reachability to the organization for getting the specified product and services according to the requirement of the customers.
The conceptual framework helps in analysing the business functionality program for initiating the social influence on the customers experience. The following figures shows the deployment of the conceptual framework for the adoption of the mobile business solution in the working curriculum of the enterprise.
The popularity of the application depends on the architecture and its functionality which provides easy platform to the customers for fetching their required product and services (Mahmudul, and Ariful, 2012). Some of the success factors of the mobile business solutions are listed below:
- Development of effective user interface: The user interface of the mobile application should be based on images so that user can directly click on the image to go ahead for shopping experience through M-Commerce.
- High performance: The performance of the application can be measured with the ease of service provided by the application to the customers for doing trading through the mobile online business channel of the enterprise
- Loading time of the application: The downloading of the application should be done within a fraction of second
- Customer service support: The mobile application should provide 24 hours customer service support for resolving the query of the customers which helps in increasing the satisfaction level of them (Krigsman, 2017).
- Application should aids new features according to the customers requirement
- Compatibility: The mobile application developed for the trading of the organization should be compatible to different operating system such as android, apple, and windows.
The mobile solutions are the emerging trend for increasing the sale of the enterprise. The cost factors which are associated with the mobile business solution for the organizations are listed below in the table:
|
Cost Factors |
Description |
|
Inclusion of new devices and android operating system for the employees |
The application should be developed for the internal users to gain control over the mobile devices. The project manager should take effective decision in the selection of the operating system according to the business requirement |
|
Deployment of native applications |
The native applications are based on particular operating system whereas web mobile applications are not depended on any single operating system. It can run on any operating system either windows, Android, or Apple. |
|
Authorization and authentication of the mobile application |
The secure accessing of the user accounts increases the cost incurred on deploying verification and validation system for checking authentication and authorisation to the user accounts |
|
Integration |
The development of the application for integrating it with enterprise business operation increased the cost of the mobile application development process |
|
Distribution |
The cost of the mobile application increased with the distribution to the different channels |
|
Development of the customer support application |
The cost of the application based on customers service support system is usually higher than the normal application |
|
Maintenance program |
The inclusion of viruses and malware increases the maintenance cost of the application (Desai, 2016) |
From the literature review of the case studies it can be analysed that there are various factors which increases the cost of the mobile application development process . The key drivers which have a direct impact on increasing the cost of the mobile application are categorised as below:
Rate of Hours: The cost of using the mobile application increased with the rate of hours used for the accessing the information from the application.
Employees factors: The skills and expertise of the employees for using the mobile application helps in reducing the cost incurred on the using the mobile application.
Security factors: The special provision should be given on the security procedures associated with the mobile app for secure transmission of the information. The cryptographic procedures and firewall protection system are the most preferred technology for securing the transaction process through mobile app
Success Factors of Mobile Business Solutions
Orientation of the screen: The consumers are looking forward to buy big screen mobiles and tablets to remain connective with the global market for trading and consuming effective services through the development of mobile applications
iOS vs Android: The users are mostly looking forward to take the services of android operating system through their smart phones
Business logic Factors: The aiding of the new features of the business to the mobile application increases the cost of the mobile app
Complexity: The functionality added to the mobile application for resolving the issues and complexities of the business increases the cost of the mobile app
Mobile business solutions are the most effective technology for the organization to gain competitive advantages and increasing the turnover of the enterprise. It is the cost effective platform because it helps in cutting down the cost spent on marketing and promotion strategies (Fiegin, 2014). The organization can achieve long term sustainability plan with the development of trading practice through the M-commerce. Some of the advantages of using mobile business solutions are listed below:
Cost Effective: Mobile cloud computing is the cost effective technology for reducing the cost spent on deployment and maintenance program for the sale of business products and services.
Helps in aiding new features to the Smart Gadgets: The users are moving towards for using smart gadgets for increasing their reachability to the global world. The user can take guidance for performing their daily activities in the aligned and synchronized through M-commerce applications.
Coverage to the global market: The return on investment and turnover of the company can be increased with the reachability to the global customers. The customers can also take advantage of using mobile applications (Infosys, 2013). The accessibility of the internet connectivity helps in increasing the reachability to the organization for getting the specified product and services according to the requirement of the customers.
Easy transaction: The customers do not have to wait in long queues of billing, ticketing, and others. The application of payment mode helps the customers to do direct payment by their debit and credit card.
Social Network at work place: The communication between the participating units and the flow of information can be increased with the deployment of social network at work place. It help in aiding connectivity with the end user for retrieving information according to the demand and requirement.
Some of the major challenges which are associated with the mobile business solutions are categorised as unavailability of the network connectivity, performance of the service providers, security issues, no control on business operations, and others. The failure of the network connectivity will adversely affects the functionality of the business process. The attacks of malware and viruses are the major concern because it can directly affect the security to the confidential information of the customers which is stored at the cloud network (Berghaus, and Back, 2014). The third party can hack the information for modification and manipulation from data leakages. The consideration should be given on drawing effective security procedures for securing the transmission and transaction of the data through the mobile platform. Lack of expertise skills and operational skills should be taken into consideration for arranging a training and development program for improving the expected outcome of the mobile applications.
Conclusion
The mobile application are usually developed for products apps, customer service support app, management apps, operational app, mobile learning applications, application which links customers to the industries, and others (Accenture Mobility research, 2015). The organization are looking forward for the mobile application for managing consistency in the business operation and performance, security in accessing business data, positive feedbacks from the customers, development of testing programs, and accessibility of the data and information. The planning of the mobile application should focus on the effective user interface, real time management of data, feedback collected from the customers and the employees, designing of the new application based on feedback, and others.
Conclusion
The popularity of the application depends on the architecture and its functionality which provides easy platform to the customers for fetching their required product and services. The new opportunities are developed for the organization to increase their sale of product through the development of mobile applications. It helps in increasing the reachability of the organization for the sale of the product to the global customers.
References:
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Berghaus, S., and Back, A. (2014). Adoption of mobile business solutions and its impact on organization stakeholders. 1st ed. [ebook]. Available at: https://nuagecg.com/wp-content/uploads/2014/03/Business-Transformation-Cloud.pdf [Accessed 14 May. 2018].
Desai, N. (2016). Mobile cloud computing in business. Internation journal of Information science and techniques 6(1/2). Available at: https://aircconline.com/ijist/V6N2/6216ijist21.pdf [Accessed 14 May. 2018].
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Ponemon Institute LLC. (2015). The state of mobile application insecurity. 1st ed. [ebook]. Available at: https://www.workplaceprivacyreport.com/wp-content/uploads/sites/162/2015/03/WGL03074USEN.pdf [Accessed 14 May. 2018].
Rakestraw, T., Eunni, R., and Kasuganti, R. (2014). The Mobile Apps Industry: A case study. 1st ed. [ebook]. Available at: https://pdfs.semanticscholar.org/b4fd/972d8f34de5d8c5eeec805b94642b1610223.pdf [Accessed 14 May. 2018].
Verkoou, K., Spruit, M. (2013). Mobile business intelligence: Key considerations for implementations projects. International journal of computer information system, 54(1) . Available at: https://www.researchgate.net/publication/289681187_Mobile_Business_Intelligence_Key_Considerations_for_Implementations_Projects [Accessed 14 May. 2018].
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