Opportunities of internet marketing for promoting a specific brand
Questions:
What Are The Necessary Opportunities Of Making Internet Marketing For Brand Promotion?
What Are The Challenges Of Internet Marketing For Promoting A Specific Brand?
What Should Be The Recommendations For Overcoming Challenges Of Internet Marketing?
After the emergence of internet marketing the business experts got ample opportunities in endorsing their products and services in different geographical boundaries due to its wide range of network. Advertisement with the help of traditional media is not sufficient enough in drawing the attention of international customers. In the realm of globalization, business organizations aim to expand their entire process of business in multinational countries. Internet marketing is the most effective tools for introducing the brand in various geographical corners. On the other hand, traditional media vehicles are not sufficient enough in gaining the brand image and reputation internationally. This specific study has focused to make an in-depth evaluation on the overall impact of internet marketing for rendering business image and reputation. At the same time, marketing managers have to face innumerable challenges while conducting internet marketing.
The primary objectives of this specific project are as follows:
- To evaluate the necessary opportunities of making internet marketing for brand promotion
- To critically understand the challenges of internet marketing for promoting a specific brand
- To provide major recommendations on how to overcome challenges of internet marketing
In last five years the emergence of technological advancement has rendered a drastic change on the business progress. At the very initial stage, business performers intended to depend on traditional media for maintaining their promotional activities. With the rapid progress of globalization, the marketing executives have decided to change business promotional strategies and policies for drawing the attention of international customers. Internet marketing is one of the most significant ways of placing the brand on different geographical areas (Armstrong et al. 2015). However, this specific study has focused to evaluate the necessary opportunities that internet marketing is having for introducing the brand in different geographical areas. With the help of internet marketing the service providers can communicate with the people of different geographical boundaries directly by sitting at their workplace.
At the same time, internet marketing can drag the attention of customers from different cultural backgrounds and attitudes. Therefore, the number of target customers can be increased automatically. On the other hand, internet marketing is possessed with some of the major challenges as well. In order to promote the brand by using technological advancement the business experts as well as the employees should have technological skills and competency. Due to the sudden technological barrier the entire business process fails to maintain its systematic rhythmic flow (Erdo?mu? and Cicek 2012). However, this specific study has focused to make an in-depth overview about the importance of internet marketing for expanding the entire process of business for making effective promotional activities.
Challenges of internet marketing for promoting a specific brand
Taken Smith (2012) stated that the importance of internet marketing in rendering brand recognition is the primary concern of this specific study. With the help of an effective internet marketing strategies and policies brands can be introduced in different multinational countries. In the literature review, various types of marketing strategies have been discussed among which the importance of social media marketing is most prominent. On the other hand, the study has focused to critically evaluate the necessary opportunities of online advertisements. As opined by Bruhn, Schoenmueller and Schäfer (2012), the brands can get the scope to draw the attention Worldwide after promoting with the help of online advertisement.
It has been observed the employees of business organizations are not competent enough in handling advanced technology. Therefore, the business experts have to face difficulties in promoting business with the help of internet marketing. Therefore, the study has focused to evaluate both the positive as well as the negative impact of online media advertisement.
In this specific literature review the primary focus has been provided on the various types of online marketing. The researcher had the opportunity to evaluate critically about necessary opportunity and challenges of internet marketing. Therefore, the study could have focused on analyzing the various impacts of online advertising in enhancing brand promotion rather than discussing on the different types of internet marketing.
In order to collect appropriate data and information the research would use data analysis method for conducting the entire research work successfully. In this very specific study, both qualitative as well as quantitative data collection technique would be used for conducting the entire research work successfully.
In order to collect necessary response regarding the impact of internet marketing the study would focus to involve international customers for collecting their response. Total 5 managers from different organizations would be involved for collecting data whether they get necessary facility after internet marketing or not (Hutter et al. 2013). With the help of non-probability sampling technique the study has focused to concentrate on those professionals who like to conduct their promotional activities on social media pages.
An effective interview session would be conducted by involving the managers of those specific organizations. With the help of an effective interview session the managers would like to express their opinion on how the internet marketing has rendered enough recognition of a brand beyond going the regional market (Laroche, Habibi and Richard 2013). The data analysts would get the scope of acquiring immediate information from the participants. As a result, researcher can accomplish the entire research work systematically.
Recommendations for overcoming challenges of internet marketing
Reliability of data implies that the researcher would like to gather necessary responses from those participants who are directly aware and involved within the research issue. As a result, the data that would be collected would have proper relevance (Galbraith?Emami and Lobstein 2013). On the other hand, the responses collected from the interviewees have proper validity. The information are not backdated or previously recorded.
In order to make an in-depth evaluation of data the research focuses to use positivism research philosophy with the help of deductive research approach by involving descriptive form of research design. Positivism research philosophy enables the researcher to make an in-depth observation on the research issue (Zarantonello and Schmitt 2013). Deductive approach helps to analyze data based on existing theories. However, descriptive research design is the systematic approach of explaining the entire research issue from different point of view without making self interpretation.
Survey questionnaires are used as one of the most significant research instruments based on which the responses from the participants have been collected (Schultz and Peltier 2013). At the same time, survey questionnaires helps to collect an immediate response from the participants which is very much beneficial for the researchers for accomplishing the research work.
With the help of a graphical representation along with evaluating mean, median, mode appropriate data and information would be collected from the participants. In addition, the researcher would like to make survey questionnaires based on which the participants will respond regarding the research issue.
Sampling size enables in gathering data from a large number of population by involving specific group of people. Sampling size is constituted with two major types including probability sampling size and non-probability sampling size (Lu, Chang and Chang 2014). In this very specific study, non-probability sampling size has been selected by involving 50 customers who are highly influenced on social media promotion.
Question 1: Do you believe internet marketing is having major positive impact in promoting the brand on the overall international market?
|
Serial No. |
Activities |
Start Date |
End Date |
Duration |
|
1. |
Selection of topic |
06/10/2017 |
08/08/2017 |
3 |
|
2. |
Formulation of aim and objectives |
09/10/2017 |
10/08/2017 |
2 |
|
3. |
Literature review |
11108/2017 |
20/08/2017 |
10 |
|
4. |
Research methodology |
21/10/2017 |
24/08/2017 |
4 |
|
5. |
Data collection |
25/10/2017 |
1/08/2017 |
8 |
|
6. |
Data analysis |
02/11/2017 |
07/09/2017 |
7 |
|
7. |
Conclusion |
08/11/2017 |
10/09/2017 |
3 |
|
8. |
Final submission |
11/11/2017 |
——- |
1 |
Gnatt Chart
(Source: Created by the author)
Every research is possessed with major limitations while dealing with the issue. In this specific study, the researcher has taken small of sampling size for analyzing necessary data and information. In order to evaluate the research issue properly the researcher could have focused on dealing with large number of population. On the other hand, this specific study decides to select positivism research philosophy. Positivism research philosophy is highly dependent on keen observation. However, only an acute observation is not sufficient enough for evaluating data and information. Therefore, the study could have focused on selecting post positivism philosophical approaches with the help of which research issue can be observed along with proper evidence.
Conclusion:
With the dynamic progress of business process the needs and demands of the customers are changing gradually. The business experts intend to expand their entire business wings beyond going the regional market. Internet marketing is one of the most effective ways of drawing the attention of customers from different geographical boundaries and attitudes. This specific research issue has provided an in-depth overview on how business organizations get opportunities in gaining organizational image and reputation with the help of internet marketing. Some of the most effective challenges faced by the marketing managers have also been evaluated in this specific study. In order to find out the research issue this specific study has focused to make both qualitative research collection procedure as well as quantitative. Necessary responses from the participants would be collected in order to know the opportunities and challenges of internet marketing.
Reference List:
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.
Bruhn, M., Schoenmueller, V. and Schäfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?. Management Research Review, 35(9), pp.770-790.
Erdo?mu?, ?.E. and Cicek, M., 2012. The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, pp.1353-1360.
Galbraith?Emami, S. and Lobstein, T., 2013. The impact of initiatives to limit the advertising of food and beverage products to children: a systematic review. Obesity Reviews, 14(12), pp.960-974.
Hutter, K., Hautz, J., Dennhardt, S. and Füller, J., 2013. The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), pp.342-351.
Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82.
Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, pp.258-266.
Schultz, D.E. and Peltier, J., 2013. Social media’s slippery slope: challenges, opportunities and future research directions. Journal of research in interactive marketing, 7(2), pp.86-99.
Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), pp.86-92.
Zarantonello, L. and Schmitt, B.H., 2013. The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude. International Journal of Advertising, 32(2), pp.255-280.
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