Operations Management Processes And Supply Chains In Qatar Development Bank – Market Analysis

Project Brief

Discuss About The Operations Management Processes Supply Chains.

The report helps in analysis of the market conditions of the entire Qatar market wherein the blockade has taken place and the effects of the same on Qatar Development Bank. As the marketing consultant, the role is to propose the efficient technique into the entire market. The main objective of the report includes the different kind of ways in order to increase the awareness of the different types of Qatar Development Bank products and services in the market.

The main aim and purpose of the report is to understand the situational analysis of the products and services that is required to be provided by the QDB bank in order to increase the customer awareness in the market. In order to understand the market conditions of Qatar, it is essential in nature to conduct a proper research that will help the bank in finding different types of techniques as to increase their awareness among the different customers in the market.

Proper information generation is required to be done by Qatar Development Bank wherein this helps in providing information that was available in different websites and there were different types of assumptions wherein this will help in managing the different availability of the goods and services in the entire market.

The main purpose of the entire project is to know about the different whereabouts of the Qatar Development Bank along with market analysis. The analysis of the market helped in understanding and knowing the blockade on the respective bank and providing different suggestions to remove the blockade in an successful manner as well. The entire report helps in containing the detailed type of information about the Qatar Development Bank that helps in providing in depth knowledge about the SWOT analysis, marketing mix, Porter’s Five Forces Analysis along with internal and external analysis as this will make relevant conclusions. It is essential to know and understand the different individuals in the society as this will help in understanding the market reputation and retain proper environment.

 In this respective project, small survey has been done to analyse the QDB’s current reputation among the different public (Al-Khulaifi, 2018). The information is contained in the respective report will provide short kind of idea about the QDB in the overall market and this will help in determining proper decision to overcome such blockade and retain the proper standard position in the entire market.

Qatar Development Bank is one of the leading banking institutions that helps in providing different financial services along with different banking and loans that will help in development of the educational, tourism and agricultural resources in differentsectors in the Qatari economy (Qdb.qa, 2018). It was created in the year 1997 by Emiri Decree No. 14 with the major objective of the diversification of the economy of Qatar and promoting different kind of projects that are developmental in nature.

The mission of the Qatar Development Bank are as follows:

To properly improve the entire economic development cycle with the help of providing the entrepreneurs along with SMEs with wide range of the advisory and financial products under the same roof. The proper availability of the different resources is essential in nature as this will help the bank in making the resources available to the different customers(Qdb.qa, 2018).

Vision and Mission

The vision of Qatar Development Bank are as follows:

In order to empower and develop the different innovators and entrepreneurs to develop and contribute towards the entire diversification of the economy of the Qatar through successful along with small along with medium enterprises and this helps them in competing with the global markets through the following:

• Indirect and direct financing of the mandated types of sectors with the approach that is known as sector agnostic
• Supporting and promoting the differentexports
• Providing the support to the business with the help of the different kind of set of initiatives along with different services that are associated with the real estate along with housing loans to the different citizens
• Enhancing the different technical along with different developmental capabilities (The American Conservative, 2018)
• Providing differentopportunities for medium and small enterprises both globally along with domestically market
• Promoting the development of the SME ecosystem

Qatar is considered to be one of the wealthiest nations in the world but it has been experiencing certain problems with respect to the relationship that it shares with its neighbouring countries. The oil and gas rich nation has been cut off by some of its major neighbours over its allegation of supporting terrorism (Morschett, Schramm-Kleinand Zentes 2015).

For related issues, Saudi Arabia, the United Arab Emirates and the Bahrain cut their ties with Qatar. They gave the Qatari citizens a 14 day leave to leave the territory and their own citizens were also banned from resigning in Qatar. Egyptian nations have also cut their ties but allowed their citizens to stay there (Lynch 2017). Yemen, Maldives and Libya have also followed the given suit. In addition the airspace to Qatar has also been closed and if any foreign airlines will be required to cut ties, then they will be required to seek permission.The land border of Qatar was closed by Saudi Arabia and the ships with Qatari flags were banned from the various docks as well. Two states of Kuwait and Oman have not cut ties with Qatar.

The Qatar Development back is a governmental bank whose main aim is to ensure that the economy of Qatar remains stable at all times. For this reason, it wants to mitigate the impact of the blockade on Qatar and ensure that it converts this problem into an opportunity for the business organization. For this reason, the bank has come up with a scheme and objective to ensure that the different SMEs and the entrepreneurs might be able to utilise the given opportunity and engage in development of such business practices which shall ensure that the given blockade has a least impact.  For the given reason, the bank will offer assistance and services to these groups which shall help them to invest soundly and achieve the primary objectives demanded by the company.

Qatar is largely dependent on the imports made by land and the sea for the basic needs of the living and the population. About 405 of its food exports come from Saudi countries.  The stock levels of the supermarkets at Doha had taken a dip but that ended soon enough after Turkey began sending food by air and sea.

The international airports of Qatar have also been quieter than usual and various flights have been cancelled.

The strategy of the QDB is to stimulate the entire growth that is vibrant along with diversified type of the private sector as this helps in building integrated type of economy that is based on knowledge-based learning. The different strategies have to be analysed in an successful manner as this will help the bank in development of the different entrepreneurs and this will help them in overcoming the different obstacles.

History and Background of Scenario

Qatar Development Bank is still trying to work towards driving such trends in the entire economy and the focus has shifted from the different kind of mandate that is industrial financing and this will help the QDB in making the resources available for the different customers and this will increase their growth and presence in the entire market as well(The Conversation, 2018).

It has been seen that the Qatar Development Bank has gained success that is not building up the entire private sector and it is becoming the powerful catalyst for the socio-economic type of development in an capable manner. Qatar Development Bank has helped in increasing the entire workforce and empowered different individuals and increasing the standards of living among the different individuals in the organization as well. The other strategy that has been adopted by Qatar Development Bank is that they have created different types of opportunities for investment to the Qatari businesses as well.

There are different types of functions of Qatar Development Bank wherein it includes the export services along with providing loans to different customers along with provide support and advisory services in an efficient manner. The Qatar Development Bank helps the different sectors in the market wherein it includes the education of the students along with sanctioning the different housing loans as well. There are different kind of achievements of QDB Bank wherein it includes gaining more competitive advantage in managing the team with the help of providing 20000 loans in the market.

Proper situation analysis is essential in nature that has to be performed that helps in providing view on the customers of QDB along with different competition of QDB and climate wherein QDB is operating and providing different services and products to the different customers as well.

Company: QDB that was previously known as Qatar Industrial Development Bank is one of the largest banks wherein it is offering financial services along with providing loans to the entire development of the educational, healthcare and animal resources. It was founded in the year 1997 with the proper objective of diversifying the different and proper promotion of the developmental projects in an successful manner(Hill, Jones and Schilling 2014). The Qatar Development Bank has been able to achieve more than 45% of the market share in the entire competitive market.

Competition: Qatar National Bank is one the major competitors of Qatar Development Bank in the entire market. It was seen that the Qatar National Bank has been operating in Qatar for more than 35 years and there are more customers for Qatar National Bank and it is one of the differentiating factors between the two banks(Slack 2015).

Customers: There are different kind of customers of Qatar Development Bank wherein it includes the ones who needs different types of loans along with housing and educational loans. The customers of QDB has helped the bank in increasing their market share in the entire economy in an effective manner.

Climate: There are different competitors in the market wherein it includes Qatar National Bank and The Commercial Bank of Qatar. QDB is one of the banking and financial institutions and they are being able to capture the market and this has helped them in gaining competitive advantage in the market as well.

Impact of the crisis

The SWOT analysis is essential to be conducted for QDB as this helps in analysing the differentstrengths, weaknesses, opportunities along with threats of the respective bank in the entire competitive market. The SWOT analysis is performed that will provide proper views on the different factors as well. Proper analysis is required to be done as this will help the Qatar Development Bank in handling the threats and weaknesses and turn them into strengths as well.

Strengths

• There is huge governmental support for the Qatar Development Bank
• There are different kind of effective and efficient employees in the respective bank
• There is huge diversification and strong branch network and this will increase the total deposits as well
• There is increase in the profit of the company will help the bank in strengthening the financial conditions of the respective bank as well

Weaknesses

• There is decrease in the quality of the asset of the respective bank as there are different kind of non-performing assets in the bank (Chang 2016)
• There is absence of the different kind of good and appropriate kind of financial products and services in the market and includes the lack of the insurance along with brokerage services as well (Bryce 2017)
• Lastly, there are lack of the different branches of the Qatar Development Bank that has to be checked

Opportunities

• The national vision of the 2030 is one of the essential opportunity for QDB and this will help them in improving the presence of the different products and services in the market as well (Rothaermel 2015)
• International business is required to be maintained by Qatar Development Bank as this will help in managing the different kind of services (Biemans 2018)

Threats

• There is huge amount of risk of credit of the different clients and customers of Qatar Development Bank and this affects the bank’s profitability in a negative manner
• The blockade is the other threat to the Qatar Development Bank and this will cause huge loss to the bank in an ineffective manner
• There are different other competitors in the entire competitive market that can become a huge threat to Qatar Development Bank and this can create unavailability of the different resources to the different customers in an ineffective manner as well.

SPECIFIC	To help the SMEs and the other private sector entrepreneurs to convert the blockade into opportunities
MEASURABLE	Satisfaction of the different customers along with retaining the different customers in the bank and this will be helping QDB in making the blockade into an opportunity for the different SMEs in receiving such opportunities
ATTAINABLE	It will be attainable in nature as the blockade can be removed by attaining the different objectives and the QDB will be creating awareness about products to their customers
RELEVANT	This is relevant in nature as the joint effort will reduce the issues
TIME BOUND	It will be requiring few months i.e., about ten to twelve months to complete and achieve the objectives

The respective Qatar Development Bank is focusing mainly on providing the different customers of the bank with the existing kind of the different financial services appropriately. The bank needs to innovate different kind of products as this will help them in overcoming the blockade and the customers of the bank are the main source to improve the entire business. Proper knowledge is required to be adopted by Qatar Development Bank in order to understand the preferences of the customers in asuccessful manner and review the procedures that is used by the company in an appropriate manner.

The marketing kind of metrics that can be followed by Qatar Development Bank is required to achieve the retention rate of the different customers at their bank along with providing different kind of products and services to the customers and this will provide the customers in apowerful manner. Proper analysis is required to be done in an effective manner as this will help the respective bank in managing the different services in an appropriate manner.

Customer retention is one of the methods and the metrics that is utilized in calculating the loyalty of the different customers of the respective bank and the acquiring the different customers in the entire market will help in retaining the current customers and attract more customers in the market in an appropriate manner. This strategy will help the bank in maximising the revenues of the company and this will allow the different customers in the market to purchase the different products and services effectively.

Satisfaction of the different customers is essential in nature as this will help in enhancing the customer segments and this will provide high rate of satisfaction to the customers as well in the market. Proper marketing resources is required to be adopted by Bank wherein this will help the company in creating revenues and this will affect the customers in a positive manner as well.

The return on the advertising spend is one of the other metrics that can be used wherein this is used as the tool for the measurement of the profit that is gained by the company. It is the tool that helps in analysing the revenues that is generated from the advertising wherein dollars have been spent.

The cost per acquisition of the new customers is the other metrics wherein it is the formula that helps in measuring the amount that has been paid by the business. The different campaigns of the CPA are relatively low risk and the costs are accumulated in an successful manner as well.

QDB Strategies and future projections

The blockade is required to be reduced and it is one of the main primary criteria for the entire success of the entire project in an effective manner. Therefore, proper achievement of the breakeven point along with limited profit will help the company in gaining success in the business in asuccessful manner. The different resources have to be made available to the different customers in an effective manner. The respective bank needs to gain huge rate of profit and revenues in an effective and appropriate manner that will provide the respective organization to meet the different demands of the customers efficiently.

The success can be gained by the Qatar Development Bank by mainly achieving the different objectives that has been described in the previous sections and this will help the bank in promoting the different products and services to the customers and make the resources available to all the individuals without much difficulty. The blockade has to be reduced by the bank as this will assist them in maintaining success level.

This is one of the long-term project that will be requiring quite a few MONTHS to complete the project and there are different processes through which the blockade can be reduced and it is required to overcome the issues. In order to enhance and increase the different goods and services and make it available to the customers, it is essential in nature to keep them happy and the objectives of Qatar Development Bank has to be provided to achieve the different objectives and fulfil the same with different strategies. The time frame that is required to complete the entire task is minimum ten to twelve months wherein this will help in achieving the same in an appropriate manner.

The major source of the given research will be primary data. The present problem at hand which is to increase the awareness about the products and goods offered by the QDB can be best understood if data is collected with the potential and existing customers.  For the purpose of this study, a survey was conducted with around 400 respondents. They were asked various questions regarding the services which were provided by the bank and about their knowledge about the given product. Based on their answers, certain recommendations will be provided.

Secondary data

The secondary data which will be collected in order to understand and analyse information which is required to understand more about the blockade and how it will affect the awareness will be gathered from various secondary sources like books and magazines like journals, books, magazines and other relates material (Taylor, Bogdan and DeVault 2015).

The technique which will be used for analysis in the given paper is the tool of a survey. As stated earlier, the survey will be conducted using 400 respondents and various questions were asked in order to gather their response.

Expected contribution from the study

The survey and the given study will be beneficial for the business in the following manner:

• It will go a long way in understanding whether the business is success in its various promotional activities to create awareness.
• It will help in understanding the market position of the bank.
• It will go a long way in guiding forecasting and planning
• Lastly, it helps in revealing the primary areas of weakness.

The limitations of the study have been given as follows:

• The number of respondents was comparatively very few to arrive at a conclusion regarding the study.
• The business performance and external environmental factors which have been presently analyzed are restricted by a given time period.
• Secondly, as QDB maintains secrecy in its operations, not much data was available regarding their projects.

The findings from the study which was concluded are given as follows:

The result of this question reflected how biased the bank is. Around 30% of the respondents agreed to it that the bank was fair in its dealings and treated all its customers differently. The customers with a higher profile were treated with better offers than the normal ones. The bank needs to understand that in order to attract the larger audience and to ensure that it is popular among all; it needs to provide better services and equal treatment to everyone.

The given question aimed to ask about the behaviour of the staff and the information that they are willing to provide. It was observed that round 50% of the respondents believed that the treatment provided by the staff was adequate. 30% believed that their behaviour was inadequate and the rest 20% did not want to comment on it.

There exists more scope for improvement and bank can actually improve the behaviour of their staff to ensure success.

The result of the survey on this topic showed that 30% of the respondents were happy with the services provided by the bank and the 25 of the respondents believed that they had been served well. 29% of the respondents believed that they had been provided normal services.  

With regard to consumer expectations and the ethical problems, they believed that the around 49% of the respondents were happy with the services and the rest 51% were not. 76% of the respondents believed that the bank were conducting ethical business and the rest 24% reflected that they will not satisfied and believed that the services were not ethical.

The result for the awareness about the given bank in the market reflected that around 64% of respondents are aware of the products which the bank has to offer and the rest 36% are not.  The company needs to concentrate on the given 36% of the population who are not aware of the offerings of the product and make changes accordingly.

The result of the given question which was asked to the given respondents reflected that 27% associated with QDB because it offered good rate of interest. 34% of the respondents were associated with the bank because of the brand name. 12% of the respondents would invest in the bank because of the safety aspect associated with it.  3% of the respondents would invest in the firm because of the trust that they have and lastly, 24% of the population either do not invest in the bank or are just associated with it because of function issues.

The bank should try and see to it that the people who are not associated with the given rand, start reflecting their interest and the trust factor in the bank increases.

When asked how they would like to rate the advertisements of the brand then the respondents stated that 34% of the respondents believed that the advertisements were very effective. 23% believed that they were good. 23% stated that they were moderate. Whereas the rest 20% believed that the advertisements were not that great.

The respondents conveyed that 59% of them thought that the company was very innovative in its services. 34% believed that it was moderate and 7% believe that they were not that innovative.  With respect to the online services which were being offered by the bank, 16% of the respondents believed that the online services were adequate, around 50% of the employees believed that the services were good to moderate and lastly, 34% believed that of them felt that the services needed to be updated.

Around 55% of the respondents felt that there could be a scope of improvement for the given products and services offered by the bank whereas 45% were satisfied with the services being offered. With respect to individual experiences, around 23% of the employees felt that experience was good whereas 35% felt it was extremely good. The rest 55% felt that it was not that great.45% of the respondents would recommend the products of the company whereas the rest 55% would not.

45% of the respondents were more aware of the daily banking products of QDB, whereas 23% were aware of its mutual funds and others. 13% of the population was aware of the loan products and 10% of the respondents were customers of the commercial banking services.  Lastly, 9% of the population was more aware about more than the given services.

The SME excellence program is developed by the Qatar Development Bank in order to credibility and visibility of all the Small and Medium sized enterprises. The given reference list offer as formed by the bank will go a long way to increase the reputation of the different SMEs and thus that will enable the bank to attract better employees (Brinkmann 2014). This list will also involve increasing the competitiveness of the business and ensure well being. Additionally, as the SME`s will be publically featured, the firms will achieve greater visibility.

As observed from the given survey and the secondary data gathered, it can be stated that the bank needs to ensure that it maintains effective communication strategies and communicates freely with all the given members in order to ensure that transparency is ensured within the realm of the organization and that the various happenings of the organization are being communicated to the various customers.

The bank can try and make use of different channels and make use of management expertise to ensure that the bank is being successfully able to strategize its operations and see to it that it is being able to plan its operations in a manner such that all the employees of the organization are able to successfully conduct varying practices within the firm

The company can engage in digital marketing processes which will ensure that it is successfully creating awareness regarding its products and services(Bettis et al. 2014). The digital media is very successful in promoting the goods and services of the organization this way they will be able to increase awareness of their products and be able to achieve its objectives.

Additionally, the company can also engage in outdoor advertising which ensures engagement in outdoor campaigning, radio advertisements, physical television advertisements and situation of pamphlets in order to ensure that it is being able to successfully carry out its tasks and see to t that the target is tapped easily (Harris and Dawson 2017).

The website of the company needs to undergo a huge change and the different components of the website need to undergo a huge change in order to ensure that the website is successfully able to attract customers who will be visiting the website for personal reasons. All product details should be displayed in a manner such that the different users can actually view the details and base their decision making accordingly.

Newsletters and mails

The newsletters and mails which would be sent to all existing and potential customers will be formulized and finalized by experts(Galliersand Leidner 2014). They will see to it that database from various expertise companies and telesales will be collected in order to ensure that all citizens are contacted. This will see to it that the company is easily able to carry out the various operations and reach out to the various potential customers and target market.

Leveraging channels

Presently the Qatar Development bank uses a normal physical leveraging strategy in order to market its products (Flick 2015). The company needs to adopt strategies except from its usual delivery channels. One recommendation is that it can approach the online channel in order to ensure that the company is successful in its given initiative and reaches out the wider market.

Digital Advertising

The digital advertisement can take place using various social media channels like Facebook, Twitter and other channels. More than 85% of the population in Qatar uses the social media and in order to reach out to its various customers despite the blockade, the company needs to advertise is products and services. It will be conducting the campaigning services in various parts of Qatar like Doha and other cities.

Improving website visibility

The company can contact professional web Development Company who can help them to strategize and develop the website. This will ensure that the firm is successfully able to advertise the given products to the selected and suitable target audience.

The success criteria for each phase of the execution program will be different. This can be stated that for the Phase I the success criteria will be primarily to ensure that the advertisement strategy is successfully and for this the company will be using social media analytics in order to measure the number of customers the brand is reaching out to. Various methods like click through rate in case of sponsored ads. For the newsletters and mails, a similar technique will be followed. For leveraging channels, the experts will be contacted in order to ensure that the decision which will be made is a correct one.

The phase two of the campaign will ensure that the measurements used from various analytics will be received and the engagement levels including likes, comments shares of the potential customers will be analyzed. The competitors into the given industry will be analyzed and the messages of the company will be compared to their work.

Lastly in the Phase III, the number of customers who will actually be availing to the goods and services of the given bank are analyzed and compared.

As the business environment is very dynamic it can be such that the given program and strategy might go wrong and the company might face problems relating to the execution of the plan. It needs to use measures to ensure that the firm is able to carry out t its plans successfully.

Conclusion

Therefore, from the given analysis it can be sated that Qatar Development Bank has been facing huge problems relating to the recent blockade. As the neighbouring countries have broken ties with the given country. This has affected the operations of the bank drastically and therefore for this reason, the bank wants to extend its product advertising it products in order to increase its revenue and increase its popularity. The report laid down an introduction which was followed by the project brief. The external environmental analysis along with the 4Cs was conducted along with some future projections. The third chapter lays down the objectives and benchmarks to be set along with measurement methods. The critical success factors have also been provided.

The research methodology was both primary as well as secondary, where it was found that a majority of customers are unaware. Recommendations and tactical program execution for the same has been provided.

References

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