Key Changes and Reforms Implemented by Australia Post
The term organizational change is defined as the theory and practises in management that is focussed on the various stages of changes both in long and short term processes and different forms of change that is there in the company. There are a number of changes that are there in the company which can be of five types like the organization wide change, transformational change, personnel change, unplanned change and remedial changes (Crew &Kleindorfer, 2012). The changes in the organization can be of both positive and negative type to the sense that the change can impact the organization both in a positive and in a negative way. According to Benn, Edwards and Williamms, (2014), the organization that is being considered here is the Australian Postal service which is one of the vital government organization of the country. Recently, the organization has made some changes which is being analysed in the present report. The report is an analysis of the organizational change management that is there in the Australian Post along with the key changes and reforms in the organization. The following paragraph highlight the developmental strategies that are there along with the remedial measures that are there in the organization. The future alignment of the changes along with the lessons learnt from the Australian post change is there in the following paragraphs.
The Australian Postal Corporation is one of the government owned organizationsthat is involved in the postal services to both urban as well as the rural areas of the country. The organization has about 2561 outlets in both rural and urban areas (Personal, Business, Enterprise & Government solutions., 2018). The head office of the organization is at Melbourne and serves the whole area of Australia. The organization though has a historical perspective ranging from the colonial rule, the recent changes that are there in the organization have to be dealt with to make sure that the key changes of the organization have a positive effect to the whole matter. The recent organizational changes in the Australian postal service made a number of reforms in the matter had a positive influence on the enterprise.
There are a number of changes that are there in the Australian postal services to make sure that the changes and reforms in the whole matter are deliberate and are benefitting the whole country as well as the posts in the matter. The key changes and reforms in the Australian postal services are as follows –
- The Australian posts introduced a Future Ready Strategy to make sure that the working of the Australian postal service is more oriented towards customer satisfaction and also to make sure that the business yields more business and also is financially stable to the whole matter.
- The second changes that is there is impact of the digital mode of work that is quite a revolution in the Australian postal services. The improvement of the communication system in the Australian postal service in the matter also helped the organization to have better performance and excellent skills of communication in the case (Cameron & Green, 2015).
- The diversification of the revenue system of the postal service along with the improvement and expansion of the network is also important.
- The improvement of Two-Speed Postal service is another major change which will allow the customers to have a choice in the type of service and the speed of service of the food. The customers will then be liable to choose between the speed of the delivery and also the cost that is being involved in the same matter.
- According to Huczynski, Buchanan & Huczynski, (2013), the Australian Postal service also made sure to provide all the customers, both old and the potential to have better services and more customer related services in the span of time. The regular services will be backed by more priority services like newsletters and express delivery.
- The Australian postal services is interested to introduce more concessional stamps on the postal services according to the Australian Postal Corporation Act 1989 (APC Act) which will make sure that the customers have a concessional rate on the stamps provided (Doppelt, 2017).
- The introduction of the MyPost Digital Mailbox which is one of the revolutionary changes in the services. The MyPost Digital Mailbox is an online portal which is one of the primary changes of the 21st century (Goetsch& Davis, 2014).
- The improvement of the functionality of the services is again one of the most important things in the area as one of the most important facts of the organizational change is the improvement of the functionality of the service in the concerned span of time.
- According to Van der Voet (2014), the introduction to a number of services like bill payment and other financial transactions is again one of the most important matters in the concerned time as with this, the postal service can vouch from the traditional services to the better service in the concerned span of time.
Driving Factors for the Reforms in Australia Post
There are a number of factors that drive and contribute to the reforms that are being implemented in the Australian post. The driving factors for the changes that are there in the Australian post include the environmental as well as the social factors that are there in the span of time. The factors that are there in the context of Australian postal services are as follows –
The need for the development –According to Alvesson and Sveningsson, (2015), one of the basic driving factors for the changes in the Australian postal service is the need for the development of the organization as well as the strategies present in the same. The need for the organizational change is there to make sure that the workers as well as the authorities get the maximum benefits from the organization as well as the need for the developmental activities.
Environmental factors –The social environment of the country demands changes relating to the organization which is one of the prime requirements and driving factors for the change in the required span of time (Matos Marques Simoes& Esposito, 2014). The environmental factors like competition from the private sectors as well as global pressure to implement something good for the postal services. The social as well as the environmental pressures for the betterment of the Australian postal service is one of the prime drivers for the organizational changes in the sector.
Digital innovations –The inclusion of digital innovation is one of the major factors that is there driving the organizational change in the factor. The digital innovation is one of the major drivers for the change as in the digital innovation technique, the inclusion of more technologically advanced equipment and forms are being used to make sure that the experience of the customers in their services for the postal service is of great quality(LÊgreid, 2017). The digital innovation of the Australian postal service is there because of the instigation of the competitors and other organizations in the country to have more digitally advanced places in the terms of time. The inclusion of more digitally advanced model is there in the inclusion of online portal in the digital media.
Lack of profit –One of the prime motivation and factor for the contribution of the changes both in the working and the organizational sector is the lack of profit and business that is there in the required span of time. According to Cummings & Worley, (2014), the lack of profit in the sector is the result of the traditional means of business which is one of the prime demotivating factors. Business and monetary gains is surely one of the prime factors that encourage an organization and this is the prime case of Australian post as well.
People Development Strategies Implemented by Australia Post to Overcome Resistance to Change
Maintaining the heritage of the organization –In order to keep up with the changes as well as the organizational sector, it is important to maintain the heritage of the place and also to make sure that the new and the implied changes are to be maintained and implied to maintain the organization in the concerned manner(Alvesson,2012). The heritage of the place is to be maintained which will enable only if the working and the organizational change of the place is being maintained. The maintaince of the change in the workplace is surely one of the vital things that need to be assessed to make sure that it is the prime factors motivating the change.
To maintain the workforce –In order to maintain the workforce of the organization, it is important to make the necessary changes in the system and also to imply the revenant changes in the organizational behaviour. According to Dauber, Fink &Yolles (2012), the maintenance of workforce is to be done to make sure that each and every person of the organization is to be engaged in the maintenance of workforce business which is again one of the prime motivating factors in the same manner.
To attract more potential customers –The scheme to attract more potential customers is one of the chief necessity for the of making sure that the changes are required in the force of time. The potential customers in the field is the one who have not utilised the service yet or the ones who are willing to utilise the service in the required span of time (Nica, 2013). The potential customers are also those customers who have utilised the service before but have not been satisfied with the overall process.
There are a number of strategies that are there for the implementing the changes that are there for the developmental purpose of the organization and also to make sure that that the changes for the Australian post are positively affecting. There are a number of strategies for the development of the people and the Australian postal service which can be used for overcoming the resistance to change that is there by the people of the organization. The developmental strategies for the organization for the Australian post is there for the betterment of the organization. The strategies for the proposed changes for the people to develop the problems of the Indian post to overcome the resistance to change are as follows –
- Incentives –One of the prime ways in the developmental strategy is to make sure that the people concerned in the span have access to the incentives which will help them to develop and also have strategies to be implemented by them. According to Fagerberg, Martin & Andersen, (2013), Incentives are monetary additions that are there in the organization to help the employees work for the betterment of their career. Australian Post should include more incentive related work and give credits for quality work in their organization.
- Cultural changes –The change in culture is one of the major factors that is there for the people of the Australian post to have the required amount of changes in the organization. The cultural changes are there to make sure that the developmental functions of the whole system is there for the betterment of the whole plan(Kumar, 2012). The cultural changes of the system is to make sure that the working of the organization is better. Australian Post should implement more cultural changes in the manner so that their culture is modified in the same place.
- Change of leadership technique –The change of leadership technique is one of the prime matters that is there in the organization. An organization is always lead by a leadership with variation in the leadership techniques of the same. The change of leadership technique from autonomous to transformational is one of the major ways to improve the leadership of the organization. The leadership technique of the Australian post is to be changed and alaysed and confirmed to the transformational mode of leadership technique.
- Shifting the change –The change is to be shifted to make sure that the developmental strategies for the organization is to be analysed. According to García-Morales, Jiménez-Barrionuevo & Gutiérrez-Gutiérrez, (2012), the shifting of the change is to be dealt with the changes to make sure that are there in the Australian post is measured with the help of the shift of the changes as well as the features of the changes. The shifting of the change can be done either in technological or in organizational perspective to make sure that the shifting of the change is to be done in a precise manner. The changes in Australian Post is to be changed and shifted to a more positive place.
- Recruitment of the changes –The recruitment of the employees is to be done in a precise manner as to maintain the stability and the quality of the work that is being done by the people in the concerned span of time. The recruitment is one of the basic features of an organization as due to the workers in the said case, the organization gets the required amount of profit and business which is one of their primary aims and motives in the required span of time(Tohidi& Jabbari, 2012). The changes in the recruitment process is to be done thinking of the fact that the workers are the basic motivators of the changes and also to the fact the changes in recruitment is to be made following the process of development. The recruitment process of Australian post is to be changed in the manner.
Alignment of Australia Post’s Future Strategies with Managing Change and Innovation to Lead in Global Business Environment
In order to align to the changes and process of innovation in the global business environment, the Australian post should implement different models for Innovation in order to change and develop the process in the business environment.
One of the basic models of innovation is the Linear Model of Innovation which is a linear plan from the basic research and goes through the process of applied research and development and ultimately to the result or diffusion. The simplicity of the model makes the theory of Innovation clear to the fact that the future of the Australian post should be innovated by the Innovation models of theory. This model will help the organization to manage their cultural changes.
The other models of innovation that is can be adopted by Australian Post is the Technology Push and Market Pull Model along with the Phase Gate Model of Innovation. The Connect and Develop model innovated by Proctor and Gamble in the span of 1980s is also one of the prime theories for the conduction of Open Innovation model which is of utmost importance in the Australian postal premises (Drucker, 2014). This will help the organization to develop a proper recruitment strategy and give a good amount of incentives to their employees.
The innovation strategies, if implemented in a proper manner provides a number of benefits to the organization as a whole as it makes the organization have the required amount of changes in them and also to the fact that the organization is mandatorily managed in the same pace. The innovation and developmental strategies that is being developed by Australian Postal Service serves to make sure that the whole of the innovation models and strategies developed in the same pace is mandatorily accessible.
A number of change management theories can also be used for the changes implied in the Australian postal services like the Kottler 8 steps to change which includes the establishment of the state of urgency, creating a vision and communicating it, empowering the act of the vision and planning for the change, consolidating the improvement and the institution of new approach. The other change theory implied is the Lewin’s change theory in which the change is done by three steps – unfreezing – change – refreezing the change. The old model of the working needs to be changed to make sure that the change can be implied and the new model of the change can be implemented.
Lessons Learnt after Analyzing Australia Post Case Study
The future changes of Australian Postal service is to align the models and theories of innovation in their own way to make sure that the organization has the required level of changes to make the organization have modifications in the said manner (Bain &Kleinknecht, 2016). Theinnovation models and process is to make sure that each of the process of the Australian Post is there for the concerned span of time. The future strategies of the business at Australian post is to be analysed as per the requirements to have the detailed analytical models in the span of time.
After analysing the Australian Post case study, it is to be seen that as per the changes and the various forms of difference that is there in the organization, the changes as per both organizational and technical is to be implemented to make sure that changes are required in all the span of time. The changes according to the Kotler 8 step theory, that are implemented in the Australian postal service is to be aligned with the development models and theories that are there in the period of time. The development is to be made sure that it makes the whole process of the strategic development of the Australian post is there. There are a number of changes that should be made in the process of the strategies which is one of the prime matters in the span of time. The Australian post case study analyses the different kind of changes that are there in the organization so as to develop and make sure that the changes required in the process are made in the right perspective.
The Australian Postal Service is to be improved both on the font of technological and organizational perspective which will make sure that the changes and innovations required in the process is also mandate in the concerned span of time. The Australian post case study is to be looked at the point of recruitment as well as the organizational culture which is to be managed in the sense of the time according to the Lewin’s change theory model.
The Australian Postal service implants a number of changes and reforms that are there in the company or has been implemented to make sure that the performance, challenges as well as the overall changes in the Australian Post which will help to improve the organizational performance in the span of time.
Conclusions
At the end of the analysis, it can be concluded that Australian Postal Service is to be analysed to make sure that the changes and development is to be measured so that the Australian postal service is to be measured. The authorities as well as the technological changes are to be managed and assessed to make sure that the organizational services for the changes are there. The report analyses the different changes that are to be made along with the Innovation models that is to be measured in the span. In addition, the postal service and the various ways to improve the whole span of organizational behavioural traits. The Australian postal service is to be included to make sure that the organization has the changes in the positive light.
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