Packaging and labeling is an important strategy in advertising. Packaging and labeling is the first sight appearance of a products and hence needs to be done in an appealing and attractive manner (Kotler and Armstrong, 2015).
The sales revenues of Boeing 787 have been dwindling over the few years and is a clear sign that the company needs to come up with better packaging and labeling as a way of boosting sales and attracting more customers. The first strategy that can be employed to attract more customers is labeling all the parts of the Boeing 787.
The Boeing Company needs to ensure that they imprint their logo, company slogan, company vision, and mission statements on most parts of the Boeing 787 body (Malaval, Bénaroya and Aflalo, 2014).
The major parts that need logo, vision, company slogan, and mission statement imprints include seats, the top part, the floor, and the sides. This will act as an advertising to other companies and will also help improve its visibility by buyers (Kotler and Armstrong, 2015). Another major thing that the company can do is to ensure that they package all their products in attractive and well-designed packages. They need to invent unique packaging designs that will help to market their product more and attract more customers. This will help to attract more customers hence improving their brand name (Malaval, Bénaroya and Aflalo, 2014). The Boeing Company can also produce consumer products under its brand name and use these products as gifts or offers to customers (Wheeler, 2012). The major products that can be produced include fizzy drinks, clothes, caps, shoes, and other consumer products.
Such products need to have imprints of the company slogan, vision, mission, and logo. This will help to boost marketing and advertising hence boosting the company’s brand image.
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