Personal And Professional Skills For Strategic Leadership At Etihad Airways

Importance of Human Resource Development

Question:

Discuss about the Planning and the managing effective communication.

Human resource is stated to be the stamina of an association. It is significant for any company or firm in developing the skills at personal level and the employee knowledge in improving their performance. This report would be highlighting the professional and personal skills that are essential in attaining the organisational strategic goals. This would be accompanied by the audit of personal skills in assessing own knowledge along with the capability for extending support to the company in accomplishing the common goals. The paper would also depict the personal development plan that will assist in developing own skills and knowledge. The process of implementation of the personal development plan will also be discussed for seeking success as an employee of this esteem group, Etihad Airways.

The group, Etihad Airways was established by the Royal (Amiri) Decree in 2003 and since then has been one of the fastest emergent businesses of airline in the region of Middle East. The company’s vision is based on reflecting themselves as the best in Arabian hospitality related to facility, luxury and culture. The organization aims in increasing the prestige of Abu Dhabi through seeking of the international exposure within a challenging business environment of the airline industry. Etihad is best known for its programs related to training and development that aims in improving the available talents within the market. This organization aims towards offering the best possible knowledge to the customer it serves through the knowledge and skills of the employees. For attaining of the strategic goals, the organization is in the habit of employing the best possible talents within the marketplace and supporting the same with the improved programs of training and development. Etihad’s Human Resource group takes care of all the employee needs and providing them with the development and learning that supports in enhancing the skills and capabilities.

One of the core mandates of Etihad Airways is in supporting the 2030 Abu Dhabi vision. Delivering of the concrete performance through augmented volumes of passenger and cargos generally emphasizes the strengths of the long-term growth policy of Etihad. This plays an important role in the driving of the sustainable economic growth within Abu Dhabi.

Within the field of the strategic management, the strategic managers need to recognize the important skills at personal level for attaining the target of the company or the group at large (Boyle, et al. 2014). Through the classification of the techniques of learning and knowledge, the strategic managers necessitate the developments of the personal skills in handling the staffs along with the business situation. For Etihad Airways Corporation, the representatives of the management needs to have noteworthy knowledge on numerous aspects in setting up of an exclusive relationship with the customers it serves and has the intent of the same too.

Professional Skills for Strategic Leadership at Etihad Airways

The capability of the factor of creative management generally can develop the stout sustainability of etiquette skills of Etihad management accompanied by the healthier manner. The skills of creative management tend to vary from the conventional skills of management. Therefore, as per Paton, Chia and Burt (2014), the subordinates of the organization can be depicted in ways for recognizing the objectives and the goals. Efficient model of creativity might manipulate the employees in manufacturing better level of productivity within the workplace.

Effective skills of leadership have planned the subordinates for them to be directed towards the accurate decisions. The leading organizational subsidiaries need to be done by the setting of the examples fir the rest of the employees in following the same. Through this way, the strategic managers in Etihad can grip the representatives of the business along with the staffs in the most effective of manners. Adding to that, the strategies of effective leadership along with tactics can transport the important methods in supporting the employees’ needs (Boyle, et al. 2014).

The ability of important problem-solving is stated to be another influential strategic skill in tackling the workforce of Etihad Airways. Through the factor of recognizing the issues related to organization, the strategic managers who are effective can assess the best strategies related to their skills. In the meantime, it can be stated that finding of the most appropriate of the solutions to the issues generally helps in saving time and making sure of the management abilities of the strategic managers to the rest of the resources of humans (Al Ali et al. 2014).

The skills of communication can be recognized as one of the key skills of strategic management for the strategic managers in creating of appropriate coordination with the subordinates of the organization. Taking into account the important strategies of communication can be deemed effective in sharing the fresh ideas with the staffs of talented nature along with the senior officers. Through recognizing the issues related with the subordinates, a strategic manager has the ability in taking indispensable decisions in supporting the performance of the employees. Additionally, the effective channels of communication in Etihad can direct the workforce in working as per the vision, mission and the company objectives (Boyle, et al. 2014).

Being mentally stress is not good for any sort of human being or any organizational manager. Managers in Etihad do face several issues in their lifetime but it is not necessary for them to go into acute depression. Stress can be stated as a nervous system criticism of the body towards the definite stimulus. The problem with the response to stress is the fact that it also triggers emotionally. Over a period of time, such repeated experience of stress has the ability in depleting the energy that could be used for certain other functions of health like digesting of the meals and other things.

Skill Audit and Personal Development Plan

For directing the subordinates to the objectives and goals of the organization, some of the important professional skills are essential for the strategic manager. For an organization of the stature of Etihad Airways, the conscientiousness of a strategic manager is stated to be much more than the managers of the organization. Therefore, the three main professional skills have been evaluated by a strategic manager for supporting the strategic direction of the enterprise.

Motivational skills are the other important strategic skills in influencing the organizational subordinates’ performance in Etihad. A strategic manager has the ability in utilizing the facilities related to training and development along with the techniques of performance appraisal in motivating the employees. Intrinsic and extrinsic rewards needs to be effective where promotion can inspire the overall workforce in attaining the given target. Employees within the Etihad who are motivated needs to find eagerness within the workplace for delivering the maximum productivity for attaining of success (Lewis, Andriopoulos and Smith 2014).

This skill can be stated as another active skill effective for the strategic manager. As per Daft and Marcic (2016), an organization like Etihad requires managing several operations of business during the same point of time. A strategic manager’s delegating skills would facilitate them in distributing the duties, powers along with responsibilities to the best available subordinates and other senior members of the team. Through this manner, the general responsibility and the factor of accountability of the strategic manager in Etihad are normally among the talented personnel and the senior members within the management in getting the best outcome (Lewis, Andriopoulos and Smith 2014).

For a strategic manager it is important in possessing the planning capabilities in supporting the strategic direction of the company. For a strategic manager, effective planning can certify enhanced productivity from the workforce of Etihad. For instance, if the group of employees has not been performing as per the expectation of the management, the management can plan in increasing the productivity of the team (Hammer 2015).

In the environment of modern business, strategic managers need to possess the skill of performance augmentation of the employees in delivering the best possible services to the customers of business. Companies like Etihad needs to hire a strategic manager who should have the ability in improving the performance of the others within the team.

This part would take into account the skill audit for present along with future techniques of leadership that has been presented in the following part. An audit of skill is generally the review of the existing skills along with identifying the necessary skills essential for future leadership like alterations within the technology, acquisition and merger. This assessment finds out the required skills in performing the roles and plan accordingly for developing the required skills for future leadership aspects.

Skill/Ability	1	5
Being creative
Planning events
Organising others
Leading a team
Using IT packages
Communication verbally
Making formal presentations
Research information
Selling an idea., concept or product
Interpreting financial information
Understanding scientific concepts
Thinking theoretically
Applying theory
Visualising things
Interpreting diagrams
Solving problems
Using listening skills
Managing your time
Creative writing
Motivating and enthusing
Taking in initiative
Paying attention to detail
Keeping the big picture in view

1. Identification of the future knowledge and skills: The existing skills and knowledge, mulling over the present situation and noting down the various skills required for improvement or developing in accordance.
2. Identification of the future skills along with knowledge: The knowledge and skills that are essential in accomplishing the present and future opportunities of career that exists within the organization.

• Rating of the ability factor: It is important to rate the present lists of the ability of an individual on the scale of 1 to 5 t evaluate the skills that are presently been identified (Figure above).

1. Review of ratings of ability: An individual can ask the subordinates or his senior managers for evaluating and reviewing the score of rating. It is important for that individual in receiving or getting proper feedbacks that would help him or enable him in understanding the intensity and able to make suitable action for further improvement or development of the same.
2. Future Development: Through evaluating of the overall information related to the individual, where the individual would get the scope for improvement in the parameters where he has scored low.

Emerging Markets and Cultural Knowledge

For meeting the strategic skills for the present as well as the future leadership factor, appropriate knowledge about the emerging markets can be recognized as one of the essential instrument on the part of the strategic leader. Presently, the leaders of the organization need to have clear knowledge about the countries existing in BRIC like China and India for fulfilling the organization’s strategic direction. The substantial strategic decision making of the global companies has been dominated significantly by the knowledge of leaders in meeting the targets of the organization.

Etihad is an organization that has got global existence, the skill related to culture and communication will be indispensable in meeting the requirements of the numerous cultures along with diversified workforce (Hammer 2015). Working on a global platform generally requires important knowledge of the factors of communication and cultural knowledge of the global culture helping a strategic manager for forming an exclusive communication with the targeted audience.

According to Fowler (2015), important strategies along with models of instruction need to be applied by the strategic manager in developing the professional as well as personal skills of the employees of Etihad Airways. Big multinationals like the stature of Etihad Airways, strategic managers require enhancing the presentation of the staffs for the workforce to develop the factor of performance and efficiency in fulfilling the organizational objectives. In influencing the market growth, important training and programs of development needs to be conducted in creating a competitive advantage over the competitors within the market. If the focus is kept on the development professionally, strategic leaders require ensuring the exceptional business growth (Cummings and Worley 2014).

Currently the business environment is experiencing extreme competitiveness, handling the complex situations within the marketplace that would be evident for the strategic managers (Helfat and Martin 2015). Massive alterations within market in short period of time needs to be dealt in professional manner for turning the outcomes in the organization’s favour. Effective skills of leadership will also play important role for the leaders.

On evaluating the professional skills of mine, I would like to differentiate the skills of communication as one of the key strengths as being the strategic manager. According to me, communication skills are very important for the development of the strategic manager in professional way. The improvement of my communication skills have become an important factor for the factor of professional development.

Adding to that is my concern towards the improvement of the positive relations with my peers along with other people and has been highly successful in this segment. In putting it more precisely, I have always been fond of keeping the lines of communication clear with my peers, strengthening it further to establish more contacts that would be beneficial for both me and the organization (Hammer 2015).

Conclusion

On the other hand, the skills of my communication have been a bit weakness, like developing efficient styles of communication in making the communication a flexible affair. It is within me to stand my ground and not always negotiate under any given situation if I consider myself to be true to the things that I have done, if some people do have varied opinions on certain issues (Vomberg, Homburg and Bornemann 2015).  

For the organizational skills part, I have been consulting with my peers in learning more about the skills of the organization and they have been assisting me in revealing the key or major strengths along with the weaknesses that I have. Among the major strengths that I Have in my leadership is the factor of scheduling and organizing my work along with learning. A well-planned schedule helps in completion of the task that I have been assigned with. Doing it that way, I generally have no issues in completing the tasks within the stipulated time. Weaknesses are bound to exist where I need to plan my work on urgent basis along with the professional development. Adding to that is the factor of long-run planning that I still encounter on various occasions (Cummings and Worley 2014).

There are important methods for determining the skills of learning that can be useful for solving certain issues and challenges in the part of organizational learning. Therefore, some of the techniques have been briefed in the following part for understanding the styles of learning that have generally been favoured by the multinational organizations like Etihad Airways.

According to Kark model proposed by Ruth Kark, land belongs to God who is the actual owner. The model also mentions that land contains economic resources which man can use to serve his needs like agriculture and industrialisation. The theory holds land as a holy gift which God has given to the community through man. Man can enjoy land and its resources on temporary basis which is redeemed to the Almighty after use. The model also mentions that in absence of legal restrictions, women are forced to cede their claims on land which creates unequal access to it (Kark 2005).

The part of training and development are stated to be one of the most efficient ways in recognizing the style of learning that is generally efficient for the managers. The planning of training and development program is important leading to the accomplishment of the approach of learning that can be effectual for the managers’ overall advantages (Boyle, et al. 2014).

The factor of listening to lectures that is being delivered for the development personally is another method in measuring the outcomes of learning. Such methods can recognize the primary concepts of learning in influencing the styles of learning like the business communication.

Through organizing of the meetings with the subordinates in the organization, the learning style’s effectiveness can be reviewed. In the seminars and meetings that are being held in organizations like Etihad, the professional knowledge of the human resources can be recognized through the discussions that are being held on several topics of the management (Waite et al. 2014). The manager’s strategic skills needs to be evaluated in the meetings as that is the place where the manager generally addresses the issues of the organization along with the positives existing within the organization.

The techniques related to reading and analysis will also be supportive in assessing the styles of learning in the strategic management. Such influential techniques have the ability in monitoring the styles of learning like management of the human resources along with communication that is stated to be efficient on the organizational perspective (Men 2014).

Through evaluating of the learning curves along with the graphical depiction, efficient learning for the purpose of strategic management can be assessed (Colbert, Barrick and Bradley 2014). Such models can be best utilized in developing the individual self-audit for identifying the development and improvement within the feat.

Neil Fleming’s VARK model is one of the most regular and universal used styles of learning. It takes into account four preferences of learning that generally are Visual, Aural, Read and Kinaesthetic (Fowler 2015). This learning style has similar facets of the preferences of learning. It is important for the individuals in learning several instructions, studying an assortment of models and theories and contributes in the group discussions.

A Personal Development Plan (PDP) facilitates to recognize the important areas of developmental learning that would assist an individual in acquiring fresh or improve on the skills that already exist. The personal development plan needs to meet the objectives of SMART of a person. The SMART objectives to improve on the skills at personal level that have been discussed below:

1. Specific: The specific objective of an individual would be in utilizing the resources of learning offered by the organization. In Etihad a strategic manager needs to develop his skills of communication and understand the issues of the customers (Renko et al. 2015). It is important to provide a quick response to the request of the customer that would help the strategic manager in thinking critically. These precise objectives are essential for a strategic manager to work within the environment of Etihad Airways (Men 2014).
2. Measurable: The improvement of the skills of an individual can be measurable with the assistance of outcomes and success that an individual can accomplish through the personal development plan.
3. Aims: The aimed purpose is in developing the personal skills for the purpose of leadership. The plan for personal development would be aiming in making the individual think clearly and augmenting the ability of understanding.
4. Realistic: The personal development plan is generally achievable and it is stated to be realistic in nature. It would be helping the strategic managers in future to provide the customers that would be increasing the company’s reputation.
5. Timed: It is significant in setting deadlines for the activities that requires undertaking for developing the skills at personal level. A timescale has been depicted in the plan for personal development (Dragoni et al. 2014).

What are my development objectives?	Priority	What activities do I need to undertake to achieve my objectives?	What support/resources do I need to achieve my objectives	Target date for achieving my objectives	Actual date of achieving my  objectives
Enhancing Communication Skills	1	1. Attend communication classes. 2. Read books and articles on communication.	Classes, books, computers, training facilities	Three Months
IT expertise	2	Attend IT courses	Cooperation from the office colleagues and managing time	Four months
Leadership skills	2	Attend seminars, watch videos	Books, internet	Two and half months
Marketing and selling skills	3	Selling courses, product training	Books, internet, computers, software	One month
Decision making skills	3	Mentoring and coaching	An experienced senior managers is required who has the knowledge and ability to train people who require decision making skills	Three months
Review Date:

The various methods that can be made use of in assessing the results for the development plan of the individuals against the objectives of personal work. The methods would be supportive in judging the achievement of the plan of personal development for developing or improving the chances related to the attainment of the personal goals at the Etihad (Smither, Houston and McIntire 2016). The methods for assessing the personal development plan are being taken herein:

1. Performance review: The review of the performances of individual employees in comparison to their performances prior to PDP would show their improvement of performances. For instance, an employee rating increased by 20 percent after training, this would show the professional development (Wright, Coff and Moliterno 2014).
2. Team performances: Improvement in the performances of the team members post PDP would show the improvement. For example, prior to training, a team used to achieve 95 percent of the assigned target while post training, it achieved 105 percent of the target. The apex management would vbe able to measure the positive outcomes of the professional development initiatives mentioned above.
3. Being open to various opportunities: Setting of new goals might lead to more prospects. Consequently, putting the attention on the path of attaining the self-development will release fresh or new potentials for an individual (Dragoni et al. 2014). The opportunities can be made use of as one of the assessing factors for the results of the plan for personal development.
4. Check success: Scrutinizing the progress attained through the personal development plan assists in assessing the results against the objectives of the personal work.
5. Prepare Success Journal: Another efficient way in determining the result of the plan for personal development is in improving or developing on the success journal. Regular or daily achievements need to be noted in seeing the outcome at the end of the time limit.

Reviewing and Monitoring: Self reviewing is a significant method in assessing the precise performance of the plan that is been proposed, when the review designates some of the weaknesses behind the results developing a fresh plan that can be attained. If the skill related to self-learning is not been completed or attained in the stipulated given time period because of the individual being engaged in some kind of other activities (Cummings and Worley 2014). For that same reason the time period is been unmitigated for the period of next 3 months for attaining that particular skill.

Evaluation: Making use of the suitable table and listing out of the skills requires for the purpose of development and incessantly keeping records of development in various stages. Then the individual needs to balance the most recent proficiency with that of the old one. It may be supposed that the individual can assemble good or proper planning for the new product progress and preparing the process of budgetary as one of the standard needs, indicating the skills attained has met the standards of the organization for that particular role or responsibility (Gupta 2017). However, if the figure of ticket sales is being augmented by at-least 2 per cent and along with that the feat of the team members is higher than prior occasions, determining the outcome of the development of skills is being satisfied.

Portfolio: The assessing or the evaluation of the personal plan for the strategies of working, the method of portfolio is stated to be the best in assessing the PDP (Vomberg, Homburg and Bornemann 2015). This would indicate the skills at personal level are being developed or improved and in some sorts certain skill requires improving. It generally indicates the area weakened and offers necessary suggestions in improving or developing within the particular area related to the objectives of the work.

The factor of personal learning plays an indispensable role in the attainment of the strategic goals of an organization. It is significant for Etihad Airways in aiming towards offering the best possible experience in hospitality while travelling a place to another. Therefore, as per Meyers and van Woerkom (2014), the personal learning factor of the strategic manager generally affects the attainment of the strategic goals of the association or organization. The impact or effect of own learning against the attainment of the strategic goals is being discussed in details.

1. Self-development: The factor of self-development is being required in enhancing own knowledge along with the skills. It assists in developing or improving on having a better career and attaining of the personal goals. Moreover, as per Lussier and Achua (2015), attaining of the personal goals often leads to the attainment or achievement of the strategic goals within an organization. For example, improvement in communication skills would show the improvement in communication achieved due to communication courses.
2. Professional Skills: The improvement or development of the professional skills is being required in treating the customers along with the employees in much better fashion along with concentrating on the queries accompanied by the best possible solution. It generally augments the status of the organization and the satisfaction level of the customers (Romme, et al. 2015). Therefore, the factor of learning of the professional skills is being required or becomes essential in attaining the strategic goals of the company or the organization. For example, enhanced decision making skills would reveal the managerial skill development achieved due to mentoring of senior managers.

The skills of the strategic manager generally effect on consistent basis the factor of learning. In assessing the learning style in accurate manner, the strategic manager would be making use of the VARK model. As per this model, the strategic manager would be a visual learner. In this regard, it is important on the part of the strategic manager in mentioning the perception of visual messages that is generally been associated with the certain information position or the material for learning. Moreover, as per Megginson and Whitaker (2017), it is of high possibility if I have been in the shoes of the strategic manager, I would have been much inclined to the improvement of the associative philosophy in enhancing the perception of learning material along with the memory retention.

Adding to that, I would say that I generally have an abstract chronological style of mind. Putting it in an efficient manner, I would generally want my point to be heard and evaluate the situation in proper manner before jumping to any sort of conclusion or taking any decision. As part of the rule, I would apply certain bit of logic in either solving or pronouncing solution to the various issues or problems and I do not encourage decisions of spontaneous nature. It is within me that I learn better while having access of the experts along with the references. Adding to that is my requirement of having a stimulating environment where I would be able to work alone. However, problem might arise when I start working with the people having different views. Therefore, it is important for me to learn in negotiating and developing or improving the communication style where I become tolerant on certain factors (Waite et al. 2014).

Nevertheless, according to Eesley, Hsu and Roberts (2014), problems are still there for the learning style like the lacking of time in dealing with the subject matter in thorough basis. It is within me in repeating the same task again and again in reaching that level of perfectness. I have this habit of developing the rules and norms that is mine and I am disposed in expressing the emotions and making usage of the thinking of sentimental nature. On the other hand, at times I can be diplomatic while convincing certain other people and under no circumstance do I monopolize or jeopardize the overall situation or conversation.

Conclusion:

In evaluating or analysing the requirement or need of the development of the personal skills, it can be seen that it is a significant factor an organization’s success in the present scenario of the business. It becomes important for Etihad in improving or developing on the personal skills of the employees in perking up the performance of the company along with the satisfaction of the customers. Moreover, the personal development plan assists the management in understanding the requirements of the employees along with their style of learning. It also helps in developing or improving the programs for training and development that would be supporting the attainment of the strategic goals of the company.

It can thus also be concluded that skills and style of learning that are mine would be affecting on consistent basis the professional development of mine. It becomes highly important for me on improving on the skills of mine at professional level along with the style of learning using the internal inclinations of mine accompanied by my true potentials.

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