Critical Success Factors
The following report presents a planning for upcoming event conducted by Classic Entertainment Production in The Royal Borough of Kensington and Chelsea. The Government of the United Kingdom undertakes the hall. A Film Festival shall be conducted on 23rd, 24th and 25th March in order to raise money for charity. Hence, the operation manager of the company shoulders the responsibility to offer best service and glamorous event management to the client.
Critical Success Factors for an event is obviously a success tool to determine the success of an event resulting in the success of the organisation that manages and organises the event. The main objective of CSF analysis is to ensure the mission and vision of the company. Hence, an event has its different CSFs starting from the selection of appropriate type of event, choice of place where the event intends to be organised, target audience, use of accessibility, provision of quality service, nearest facilities and so on (Lam 2014). These factors are to be determined and utilised properly n order to make the event successful. Critical Success Factors planning may be conducted through the following ways-
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IT |
A core group of is to be established to retrieve information from different sources. The collection of information and its implementation must be coherent while delivering the facts of the events. This can be done through development of Information Technology and a data retrieval team in the operational body. |
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Social Relation |
This one is going to e an innovative venture. A team shall be built to develop social relation with the target audiences so as grab a large number of them. Social relation relates to the practice of friend making and utilise built-up connections with the youths. |
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Engagement of the Employees |
Employee engagement in a particular operation is one of the key factors of success. The operational employees shall be asked for the idea development on different event segment. |
Objective Statement: the event aims at raising substantial amount of money to donate it to the NGOS working in chosen Asian countries.
Advantage Statement: Classic Entertainment Production offers best places and best event culture through the involvement of every crewmember of the company.
Scope Statement: The Company has the scope of working with both the Generation Y and the Generation X with the multifaceted event planning (Akhavan and Zahedi 2014.).
The event shall be a film festival where numbers of actors and other artists associated with the world of cinema shall be present. The purpose of the event shall be to raise money. Two basic types of events will be ensemble to provide extra test. The following event is going to be an amalgamation of Cultural Conference and Theme Parties. The basic theme of the party shall be cohesive culture of the eastern world i.e. the Exotica.
The reason for choosing this kind of event is to raise sufficient amount of money for charity. The stardom of the actors, singers and different artists is going to be utilised and marketed. The cultural conference will be conducted focusing on the global deficit of education in the rural areas in Asian countries. The LDCs (Less Developed Countries) are struggling for child education in the rural areas. Therefore, the Cultural Conference will help the audience understand the present scenario in those countries. It shall further educate and motivate people to spread messages and extend their helping hand to them.
The other segment of the event, The Theme Party is going to exhibit the exotic performances by the British Stars. Such combinational approach to the event is likely to attract huge number of audiences, as they will both be educated and entertained.
The event shall target audience from different economic class. People with social awareness shall be convinced that the money raised in this event shall be donated to affirm hand and there shall be no misuse of it. On the other hand, the followers of the stars will be encouraged and convinced to attend the event in order to be with their favourite stars. In this case a proper marketing strategy will be implemented. The third segment of the audience is going to be the people of business classes and the NGOs. Audience of an event is the greatest strength as they are the key success factors (Rogers and Davidson 2015). An event goes in vain without proper presence of the expected audience. Hence, this event is not going to exclude the student strength of the universities.
Planning of Information Resource
Following is the list of accessibility provided by the company for the attendees:
Persons with Impairments of Mobility and Vision:
Medical Facility
Lift to the entrance for the impaired persons
Lapel Microphone
Accessibility of Wheel Chair on stage and in lavatories
Brail signage in the elevators
Audio interpretation for the visually impaired people
Classic and Popular journals on modern education
Information about the participating NGOs
Spacious car parking
Clear view to the stage even from the rear stall
The previously mentioned accessibilities shall be beneficial for the audiences as well as the guest performers. Proper implementation of these accessibilities will help the company to gain reputation among the visiting people.
Success of an event highly depends upon the choice of location (Veal and Burton 2015). An event operation manager has to check whether the chosen location provides adequate facilities to the attendees. It is the responsibility of the event organiser to verify the followings while choosing a concert hall or other places for an event to organise:
Facilities such as car parking, elevator and ease of view from the balcony and so on, that the hall provides to the attendees.
Security management of the concert halls and others
Food Storage facilities
Lease rate of the hall (Getz and Page 2016)
The selection of the concert hall has been an outcome of CSF analysis by the company. The Critical Success Factor analysis team of Classic Entertainment Production has found the Royal Borough of Kensington to be the most suitable one for this event. Since the choice of the concert hall s a vital Success Factor, the company has researched on the past event held in the same concert hall. The reasons for choosing The Royal Borough are the followings:
The hall is relatively less costly than the other halls in the country. Since the prime focus of the event is to raise money for charity, a government run concert hall can be the most apt. The majority amount of the collected money can be used in donation (gov.uk, 2017). Moreover, Government owned halls could negotiate with the ticket value.
Moreover, the target number of attendees shall be not more than 5000. Therefore, a closed roof event hall like The Royal Borough is suitable for accommodating 5000 visiting audiences.
The concert hall has an intrinsic interest in holding the audience very closely, moreover the heritage history of the Borough may attract the invited performers form the British Film industry.
As per the data collected by the information retrieval team of the company, the hall has been providing quality security to the guests and the attendees. Hence, the selection of this concert hall may stand fruitful to the market reputation of the company.
The Royal Borough of Kensington and Chelsea offer the following amenities:
- Accessibility of Library for children and adult
- Archives of local Studies
- Vast filming and photography provided by the authority
- Easy licensing for the cultural festivals
- Spacious car parking facilities (Rbkc.gov.uk, 2017)
Event operation has to focus on different structure and behaviour of the event (Talk 2016). However, there are different operational issues that may hinder proper mobilisation of the event. These issues are licensing issues, legal issues, risk management, security and crowd control issues, supply chain management issues and the issues pertaining to the corporate social responsibility of the company as well as the event.
OAS Statement
According to the report stated by the British Broadcasting Corporation, an event is considered as a work activity. The Company has to adhere to the rules and regulations mentioned in Health and Safety at Work Act (HSW) of 1974(www.newforest.gov.uk, 2017). The company has to ensure that there is adequacy in the system that provides better work place during the event. The company plans to provide better working environment ensuring hygiene and safety in the workplace. Deployment of workforce shall help the event run without any hindrance. After the clearance of Licence, the company shall maintain the promised actions.
There are several laws on the event designing such as CDM 2015 (The Construction Design and Management Regulations), which instructs he organisers to ensure safe construction. However, the company does not have to worry about the construction in the particular event, as there shall be no construction. Considering the CDM law, the company has chosen a closed hall where no additional design shall be entertained (Bbc.co.uk, 2017).
An event is not devoid of risks. The risk may be severe or trifle. Depending on the vitality of the risks, the company shall plan the effective management skills to get rid of them. Risk management is practised on the priority basis (Aven 2015 ). There are different fields of risk that a company or its operation manager faces while producing and organising an event.
Field of Information
Field of Security
Field of Customer Satisfaction (Haimes 2015)
The field of information is all about the theft and loss of collected data. Hence, the company has developed internal security check while retrieving, storing and using the data. The higher-level authority of the company counter verifies the internal Security check. Following result may be noticed after the implementation of the internal security check:
Possibility of the loss of data decreases and data is well secured in the devices.
The possibility of data corruption is lessened with the technological intervention by the respective team.
Field of security is somehow related to the security of the audiences. Security is a great concern for every company who organises an event. However, the security shall be tightened through deploying professional security personnel in the concert hall (newforest.gov.uk, 2017).
The third factor, that is, the customer satisfaction is dealt in different management levels. The basic risk on the customer satisfaction is associated with the provision of security service to the special guests. The company holds the operational planning to ensure how risks are covered by thorough security check by the deployed personnel. Hence, there comes the next issue.
Public security and crowd control is one of the major issues faced by an event organiser. Job allocation to the team members according to the expertise can help an event go on with ease without worrying much about crowd distraction and violence (Hse.gov.uk, 2017). It shall be the duty of the operation manager to design a systematic entry for the crowds in the hall. Classic Entertainment Production shall make sure that no nuisance is created during the programs, specifically during the Theme Party. The term ‘party’ does not constitute the conventional notion of partying. The cultural performance by the actors, who will endorse different cultural values of the Asian countries, shall be noticed during the party. The company shall assure patient crowd behaviour and treatment. It shall further take care of fire and water safety in the conference hall. In this case, a regular invigilation and inspection will be conducted prior to the event dates. Since the events will be conducted for consecutive tree days, regular inspection is highly expected from the deployed team for that duty (Bennett and Haggerty 2014).
Type of Event
Supply chain management issues are associated with the companies that supply different elements required in the events (Puche et al. 2016). Most of the companies face issues during the procurement of musical instrument, chairs, microphones and other event articles. An event is the complete package of entertainment and celebration. Hence, no discrepancy is to be allowed from the companies those supply the materials required to conduct the event. The company shall procure best products and services from the suppliers confirming minimum cost so that it can maximise its profit. However, minimum cost does not mean that the company should compromise with the quality of product and services it procures in due course of the event.
The term corporate social responsibility implies the fact that an organisation has to take some social responsibilities to ensure welfare of the society (Rasche, Morsing and Moon 2017). In this case, the company promotes its best practices. Since the event objectifies a social welfare through educating the rural children in the Asian countries, Classic Entertainment Production shall donate a part of its income to the NGOs. It shall further promote Asian art and literature outside the concert hall. The amount earned from the exhibition shall be donated to the NGOs. Other best practices shall be done through ventilating voice regarding some social event through the social networking cites (Brammer and Pavelin 2016). Felicitation of the children with excellent academic and culture genius despite impairment can be CSR move by the company (Nicolaides 2015).
Classic Entertainment Production adheres to the rules and regulations designed by the UN pertaining to the sustainability practiced by the organisations (Heizer and Barry 2013). The company does not entertain GHG emission during the process of event. However, no major issues regarding the sustainability could be found, as there is no practice of manufacturing (Walker et al. 2014).
Post event wastes are to be managed properly and this has to be shouldered by the company itself. The company assures The Borough regarding litter free hall after the event. The food wastes are dumped properly using the corporation vehicle (Walker et al. 2014). At first, the company filters the wastes according to their types. This can be done through the following ways-
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Wastes |
Renewable/Recyclable |
Non-renewable/ non-recyclable |
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Paper wastes |
Magazines, newspapers, boxes made of cardboard |
Cups and boxes made of waxes and soil |
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Plastic materials |
Milk and drink bottles |
Wrappers and carry bags |
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Aluminium |
Cans |
Foil bags |
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Glass |
Jar and bottles |
Mirror, bulbs |
Depending on the recyclability of the waste materials, the company allows the type of packaging and storing of the products. As per the government guidelines, the company avoids packaging the procured materials; it minimises the giveaways (United Nations Publications 2015). As an operational plan, the company motivates the suppliers to follow the existing rules designed by the government of the United Kingdom pertaining to the waste management.
As a professional head of the event, I have recommended few changes in supply chain and waste management. However, these changes aimed at maximising profit at its highest level. Operations intervention was highly sought after depending on the present situation. In tackling risk, I preferred that the technological devices could be used instead of recruiting extra security service members. Purchase of the CCTV and scanning devices could cause company’s long-term benefit. Installation of those devices was thoroughly checked.
Target Audience
Another professional recommendation from my side was to make proper use of the wastes. We used as much recyclable products as we could. Since, the event was about raising money for charity, the delegates were targeted as the audiences, and however, I recommended the middle class people to be invited. The reason for me having done this was to make proper use of the 5000 in the off-season.
The operation management of the company is going to follow the theory of constraints n OM. According to the theory, the company faces some troubles that become the hurdles for the company to achieve its goals. The main objective of the operations managers of a company is to overcome the troubles i.e. the constraints so that the actual goal of the company is thoroughly achieved (Mahadevan 2015). Followings are the five steps of focusing the constraints in operations management –
- Elevation of the Performance
- Repetition of the process
- Identification of the Constraint
- Exploitation of the Constraint
- Synchronisation of the Constraint
The five steps have been exhibited through the following diagram:
Fig 1: Five Steps of Eliminating Constraints
In case of organising the event, number of troubles may stand in front of the operations to hinder the process. These constraints are nothing but the risks of business and different internal and external issues (Hagen and Park 2013). These issues are to be dealt with sensitivity and rationality so as t overcome hindrance. Followings are the constraints that the operations manger faces while conducting the event:.
Building contact with the expected film stars
Arrangement for the socio-political personalities
- Settlement of proper date for the guests
- Fixating price for the concert
- Convincing people to visit the concert
- Proper food supply and negotiation with the suppliers
- Price Negotiation with the licensor of the hall and so on
While performing operations management works, the OM has to take care of every single sector of the event (?im?it, Günay and Vayvay 2014). While designing the operations management plan I have found different possibilities of constraints. At first, I tried to identify the core constraints hindering my plan to organise the event in a proper manner. The primary problem was to handle the 5000 heads in a small concert hall. However, I decided to deploy the workforce according to their eligibility of working in a particular field. We planned to hire more number of security personnel to tighten the entire hall. Our clients took the role of confirming the actors to be present in the event in due time. Therefore, we had to maintain proper coordination with our clients who decided to take care of the stage and the cultural programmes. We exploited the constraints by implementing substitute planning. We always went on having different plans on one aspect of the event.
While conducting the event, I faced a major professional challenge that was about the inventory of the procured material from the suppliers. Since there was no sufficient storehouse nearby the hall, we had to keep them adjacent to the hall itself. However, we found out a possible way to avoid the trouble by eliminating the needless product. Thus, we learnt to prioritise the mode of our procurement.
Interaction with professionals in organising event is a learning process in business. In the due course of the event, we had managed to interact with some of the professionals who were hired by our company. This was the result of outsourcing. In fact, we learned many operations management skills from them. These skills are going to adapted and implemented in our further operations.
Conclusion:
It can thus be concluded that the event organised was an outcome of profound operations management skills. These skills are adapted from different operational theories and concepts. However, more than theory, the empirical concept of skill implementation is necessary to perform operations management. Starting from the procurement of products and services from the suppliers to the security deployment in the event, the operation manager has to ensure a healthy professional environment. In this way, a perfect operational strategy can be applied.
Reference:
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Rasche, A., Morsing, M. and Moon, J. eds., 2017. Corporate Social Responsibility. Cambridge University Press.
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