Today’s media frames and portrays class mobility as hard to achieve as the process of achieving wealth itself through fame without inheriting it, is actually quite difficult; in fact this way of thinking models the individualistic U.S. American dream underlines the position of the upper class while obscuring the issues and the reality facing the lower class. Most of the time, people think that wealth means fame and that somehow being wealthy is directly correlated with being famous but it is not quite right.
Certainly, many times being famous means being wealthy, because the process of becoming famous slowly turns into becoming not only famous but wealthy as well thus, in a certain way, fame and wealth compound each other. At the same time, there are many people who are wealthy and are not necessarily famous, that’s because there are many kind of wealth and the one kind chosen to be shown by the media is the excessiveness version of wealth, a somehow borderline fantastic kind of wealth that quickly turns into what can be defined an extravagant exaggeration of wealth.
The exaggeration of wealth that the media pictures, largely influence the population that craves for a similar lifestyle and the glorification of the upper class surrounded by unlimited luxury makes appear the lower class as blame of their “simple lifestyle”. While rich people build a very visible and permanent record of themselves, “normal people” representing the lower class are pushed to create new selves, by changing every aspect of their life because inspired and sometimes even addicted to rich people that keep showing off in everything they do.
A good example of extravagant exaggeration of wealth that came right under my eyes lately, while surfing the online world, is the one created by the Italian world entrepreneur and influencer Gianluca Vacchi, described by the “Business Insider” journal as “the Italian 50-year-old multimillionaire living an outrageously lavish lifestyle abroad private jets, yachts and fast cars”. In the beginning of his career, Gianluca Vacchi, used to handle some of his family’s companies, slowly he moved into the shareholder world, where he started buying and selling companies in different sectors.
After a while, his curiosity and his interest were picked by the world of social media, this is why he shifted from holding the position of entrepreneur into holding the position of a social influencer with his Instagram account where he daily shows off his extravagant personality through private flights, colored luxury tailored suits, velvet slippers and impressive pajama collection. It is because of individuals like Gianluca Vacchi that people start to experience passive living or what is defined as “vicarious living”. Vicarious living means living through someone else’s life, thus through someone else’s experience, emotions and feelings, rather than being a part or better creating personal moments. Living vicariously requires immersing yourself into someone else’s life, both emotionally and mentally, by mirroring and reflecting every moment as your own and making the achievements, as well as failures, become part of the inner you. Some people become not consciously aware of the fact that they have started letting their admiration and desire to emulate and imitate take over their lives. This is why, people end up not even knowing who they truly are, what they truly like, who and what they wanna be.
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