PESTLE Analysis
This report depicts the role of product development and its marketing requirements for new range of canned products for major food manufacturers. It is important for the developers to consider all necessary components to produce such range of products. In this case the nominated products that will be produced for the major food manufactures are new range of premium canned soups. In order to develop such products a professional project team is to be created based on their skills, knowledge and experience.
A PESTLE analysis should be conducted to understand the internal and external competitive market including an accurate project plan, Work Breakdown Structure (WBS) and Gantt chart. During the marketing of the products proper research and development session is also conducted by the project development team members. In addition to this, a risk management strategy, RACI matrix for conducting professional communication and a stakeholder management strategy for the project stakeholders are also developed and elaborated in this report. It is expected that if all of these criteria are maintain accurately then the producer company and the R&D team both will be equally benefited.
The aim of any food producing company is to deliver quality products to the consumers within estimated time and affordable price. Additionally, the tastes of the products are also required to be unique and delicious to grab new consumers and to retain existing customers. The developers will be producing premium soups for major food manufacturer thus an accurate external analysis in terms of PESTLE analysis is illustrated in this report.
Political: Political factor plays significant and active roles for determining the factors that may impact the canned soup manufacturer ling terms benefit in a certain market. The soup manufacturers are operating in processed and packaged products in many countries simultaneously for exposing themselves in various political system risks and environment. Before entering to the producing function the followings are the components on which the R&D should focus include:
- Political stability and importance of the processed and canned soup in the economy of the country
- Protection for the intellectual properties
- All favored business partners
- Consideration of mandatory employee profit
- Tax rates and incentives
- Regulation for different flavored soup products
- Trade regulations and customer’s related tariff
Economic: The macro ambiance factor in terms of the inflation rate, rating rate, foreign rate for exchange as well as economic cycle are the collaboratively demand and aggregates the demand and investment in an economy. If the micro environmental factors impact the competitive advantages then the economic factors of the country in terms of growth rate, inflation can be eventually used. The factors those will be examined by the economic analysis include the following:
- Rate of inflation and interest
- Rate of unemployment, discretionary income
- Labor cost and economic productivity
- Skills within the workforce and business cycle stages
Social: The societal culture also impacts the canned soup products research and development and its delivery to major food manufacturers. The factors those should be measured for the social analysis include:
- The level of skills and demographics of the population
- The hierarchy of the class structure, hierarchy and power structure
- The leisure interest
- The attitudes in terms of health and environmental consciousness and culture like role of the members
Project Plan and Work Breakdown Structure
Technology: Technology is referred to as another important factor that has to be considered for the successful development and delivery of the canned soup products for major food companies. The factors to be analyzed for this are demonstrated below:
- Current technologies adopted by the different competitors of the soup producing research and development team
- Impact of technology on the offered soups
- In processing and packaging the impact of the technology based cost structure
- Rate of the technical diffusion
Legal: The factors to be analyzed in terms of legal analysis are as follows:
- Data protection and security
- Discrimination law
- Patent copyright, healthy and safety law
- For processing and packaging canned soup products proper anti-trust law
- Protection of the consumers and e-commerce business
Environment
The environmental factors those are needed to be analyzed accordingly include the following:
- Change in weather and climate
- The laws those are regulating the environmental population
- Recycling, attitudes and waste management
|
Task Name |
Duration |
Start |
Finish |
Resource Names |
Cost |
|
Project schedule development for canned soup |
81 days |
Mon 9/14/15 |
Mon 1/4/16 |
£250,283.00 |
|
|
Initiation phase |
28 days |
Mon 9/14/15 |
Wed 10/21/15 |
£75,392.00 |
|
|
Selection of the major food manufacturing company where to serve the canned products |
6 days |
Mon 9/14/15 |
Mon 9/21/15 |
Project manager ,Research and development team member 1 ,Research and development team member 2 |
£12,288.00 |
|
Feasibility study |
5 days |
Tue 9/22/15 |
Mon 9/28/15 |
finance manager, marketing manager, Project manager ,project sponsors |
£14,960.00 |
|
Project budget estimation |
4 days |
Tue 9/29/15 |
Fri 10/2/15 |
finance manager, Project manager ,marketing manager, Research and development team member 1 ,Research and development team member 2 |
£13,312.00 |
|
PESTLE analysis |
6 days |
Tue 9/29/15 |
Tue 10/6/15 |
marketing manager, Project manager ,project sponsors ,Research and development team member 1 ,Research and development team member 2 |
£20,832.00 |
|
Internal factors analysis |
5 days |
Wed 10/7/15 |
Tue 10/13/15 |
Research and development team member 1 ,finance manager, Project manager |
£10,640.00 |
|
Competitor analysis |
6 days |
Wed 10/14/15 |
Wed 10/21/15 |
Research and development team member 2 |
£3,360.00 |
|
Milestone 1 Completion of project initiation phase |
0 days |
Wed 10/21/15 |
Wed 10/21/15 |
Project manager |
£0.00 |
|
Planning phase |
20 days |
Thu 10/22/15 |
Wed 11/18/15 |
£71,354.00 |
|
|
Risk management plan |
3 days |
Thu 10/22/15 |
Mon 10/26/15 |
marketing manager, labeling company [1],Project manager ,project sponsors |
£7,117.00 |
|
Stakeholder management plan |
6 days |
Tue 10/27/15 |
Tue 11/3/15 |
finance manager, Project manager ,project sponsors ,Research and development team member 1 ,Research and development team member 2 |
£20,832.00 |
|
Procurement management |
6 days |
Wed 11/4/15 |
Wed 11/11/15 |
project sponsors ,marketing manager, Project manager ,Research and development team member 1 ,Research and development team member 2 |
£20,832.00 |
|
Contingency management |
4 days |
Wed 11/4/15 |
Mon 11/9/15 |
labeling company [1],marketing manager, Project manager ,Research and development team member 1 ,Research and development team member 2 |
£10,813.00 |
|
Hiring team including experienced chef |
5 days |
Thu 11/12/15 |
Wed 11/18/15 |
project sponsors ,marketing manager, Project manager |
£11,760.00 |
|
Milestone 2: Completion of project planning phase |
0 days |
Wed 11/18/15 |
Wed 11/18/15 |
Project manager |
£0.00 |
|
Implementation phase |
22 days |
Thu 11/19/15 |
Fri 12/18/15 |
£78,241.00 |
|
|
Identifying preferred soup flavors to be prepared |
6 days |
Thu 11/19/15 |
Thu 11/26/15 |
Project manager ,marketing manager, project sponsors ,Research and development team member 1 ,Research and development team member 2 |
£20,832.00 |
|
Contract to can suppliers |
5 days |
Fri 11/27/15 |
Thu 12/3/15 |
Can supplier company[1],marketing manager, Project manager ,project sponsors |
£11,828.00 |
|
Can labeling |
6 days |
Fri 12/4/15 |
Fri 12/11/15 |
labeling company [1],marketing manager, Project manager ,project sponsors |
£14,173.00 |
|
Logistics development |
5 days |
Mon 12/14/15 |
Fri 12/18/15 |
project sponsors ,finance manager, marketing manager, Project manager |
£14,960.00 |
|
Delivery of canned soups to different major food manufacturing companies |
4 days |
Mon 12/14/15 |
Thu 12/17/15 |
marketing manager, Project manager ,finance manager, project sponsors ,Research and development team member 1 ,Research and development team member 2 |
£16,448.00 |
|
Milestone 3: Completion of project closure phase |
0 days |
Fri 12/18/15 |
Fri 12/18/15 |
Project manager ,labeling company [0],marketing manager, project sponsors |
£0.00 |
|
Project closure phase |
11 days |
Mon 12/21/15 |
Mon 1/4/16 |
£25,296.00 |
|
|
Final project documentation |
4 days |
Mon 12/21/15 |
Thu 12/24/15 |
Project manager ,finance manager, marketing manager |
£8,832.00 |
|
3 days |
Fri 12/25/15 |
Tue 12/29/15 |
project sponsors ,marketing manager, Project manager |
£7,056.00 |
|
|
Stakeholder signoff |
4 days |
Wed 12/30/15 |
Mon 1/4/16 |
marketing manager, Project manager ,project sponsors |
£9,408.00 |
|
Milestone 4: Completion of project closure phase |
0 days |
Mon 1/4/16 |
Mon 1/4/16 |
Project manager ,marketing manager, project sponsors |
£0.00 |
Figure 3: Gantt chart for the canned soup product production
(Source: Created by author)
|
Task Name |
Duration |
Start |
Finish |
Resource Names |
|
Milestone 1 Completion of project initiation phase |
0 days |
Wed 10/21/15 |
Wed 10/21/15 |
Project manager |
|
Milestone 2: Completion of project planning phase |
0 days |
Wed 11/18/15 |
Wed 11/18/15 |
Project manager |
|
Milestone 4: Completion of project closure phase |
0 days |
Fri 12/18/15 |
Fri 12/18/15 |
Project manager ,labeling company [0],marketing manager, project sponsors |
|
Milestone 4: Completion of project closure phase |
0 days |
Mon 1/4/16 |
Mon 1/4/16 |
Project manager ,marketing manager, project sponsors |
5. Undertake a Risk Analysis for the project and identify a Risk Management Strategy
|
Risks |
Probability |
Frequency |
Impact |
Managing strategy |
|
Lack of technical experts |
High |
Medium |
Extreme |
In order to mitigate the issues of technical expert professional training and development program should have to be arranged by the canned products developers |
|
Improper resource planning |
High |
Low |
High |
In the project initiation phase the project manager should identify proper resources and based on the project requirement the resources are to be allotted for proper activities. |
|
Inaccurate business strategies |
High |
High |
High |
Both the business and marketing strategies should be developed in such a way so that the product can give tough competition to the rest of the companies. |
|
Lack of invested capital |
High |
High |
High |
It is necessary for the canned product manufacturing company to design the investment capital properly to avoid commercial risks |
Provide a Responsibility, Accountability, Consulted and Informed (RACI) Matrix for the project
|
Task Name |
Project manager |
Finance manager |
Sponsors |
Marketing manager |
R&D team |
|
Selection of the major food manufacturing company where to serve the canned products |
R |
I |
C |
A |
I |
|
Feasibility study |
R |
C |
A |
I |
A |
|
Project budget estimation |
A |
C |
I |
A |
R |
|
PESTLE analysis |
C |
R |
I |
C |
A |
|
Internal factors analysis |
I |
R |
C |
A |
I |
|
Competitor analysis |
R |
I |
I |
C |
A |
|
Risk management plan |
R |
I |
I |
C |
A |
|
Stakeholder management plan |
I |
C |
A |
I |
R |
|
Procurement management |
C |
A |
I |
C |
R |
|
Contingency management |
C |
I |
A |
C |
R |
|
Hiring team including experienced chef |
A |
C |
C |
R |
A |
|
Identifying preferred soup flavors to be prepared |
C |
A |
I |
C |
R |
|
Contract to can suppliers |
C |
I |
A |
C |
R |
|
Can labeling |
A |
C |
A |
C |
C |
|
Logistics development |
R |
I |
R |
I |
I |
|
Delivery of canned soups to different major food manufacturing companies |
I |
C |
I |
C |
A |
|
Final project documentation |
R |
I |
I |
C |
A |
|
Post project maintenance |
I |
C |
A |
I |
R |
|
Stakeholder signoff |
R |
I |
R |
I |
R |
Produce a Stakeholder Management Strategy for the key project stakeholders
|
Name of the stakeholder |
Role |
Contribution |
Best way to manage |
|
Project manager |
Internal |
The project manager is responsible to control and monitor the progress of the project. |
Face to face meeting, presentation and conference |
|
Finance manager |
Internal |
By conducting a professional feasibility study to make sure that the project outcome is beneficial for the developers. |
Face to face meeting |
|
Marketing manager |
Internal |
Consider proper marketing medium to promote and launch all the necessary products. |
Face to face meeting |
|
R&D team |
Internal |
They should make an accurate research and development to produce quality and affordable products for the consumers. |
Presentation and meeting |
|
Project sponsors |
External |
The project sponsors are responsible to invest necessary budget to conduct the project successfully. |
Meeting and presentation |
Conclusion
From the overall discussion it can be concluded that, the canned soup producing research and development team can collectively produce soups for major food companies by maintain and competitive advantages and other managerial components. In order to decrease the error the external ambiance in terms of PESTE analysis of the manufacturing are done addition with the stakeholder management, RACI matrix and risk management procedures. Based on the background of the product manufacturing and details it has been found that, initial budget for the development of the canned soup products is determined as £2.5 million. Again in order to reduce the workload from the project team members a work breakdown structure or work packages and a project timeline considering timeline is developed. It is necessary for the project head and project team members to complete their allotted duties and job roles.
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