Week 6 – Product Idea and Search Engines/Electronic Marketing
Students must support their discussion with at least 3 academically reviewed articles. (Wikipedia, Smallbusinesschron.com and other internet articles are not acceptable. Professor reviews the originality of all postings). Do not copy and paste.
After reviewing the assigned reading materials, complete the following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
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